The Value of Digital Receipts

AllReceipts logo with TM copy

Receipts are crucial for various reasons, including tax deductions, issuing refunds or reimbursements, reconciling credit card and bank statements, providing proof of service, and more. However, as our world continues to embrace the transition to all things digital, having a shoe box full of paper receipts or a stack of them in your wallet is no longer desirable for consumers (was it ever?). Instead, well-executed digital receipts are now the preferred solution.

Although digital receipts are invaluable for retailers and customers, the reasons why vary. For retailers, they offer access to key customer data that can be used to drive a number of business decisions including which items to stock and when, tailoring marketing and promotional efforts, and more. For consumers, they provide a safe, easy and convenient way to store and manage all their receipts in a single place. As mobile devices solidify their stake as shoppers’ primary companion, a digital receipt solution is important to stay competitive.

What’s wrong with email?

When shoppers opt for emailed in lieu of printed receipts, they might not realize they are entering into the world of unsolicited email marketing. With privacy and anonymity being a top-of-mind concern among consumers today, a digital receipt solution that takes users’ email for self-serving marketing purposes creates distrust and apprehension among shoppers, making it an ineffective solution.

… Or taking a picture of the receipt?

Similar to the lack of discretion from digital receipts that demand an email address, digital receipt solutions that require users to take a picture of their printed receipt are ineffective and outdated. Think of this approach as the equivalent of holding a microphone to a speaker to record a song – would you really prefer a crackly, muffled version to the nice crisp sound of a digital audio file? It’s unlikely. Additionally, when taking a picture of a printed receipt, consumers don’t necessarily have the option to photograph the back side, therefore creating missed opportunities for marketing departments and stress for loss distrust and prevention departments.

Check out Star Cloud Services eBook to learn more about the value of digital receipts: The Value of Digital Receipts

To learn more about Star Cloud Services and AllReceipts™, please visit www.starcloudservices.com.

Desi Burrito Teams Up with Star Micronics and NirvanaXP to Deliver All Natural Indian Food ASAP

Desi Burrito 1

Desi Burrito is the first Indian drive-through restaurant, providing fresh and flavorful fast-food with many healthy options for people who want to grab a quick, but healthy bite. As a brand new concept, Desi Burrito was looking for a POS system that they could get up and running quickly and would coincide with their innovative business idea. Star Micronics’ mPOP™, combination receipt printer and cash drawer with NirvanaXP’s POS system was the perfect fit to get Desi Burrito up and running in record time.

Desi Burrito, being the first of its kind as an all natural, Indian drive-through, did not want to waste any time in getting their business off the ground. Desi Burrito sought out a quick and seamless POS solution from NirvanaXP, due to their all-in-one POS business model and compatibility with iOS mobile devices such as an iPad® or iPhone®. In search of a solution that was easy to install and attractive to customers, NirvanaXP suggested Star Micronics mPOP™ to Desi Burrito as a wireless all-in-one mPOS system.

NirvanaXP - black

“Smal businesses are often looking for a POS solution that is easy to set-up, and takes up as little space as possible. The mPOP’s compact size was the main consideration, but the fact that it doesn’t need a separate printer is huge! Its accessibility and seamless set-up won over Desi Burrito right away.

– Kris Parikh, CEO & Founder of NirvanaXP

Desi Burrito

“Star Micronics’ mPOP was the perfect solution for Desi Burrito. The mPOP with NirvanaXP allowed us to have our business up and running in no time. It’s compact design and Bluetooth set-up made the mPOP the ideal POS solution for our restaurant.”

– Sujal Mehta from Desi Burrito

Download the full success story here: Star_Desi-Burrito_Case-Study

Finding the Right mPOS for Your Food Truck

Food truck

 

It’s food truck season, folks! The warmer seasons are the best time to grab an outdoor bite from your local food truck or food stand. We see them popping up more and more as the weather gets warmer, and people flooding them to snag some quick and tasty street food. This often times results in crowded trucks with long lines, making business very hectic for cooks and cashiers. Luckily, Star Micronics has the perfect mobile point of sale technology for these businesses, making their job all the more easy, while also keeping customers happy and satisfied with their service.

When thinking about finding the right mPOS system for your seasonal food truck or food stand, there are a few key considerations. Are you looking to solve the issue of line busting? Are you trying to create a more efficient workflow for your employees? Do you want to save space in your compact location by switching to a more mobile printer peripheral?

