3 Benefits of Cloud-Ready IoT and Mobile Devices

Business owners can monetize cloud-ready IOT data by using it to gain insights into their customers’ behaviors and to communicate with and engage them more effectively.

The Internet of Things (IoT) is a vast network of connected devices in the physical environment that share information. The things can include RFID tags, customer traffic counting technology, printers, POS systems, digital signage, and customers’ mobile devices.  IoT and mobile devices and sensors collect massive amounts of data about our habits—what applications we use the most on smartphones, the entertainment we are streaming, which retail brands we prefer and the items we purchase. Business owners can monetize this data by using it to gain insights into their customers’ behaviors and to communicate with and engage them more effectively.  Retailers can also leverage the IoT to enhance in-store shopping experiences.

Here are three ways the IoT and mobile devices can help your business excel.

  1. Device Management. IoT technology can help identify a problem before it starts. With devices that have the capability to communicate when they are in need of repair, shoppers never have to wait while a sales associate finds a replacement device.  IoT devices are often able to communicate issues before they are apparent to the user, helping to minimize downtime.

Cloud-ready IoT and mobile devices can also be managed remotely. Business owners or managers can identify what and where the problem is while working at the store or from home, another store location or sitting on the beach via the cloud dashboard. Error status notifications can tell you in real-time what the problem is—whether a printer cover or cash drawer is left open or if a printer is out of paper or unplugged. Identifying and fixing the problem immediately helps improve efficiency and increase productivity, so you’re never wasting time hunting around for the problem.

 

  1. Data Collection. IoT and mobile devices can collect and store important customer information. A cloud-ready device gives you the ability to transform shopping receipts into valuable digital transaction data. If you don’t have the time or manpower to analyze customer data on your own, data facilitation allows retailers to send digital receipt information to third-party partners or vendors who can offer a wide range of analytic and shopper engagement services. These third-party vendors can run loyalty programs and issue customer updates about new products and promotions. Through these services, retailers can gain unparalleled information about shoppers’ habits and promotional campaigns, including which ones are effective and which ones aren’t resonating, to ultimately increase ROI.

 

  1. Data Utilization. Data collected by IoT and mobile devices and stored in the cloud can be used for other purposes, including digital signage. Digital signage is an interactive gateway that allows a business to communicate directly with a consumer, engaging them while they are in the store. Digital signage is easy to control and can be modified quickly, allowing it to be incorporated into virtually any environment. Depending on the setup and service you choose, you may be able to store your own graphics and update the signage as often as you want. This is especially useful during holiday shopping time, or if you want to promote doorbusters and flash sales during certain hours.

Cloud-ready IoT and mobile devices can help you gain important insights into your business, customers, and operations. They can help you identify a hardware problem in-store, even when you’re offsite, and collect data that can keep messaging and promotions relevant. Evaluate how your business is collecting and leveraging data to provide better in-store experiences. Are you doing what it takes to be competitive?

3 Things Cannabis Retailers Need to Know About Cannabis Receipt Regulations

Running a marijuana dispensary requires in-depth knowledge of the local laws and meticulous recordkeeping including retaining copies of each cannabis receipt.

Running a medical or retail marijuana dispensary requires in-depth knowledge of the local laws and meticulous recordkeeping including retaining copies of each cannabis receipt. As of April 2017, 29 states have legalized medical marijuana, which can be used to treat several illnesses, including multiple sclerosis, HIV/AIDS, inflammation, pain, mental disorders and substance abuse, among others. In addition, 9 states have legalized recreational use. That means cannabis retailers are legally operating in more than half of the U.S.

Their businesses can be very different, however, depending on the states in which they are located.  One difference is startup costs. For example, annual licensing fees range from $3,000 in Colorado to $75,000 Connecticut. States may also require a minimum of liquid capital, some places as high as $250,000, so it’s imperative you protect your investment with perfect recordkeeping of every transaction. Retaining a copy of every cannabis receipt ensures your dispensary follows state and local laws and protects your business in the event of an audit.

What should the receipt include? How can you prove your business is operating in compliance with state and local laws? The cannabis receipt provided to the customer proves you are collecting all the relevant taxes and dispensing marijuana legally.

