5 Benefits of Digital Signage Solutions

As you plan your strategy, consider how your business could be reaping the benefits of digital signage.

Smart marketing includes the goal of making the best investment of precious advertising dollars on activities that people will see. As you plan your strategy, consider how your business could be reaping the benefits of digital signage.

Shopping habits have certainly changed as consumers are more technology-oriented and sophisticated than ever. Digital content is now a primary trusted source when shoppers are considering a new purchase or searching for the best deal. Digital content affects where we choose to shop and what to buy, and smart business owners are adapting their operations to find the most effective ways to communicate with their customers.

Effective communication is one of the primary benefits of digital signage. It is an interactive gateway that allows businesses to communicate directly with customers, engaging them while they are in the store. This strategy pays off—according to Independent Retailer, digital signage can increase overall sales volume by nearly 32%. Additional benefits of digital signage include:

  1. Attention-grabbing displays

Consider this: digital signage is one of the most customizable forms of publicity and a virtual guarantee that the message will be seen by its target audience. Merchants may use the same digital interface to influence customer behavior by creating eye-catching displays and showcasing brands or services, which will ultimately drive sales and boost profit margins.

  1. Dynamic, Contextual content updates

Digital signage is easy to control and can be modified quickly, allowing it to be incorporated into virtually any environment. Depending on the setup and service you choose, you may be able to store your own graphics and update the signage as often as you want. This is especially useful during holiday shopping time, or if you want to promote doorbusters and flash sales during certain hours.

You can take this a step further by implementing a digital signage solution that incorporates an AI element to determine your most popular sales items and which items are commonly sold together. Or, perhaps to identify items that have seen a sudden drop in sales. Such a solution would then display these items, promoting them to in-store customers to increase sales and boost profits.

  1. Cost-effective

Another one of the benefits of digital signage is that it provides an additional revenue stream for enterprising business owners. After the system is installed, retailers or restaurateurs may opt to pay off their original investment by selling advertising space to companies or brands that will complement the store’s operations. These ads elevate the status of certain brands, services or suppliers that want to raise brand awareness and raise their numbers in the store, target market or sales territory.

Moreover, making information available via digital messaging helps businesses reduce the cost of traditional campaigns, by saving money on printing, distribution and waste materials that will be discarded after the promotion has ended.

  1. Boosts impulse purchase sales

Digital signage is a valuable tool for businesses because it conveys important messages, in-store specials, promotions or advertising directly to patrons during a critical moment—while they are contemplating making a purchase. This will help increase revenues by giving shoppers an extra push to complete a transaction by displaying information about impulse buys, promotions and other specials.

  1. Increases the digital presence in-store/social media presence

Business owners should use social networks to increase brand awareness, drive repeat business, generate new customers and address customer satisfaction issues. By providing additional information directly to customers via digital signage, stores can generate additional sales revenue, recruit new people for their loyalty programs and even display digital endorsements from Facebook, Twitter and other websites such as Yelp, TripAdvisor and more.

As technology seeps into every aspect of our lives, it seems like a natural progression to incorporate the benefits of digital signage into your business strategy to enhance customer experiences—and store revenues. Digital signage is an effective marketing tool that’s worth exploring: Businesses that have incorporated this electronic medium are already harnessing its power and using it to boost traffic and increase sales, boost traffic.

4 Must-Have POS Solutions to Increase Customer Engagement

If you’re not using point of sale (POS) solutions to communicate with and engage your customers, there’s a good chance they’re going to go elsewhere.

The retail landscape is extremely crowded, and your customers have a wide variety of choices when deciding where to shop. A blowout sale isn’t enough to draw foot traffic—it’s important to ensure that each person who visits your business feels appreciated and engaged. If you’re not using point of sale (POS) solutions to communicate with and engage your customers, there’s a good chance they’re going to go elsewhere.

Of all the channels available to consumers, brick-and-mortar stores offer the instant gratification and service experience that shoppers crave. Make sure their time in your shop sets your business apart from the competition. A high-level of attention can turn first-time shoppers into repeat customers that may even evolve into brand ambassadors who refer their family and friends to your business.