If you answered yes to any of these questions, Star has the solution for you!

Kitchen Printers

If you’ve ever ordered from a busy food truck in the middle of the summer, you can see that it can be a hot and hectic environment for cooks. The “old-school” process of writing down orders and passing them off the cook becomes inefficient when handwriting is hard to read, the cooks are very busy, or when the order gets lost or damaged in the transition between order-taker and cook. Using a POS system to input orders and send them to an impact kitchen printer makes for an easier workflow because the order is being taken and entered into the POS in real-time. The order can then be sent directly to the impact printer, eliminating miscommunication between the “front of truck” and “back of truck” staff. Impact printers are also often times noisy, making it easier for the cook to know when a new order is coming through, and the paper remains durable in hot environments.

Receipt Printers

Just because your customer is ordering food on-the-go, doesn’t mean they don’t need their receipt. A thermal POS printer is necessary for food trucks for the obvious – to provide a proof of transaction, but the key for food trucks is to keep the printer mobile. A Bluetooth thermal desktop printer or a portable printer is the best solution for food trucks. When working in such a small location, things can get tight. With a Bluetooth enabled thermal printer, you can move your printer daily throughout the truck to wherever space allows. Portable printers are also a viable option for receipt printing because it not only allows you to move throughout the truck, but to move outside of the truck for a line-busting POS solution.

Multi-Function Printers

Again, when trying to navigate a food truck on a busy summer afternoon, space can be limited. For those who are looking to really save counter-space, a multi-function peripheral might be the best option for you. Star Micronics’ latest mPOP™, all-in-one mobile point of purchase combines a cash drawer with a two-inch receipt printer, and a 1D barcode scanner to create the perfect mPOS solution for small spaces. Using Bluetooth connection, the mPOP can also be repositioned in the food truck or food stand in order to maximize counter space, and can be operated on-the-go using a tablet or mobile device.

To find the right mPOS solution for your food truck, visit www.starmicronics.com.

The Benefits of EMV

Following the October 1, 2015 deadline created by U.S. credit card issuers MasterCard, Visa, Discover, and American Express, the liability of EMV compliant payment processing systems has shifted in the U.S. Prior to this shift, one of two parties would be held responsible in the case of fraudulent credit card transactions – the payment processor or the issuing bank. Now, whichever party is the least EMV compliant in a fraudulent credit card transaction  – the merchant or the card issuing bank – will be liable for the consumer losses.

While business owners and shoppers tend to see the shift as a negative, it turns out that there are many overlooked benefits to the EMV shift for both businesses and consumers.

As mentioned, the Oct. 1, 2015 deadline is strongly encouraging businesses to switch to EMV compliant payment processing systems in order to avoid being held liable for fraudulent credit card transactions. While switching to a new EMV compliant POS system may be expensive, it can potentially save businesses from losing hundreds to thousands of dollars in credit card fraud. What’s more, this switch gives business owners the opportunity to not only become EMV compliant, but to consider switching to a more modern and mobile POS system.

Tablet-based POS is becoming more prevalent in businesses, especially small businesses. The reason being is that tablet-based POS is usually inexpensive and can scale or expand to your business. Tablet POS is also a sleek and attractive option for small business owners, allowing them to keep a modern check-out and save precious counter space at the point of transaction. The benefit of upgrading your traditional cash register or POS to a mobile or tablet POS system, is that most mPOS systems are already EMV compliant, making the shift to EMV as smooth and inexpensive as possible.

Now, let’s talk about some of the benefits of EMV for shoppers.

Since the shift to EMV compliant payment processing, there has been an obvious push-back from shoppers all over the U.S. This is mostly due to the fact that dipping the EMV chip of your credit card takes significantly longer than the simple swipe of a magnetic stripe reader. While this can be a nuisance, the EMV chip is a major benefit for consumer shoppers as well.

The reason you have to wait an extra 5 to 10 seconds for the chip reader to process your payment is because each transaction with your EMV card is a unique one. When dipping your card into the chip reader, the terminal performs many stages of complex processing to create a unique transaction each time your EMV card is used for payments. This requires dozens of pieces of data to be read in order to create this unique transaction, resulting in a slightly longer wait time. But the benefit is, that if the card information gets copied and attempted to be used for another transaction, the information would not be usable, and the card would just be denied.

To learn more about the EMV shift and mobile payment solutions, check out Star Micronics eBook – mPOS: How its Revolutionizing Payments.