Category Archives: Industry Trends & Topics

Finding the Right Mobile Application and Printer for Your Restaurant

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Finding the Right Mobile Application and Printer for Your Restaurant

When owning and operating a restaurant or food service business, it’s important that your customers are always left satisfied, whether that be by the food, wait service, or speed. What many restaurateurs do not realize is that this often goes beyond serving a good plate of food and having an attentive staff, but it all connects to your backend operations. Food service and restaurant businesses need to make sure that they have a solid point of sale system that keeps everything running smoothly and efficiently.

Fourleaf and Star Micronics offer restaurant solutions for businesses of all sizes with top performance. Fourleaf is a restaurant point of sale (POS) application that allows management and staff to manage orders from start to finish using an iPad. Restaurant and food service business choose Fourleaf and Star for its mobility, always-on functionality, and outstanding user and customer experience.

Mobility

Smaller restaurants, cafes, and food trucks need mobility options that will allow them to take an order and accept payment from anywhere, at any time. With mobile ordering and payment becoming more popular options when it comes to food service, it is important for business owners to accommodate to the new generation of consumers by offering more mobile options. Fourleaf allows restaurants to seamlessly accept mobile orders and payments. Operating on iPads, Fourleaf’s POS solution enables food service businesses to go completely mobile using one of Star’s mPOS hardware options including the SM-L200 portable printer, mPOP, or mC-Print3.

Always-on Connectivity

With Fourleaf and Star Micronics, restaurateurs never have to worry about devices being disconnected, or losing payment or transaction information. The benefit of Fourleaf’s real-time sales and inventory updates is that business owners and managers are always connected and able to see updates whether they are in the restaurant or relaxing at home. And with Star Micronics’ new mC-Print3, they never have to worry about losing connectivity with the printer’s HUB interface with Bluetooth, USB, lightning USB, and Ethernet options. Not only does the mC-Print3 offer multiple connectivity options, but it also allows restaurants to connect multiple devices to be used all at the same time while boasting both spill- and insect-proof technology, making it ideal for kitchen and restaurant environments. For mid-size and large-scale restaurants, always-on and always-connected functionality is a must.

User and Customer Experience

The most important aspect of running a successful restaurant business is providing an exceptional customer experience. In order to do this, staff must be knowledgeable of the menu and the back-of-house operations including how food is prepared, wait times in the kitchen, and most importantly, the point of sale. Providing your staff with a user-friendly POS system helps set-up them—and your business—up for success, especially in a large-scale and busy restaurant environment. Fourleaf POS offers an easy-to-use and intuitive system that makes it easy for staff to take orders, print receipts, and track loyalty. This is also great for the customer experience because they receive excellent service and rewards for frequenting your business. Star’s TSP143III printer helps staff to quickly print receipts and credit card slips and offers an aesthetically pleasing printing solution for your business.

The bottom line is that no matter what size or type of restaurant or food service business you run, it is important to have modern and functional technology to help your staff get the job done and provide your customers with a 5-star experience every time. Whether you own a food truck or a steakhouse, Fourleaf and Star Micronics have the solutions to help you succeed.

How PromoPRNT Empowers Retail Stores with Receipt Messaging

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The New Consumer has Arrived

In an era of mobile advertising and discount shopping, retailers need to find new ways to reach their customers. New ways to create meaningful customer experiences. With new technologies coming and fading, for many retailers ‘going back to basics’ takes on a whole new meaning. Online advertising is expensive and the ROI has diminished in recent times.

As consumers have fundamentally changed how they shop and how they buy, retailers need to rethink how they use their existing hardware and software to augment their paths to purchase. This can be achieved also at the POS and with existing technologies. For local retailers, it’s not all about customer data, but also about providing memorable experiences that foster a deep human connection.

Nothing quite beats the charm of customer service and little personal touches on purchases and the intimacy of shopping at a local store or a favorite small business. So what then are the high-value potential channels that many retailers are neglecting? It turns out it’s offline and in-store marketing opportunities.

What if there was a simple way to drive customers important messages that they nearly always see? Email marketing open rates are declining, so retailers need to think about an easier way.

Consumers want to be recognized, and they want non-invasive messages that resonate with them. According to the 2017 DMA factbook, consumers with personalized experiences spend more and become repeat customers:

Post-Purchase Messaging

  • Product-specific feedback requests in an appropriate post-purchase timeframe (not too soon, but don’t wait too long either)

 

Event Reminders and Seasonal Campaigns

  • Invitations to special events at nearby locations

 

New Products Launch

  • New product releases in areas of interest

What if there was an offline tool at the POS itself that could deliver salient messages? Now there is.

 

What is PromoPRNT?

PromoPRNT is an in-store advertising tool that allows retailers, small businesses and any business with a physical location to leverage the full power of receipts.