POS solutions offer you several tools to help increase customer engagement and make visitors feel valued.

  1. Digital signage

Digital signage is an interactive gateway that allows a business to communicate directly with a consumer, engaging them while they are contemplating making a purchase in-store. This electronic medium is a highly customizable form of publicity and a virtual guarantee that your target audience will see your message.

Many POS solutions have digital signage functionality built-in, so users can change messages frequently. This user-friendly platform will help increase revenues by displaying information about impulse buys, promotions and other specials to customers.

Sophatar Digital POS Signage is the next generation of intelligent customer-facing displays. See how Sophatar can help increase your customers’ basket size in this interview with Bart DeCanne at NRF 2018.

  1. Custom coupon offers and promotions

Shoppers love saving money and receiving free items or services. Coupons give your customers an incentive to try a new product or make a repeat purchase. Merchants can use their POS solutions to reduce the cost of printing coupons and digital campaigns by generating offers in-store. Printing coupons on customer receipts allow you to reach a higher percentage of shoppers for a fraction of the cost of a print or digital campaign. Many POS solutions are equipped with templates of coupons, discounts and offers to customize receipts. Printing a coupon on the receipt means you can be sure the customer receives it.

  1. Digital receipts

Shoppers are rarely able to keep track of all the receipts they receive, but these proofs of purchase are often required to make a return. Returns are less frustrating for shoppers who can locate the receipt in their email, saving them the trouble of rooting around in bags, pockets or cars. The ability to make hassle-free returns moves customer service lines faster and increases the chance that people will shop at your store again.

Offering digital receipts gives businesses the opportunity to collect customers’ email addresses, which can also be used to email coupons, promotional information, and other announcements.

  1. Customer engagement surveys

Take advantage of every opportunity to engage your customers. A customer service survey is a direct channel of communication that gives you an inside look at how your business and products are performing. Typically, customers are offered an incentive like a discount coupon, free item or a chance to be entered in a contest for completing the survey. These surveys should be included on the receipt because it shows you care about a customer’s experience.

Engaging every shopper who comes into your store will go a long way toward ensuring they will return. POS solutions can make engaging customers easier and equip you with tried and true methods of capturing attention and offering personalized service that will help build customer loyalty.

3 Ways to Get the Most Out of Your Apple POS System with AirPrint Receipt Printers

iPad POS systems are extremely popular in retail, restaurant and hospitality venues. It’s easy to see why — an Apple POS system is sleek, attractive and compact — so they look great and they’re small enough to be used in tight spaces.

iPad POS systems are feature-rich, affordable and easy to and use, but printing receipts from an Apple POS system can present a challenge for merchants. Although Apple offers its AirPrint® technology, which allows users to print photos and documents from any iPhone, iPad or iPod Touch, AirPrint wasn’t available for receipt printers.

To meet this need, Star Micronics developed a suite of printing solutions including the StarPRNT SDK and PassPRNT, so receipts could be printed using a Bluetooth-enabled receipt printer. Most recently, Star Micronics unveiled its new TSP654II AirPrint, the first 80 and 58mm receipt printer to be Apple AirPrint certified.

What does this mean for Apple POS system users?

  1. No need to download or install drivers

There’s no need to get the help desk involved in connecting a wireless printer to your Apple POS system. Forget about workarounds and downloads: users will be able to wirelessly print receipts without installing specific printer drivers, extra configurations or software. Star’s TSP654II AirPrint includes both Ethernet and WLAN capabilities, so it will work seamlessly with Apple iPads, iPhones, iPods and Macbooks on any private network.

  1. Print receipts and orders right from your Apple POS System (Mac, iPad or iPhone devices)

AirPrint support is pre-installed on iOS devices, so you can use this familiar interface to connect to and begin printing from the new printer. The TSP654II features a fast, 300 mm per second print speed, high-quality 203 dpi print, compact footprint and aesthetic design. Faster print speeds at the Apple point of sale will help shave a few seconds off each transaction, which means less waiting and more efficient customer service.

