Top Point of Sale Trends for Small Businesses: Part 1

The point of sale is evolving quickly to accommodate new demands on retailers and to better integrate smarter software for independent merchants. There are many POS trends that point to an augmentation of how data can be democratized for “mom and pop” retail stores. When choosing a POS solution, small businesses have to do their research more carefully than ever. For retail entrepreneurs, POS systems and POS solutions are some of the most researched software that relates directly to their business.

POS solutions are evolving in ways that are leading POS systems into the 21st century. Retail entrepreneurs now have easy access to powerful software that is becoming cheaper than ever, more mobile, and are able to do more to grow their business. This is allowing physical merchants to keep up with their sophisticated data-centric e-retailer cousins. From payments, to automation, and from hardware to analytics and insights, the POS is becoming the real deal.

In this article, we’ll explore some of the major trends and a few surprising innovations. We’ll also uncover some of the bigger POS trends.

1. Shopify Starts to Build Hardware

The Canadian e-Commerce solution is having a stellar start to the year, as can be seen in its Unite 2017 event. With new partners such as Amazon and Buzzfeed, Shopify can scale this year like never before. In April, Shopify announced their first hardware product, a chip-and-swipe card reader. Shopify is banking on the trend of online sellers to sell in physical retail with its simple card reader.

Key takeaway: Payments and new hardware are still a hot topic for new retail businesses.

2. The Tablet and Mobile POS Market Grows

Whether its iPad POS solutions or other kinds of tablets, the mobile POS boom is on. U.S. and global growth of more convenient mobile POS solutions is quickly showing to be the new normal in some retail verticals.

Mobile POS is growing at 9.2% a year according to Capterra via Quickbooks. As Cloud-based solutions became mainstream, so too now are mobile POS solutions. This occurs often in hospitality, convenience, retail, and services stations where tablets are more useful for data access and of course, checkout.

For the SMB space, mPOS makes a lot of sense. This is where cost-effective hardware is meeting the mobile-first era. This means it’s easier than ever to become a retail entrepreneur with smarter and less costly hardware and software. You can do more with a mPOS for your small business than you may realize.

Key takeaway: As Cloud POS became the new standard years ago, it’s looking like mPOS might do the same.

3. Star Micronics Launches New Printer: TSP100IIIU

The TSP100IIIU is being called a game-changer for tablet and mobile POS.

  • It connects directly to an iPad or iPhone using the Apple Lightning cable for reliable USB communication and simultaneous charging.
  • It includes a USB Serial number feature to detect the device when disconnected and reconnected to a different USB port
  • Ultra-fast print speeds and special receipt de-curl function

Key takeaway: Printers are getting smarter and connecting merchants with the future.

4. POS Systems Acheive New API Integrations

The age of value add-ons is influencing how POS solution ecosystems evolve. This means software providers are becoming better connected with their partners. You don’t have to look far in the POS world to see how this occurs.

Typically, this consolidation of software with the POS solution as node now in the cloud can be characterized into a few major branches:

  • Payments
  • Loyalty
  • Analytics, Reporting, and Artificial Intelligence
  • Accounting
  • Email Marketing
  • Employee Scheduling and Management
  • Inventory and Warehouse Management
  • Niche Specialty Solutions (such as for Hospitality, Restaurant, e-Commerce, etc.)

Key takeaway: POS solutions have native strengths and weaknesses, but will also have third-party integration strengths and weaknesses

5. Mobile Payments and Cashless Solutions

While major smart phone companies are developing next-gen biometric and other post NFC solutions, the mobile wallet has not caught on with consumers as fast as some anticipated. Mobile wallet users have so many choices, and are aware that mobile payments can lead to more impulse purchases. While mobile payments are increasing with PayPal, and there’s buzz around Apple Pay, Android Pay, Samsung Pay, and Google Wallet, offering multiple payment options is still a good idea for the merchant.

Key takeaway: Mobile wallet adoption is slow but is a benefit for retailers to offer.

