Today’s episode is a special one as host Brianna Moriarty chats with Mark Fraker, VP of Marketing at BlueStar. Mark discusses a myriad of topics including: his 22-year-long career journey at BlueStar; the many benefits the TEConnect Program offers ISVs including end-user demand generation, SaaS financing, and more; the importance of partnerships and proper pricing models to new ISVs entering the reseller channel; how resellers can navigate and set realistic expectations for the ongoing component shortage issues; and more. Enjoy!
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Brianna Moriarty is the Partner Development Manager at Star Micronics where she works with channel-partners to grow their business and develop new markets. Brianna has a background in marketing and uses this to help VARs and ISVs to establish a go-to-market strategy and create co-marketing campaigns. She enjoys following the latest social media marketing trends and creating content for retailers and SMBs.