  1. Control your cash drawer from your Apple POS System (Mac, iPad or iPhone)

A printer-controlled cash drawer must be connected to a receipt printer if you want it to open automatically at the end of a transaction. Although AirPrint has limited ability to control cash drawers, it gives developers previously using the StarPRNT SDK another option when programming printer control.  The TSP654II is available in charcoal black or ultra-white to match the Star CB2002 cash drawer options.

Why choose the TSP654II AirPrint from Star Micronics?

Until now, there hasn’t been a “plug and play” receipt printing solution for Apple POS systems. The TSP654II is the first Apple certified receipt printer that works seamlessly over any private network, with any Apple device. In addition to high-speed printing, the new printer includes “drop in and print” paper loading and an improved guillotine auto-cutter. The TSP654II is a flexible printing solution that can be used in vertical or horizontal mode and includes a wall mount bracket in the box. A splash-proof cover is also available for added durability. The TSP654II is compatible with Star Cloud Services’ digital receipt solution and the AllReceipts App.

Apple POS systems are popular among business owners because they’re affordable and easy to learn and use. Despite their popularity, it wasn’t simple to print a receipt from an iPad POS solution—until now. Star Micronics’ new TSP65411 is the first AirPrint-certified receipt printer on the market, that allows users to print from their Apple POS system without any extra steps. In addition to groundbreaking technology, the new printer also includes the quality features and design details that meet Apple’s high operational standards.

3 Reasons Why Merchants Should Choose Hybrid Tablet POS

Some retailers are shifting away from a legacy point of sale (POS) terminal toward flexible, scalable tablet-based solutions. And for good reason. Tablet POS solutions are affordable, powerful platforms that increase mobility, generate comprehensive analytics and securely store data. Many tablet POS systems are cloud-based Software as a Service (SaaS) solutions that update automatically.

Although SaaS solutions are easy to use, some merchants have been hesitant to implement them because they rely on an “always on” internet connection. A cloud-based system won’t function if the connection is spotty, which could wreak havoc during a big sale or holiday shopping time.

Cloud-connected or hybrid POS solutions are a smarter choice for store owners who want the convenience and mobility of a cloud-based system, but can’t give up the reliability of a wired POS network. Sounds good? We think so, too. Here’s why you should consider a hybrid tablet POS system for your store:

  1. Versatility: A hybrid tablet POS system gives you all the benefits of a cloud-based system, including real-time reporting — with one essential difference. If your store loses its internet connection, your hybrid tablet POS system will still run, but the real-time updates won’t sync until the internet connection is restored. A hybrid system can be used in any position: with the tablet mounted on a counter or wall or carried on the sales floor.
  1. Ergonomics/Aesthetics: Hybrid tablet POS systems are attractive and chic, but they’re more than just a pretty face. These solutions are perfect for small counters, pop-up stores or other spaces where space is limited. Hybrid tablet POS systems have a small, practical footprint that won’t take up every inch of the counter, so there’s room to display impulse purchase items and gift cards. The checkout line is a customer’s last stop before they leave the store, so a tidy cash wrap with attractive technology leaves a positive, lasting impression as shoppers depart.


  1. Scalability: If you are considering a future expansion or need to have more checkouts temporarily, a hybrid tablet POS system gives you the flexibility to easily add terminals and locations to your network. There are no licenses or technicians necessary, it’s essentially a “plug and play” operation. It only takes a few minutes to configure the tablet or mobile device and sync it to the network. Once it’s on the network, the device will be running the same solution, with the same data accessibility.

Choose a hybrid tablet POS that can accommodate multiple peripherals. Star Micronics’ mPOP solution is one of the most comprehensive options on the market. We’ve recently added several new peripheral options, so the solution can be used as a complete check-out in nearly every retail category.

The new peripheral options include:

  • Three Star Micronics scales that can be used in candy shops, farmer’s markets and grocery stores
  • 2D barcode scanner for retailers that want to accept QR code coupons or access item information
  • Two-line, blue backlit customer display that shows shoppers their transaction information as well as advertising messages
  • New cash drawer port that supports an additional external cash drawer for busy shifts

Hybrid tablet POS solutions are a perfect solution for retail store owners who are hesitant to implement a SaaS system due to connectivity issues but want the freedom of mobile POS. A hybrid system empowers store owners and staff with all the benefits of a cloud-based solution, without ever turning away a sale because the internet is down.