6. Rise of Cloud Computing and Cloud Point of Sale

The legacy point of sale system is dying as POS systems and peripherals in the cloud continue to gain impressive traction. This is leading to not only more accessible and flexible solutions, like having your POS on an iPad, it’s leading to a decrease in total spend that independent merchants must make for even more robust and connected solutions.

For value-added resellers (VARs), this means a proliferation of new potential products that integrate software and hardware in new ways. Cloud POS systems are also aggressively connecting to niche and specialty stores and increasingly to omnichannel solutions.

This means restaurant POS, e-Commerce, and an emphasis on data and analytics for brick-and-mortar retailers is on the swift incline. Leading POS solutions are also battling it out in important new global territories expanding their reach and acquiring companies to improve their value propositions

Cloud POS has come a long way in the last decade, and with the integration of technology, IoT, and machine learning, it is going to reach even higher in the decade ahead.

Key takeaway: The Cloud POS is leading to a very dynamic ecosystem of innovation around software customized to each industry.

There’s no right or wrong POS system, but finding the right point of sale solution and add-on apps for your business can help your business grow. Read the full article from Star Cloud Services here.

Small Business Tips: How to Create Engaging Video Content

Video content is quickly becoming a favorite among marketers everywhere. For small businesses, creating video content is a great way to stand out from the competition and offer a fun and easily consumable way to market your products or services to your customers. Creating and promoting video content is also becoming easier and more feasible for small businesses with tight budgets through social media.

Let’s first take a look at the impact that video content is having on social media marketing (compliments of Buffer).

  • Online videos will account for more than 80% of all consumer internet traffic by 2020
  • Over 8 billion videos or 100 million hours of videos are watched on Facebook everyday
  • More than 500 million hours of videos are watched on YouTube everyday
  • More than 100 million hours of how-to YouTube videos were watched in North America in the first five months of 2015
  • 60% of marketers used videos in their social media marketing in 2016

Now that we’ve seen how video content has rapidly grown over the past few years and is now dominating social media marketing, let’s talk about how you can leverage video content for your business. There are tons of different videos that can be made on many different topics, using many different styles. For now, we’re going to focus on three types on videos that you can leverage for your small business: promotional, “how-to”, and testimonials.

1. Promotional Videos

A promotional video can be used to tell your customer about your products or services. When creating a promotional video, it’s important to focus on your target audience, the overall message, and the benefits that your product or service will provide to your audience. Are you looking to create brand awareness? Will your video educate your customers? Do you want to increase sales on that particular product? A promotional video can be used to help meet all of these goals, but make sure you have a specific goal in mind before you begin your storyboard.

You’ll also want to consider the duration and the tone of the video when planning out your promotional video. Promotional pieces tend to be shorter in length in order to keep the audience engaged throughout the entire video, and will need something to immediately grab the viewer’s attention.

2. “How-to” Videos

Fun fact: YouTube is the second largest search engine behind Google. Visual learners skip the “how to” Google search and go straight to YouTube so they can complete a task as they watch someone else do it in a video. These “how-to” or “support” videos can be extremely helpful for any business. And the number one rule to creating a killer “how-to” video – keep it simple!

When creating a how-to video, it is acceptable to make the video longer in length so you can explain the full process of the task, set-up, or tips at hand. With this said, you want to make sure that the video explains that task in the simplest way possible. Good how-to videos focus on 4 simple things: the problem, the solution, how it works, and a call to action.

It’s important to also remember that how-to videos are not just limited to businesses that sell electronics or tech-savvy companies. A how-to video can be as simple as “How To Tie a Neck-Tie” or as complex as “How To Play Beethoven’s 5th Symphony” or “How To Build a PC”. Take some time to discover what you can teach your customers, and use your skills and knowledge to create an enlightening how-to video for that process.

