5 Reasons Why Your Restaurant Needs an Online Ordering System

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We recently posted an article about how our smart phones are replacing other devices in our lives such as cameras, computers, iPods, etc. They are changing the way we do everything, including the way we order food. In an age of being able to text instead of call, restaurants have learned to adopt this strategy of communication with online ordering systems.

Now, you can order your take-out or delivery with just a few simple clicks through online ordering systems and applications such as GrubHub, Seamless, and more. Some larger franchises, like Domino’s, have even created their own online ordering applications. This new way of ordering is growing rapidly among the younger generations. According to QSRweb, 52% of U.S. Internet users would likely use a smartphone or tablet for ordering take-out and delivery if possible, with 74% of millennials expressing interest in doing so. It’s needless to say that if you own or operate a restaurant that offers take-out or delivery, you should consider an online ordering system. Here’s why:

1. Higher Employee Productivity. Think about all the time your employees spend taking orders over the phone and making sure that the order is correct. When taking orders over the phone, there is a higher likelihood of miscommunication, in turn, compelling employees to stay on the phone longer to ensure that they have gotten the correct order before hanging up. By implementing an online ordering service, employees will spend less time taking phone orders and can spend more time actually preparing those orders for pick-up or delivery to the customer. Another great benefit of online ordering is the ability for the customer to pre-place large orders and set a specific pick-up or delivery time. This allows the restaurant employees time to properly prep large orders in advance.

2. Order Accuracy. Going back to the miscommunication that often occurs when taking orders over the phone, online ordering systems allow the customer to select and modify their food order exactly the way they like it. This order will then be sent directly to a restaurant printer with no misunderstanding or miscommunication. Being able to take an order straight from the printer to prep will cut back on order inaccuracy and will save the restaurant from wasting money and bad reviews.

3. Grow your Business. Sometimes people don’t want to be bothered with calling and placing their take-out or delivery order over the phone, and opt for a restaurant that provides an online ordering service or application instead. Convenience is key when it comes to customer service. Providing a seamless and easy-to-use  online ordering system will create a better experience for customers, resulting in an increase in sales.

4. Ability to Build a Database. When your customers order through an online ordering service, this creates an opportunity for you to capture information, such as an email address, and use this information to create a database. This database can then be used to communicate with your customers and encourage them to come back through loyalty programs, email marketing, mailing coupons, and more. When taking orders over the phone, you often times only receive their phone number and delivery address, which usually does not allow you to reengage with the customer after the transaction is complete.

5. Powerful Analytics. Once you’ve built your database of customers, you can then use analytics offered with online ordering services to track the ordering patterns of your customers. This will allow you to offer tailored promotions to customers based on what they frequently order or how frequently they order. You can also use this information to adjust, add, or remove menu items based on what your customers are ordering.

Implementing an online ordering system can bring endless benefits to your restaurant business. You may consider using your own, or partnering with an existing online ordering app. Whichever you choose, Star Micronics is there to help you seamlessly integrate online ordering into your restaurant by providing cloud-based point of sale technology to help that order go straight from the cloud, to your restaurant, and then out the door.

Learn more about Star’s TSP650IIcloudPRNT receipt printer here.

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14 Comments

  1. Hello, Thanks for sharing such a great blog….Best blog. It’s really good information. I like your article because now a days everyone looks for latest technologies and easy done.In today’s era people have reached to mobile phone and most of the restaurants are move themselves into online platform by publish android application to grab business from online platform. AppsBazar have a unique Restaurant Business Solution which will provide you an option to create your own app and move your restaurant at online platform.

  2. Great Information! There are definitely reasons that more and more restaurants are turning Online ordering to better serve their customers. The process of ordering food to go is much more efficient for the business as well.

  3. Advantages with online food ordering websites are time saving, no confusions on food ordering service, some restaurants offers user choice with the ingredients, and the best thing is you don’t need to walk off if one restaurant is closed as you can find a list of restaurants available in that area.

  4. There are so many restaurants out there today that have food delivery now. Tons of people, especially college kids, don’t have the time to go out to the restaurant anymore. I think it would be very beneficial to have a delivery service. It would help any business grow and get more sales than ever.

  5. Thanks for sharing your views.Restaurant Online Ordering System , one of the trending technologies in the present food industry changing the way restaurant interacts with customers.
    iMenu is an interactive touch screen electronic menu application which seamlessly integrates with POS system, offering restaurant diner a full range of flexibility in ordering together with other interactive services.

  6. Pingback: 5 Essential Features for your Pizza POS Software - RamblingSoul

  7. In this business life, people dont have much time to visit restaurants and to have food. And also people started using online to buy everything. So restaurants should need online ordering system and they should connect with multiple websites.

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