If you are considering opening a marijuana dispensary or you want to make sure your business is operating in compliance with your state’s laws and make sure you are correctly formatting and recording cannabis receipts, your point of sale (POS) system is the perfect tool to manage this requirement.

  1. Check the specific requirements in your state. Understand your state’s tax laws to ensure you are charging the correct amount. For example, in California, retailers charge a consumer-excise and sales tax, while in Colorado, cannabis is subject to different taxation, whether it’s classified as medical or retail marijuana. It’s important to stay up to date on changing tax laws to ensure you are collecting the correct percentage. Failure to comply could subject your business to fines and added scrutiny.

 

  1. Manage copies of cannabis receipts. Use your POS system to send a backup copy of each cannabis receipt to the cloud or store the backup offsite. If you are issuing receipts with carbon copy paper, staple or clip the receipts together. It’s also a good idea to keep important financial records, licensing information and other sensitive financial paperwork in a secure place outside of the dispensary. Retain all records for a minimum of three years in case of an audit.

 

  1. Include all required information on the cannabis receipt. Although the exact information you include will depend on your state’s laws, most receipts will include store name and address, the category of taxable products or product category name/product name. Receipts should also include a code or other identifier for the product’s taxes. There may be additional requirements, however. In Oregon, it’s required to list the sale subtotal before tax, amount of state tax, local tax, total sale amount and identifying receipt number. A disclaimer stating that receipts are required for customer tax disputes is also required.

The cannabis industry is promising for dispensaries, but it is tightly regulated by the states where marijuana has been legalized. Give your business the best chance for compliance and success with a POS system equipped with state-of-the-art printers to meet regulatory requirements while providing convenient customer experiences at the checkout.

 

Contact the experts at Star to learn more about ideal solutions for the cannabis industry.

5 Reasons Why SMB Retailers Should Use Easy Coupon Design Software for Promotions

SMB Retailers can reduce promotional campaign costs by using easy coupon design software. Discover how.

Customers love a good deal—40% of shoppers will switch products to use a coupon, while 60% of mobile coupon users are willing to change brands to cash in a promotion. Discounts and free products are a great way to build brand loyalty and thank customers for their business. However, running a coupon campaign isn’t inexpensive. The good news is merchants can reduce the cost of coupon design software by generating offers on receipts and engaging customers at the point of sale (POS) terminal.

For retailers who prefer to create visually appealing printed coupons to distribute to a wider audience, there is easy-to-use coupon design software that is an easy-to-use alternative to shelling out money for a more expensive campaign.

  1. Quick and easy coupon design

Retailers can use their POS systems to generate coupons and surveys on the receipts they already distribute. Merchants can choose from coupon design software templates, promotions and surveys to customize their receipts, giving them the ability to advertise and run promotions at their checkouts.

Coupons should include a few simple elements to be effective.

  • The store’s logo and a picture
  • Easy-to-read text that conveys the intent
  • A call to action that tells people how to redeem the coupon
  • The retailers address, phone number and webpage
  1. Remote promotion management across locations

If you want to generate a coupon or survey via receipt, owners and managers can use the tools in their POS. Simply choose a template, customize it and then send the settings to the printers. The coupon design software can be deployed to every store printer from your desk, home or another computer.

  1. Customer communication

Your receipt can be a direct channel of communication with your customers. Train staff to highlight coupons or offers and tell customers about them before they leave the store. A customer satisfaction survey that invites feedback is also a valuable tool. Surveys can help you understand your customers’ needs and evaluate employee performance.

  1. Customer retention and loyalty

Issuing coupons or discounts is a great way to generate goodwill with your customers because it makes them feel their business is appreciated. Customers are more likely to return to your store if they feel they are being rewarded for buying items they need anyway, even if they can get it online or at another store for less.

  1. Increase profit margins

Printing coupons and brand messaging on customer receipts allow you to reach a higher percentage of shoppers for less money than a print or digital campaign. And unlike a print or email campaign, you can be sure your target audience receives the message or coupon. This is especially effective if you are looking to introduce a new product or service—the 2K17 Valassis Coupon Intelligence Report revealed that 86% of people said that they were persuaded to purchase a new product because they had a coupon for it. And once people try something at a discount and like it, they are more willing to pay full price in the future.