3. Customer Testimonial Videos

You know that you run an awesome business offering even more awesome products and services, but convincing other people of that is the difficult part. This is why customer testimonials are extremely important to any small business. Video testimonials are becoming a huge marketing tool for SMB. In fact, customer testimonials have the highest effectiveness rating for content marketing at 89%.

Again, while customer testimonials can be longer than your average promotional video, you want to be sure to keep it simple. Focus on the solution, the benefits, and the results that the customer got out of using your product or service. Another important thing to consider is that testimonials appeal to customers because of their authenticity. Try ditching the script and having a casual conversation with your customer about the product or solution. This tends to create a more relatable video for the audience, and helps the customer feel comfortable on camera.

Small businesses can leverage video content in many different ways. It’s important to define your video goals and decide which type of video content will bring the best results to your business.

Click here to view Star Micronics’ full YouTube video library.

4 Ways Mobile Label Printing Optimizes Order/Pick-up Applications in Restaurants

Numerous media outlets have written about hilariously misspelled names scribbled on coffee orders. Although it may be amusing to read about someone telling a barista their name is “Gunner” and being handed a cup that says “Goner,” handwritten labels can cause major headaches for restaurant employees.

Order online/pickup is a growing segment of the restaurant industry – so it’s important for businesses with these capabilities to make sure they do it well. Mobile label printing helps eliminate confusion while orders are prepared and picked up, and it helps speed up customer service by cutting down the time it takes an employee to locate an order.

Here are four advantages to using mobile label printing:

1. Order Accuracy. A mobile printer easily creates clear, easy-to-read order labels for takeout packages. This eliminates the need to write on each container or tape receipts to boxes so employees know which customer’s order they belong to. Printed labels will also cut down the amount of errors made while preparing each order and time spent deciphering handwritten names when a customer comes in to pick up their food.

2. Customer Service. Mobile label printing helps ensure that customers receive fast and efficient service. Take out and online orders can be prepared quickly and efficiently, and food is ready in a timely manner. When customers arrive to pick up their order, food and beverages can be located quickly so people can get home to enjoy their meals. Clearly printed labels eliminate the possibility that a customer will receive the wrong order or have missing items.

3. Branding. Your restaurant’s logo, address, phone number and website can be added to the label template, so each label is a consistent representation of your brand. Online orders and other to-go items that leave the restaurant with a customized label are an advertising opportunity that can help drive new and repeat business to your eatery. If takeout or delivery is a new part of your business, it’s a great way to get the word out that you offer this service.

4. Professional Appearance. Messy, handwritten labels don’t make a great impression. Take-out packaging that is printed with your restaurant’s logo, marketing messages, and contact info give orders a professional appearance. The online order/pick-up in store process will appear polished and smooth and your customers’ positive experience will encourage them to return.

To maximize the impact printed labels can have on your business, you need to use the right technology. Star Micronics’ SM-L300 portable receipt printer, for example, supports thermal receipt paper and lined or linerless MAXStick label paper, making it the perfect mobile label printing solution for restaurants. The SM-L300 also doubles as a fully integrated label printer for retail stores, restaurants, delivery, and warehouse applications.

Mobile label printing can help restaurant owners increase efficiency and accuracy, enhance customer service, and ensure that orders are prepared quickly and correctly. Printed labels eliminate errors made during preparation or pick-up due to misplaced receipts or an employee’s bad handwriting. Customers will appreciate professional service and a fast, high-quality experience, which will keep them coming back for more.

Click here to learn more about Star Micronics’ SM-L300 portable printer.

 

Solutions for Printing from Web Broswer-Based Applications: PassPRNT

Receipt technology has advanced dramatically in the last several years. Previously, in every transaction, a customer would pay for their purchases at the POS terminal and accept a printed sales receipt as a proof of purchase in case they needed to make a return or exchange. Mobility, however, has revolutionized POS and changed the process of providing a customer with a receipt.

Star Micronics has developed a variety of printing solutions for mPOS, including two that facilitate receipt printing from Web-based applications via HTTP(s) and from a project on an Android™ device or Apple hardware such as an iPad®, iPhone®, or iPod touch®. These solutions, WebPRNT and PassPRNT, solve common problems merchant often encounter with mobile printing.