For more information on the Star Micronics mPOP solution, contact us!

NRF Retail’s Big Show 2018 Recap with Star Micronics

 NRF 2018 Recap Collage 2.jpg

Thank you to everyone who took the opportunity to stop by our booth and check out our latest retail technology solutions. If you missed us, we offered a sneak peek at several of our newest technologies and solutions for 2018.

Here are just a few of the innovative solutions Star Micronics had on display.



Our new mCollection includes products that will expand the functionality of our mPOP solution. mC-Print2 and mC-Print3 were big hits with all of our visitors.

mPOP + Peripherals

Merchants can now transform the mPOP into a complete point of sale hub and accept versatile transactions at a greater volume. The mPOP is able to integrate with an increased number of peripherals, such as a 2D barcode scanner, scale, customer display, and port to an external cash drawer.


mcPrint2 and mcPrint3

Stylish and sleek, these printers were made to look great with your mPOP. These attractive and Cloud Service-ready receipt printers support multiple interfaces and peripheral connectivity. These little printers look fantastic and are ideal for handling your business needs with style.



This receipt printer works seamlessly with all Apple® devices and is the first printer of its kind with Apple AirPrint Certification. With quick and, easy setup, high-quality receipt printing, this printer is ready to hit the ground running out of the box. Most importantly, it will allow Apple users to continue with the familiar AirPrint experience while using their Apple iOS® POS system. Cash drawer control from your Apple device has also become a reality with the TSP650IIAirPrint.


Sophatar® POS Signage

Available at a low monthly subscription, this digital signage solution solves three common problems retailers run into when purchasing a digital signage solution. First, it’s affordable. Second, it searches by the UPC codes and product descriptions of your products to automatically generate content and display them on your digital signs. This eliminates the time you spend hunting down images and content to display. Lastly, it creates dynamic content updates based on your sales data. In this way, it’s always displaying your best selling products.




Available through the Star Cloud Services dashboard, this new service will empower you to create printed promotions on your receipts. PromoPRNT includes two separate services, Promo Maker and Promo Manager. Promo Maker is a quick and easy way to design receipt promotions and add them to your printer receipts. Promo Manager is the tool that allows the length of a promotional campaign to be scheduled. Merchants can also track promotion campaign insights through the Promo Manager tool. With PromoPRNT, you will be able to deliver incentives directly into shoppers’ hands.


We also featured several of our vendor partners in our NRF 2018 booth, including Vend, SuiteRetail, Biztracker, and nClose.

Star will have interviews and videos from the show floor coming soon! See you next year NRF!

Star Micronics at NRF 2018

Stop and see us at NRF 2018 to get a first look at our new, innovative technology solutions.

There are lots of reasons you should attend NRF 2018 Retail’s Big Show. Between powerful, future-driven content, and the latest retail technology solutions, it is an opportunity you’d be sorry to miss. And we know you’d be sorry to miss the great line up Star Micronics will be showcasing in booth #2745.

Here are just a few of the hot ticket items we’ll be displaying in our NRF 2018 booth.


We are showcasing our new mCollection at NRF 2018. Stop by to explore how these products will expand and enhance the functionality of your mPOP.mPOP + Peripherals

We’ve expanded our mPOP functionality, giving it the ability to integrate with additional peripherals, such as a 2D barcode scanner, scale, customer display, and port to the external cash drawer. Retailers, transform your mPOP into a complete point of sale hub! You will be able to accept more versatile transactions at a higher volume.

mcPrint2 and mcPrint3

These receipt printers are Star Micronics’ brand new innovations designed specifically to look sharp with your mPOP. Stylish, chic, compact, and, most importantly, fully functional, these good looking little receipt printers support multiple interfaces and peripheral connectivity. It is Cloud Service-ready and equipped to handle your needs with style.


