3 Reasons Why Restaurants Should Allow Customers to Order Online

Online ordering and delivery are so convenient that more and more people are going online and, in a few clicks, having meals delivered to their door. Online ordering and delivery are so convenient that more and more people are going online and, in a few clicks, having meals delivered to their door. According to banking analysts Cowen, delivery will grow to a $76 billion industry by 2022. CNBC reports that online orders comprise half of all deliveries, with millennials and the 35-44 age group leading the pack among diners who are taking advantage of online ordering apps and services.

Online Ordering Makes Sense for Your Restaurant

Although most restaurants take phone orders, it’s a good idea to have an alternate ordering method so people won’t get a busy signal or wait on hold for too long. Online ordering also means the phone won’t be ringing as often, taking staff away from other tasks and making the atmosphere more pleasant for dine-in customers.

Online ordering allows diners to enter their orders online through the restaurant’s website or app and designate whether it’s for pickup, delivery, or dine-in. Online ordering solutions also enable the customer to pay with a credit card before the order is prepared, and it streamlines workflows by sending orders directly to the kitchen. Implementing an online ordering system means a better customer service experience for patrons and allows you to gather their contact information for future marketing efforts.

Online ordering is a great way to boost revenue and attract new customers. The addition of Amazon Eats and Seamless are making it easier than ever for restaurants to introduce online ordering. If you haven’t already, here are three reasons why your customers should be able to point, click, and eat:

  1. Increased sales and larger orders

Restaurants that introduce online ordering increase their takeout revenue, on average, by 30%. For small restaurants or ones with limited hours, adding online ordering and delivery generates an additional revenue stream without impacting your dine-in customers.

Online ordering encourages larger orders by giving customers extra time to look through the menu and discover new items they would like to try. Diners are in control of the ordering process and they can take their time reading the menu without feeling rushed, securely process their payments, and never get a busy signal.

  1. Improved order accuracy

Taking phone orders means an employee must be able to clearly hear the customer on the phone, accurately and legibly write down an order, and then input it into the point of sale (POS) system. Sometimes the employee may not hear the order correctly or make mistakes while entering it into the POS terminal. Removing these steps means less opportunity for errors and a reduction in the amount of time and resources wasted remaking orders prepared incorrectly.

 

  1. Expand your customer base

More of your customers will seek out restaurants with online ordering, so it’s important to have every option available—phone, online and ordering app. According to a survey by the National Restaurant Association, 61% of people said they consider delivery and takeout options important for table service restaurants.  The experts at QSR Web reported that online ordering is outpacing dine-in patrons by 300%. If reservations at your restaurant are hard to get, or there are only a few tables, online ordering makes it easy for people to satisfy their craving or try it for the first time quickly and easily.

Restaurants are preparing more meals for take-out than they are serving to on-premises customers, so make sure they can place their orders using the technology they want. Online ordering is the key to drawing in new customers and increasing revenue.

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2 Comments

  1. If you own a restaurant you should also have an online order option because it will help you to increase your business more. Many people cannot go to the shop when they are busy then they need online delivery options. This will help to retain your business.

  2. Yes, this is a very important reason for any restaurant to use the order online. With the help of new technology, you can be done all works. which is very important for us. they are also used in TV to show their order. if they have any problem with the TV go to the website https://applesupportnumber.net/apple-tv-support/ which is very helpful for us.

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