Print from a Web Browser-Based Application with PassPRNT

PassPRNT is the newest printing application for iPad, iPhone, iPod touch, and Android devices. The app resolves issues associated with printing from POS solutions supported by native iOS, Android, or Web applications by sending the receipt data using a URL scheme. The PassPRNT native application accepts the data, formats the receipt for the printer, and sends it to any Star Bluetooth, Ethernet,or USB (Android only) printer connected to the iOS, Android, and Windows devices.

How it works:

For the first time, PassPRNT links with Star’s POS and portable printers to enable printing using the company’s unique URL scheme-based printing method and the PassPRNT companion app.

Its easy-to-use integration allows users to print from any Web application in any Web browser including Safari/Chrome using a URL scheme to print on a Star Bluetooth printer. The operating system is capable of automatically switching from a host application to the PassPRNT application and back, with a simple and user friendly “one tap” request to print from any iPad, iPhone, or iPod touch to a Star Bluetooth printer.

Why choose PassPRNT:

  • Uses Star’s unique URL scheme-based printing method
  • Available for receipt, label, and kitchen printer models
  • Automatically switches from host to PassPRNT app and back for “one tap” printing
  • Very little coding involved in the main application to communicate with PassPRNT
  • Empowers users to print from any iPad, iPhone, or iPod touch and Android devices when using Filemaker

To learn more about PassPRNT and to find out if your Star Micronics receipt printer supports PassPRNT, please visit http://starmicronics.com/pages/PassPRNT.

Download our eBook: Solutions for Printing from Web Browser-Based Applications on iOS, Android, and Windows

Nitehawk Cinema Makes Movie-Going Simple with Filmbot and Star Micronics Ticketing System

Nitehawk Cinema is a three-screen independent movie theater in Williamsburg, Brooklyn, NY that is currently renovating a historic theater from the 1920s for their upcoming second location. Nitehawk is unique in that they are not only a movie theater, but they operate as a full-service restaurant as well, including pairing specialty dining and cocktails with different screenings.

Nitehawk Cinema was working with a very outdated ticketing and point of sale system, and needed something that fit their operation of being a full-service dine-in theater. Their goal was to create a more seamless experience for movie-goers and find a solution to keep the aesthetic of the theater consistent. That’s when Nitehawk partnered with Filmbot who worked to build a brand new, customized ticketing system from the group up that fit all the needs of Nitehawk Cinema.

Filmbot is a software development company that specializes in building systems to help modernize the movie-going experience. Through their new ticketing system and website, Nitehawk Cinema could allow customers to order their movie tickets either online or at the theater, and pick up those tickets from one of their two self-service kiosks or from the bar point of sale. Filmbot and Nitehawk Cinema decided that Star Micronics’ TUP500 kiosk printer and TSP700II WebPRNT receipt printer were the best hardware solutions for the new system. Nitehawk needed a solution that would allow them to print tickets and receipts from a Web-based application in real-time. “Without Star Micronics’ WebPRNT technology, they wouldn’t have been able to install the new system,” says Jessica Yazbek, Senior Engineer at Filmbot.

The new kiosk and point of sale system provides an overall more efficient way for customers to get their movie tickets. Nitehawk Cinema customers have had great feedback on the ticketing systems and the process of ordering and picking up movie tickets.

Additionally, the install was very easy and basically provided a plug and play solution. Nitehawk Cinema used one day to prep the new solution, and has it up and running the next morning. By the time the theater opened that day at 4:00 pm, the bartenders were fully trained on the new system and were ready to go.

“We launched about a week ago, and since then, the whole systems has been flawless,” says Matthew Viragh, Owner of Nitehawk Cinema. “It’s actually a Web-based POS system, so the reason we selected Star printers was because of their Web-based capabilities. We’ve been really happy with the performance so far.”