The TSP650IIAirPrint works seamlessly with all Apple® devices and is the first receipt printer on the market with Apple AirPrint Certification.  Boasting a quick and easy setup and high-quality receipt printing, the AirPrint will enable Apple users to continue with the familiar AirPrint experience while using their Apple iOS® POS system. It also allows cash drawer control straight from your Apple device. We think that’s pretty cool.

Sophatar® POS Signage

This digital signage solution is available at a low monthly subscription. It solves the three common problems retailers run into when purchasing a digital signage solution. One, it’s affordable. Two, it automatically generates content by searching for the UPC code of your most popular products in order to display them on your digital signs. You won’t need to hunt down product images for display. And, three, its content updates are dynamic. No more boring static playlists. The solution analyzes your sales data and displays your best selling products through a networked media player.


PromoPRNT is available through the Star Cloud Services dashboard and will enable you to create printed promotions on your receipts. PromoPRNT delivers two services, Promo Maker and Promo Manager. Promo Maker is a simple way to create and design receipt promotions. Promo Manager will allow you to schedule the length of a promotional campaign and to view insights from your campaigns.  Ultimately, with these PromoPRNT tools, you will be able to deliver incentives directly to shopper’s hands.

We’ll also be featuring some of our great vendor partners in our booth, such as Vend, SuiteRetail, and BizTracker.

If this isn’t enough incentive to get you to NRF 2018 and to our booth, we’d love to buy you a cup of coffee! Simply stop by our booth and participate in the PromoPRNT demo and we’ll give you a $5 Starbucks gift card.

We look forward to seeing you there!

The Amazing Retail Machine

See the best of modern retail come together at NRF Retail’s Big Show, with displays from Star Micronics, Vend, and Vantiv

It’s almost that time.
With over 600 exhibitors, 18,000 retailers and 35,000 attendees from 95 countries, NRF truly is Retail’s, BIG Show. All of our partners will be there debuting something pretty special – The Amazing Retail Machine — and we’re giving away an iPhone X to celebrate!

What: NRF, Retail’s BIG Show
When: Jan 14-16, 2017
Where: Booth 2745, Jacob K Javits Convention Center, NYC (map)

Come to booth 2745 to see how the best of retail come together with a quirky chain-reaction machine designed by Kinetic Artist Joseph Herscher, in the original Rube Goldberg style. The Amazing Retail Machine will show how Vend, Vantiv and Star Micronics power the modern retail transaction. See how to make the perfect POS system with each part coming together seamlessly.

Joseph Herscher’s videos have been viewed by over 30 million people online. He has built a page turner, watered plants on Sesame Street, and been featured in the New York Times. This is his first installation at NRF and you won’t want to miss it!

And you can win an iPhone X! Drop by booth 2745 to see the amazing retail machine in action then post about your visit and tag it with #nrf2018 & #amazingretail for your chance to win.

Interested in attending?
Retailers can register for their free EXPO Hall pass at https://nrfbigshow.nrf.com/register

Want to catch up at the show?
We’ll be at Booth 2745 during expo hours – but if you’d like to set up some specific time to chat just email events@vendhq.com. We’re all really looking forward to meeting you.

4 Ways to Prepare for Your New 2018 POS Integration

For an easy POS integration in 2018, follow these four steps

It’s almost 2018, and a new year means setting sales numbers to zero and making a new start. Position your business to make 2018 a great year by giving your customers the shopping or dining experiences they want while enabling your staff to work smarter, not harder. A new or upgraded point of sale (POS) system will allow you to have the POS integration your business needs now and also gives you some room to grow.

Here are four things to do if a new POS integration is on your wish list this holiday season:

  1. Speak with your staff about what they need to make their jobs run more smoothly.

Talk to your staff to understand their challenges and the technology that can help them do their jobs more easily and efficiently. A retail store’s counter staff and sales associates or a restaurant’s servers and line cooks are on the front lines of dealing with customers and hearing their feedback — especially when your business doesn’t live up to their expectations. Your employees’ input can help you identify which POS integrations are important for reducing wait times, increasing order accuracy and providing a higher level of customer service.