Coupons are a great way to add value to your customers and make them feel appreciated. Retailers that print and distribute coupons on receipts can save money on marketing and reap the same benefits of a costly digital or print campaign. Leverage the easy-to-use coupon design software that is available to you.

The Ultimate Guide to Building Your iOS POS system

iOS POS systems look sharp sitting on a counter or mounted on a wall, so it’s no wonder why retailers and restaurants are drawn to these sleek setups for their establishments. Whether you need fixed terminals or a mobile solution, an iOS POS system can fulfill all your needs.

 

Are you in the market for a new iOS POS system? If so, keep these points in mind while you’re shopping around.

  1. iOS Device: If you’re using an iPad or other iOS technology you already own, make sure it has the most recent update that the hardware will support. If you have older devices, make absolutely sure the POS software you want to run supports your hardware — before you invest in it. A better strategy is to choose your POS software first — find a solution that offers features and functionality you need to run your business — then select the hardware. All iPad POS solutions aren’t the same. Look for options such as clock in/out, split checks, payments, scheduling and inventory tracking that can help you run your business.
  1. iPad enclosure: Although iOS POS systems are feature-rich, they aren’t ruggedized devices. An iPad or iTouch is a consumer-grade device, nowhere near tough enough for retail and restaurant workplaces. iOS devices that get wet or hot will have functionality issues, so protecting your technology with a specialized enclosure is imperative to staying online. iPads left unattended are targets for loss and theft, so opt for an enclosure that allows you to secure the device to a wall or counter. Some enclosures can be fitted to stands that flip and swivel into a customer-facing position, so shoppers can sign for credit card transactions or add a tip.
  1. Peripherals: iOS POS systems differ from more traditional POS solutions when it comes to peripherals. If you need a 2D barcode scanner, scale integration, receipt printer and customer display, make sure your solution has options to keep everything connected. Printing receipts from an iOS POS system can present a particular challenge for merchants. A great solution is Star Micronics’ TSP654II AirPrint, the First Receipt Printer on the market with AirPrint™ Certification. TSP654II printers allow merchants to print from their iOS devices without installing specific printer drivers.
  1. Aesthetic Appeal: One of the iPad’s main selling points is the tablet’s stylish design. If you selected an iOS POS system, chances are you care about how it looks. Don’t cover up a glossy iPad with a clunky enclosure or pair it with nondescript peripherals. Make sure your enclosure and peripherals enhance the iOS POS system and are as chic as their surroundings. Star Micronics offers mPOP™, Mobile Point of Purchase, the first hybrid for tablet POS that combines a cash drawer and printer peripheral. The unit’s ergonomic but fully integrated design works with the tablet or mobile device of your choice, so you can have a mobile solution without compromising space, quality design or functionality.

iOS POS systems can be a great choice for your store or restaurant if you strategically design a system that will meet your business’ needs, withstand a harsh commercial environment and complement your brand with the look you want. Work with an experienced POS solution provider to help you incorporate those elements into your solution — and more— to help you get the most out of your investment.

5 Benefits of Digital Signage Solutions

As you plan your strategy, consider how your business could be reaping the benefits of digital signage.

Smart marketing includes the goal of making the best investment of precious advertising dollars on activities that people will see. As you plan your strategy, consider how your business could be reaping the benefits of digital signage.

Shopping habits have certainly changed as consumers are more technology-oriented and sophisticated than ever. Digital content is now a primary trusted source when shoppers are considering a new purchase or searching for the best deal. Digital content affects where we choose to shop and what to buy, and smart business owners are adapting their operations to find the most effective ways to communicate with their customers.

Effective communication is one of the primary benefits of digital signage. It is an interactive gateway that allows businesses to communicate directly with customers, engaging them while they are in the store. This strategy pays off—according to Independent Retailer, digital signage can increase overall sales volume by nearly 32%. Additional benefits of digital signage include:

  1. Attention-grabbing displays

Consider this: digital signage is one of the most customizable forms of publicity and a virtual guarantee that the message will be seen by its target audience. Merchants may use the same digital interface to influence customer behavior by creating eye-catching displays and showcasing brands or services, which will ultimately drive sales and boost profit margins.