Star Spotlight with Erply

Erply

What does Erply do?

Erply is a point of sale and inventory management software that will track sales and inventory for retailers. Erply POS is a cloud-based solution that allows retail store owners and operators to manage their point of sale, and check-in on sales remotely from their tablet, computer, or smartphone. They offer fully integrated point of sale solutions for iPad®, Windows, and Android™, with dedicated POS hardware. Users can utilize Erply software to ring up sales, track customers, and manage inventory and employees from anywhere, anytime.

How is Erply working with Star Micronics?

Erply has integrated a number of Star Micronics’ printer peripherals including the all-in-one mPOP™, TSP100ECO thermal printer, SM-S230i, SM-T300i, SM-S220i portable printers, and more. Erply chose to work with Star’s mobile solutions that offer Bluetooth connectivity because they found it to be a great pair with Apple iPads. In addition to iOS, Erply has also found that Star Bluetooth printers to offer a simple set-up with Windows tablets. Erply partners with Star Micronics to provide a complete mPOS solution to retailers for any operating system.

What key benefits are Star mobile printers bringing to Erply customers?

One of the biggest benefits of the Star mobile printers is the ability for retail employees to carry their printer and iPad around larger stores to answer customer questions and complete a sale in-aisle. In many cases, Erply sees their retail customer utilizing the belt clip included with all Star portable printers and using MSR readers to process the credit card payment on the spot. This solution helps reduce lines in larger and busier retail environments and creates a better experience for both retail employees and the shopper.

“We found that Star Micronics’ Bluetooth printers offer one of the easiest set-ups that we have. We’re most confident in setting up Star printers with iPads and other mobile devices. Because of Star’s cross-platform availability, Star mobile printers are the easiest solution for us to recommend to customers.”

– Cameron Neelis, Technical Support Specialist, Erply

Star Micronics’ ETA TRANSACT 2017 Recap

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Star Micronics recently exhibited new mPOS technology at the ETA TRANSACT show in Las Vegas from May 10th through the 12th, and would like to thank all of those who visited our booth. For those who couldn’t make it to the show this year, we want to provide a brief recap of what you missed and where to find more information on Star Micronics’ peripherals.

New mPOP™ peripheral options!

Star Micronics showcased our popular all-in-one mPOP™ peripheral for mobile point of sale that combines a cash drawer and 2-inch receipt printer. This year, Star has decided to make our mPOP even better with more functionality for mobile point of sale. We’ve added optional peripheral support for a customer-facing line display, 2D bar code reader, three scale options, and an extra cash drawer to our mPOP. This allows users to transform their mPOP into a complete point of sale hub, making it a more versatile option for mobile POS.

Faster, Easier, Better!

Throughout 2016, Star Micronics began rolling out our TSP100III series of thermal printers – the faster, easier, and better solution for POS receipt printing. At this year’s TRANSACT show, Star Micronics debuted our TSP100IIIU! The TSP100IIIU is Star’s intuitive “plug and play” USB printer for iOS, Android, and Windows. With faster print speed, easier connectivity, and better features, the TSP100IIIU is guaranteed to make a splash in the point of sale world. Learn more: https://www.youtube.com/watch?v=y40VyDkFPLc

SM-L300: Receipt, Label, & MAXStick® Portable Printer

Star’s new SM-L300 Bluetooth low energy (BLE) portable printer offers ultimate versatility for any mPOS application! The SM-L300 portable printer allows users to connect to any Apple iPad®, iPhone®, or iPod touch® BLE compatible device without having to pair to it, making it the perfect solution for any BYOD (bring your own device) environment. Learn more: https://www.youtube.com/watch?v=NJdLcSYOgGE

Booth Partners

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Star Micronics is always happy to feature a number of our software partners in our tradeshow booths. At this year’s TRANSACT show, Star hosted Biztracker, who demoed their solution with a Star TSP650II receipt printer. Doublebeam showcased their solution on Elo’s I-Series and Wallaby flip-stand along with a Star TSP700II receipt and label printer. We also provided demos of Star Cloud Services’ free digital receipt and customer engagement solution through Vend’s retail software and a Star TSP100IIIBi receipt printer.

