In this week’s episode of the Rising Stars Podcast, host Brianna Moriarty speaks with Ben Eaton, Senior Sales Executive at ERS. Together they explore how – in a world full of one-click etailers – value-added resellers (VARs) can provide value to customers by supplying real-time stock information, proactively and personally confirming compatibility needs, and more.
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Brianna Moriarty is the Partner Development Manager at Star Micronics where she works with channel-partners to grow their business and develop new markets. Brianna has a background in marketing and uses this to help VARs and ISVs to establish a go-to-market strategy and create co-marketing campaigns. She enjoys following the latest social media marketing trends and creating content for retailers and SMBs.