  1. Dynamic, Contextual content updates

Digital signage is easy to control and can be modified quickly, allowing it to be incorporated into virtually any environment. Depending on the setup and service you choose, you may be able to store your own graphics and update the signage as often as you want. This is especially useful during holiday shopping time, or if you want to promote doorbusters and flash sales during certain hours.

You can take this a step further by implementing a digital signage solution that incorporates an AI element to determine your most popular sales items and which items are commonly sold together. Or, perhaps to identify items that have seen a sudden drop in sales. Such a solution would then display these items, promoting them to in-store customers to increase sales and boost profits.

  1. Cost-effective

Another one of the benefits of digital signage is that it provides an additional revenue stream for enterprising business owners. After the system is installed, retailers or restaurateurs may opt to pay off their original investment by selling advertising space to companies or brands that will complement the store’s operations. These ads elevate the status of certain brands, services or suppliers that want to raise brand awareness and raise their numbers in the store, target market or sales territory.

Moreover, making information available via digital messaging helps businesses reduce the cost of traditional campaigns, by saving money on printing, distribution and waste materials that will be discarded after the promotion has ended.

  1. Boosts impulse purchase sales

Digital signage is a valuable tool for businesses because it conveys important messages, in-store specials, promotions or advertising directly to patrons during a critical moment—while they are contemplating making a purchase. This will help increase revenues by giving shoppers an extra push to complete a transaction by displaying information about impulse buys, promotions and other specials.

  1. Increases the digital presence in-store/social media presence

Business owners should use social networks to increase brand awareness, drive repeat business, generate new customers and address customer satisfaction issues. By providing additional information directly to customers via digital signage, stores can generate additional sales revenue, recruit new people for their loyalty programs and even display digital endorsements from Facebook, Twitter and other websites such as Yelp, TripAdvisor and more.

As technology seeps into every aspect of our lives, it seems like a natural progression to incorporate the benefits of digital signage into your business strategy to enhance customer experiences—and store revenues. Digital signage is an effective marketing tool that’s worth exploring: Businesses that have incorporated this electronic medium are already harnessing its power and using it to boost traffic and increase sales, boost traffic.

4 Must-Have POS Solutions to Increase Customer Engagement

If you’re not using point of sale (POS) solutions to communicate with and engage your customers, there’s a good chance they’re going to go elsewhere.

The retail landscape is extremely crowded, and your customers have a wide variety of choices when deciding where to shop. A blowout sale isn’t enough to draw foot traffic—it’s important to ensure that each person who visits your business feels appreciated and engaged. If you’re not using point of sale (POS) solutions to communicate with and engage your customers, there’s a good chance they’re going to go elsewhere.

Of all the channels available to consumers, brick-and-mortar stores offer the instant gratification and service experience that shoppers crave. Make sure their time in your shop sets your business apart from the competition. A high-level of attention can turn first-time shoppers into repeat customers that may even evolve into brand ambassadors who refer their family and friends to your business.

POS solutions offer you several tools to help increase customer engagement and make visitors feel valued.

  1. Digital signage

Digital signage is an interactive gateway that allows a business to communicate directly with a consumer, engaging them while they are contemplating making a purchase in-store. This electronic medium is a highly customizable form of publicity and a virtual guarantee that your target audience will see your message.

Many POS solutions have digital signage functionality built-in, so users can change messages frequently. This user-friendly platform will help increase revenues by displaying information about impulse buys, promotions and other specials to customers.

Sophatar Digital POS Signage is the next generation of intelligent customer-facing displays. See how Sophatar can help increase your customers’ basket size in this interview with Bart DeCanne at NRF 2018.

  1. Custom coupon offers and promotions

Shoppers love saving money and receiving free items or services. Coupons give your customers an incentive to try a new product or make a repeat purchase. Merchants can use their POS solutions to reduce the cost of printing coupons and digital campaigns by generating offers in-store. Printing coupons on customer receipts allow you to reach a higher percentage of shoppers for a fraction of the cost of a print or digital campaign. Many POS solutions are equipped with templates of coupons, discounts and offers to customize receipts. Printing a coupon on the receipt means you can be sure the customer receives it.