Star Cloud Services is offered for free with any Star Micronics receipt printer and allows users to offer digital receipts to their shoppers through the AllReceipts™ app. Learn more: https://www.starcloudservices.com

Star Sightings

Star Micronics spotted several of our printers around the show floor! Thank you to Paradise POS, Pioneer Solutions, MS-Cash Drawer, USAePay, and POS Portal who showcased Star technology in their ETA TRANSACT 2017 booth!

Star thanks everyone again for taking the time to visit us and learn more about our point of sale peripherals at ETA TRANSACT 2017. We look forward to seeing you all next year!

Why Bluetooth Low Energy is the Best Option for Mobile Printing

People most commonly think of Bluetooth as the wireless technology that allows them to connect a mobile device to a car or an earpiece. Bluetooth has given rise, however, to a newer generation of wireless technology – Bluetooth low energy (BLE) – which was first introduced in 2011. Today, BLE is the best option for mobile printing and other devices that require short bursts of connectivity.

In order to understand why BLE is perfect for all mobile printing needs, it’s important to know the difference between Bluetooth and BLE. Bluetooth connectivity is designed for devices like wireless headsets and speakers, mobile phones, and is ideal for streaming applications such as Pandora or Netflix. In comparison, Bluetooth low energy (also known as Bluetooth 4.0) is exactly what its name says: low power consumption wireless technology.

BLE for mobile 2

How does BLE work?

Bluetooth and BLE both operate on the same 2.4 GHz ISM band. Unlike regular Bluetooth that uses a lot of power, BLE stays in sleep mode until a connection is initiated with a mobile device. The connections are short bursts because the data is traded quickly. Bluetooth low energy devices’ energy consumption levels are so low; one device can run on the same battery for years. Obviously, Bluetooth low energy isn’t going to work for Netflix, but its’ perfect for devices that only need to exchange data quickly and intermittently, like a mobile printer.

Who can use BLE devices?

BLE is perfect for devices that don’t need to stream large amounts of data continuously. This universal-low power wireless standard makes it easy to connect any product to a smartphone or tablet. BLE is the wireless technology used for personal fitness devices (like Fit Bits), as well as for monitoring sensors and mobile printers in taxi, rideshare, and delivery applications.

Where can you use them?

Bluetooth low energy mobile printers are small and light, and can easily be carried by servers in restaurants, delivery drivers, and workers in intermodal facilities and warehouses. They can be used to print invoices, labels, receipts, and other documents.

Star Micronics has several BLE-enabled printers ranging from compact models that measure only a few inches and fit into a pocket or apron, to more robust options all at affordable price points. Star’s mobile printers are perfect for indoor/outdoor use, field service and restaurant environments where they could get wet or dropped. These devices also come with an external power cable so they can be charged anytime, anywhere, even on the road.

Easy to use, even for BYOD workplaces

BLE printers are compatible with a large installed base of mobile phones, tablets, and computers. Star’s line of mobile printers is easy to use with any Apple iPad® or iPhone® BLE device and doesn’t require pairing. There’s no limit on the number of devices that can be connected to the mobile printers, making it the ideal solution for a BYOD (bring your own device) workplace. Employees don’t need to hunt for “their” tablet or mobile device; they can grab any equipment to complete the task at hand. Star’s mobile printers are also compatible with other operating systems, including Windows and Android.

BLE connectivity is the perfect option for mobile printing. These compact mobile printers are energy efficient and cost-effective for restaurants, rail yards, airports, and delivery services that need to print on-the-go receipts, labels, and invoice. Learn more about Star Micronics’ SM-L200 and SM-L300 BLE portable printers.