  1. Choose a system with these five capabilities.

When making an investment in a new POS system, ensure it has at least the POS integration capabilities to support these five types of solutions:

  • Sales reporting and analytics: Gain better insight into sales numbers and profit margins, identify top selling items.
  • Inventory management: Maintain proper inventory counts and gain transparency into which store locations have items available.
  • Customer relationship management: Collect important data about customer buying habits and preferences, which can be used as the basis of a marketing campaign.
  • Employee management: Time clock functionality, scheduling, and integrated payroll processing will automate some of the most time-consuming processes.
  • Check out tools: Make sure your POS system integrates with peripherals that help the checkout run smoothly, including barcode technology and fast, accurate scanning capability.


  1. Select a dealer partner that will train your staff and provide support so you get the most out of your investment.

Choose a reputable POS provider with a solid track record of success. Before signing on the dotted line, ask what types of training and support services are available. Star Micronics offers top of the line support through its website. Adding functionality to your POS system will require expert training to make sure your staff understands how to use new functions and features and how your business can leverage them to get the greatest ROI. Be sure to inquire about the availability of on-site training, tech support hours, repair services (on- or off-site) and additional support that’s available.

  1. Determine whether you will be using mobile POS, how, and when.

Carefully consider the choice to integrate mobile POS with your POS system. Mobile POS is a reliable way to increase table turn or reduce waiting at the check-out. Servers can take orders and process payments right from the table, which cuts several minutes of waiting for hungry diners. In retail stores, adding tablets or ruggedized mobile devices allows employees to search for inventory or process transactions right from the sales floor. Some retailers may opt to remove some of their traditional cash wraps and replace them with mobile devices, which frees up floor space for additional products. When you upgrade, evaluate whether adding mobile capabilities is a smart strategy for your business.

Star Cloud Services can offer all of these steps and more. After initial set up of your Star Micronics printer, you have a whole suite of tools ready to help improve your business. Star has an excellent support team for any issue that can arise, giving one less thing to worry about while managing your business. Mobile POS is also a large part of Star Micronics printers. We offer multiple printers that can even change from portable to desktop with a simple addition of a charging cradle.

A new POS integration can help optimize operations at your store or restaurant, improve inventory management and ease the workload on employees. If you’re considering purchasing a new POS system or upgrading the one you already own, choose one that enables integrations that automates processes, manage inventory and helps your business run more efficiently. The New Year gives you a fresh start, so make it the best one you can with a cutting-edge technology refresh.

How to Find the Best POS Solution for Your Restaurant

Star Micronics and FOURLEAF offer the perfect solution for any restaurant POS

Starting a restaurant business or a coffee shop has never been easy for people who don’t have experience. Such business requires large spending – from purchasing and investing in all necessary equipment to over hiring staff and releasing monthly salaries. Consequently, these have direct negative effects on a restaurant’s profitability. Last but not least, traditional systems cause difficulty for owners when they want to quickly expand their business.

Contrary to popular belief, restaurant point of sale is not a one size fits all models. In the restaurant industry, you’ll find large to mid-sized sit-down restaurants, mom and pop shops with 5 to10 tables, cafes, fast-casual, food trucks, and more. Finding the right point of sale system for your restaurant really depends on the type of business your running.

1. Pop-up Restaurants & Food Trucks  

For a pop-up restaurant or food truck scenario, you will want a point of sale that allows you to be mobile. Tablet POS or mPOS are very popular in this market because the mobility of the tablet or mobile device allows users to take up less space and take the POS outside of the pop-up or food truck to take orders and process payments of those waiting in line. With this type of mobile solution, you will want a receipt printer with the same mobility. A portable receipt printer that can hook right to your belt strap is ideal for these pop-up and food truck environments because they are lightweight, compact, and can print receipts from anywhere, at any time.

2. mPOP

In cafes and smaller restaurants, mobility is still preferred, but you will need a POS system that is more static. The mPOP allows restaurateurs to still utilize the mobility of a tablet or smartphone while having a set POS check-out station with a small footprint. This is the perfect solution for smaller restaurants or cafes that have a lower cash flow and want to maintain an aesthetically pleasing counter space.