  1. Digital receipts

Shoppers are rarely able to keep track of all the receipts they receive, but these proofs of purchase are often required to make a return. Returns are less frustrating for shoppers who can locate the receipt in their email, saving them the trouble of rooting around in bags, pockets or cars. The ability to make hassle-free returns moves customer service lines faster and increases the chance that people will shop at your store again.

Offering digital receipts gives businesses the opportunity to collect customers’ email addresses, which can also be used to email coupons, promotional information, and other announcements.

  1. Customer engagement surveys

Take advantage of every opportunity to engage your customers. A customer service survey is a direct channel of communication that gives you an inside look at how your business and products are performing. Typically, customers are offered an incentive like a discount coupon, free item or a chance to be entered in a contest for completing the survey. These surveys should be included on the receipt because it shows you care about a customer’s experience.

Engaging every shopper who comes into your store will go a long way toward ensuring they will return. POS solutions can make engaging customers easier and equip you with tried and true methods of capturing attention and offering personalized service that will help build customer loyalty.

3 Ways to Get the Most Out of Your Apple POS System with AirPrint Receipt Printers

iPad POS systems are extremely popular in retail, restaurant and hospitality venues. It’s easy to see why — an Apple POS system is sleek, attractive and compact — so they look great and they’re small enough to be used in tight spaces.

iPad POS systems are feature-rich, affordable and easy to and use, but printing receipts from an Apple POS system can present a challenge for merchants. Although Apple offers its AirPrint® technology, which allows users to print photos and documents from any iPhone, iPad or iPod Touch, AirPrint wasn’t available for receipt printers.

To meet this need, Star Micronics developed a suite of printing solutions including the StarPRNT SDK and PassPRNT, so receipts could be printed using a Bluetooth-enabled receipt printer. Most recently, Star Micronics unveiled its new TSP654II AirPrint, the first 80 and 58mm receipt printer to be Apple AirPrint certified.

What does this mean for Apple POS system users?

  1. No need to download or install drivers

There’s no need to get the help desk involved in connecting a wireless printer to your Apple POS system. Forget about workarounds and downloads: users will be able to wirelessly print receipts without installing specific printer drivers, extra configurations or software. Star’s TSP654II AirPrint includes both Ethernet and WLAN capabilities, so it will work seamlessly with Apple iPads, iPhones, iPods and Macbooks on any private network.

  1. Print receipts and orders right from your Apple POS System (Mac, iPad or iPhone devices)

AirPrint support is pre-installed on iOS devices, so you can use this familiar interface to connect to and begin printing from the new printer. The TSP654II features a fast, 300 mm per second print speed, high-quality 203 dpi print, compact footprint and aesthetic design. Faster print speeds at the Apple point of sale will help shave a few seconds off each transaction, which means less waiting and more efficient customer service.

  1. Control your cash drawer from your Apple POS System (Mac, iPad or iPhone)

A printer-controlled cash drawer must be connected to a receipt printer if you want it to open automatically at the end of a transaction. Although AirPrint has limited ability to control cash drawers, it gives developers previously using the StarPRNT SDK another option when programming printer control.  The TSP654II is available in charcoal black or ultra-white to match the Star CB2002 cash drawer options.

Why choose the TSP654II AirPrint from Star Micronics?

Until now, there hasn’t been a “plug and play” receipt printing solution for Apple POS systems. The TSP654II is the first Apple certified receipt printer that works seamlessly over any private network, with any Apple device. In addition to high-speed printing, the new printer includes “drop in and print” paper loading and an improved guillotine auto-cutter. The TSP654II is a flexible printing solution that can be used in vertical or horizontal mode and includes a wall mount bracket in the box. A splash-proof cover is also available for added durability. The TSP654II is compatible with Star Cloud Services’ digital receipt solution and the AllReceipts App.

Apple POS systems are popular among business owners because they’re affordable and easy to learn and use. Despite their popularity, it wasn’t simple to print a receipt from an iPad POS solution—until now. Star Micronics’ new TSP65411 is the first AirPrint-certified receipt printer on the market, that allows users to print from their Apple POS system without any extra steps. In addition to groundbreaking technology, the new printer also includes the quality features and design details that meet Apple’s high operational standards.