Vittorio Menswear and Tuxedo Increases Customer Satisfaction with Star Micronics and AllReceipts™

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Vittorio Menswear and Tuxedo, located in Rochester, NY, provides ready to wear full custom options, to personalized looks that helps to express individuality. For over 45 years, Vittorio Menswear and Tuxedo has been helping Rochester look good, one tuxedo at a time. The formerly family-owned business was passed along to Matthew McDermott who has been working to grow the business by increasing customer loyalty and creating a more seamless sale.

After acquiring Vittorio Menswear and Tuxedo about five years ago, Matthew decided that it was time for a technology upgrade in the point of sale system. Vittorio was in need of a better system to track customer data and analytics, and customer-facing technology that allowed them to engage with and provide value-added services to their shoppers. Lightspeed POS solution with Thirdshelf and Star Cloud Services loyalty, along with Star Micronics peripherals provided the perfect system for Vittorio Menswear and Tuxedo.

Star Micronics’ TSP100 receipt printer with Lightspeed POS allowed Vittorio to improve the daily workflow of their business and keep their customers more satisfied with their service than  ever. These technologies provided detailed analytics and customer data that allowed them to compete with large retailers. Vittorio was now able to give every one of their customers a personalized experience, and offer suggestions and promotions based on the customer’s previous purchases and rentals. With Lightspeed’s inventory management, Vittorio could easily see what sizes were readily available versus what needed to be special ordered for customers.

As a result, Vittorio Menswear and Tuxedo improved their overall customer engagement strategy with Thirdshelf and Lightspeed POS. They are now able to access customer data and purchase histories almost instantly, which helps to tailor special promotions and increase customer satisfaction.

Star Cloud Services’ Receipt Flip feature allows Vittorio to easily summarize their return policy and add marketing touches right on the back of the digital receipt without any additional promotional costs to print. The Instant Customer Survey allowed Vittorio to better understand what their customers enjoyed about their experience versus where they needed to improve.

“Star MiSCS certifiedcronics and Lightspeed’s point of sale solution was well worth our initial investment. Since we installed the system, we’ve continued to add layers such as Thirdshelf loyalty features and Star Cloud Services digital receipts to improve our store functionality and to keep our customers satisfied. By having customer data and feedback readily available through Star Cloud Services, we can make adjustments to ensure that our customers are getting the most out of their experience with us.”

– Matthew McDermott, Owner, Vittorio Menswear and Tuxedo

Download the full success story here: Vittorio Case Study

Star Spotlight with Auto-Star

What does Auto-Star do?

Auto-Star began developing point of sale and retail management technology in 1982 and has worked to provide a top-of-the-line solution for grocery, pharmacy, and natural health markets. Auto-Star’s POS solution is designed to help increase operational efficiency along with customer service levels. They strive to put the customer at the forefront of every transaction, while making an intuitive solution for end-users. They currently have thousands of happy customers all over North America and the Caribbean.

How is Auto-Star working with Star Micronics?

Auto-Star has been working with Star Micronics for a number of years with both their end-user customers and their reseller partners. They chose to add support for Star Micronics printers because they are fast and reliable for end-users and are easy to operate. In addition, Auto-Star has added support for Star Cloud Services’ free digital receipt solution using the AllReceipts™ app. Auto-Star customers already using Star Micronics’ TSP100ECO printers can now experience the added benefit of providing a digital receipt solution to their shoppers.

What key benefits is Star Cloud Services bringing to Auto-Star customers?

Auto-Star customers were looking for a digital receipt solution for a number of years. With Star Cloud Services and AllReceipts, Auto-Star found a solution that was quick and easy to integrate with no need to update or change hardware. Star Cloud Services’ digital receipt and customer engagement tools are available to use on any Star receipt printer for free. This gave users the ability to add the digital receipts functionality to their current solution for no additional cost.

“The Star Cloud Services’ digital receipt solution with AllReceipts offered a very simple set up for both Auto-Star and our end-user customers. Our customers were able to see the benefit of it right away.” – Josh Wintoniak, Sales Manager, Auto-Star