Retailers spend thousands of hours and resources perfecting their store’s branding — from the signage to the colors and floor layout — and every detail is important for brand identity and fostering customer loyalty. Retailers who spend their time meticulously planning and branding their operations shouldn’t stop at websites and brick-and-mortar locations — every element, right down to the sales receipt — is an opportunity to reinforce brand messaging. The sales receipt is your last chance to make a great impression, so don’t waste it. Receipt design customization can make your store stand out from the competition, build brand awareness, disseminate information about promotions, issue coupons, and solicit feedback.
Customized paper receipts are a win-win because sales associates or cashiers can talk about the coupons or survey details before issuing the receipt to a customer with reinforcing messaging. Here are three benefits of incorporating this technology into your business:
1. Branding. Every receipt design customization should include your logo, website and tag line to help raise brand awareness and make it easier for your customers to identify where the receipt came from. Many retailers also elect to print a coupon onto the receipt, because research shows that 70% of shoppers seek out printed coupons. Issuing coupons or discounts is a great way to generate goodwill with your customers because it makes them feel their business is appreciated. In addition to building goodwill, coupons can also help boost sales. This is especially effective if you are looking to introduce a new product or service — the 2K17 Valassis Coupon Intelligence Report revealed that 86% of people said that they were persuaded to purchase a new product because they had a coupon for it. And once people try something at a discount and like it, they are more willing to pay full price in the future.
2. Customer Satisfaction. Receipt design customization isn’t limited to event promotions and coupons; it can also open a direct channel of communication with your customers. A customer satisfaction survey is an excellent way to gauge customer engagement and satisfaction. Typically, customers are offered an incentive like a discount coupon or free item for completing the survey. These surveys (or an internet link to the survey) should be included on the receipt because it helps you understand your customers’ needs, evaluate employee performance and remedy issues quickly.
3. ROI. Digital receipts should be a part of your marketing and branding strategy to help you collect data, but they shouldn’t replace paper receipts entirely. An e-receipt may never reach potential customers if the cashier inputs email addresses incorrectly or the e-receipt gets lost in the shuffle of their email in-boxes. Paper receipts provide a higher ROI: hard copies to do double or triple duty as proof of purchase, customer survey and promotional messages/coupons.
Receipt design customization gives you the ability to leverage receipts for marketing and brand awareness. Printing coupons and brand messaging on customer receipts allows you to reach a higher percentage of shoppers for a fraction of the cost of a print or digital campaign. Take advantage of this opportunity to elevate brand awareness, promote new products and thank customers for their business.