But what does Star Micronics really do?

In conversation recently, I was asked that same old question “What does your company do?” As an automatic reaction, I delivered my well-rehearsed reply how ‘we provide consumers with proof of purchases at millions of location worldwide.’ After delivering the response, I realized how dramatically the company has changed in recent years and it was time to redefine the new Star Micronics.

As I took inventory of the company, our people, the markets, and our key differentiators, I could quickly see a what the value of the new Star Micronics. Although every company is proud of products, services and solutions, it is truly our family that make Star shine.

Star Micronics is blessed to have an experienced team of trusted sales advisors for our partners that has over 210 years of industry experience which equates to over 17 years per team member. When you are speaking to a member of the Star channel sales team, you can be confident you are consulting with the best in the industry. As the company and industry have rapidly evolved, so have our partners. Star Micronics is proud to welcome new partners to the Star family every day by embracing long term industry stables that recognize the status quo is over and Star is leading the path to the future and new industry partners that bring ideas and technology to our rapidly changing market.

For many companies mobility is just another trend or challenge but to Star Micronics Business Development team, this was our moment to demonstrate our “Always Leading, Always Innovating” spirit. Our team recognized that the mobility was the future, mobility was the disruptor that the once stagnant POS industry needed. Star embraced mobility and recognized that the world of feeds, speeds and emulations was over. The new mobile world opened the doors to integration, connectivity, and solutions. Star Micronics America invested in the right people to capitalize on the new mobile world and now 25% of our workforce is in the integration and market solution team – helping ISVs and end-users utilize our SDKs and new connected solutions. Behind the scenes, the Star family from Operations, Finance, IT, Human Resources and Sales Administration makes it happen everyday.

The next time you ask me about my company, I will be proud to say that ‘the new Star Micronics is the market leader that drive innovative solutions today and a family of proven partners for success tomorrow.
Michael Hanson