3. TSP100III

For larger restaurants, you will need a more robust solution that can withstand busy periods with a high volume of orders being transmitted and receipts being printed. The TSP100III is the best printer for this scenario with a tethered USB connection for Apple iPad® devices that simultaneously facilitate data communication to the printer and charges the mobile device. The TSP100III is also offered with WLAN and Bluetooth connectivity option to print receipts from anywhere in the restaurant.

The FOURLEAF POS App aims to connect owners to their business 24/7. Help owners to track their sales income in real time and it is specially designed from fundamental concept to be an online restaurant POS system.

Star and FOURLEAF strive to help restaurant owners to track their inventory and be able to send wireless orders to the kitchen within a fraction of a second.

More info is available at:


Why Restaurants are Cashing in on Self-Checkouts

Self-checkouts in your restaurant can increase the average ticket size, improve order accuracy, and increase customer satisfaction.

It’s the holiday shopping season, which means that malls and stores are packed with customers. After fighting crowds, shoppers don’t want to wait on long lines at your restaurant, holding bags and tired children, wasting precious shopping time. Instead, quick-service restaurants can facilitate the ordering process with self-checkouts that move lines quicker, increase the average ticket size, improve order accuracy and serve customers faster.

Movie theaters, banks, hotels and other venues are giving their customers control over the purchasing process with kiosks. Consumers are accustomed to using ATMs, automatic ticketing, and self-check-out at hotels — and they may prefer self-checkouts in your restaurant as well. A report from iVend Retail found nearly 40% of consumers felt customer experiences could be improved by kiosks.

Kiosks are typically easy to use and engage people while they are placing an order at your quick service restaurant. Not convinced? Here are four reasons why you should be:

  1. Line busting capability.

    A restaurant kiosk is a cost-effective, line busting solution that puts your customers in control of the ordering process. These kiosks help ensure shorter lines, less waiting and a more pleasant experience for shoppers, diners, and employees. It’s recommended that the restaurant have staff ready to assist people at the kiosks for the first several weeks after they go live. Additionally, self-checkouts give cardholders another layer of protection. Payments are processed by the patrons themselves and their credit cards never leave their hands.

  1. Expedited orders.

    Restaurant kiosks cut out virtually all the waiting to place an order. More kiosks to order from means that orders are going to come in fast and furious, especially during the busiest shifts. During these busiest of times, your staff can focus on food preparation, keeping the dining room clean, and turning tables, creating a more efficient, customer-friendly operation.


  1. Promotions and upselling.

    Fast-food giant McDonald’s reported that its average check size went up 30 percent after implementing self-checkouts. Upselling guests on drinks, sides, desserts or appetizers takes some training and skill. Even the best upsellers may not remember to make suggestions to every customer, but a kiosk will upsell/cross-sell on every screen and every transaction, without fail. This gives diners the opportunity to try extras they may not have otherwise ordered.

  1. Improved order accuracy.

    When customers enter their orders into the restaurant kiosk, orders are transmitted to the kitchen immediately so staff can begin preparing them. This eliminates unreadable, hand-written tickets that are run back to the kitchen and deciphered by staff, or inputting handwritten orders into a workstation, which are invitations to make mistakes. Remaking meals that were prepared incorrectly is frustrating for your staff and a waste of time, energy, and resources. Taking orders on a self-checkout can save staff time and money by reducing the number of forgotten orders, errors and resources spent remaking food or drinks that were improperly inputted into the POS system.

Implementing self-checkouts at quick-service restaurants can increase the average check size, reduce wait times and increase customer satisfaction. These kiosks encourage larger orders by giving customers extra time to look through the menu and automatically suggesting combinations and upsells. People love to control the ordering process, so instituting this technology will build brand loyalty and help turn first time diners in high-value, repeat customers.

Having the perfect products for your kiosk is key to a successful checkout process. Star Micronics along with Mobile Bytes can offer all that you would need. Line busting is simple with the high speed of Star's TSP100III. Expedited ordering is easily handled by Mobile Bytes online ordering app. Star Micronics can offer you promotional support with Engage Now and Receipt Flip. You can rely on the accuracy of the TSP100III as well. Using Star Micronics printer and Mobile Bytes solution you have everything you need in the perfect POS system.