3 Reasons Why Receipt Design Customization Isn’t Going Out of Style

Retailers spend thousands of hours and resources perfecting their store’s branding — from the signage to the colors and floor layout — and every detail is important for brand identity and fostering customer loyalty. Retailers who spend their time meticulously planning and branding their operations shouldn’t stop at websites and brick-and-mortar locations — every element, right down to the sales receipt — is an opportunity to reinforce brand messaging. The sales receipt is your last chance to make a great impression, so don’t waste it. Receipt design customization can make your store stand out from the competition, build brand awareness, disseminate information about promotions, issue coupons, and solicit feedback.

Customized paper receipts are a win-win because sales associates or cashiers can talk about the coupons or survey details before issuing the receipt to a customer with reinforcing messaging. Here are three benefits of incorporating this technology into your business:

1. Branding. Every receipt design customization should include your logo, website and tag line to help raise brand awareness and make it easier for your customers to identify where the receipt came from. Many retailers also elect to print a coupon onto the receipt, because research shows that 70% of shoppers seek out printed coupons. Issuing coupons or discounts is a great way to generate goodwill with your customers because it makes them feel their business is appreciated. In addition to building goodwill, coupons can also help boost sales. This is especially effective if you are looking to introduce a new product or service — the 2K17 Valassis Coupon Intelligence Report revealed that 86% of people said that they were persuaded to purchase a new product because they had a coupon for it. And once people try something at a discount and like it, they are more willing to pay full price in the future.

2. Customer Satisfaction. Receipt design customization isn’t limited to event promotions and coupons; it can also open a direct channel of communication with your customers. A customer satisfaction survey is an excellent way to gauge customer engagement and satisfaction. Typically, customers are offered an incentive like a discount coupon or free item for completing the survey. These surveys (or an internet link to the survey) should be included on the receipt because it helps you understand your customers’ needs, evaluate employee performance and remedy issues quickly.

3. ROI. Digital receipts should be a part of your marketing and branding strategy to help you collect data, but they shouldn’t replace paper receipts entirely. An e-receipt may never reach potential customers if the cashier inputs email addresses incorrectly or the e-receipt gets lost in the shuffle of their email in-boxes. Paper receipts provide a higher ROI: hard copies to do double or triple duty as proof of purchase, customer survey and promotional messages/coupons.

Receipt design customization gives you the ability to leverage receipts for marketing and brand awareness. Printing coupons and brand messaging on customer receipts allows you to reach a higher percentage of shoppers for a fraction of the cost of a print or digital campaign. Take advantage of this opportunity to elevate brand awareness, promote new products and thank customers for their business.

What to Expect from Star Micronics at VARTECH 2017

VARTECH 2017 is almost upon us and Star Micronics is gearing up for another great show lineup. VARTECH is unique as it provides value-added resellers the opportunity to rub elbows and build relationships with hardware manufacturers and software solution providers. Star Micronics is looking forward to connecting with our current and potential reseller partners and demonstrating the kind of value Star printers and customer engagement solutions can provide.

What resellers can expect:

Star Cloud Services

You can expect demonstrations of our Star Cloud Services applications such as AllReceipts®, Micro Receipts, and Receipt Flip. All of our Star Cloud Services applications are tailored to drive customer engagement and boost customer loyalty. They are also designed to provide our reseller partners with the opportunity to help merchant clients gather big data, run loyalty campaigns, and provide better customer experiences.

Faster, Easier, Better – TSP100IIIU

Your customers can use the new TSP100IIIU receipt printer to connect simply and directly to an iOS device while simultaneously charging the iOS device as well!

SM-L300 + Cradle

With the SM-L300 + Cradle, empower your client base to easily switch from desktop to mobile mode. The new cradle is designed to hold the SM-L300 with or without a belt clip. It doesn’t hurt that this little printer + cradle looks great on the go or on the counter with its small footprint and modern design.

Portable Printers

Get up close and personal with a wide variety of our portable printers at VARTECH 2017, including the SM-S230i, SM-T300i, SM-T400i, SM-L200.

mPOP + Peripherals

With our support for the new peripheral options for the all-in-one mPOP™, Mobile Point of Purchase, you can help your customers transform their mPOP into a complete point of sale hub with optional 1D or 2D barcode reader, scale options, a customer-facing line display, and a port for an external cash drawer.

cloudPRNT

With cloudPRNT, restaurants’ online orders will be sent directly from your online ordering service to the kitchen. This cuts out any need for additional hardware to send online orders to the printer. What’s more, this product allows payment providers to deploy a very simple payment solution with printer receipts at any mobile point of sale location.

SP700: The Ideal Kitchen Receipt Printer

All of your restaurant customers need this printer. The SP700 is specially designed for use in hot and humid environments. Because of this, it is the ideal printer for kitchen order printing. On top of its rugged design, its speed, reliability, and embedded power supply, make this receipt printer a must-have.

In addition to these extraordinary solutions, Star will also be featuring these solutions at VARTECH 2017:
• BSC10
• Label/Sticky Printers (TSP700II, TSP800II, SM-L300, TSP654SK)
SK1-21, SK1-31, SK1-41, TUP900, TUP500

We’re excited to see all the great education sessions and events on the VARTECH 2017 agenda, scheduled for Sept. 18 and 19 at the Rosen Shingle Creek Resort in Orlando, Florida. You can contact us to reserve a spot on our calendar for a meeting or one-on-one demo of our products.
We look forward to seeing you at VARTECH!

Star Micronics RSPA RetailNOW 2017 Recap

RSPA RetailNOW 2017 has just come to an end and Star Micronics would like to thank all of those who visited our RetailNOW 2017 booth! We always enjoy connecting with customers and partners, and forming new relationships at industry events. In case you missed it, here are a few highlights from the show.

mPOP+ peripherals

The mPOP™ + peripherals drew quite a crowd. Not only is our ISV partner list growing in support of this sleek hardware bundle solution, the growing number of peripheral options available for the mPOP is making this point of sale powerhouse even more desirable. Now, the mPOP is available with an optional 2D barcode scanner, scale, customer display, and external cash drawer. These peripheral options broaden the type of transactions merchants will be able to process and help increase transaction volume as well.

TSP100IIIU: Faster, Easier, Better

Our TSP100IIIU drew interest due to its effortless connection with mobile devices and the fact that it simultaneously charges any iOS device connected to it through the USB port. With enhanced features, faster print speed, and effortless connectivity, the TSP100IIIU is ready to shake up the point of sale world.

SM-L300 Portable Printer

The SM-L300 was a show stopper. VARs were intrigued with its ability to connect to any iOS device without needing to pair. It’s the perfect mobile solution for any environment that uses multiple devices for mobile printing.

Star Cloud Services

Star Cloud Services also made an RSPA RetailNOW 2017 appearance, featuring the AllReceipts® digital receipt solution as well as the versatile uses of Micro Receipts and Receipt Flip. This was a big hit with VARs who were lined up, ready to listen to the finer points of mobile receipt management and customer engagement empowered by Star Cloud Services and ISV partners.

Booth Partners

Star Micronics is always happy to feature several software partners in our tradeshow booth. ISV partners featured in the Star Micronics booth this year included Tapingo, Greenbits, TouchBistro, Vend, eMobile POS, Appetize, Total Merchant Services, Weigh ‘n Pay, and CAP Software.
On a busy show floor, it can be a challenge to see all of the demonstrations and learn about all of the products you want to, so we are extending an invitation to give us a call or arrange for a demonstration. To learn more about our point of sale solutions, visit http://starmicronics.com/.