3 Reasons Why Merchants Should Choose Hybrid Tablet POS

Some retailers are shifting away from a legacy point of sale (POS) terminal toward flexible, scalable tablet-based solutions. And for good reason. Tablet POS solutions are affordable, powerful platforms that increase mobility, generate comprehensive analytics and securely store data. Many tablet POS systems are cloud-based Software as a Service (SaaS) solutions that update automatically.

Although SaaS solutions are easy to use, some merchants have been hesitant to implement them because they rely on an “always on” internet connection. A cloud-based system won’t function if the connection is spotty, which could wreak havoc during a big sale or holiday shopping time.

Cloud-connected or hybrid POS solutions are a smarter choice for store owners who want the convenience and mobility of a cloud-based system, but can’t give up the reliability of a wired POS network. Sounds good? We think so, too. Here’s why you should consider a hybrid tablet POS system for your store:

  1. Versatility: A hybrid tablet POS system gives you all the benefits of a cloud-based system, including real-time reporting — with one essential difference. If your store loses its internet connection, your hybrid tablet POS system will still run, but the real-time updates won’t sync until the internet connection is restored. A hybrid system can be used in any position: with the tablet mounted on a counter or wall or carried on the sales floor.
  1. Ergonomics/Aesthetics: Hybrid tablet POS systems are attractive and chic, but they’re more than just a pretty face. These solutions are perfect for small counters, pop-up stores or other spaces where space is limited. Hybrid tablet POS systems have a small, practical footprint that won’t take up every inch of the counter, so there’s room to display impulse purchase items and gift cards. The checkout line is a customer’s last stop before they leave the store, so a tidy cash wrap with attractive technology leaves a positive, lasting impression as shoppers depart.

 

  1. Scalability: If you are considering a future expansion or need to have more checkouts temporarily, a hybrid tablet POS system gives you the flexibility to easily add terminals and locations to your network. There are no licenses or technicians necessary, it’s essentially a “plug and play” operation. It only takes a few minutes to configure the tablet or mobile device and sync it to the network. Once it’s on the network, the device will be running the same solution, with the same data accessibility.

Choose a hybrid tablet POS that can accommodate multiple peripherals. Star Micronics’ mPOP solution is one of the most comprehensive options on the market. We’ve recently added several new peripheral options, so the solution can be used as a complete check-out in nearly every retail category.

The new peripheral options include:

  • Three Star Micronics scales that can be used in candy shops, farmer’s markets and grocery stores
  • 2D barcode scanner for retailers that want to accept QR code coupons or access item information
  • Two-line, blue backlit customer display that shows shoppers their transaction information as well as advertising messages
  • New cash drawer port that supports an additional external cash drawer for busy shifts

Hybrid tablet POS solutions are a perfect solution for retail store owners who are hesitant to implement a SaaS system due to connectivity issues but want the freedom of mobile POS. A hybrid system empowers store owners and staff with all the benefits of a cloud-based solution, without ever turning away a sale because the internet is down.

For more information on the Star Micronics mPOP solution, contact us!

NRF Retail’s Big Show 2018 Recap with Star Micronics

 NRF 2018 Recap Collage 2.jpg

Thank you to everyone who took the opportunity to stop by our booth and check out our latest retail technology solutions. If you missed us, we offered a sneak peek at several of our newest technologies and solutions for 2018.

Here are just a few of the innovative solutions Star Micronics had on display.

 

mCollection

Our new mCollection includes products that will expand the functionality of our mPOP solution. mC-Print2 and mC-Print3 were big hits with all of our visitors.

mPOP + Peripherals

Merchants can now transform the mPOP into a complete point of sale hub and accept versatile transactions at a greater volume. The mPOP is able to integrate with an increased number of peripherals, such as a 2D barcode scanner, scale, customer display, and port to an external cash drawer.

 

mcPrint2 and mcPrint3

Stylish and sleek, these printers were made to look great with your mPOP. These attractive and Cloud Service-ready receipt printers support multiple interfaces and peripheral connectivity. These little printers look fantastic and are ideal for handling your business needs with style.

 

TSP650IIAirPrint®

This receipt printer works seamlessly with all Apple® devices and is the first printer of its kind with Apple AirPrint Certification. With quick and, easy setup, high-quality receipt printing, this printer is ready to hit the ground running out of the box. Most importantly, it will allow Apple users to continue with the familiar AirPrint experience while using their Apple iOS® POS system. Cash drawer control from your Apple device has also become a reality with the TSP650IIAirPrint.

 

Sophatar® POS Signage

Available at a low monthly subscription, this digital signage solution solves three common problems retailers run into when purchasing a digital signage solution. First, it’s affordable. Second, it searches by the UPC codes and product descriptions of your products to automatically generate content and display them on your digital signs. This eliminates the time you spend hunting down images and content to display. Lastly, it creates dynamic content updates based on your sales data. In this way, it’s always displaying your best selling products.

 

PromoPRNT

 

Available through the Star Cloud Services dashboard, this new service will empower you to create printed promotions on your receipts. PromoPRNT includes two separate services, Promo Maker and Promo Manager. Promo Maker is a quick and easy way to design receipt promotions and add them to your printer receipts. Promo Manager is the tool that allows the length of a promotional campaign to be scheduled. Merchants can also track promotion campaign insights through the Promo Manager tool. With PromoPRNT, you will be able to deliver incentives directly into shoppers’ hands.

 

We also featured several of our vendor partners in our NRF 2018 booth, including Vend, SuiteRetail, Biztracker, and nClose.

Star will have interviews and videos from the show floor coming soon! See you next year NRF!

Star Micronics at NRF 2018

Stop and see us at NRF 2018 to get a first look at our new, innovative technology solutions.

There are lots of reasons you should attend NRF 2018 Retail’s Big Show. Between powerful, future-driven content, and the latest retail technology solutions, it is an opportunity you’d be sorry to miss. And we know you’d be sorry to miss the great line up Star Micronics will be showcasing in booth #2745.

Here are just a few of the hot ticket items we’ll be displaying in our NRF 2018 booth.

mCollection

We are showcasing our new mCollection at NRF 2018. Stop by to explore how these products will expand and enhance the functionality of your mPOP.mPOP + Peripherals

We’ve expanded our mPOP functionality, giving it the ability to integrate with additional peripherals, such as a 2D barcode scanner, scale, customer display, and port to the external cash drawer. Retailers, transform your mPOP into a complete point of sale hub! You will be able to accept more versatile transactions at a higher volume.

mcPrint2 and mcPrint3

These receipt printers are Star Micronics’ brand new innovations designed specifically to look sharp with your mPOP. Stylish, chic, compact, and, most importantly, fully functional, these good looking little receipt printers support multiple interfaces and peripheral connectivity. It is Cloud Service-ready and equipped to handle your needs with style.

TSP650IIAirPrint®

The TSP650IIAirPrint works seamlessly with all Apple® devices and is the first receipt printer on the market with Apple AirPrint Certification.  Boasting a quick and easy setup and high-quality receipt printing, the AirPrint will enable Apple users to continue with the familiar AirPrint experience while using their Apple iOS® POS system. It also allows cash drawer control straight from your Apple device. We think that’s pretty cool.

Sophatar® POS Signage

This digital signage solution is available at a low monthly subscription. It solves the three common problems retailers run into when purchasing a digital signage solution. One, it’s affordable. Two, it automatically generates content by searching for the UPC code of your most popular products in order to display them on your digital signs. You won’t need to hunt down product images for display. And, three, its content updates are dynamic. No more boring static playlists. The solution analyzes your sales data and displays your best selling products through a networked media player.

PromoPRNT

PromoPRNT is available through the Star Cloud Services dashboard and will enable you to create printed promotions on your receipts. PromoPRNT delivers two services, Promo Maker and Promo Manager. Promo Maker is a simple way to create and design receipt promotions. Promo Manager will allow you to schedule the length of a promotional campaign and to view insights from your campaigns.  Ultimately, with these PromoPRNT tools, you will be able to deliver incentives directly to shopper’s hands.

We’ll also be featuring some of our great vendor partners in our booth, such as Vend, SuiteRetail, and BizTracker.

If this isn’t enough incentive to get you to NRF 2018 and to our booth, we’d love to buy you a cup of coffee! Simply stop by our booth and participate in the PromoPRNT demo and we’ll give you a $5 Starbucks gift card.

We look forward to seeing you there!