Any POS with a Star Micronics printer can be using PromoPRNT to drive customer experience, build loyalty and engage its shoppers.

While retailers try to implement personalization and drive traffic online, this is a bit expensive for your local retailer or independent retail store. They need tools that humanize their brand, that are low-cost but yield long-term benefits.

 

Benefits of Using PromoPRNT

Customer-centric receipt messaging at the store or physical location can augment a retailer’s business in many ways:

 

Convert Offline to Online Traffic

  • Convert offline eyeballs to online website and social traffic

 

Drive Seasonal Deals and Advertise In-Store Events

  • Seamlessly increase “buzz” about seasonal campaigns and promote in-store discount events

 

Communicate Important Updates to All Customers

  • Communicate general purpose messages that have a wide reach and a nearly 100% “read-rate”

 

Conduct Retailtainment Campaigns that Charm Shoppers

  • Use wit, humor, and charm to create a memorable point-of-purchase experience that has long-term customer loyalty benefits.

 

Improve Authenticity of Brand Impressions that Build Trust

  • Create authentic moments for shoppers that will get them to return to your location.

 

Drive Repeat Sales

  • Drive repeat sales with loyalty program messages, discounts, coupons and time-limited offers.

 


Want to be among the hundreds of retailers and small businesses trying out PromoPRNT?  It’s free and easy to get started.

 

3 Things to Consider When Selecting a Scale for Cannabis Retail

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One of the most important elements of cannabis retail compliance is accurately selling products by weight. A dispensary’s inventory may include a variety of cannabis offerings, including packages of marijuana buds or flowers, edibles, vaping supplies, or containers of shatter (cannabis concentrate), topicals (ointments and creams) and marijuana extracts. Scales for cannabis ensure you are not over- or under-charging customers and assist in inventory tracking at a medical marijuana dispensary or cannabis retail outlet, regardless of the product you sell. Running a business that sells products by weight is impossible without the proper scale, so make sure you choose the one that addresses your business needs and adheres to local and state cannabis laws.

The standards and regulations for cannabis scales vary by state, so choose the scale that will keep you in compliance and accurately serve your customers. Here are three main features you should look for when shopping for a scale for cannabis:

  1. Weigh to one-hundredth of a gram: Anyone shopping for a scale for cannabis should brush up on the metric system. Metric isn’t standard in the U.S., but scales for cannabis measure in grams. Although it’s commonly thought that an ounce of is 28 grams, it’s actually 28.349 grams—so don’t short your customers by rounding. Most scales will weigh to the tenth of a gram, but it’s recommended that scales for cannabis weight to the one-hundredth of a gram (0.01) for a higher degree of accuracy. This is important because it tells the customer they are receiving the exact amount of product they’re paying for, it ensures the cannabis retailer is receiving the correct payment, and it maintains accurate inventory records.

 

  1. NTEP Certification: The National Type Evaluation Program (NTEP), overseen by the National Conference on Weights and Measures, covers every aspect of a scale’s use, including capacity, accuracy and the effects of temperature fluctuations on the scale’s operation. The standards are developed by the National Institute of Standards and Technology (NIST). A local weights and measures official will use NIST standards when inspecting your scale and sealing/certifying it for legal use. Every NTEP approved scale will have a NTEP certificate of conformance (CoC) number that an inspector can use to verify the scale has been certified. However, a CoC doesn’t mean plug and play—call your local regulatory agency for the proper procedure before using the scale.

 

  1. Class II NTEP Balance: A NTEP CoC means the scale is legal for trade and able to be used to sell product by weight. However, there are different classes of accuracy. Class II is a higher accuracy scale that applies to lab scales as opposed to industrial or retail equipment. This higher class of scale can be used in medical or scientific uses such as pharmacy, laboratory, and compounding, which require precise measurements. Most states require cannabis retail stores to have a Class II digital scale.

 

Medical marijuana and cannabis retailers are legal in more than half of the U.S., but requirements for how you run your business will vary depending on your location.  With products sold by weight and strict regulatory requirements, investing in the right scale will be vital to your profitability and compliance. Carefully evaluate your options and make the right choice for your business.

5 Ways to Motivate Retail Store Staff and Keep Morale High

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Motivation

Picture this:

It’s just a normal Tuesday and you arrive at your shop. Your spirits are high and you are looking forward to your day. You step through the door and your cashier is on her phone. Another employee is lounging to the side. There is no sense of enthusiasm or motivation. There are no positive interactions with your customers. Your mood immediately changes and, suddenly, you realize that this is affecting your store’s sales.

Motivation, the state or condition of being motivated or having a strong reason to act or accomplish something. In 2017, it was reported that 51% of employees in the United States are not motivated. With the lack of motivation, about 70% of Americans do not feel engaged at their job. Why? There is a science to motivation that needs to be understood in order to keep employees engaged in their daily work.

Let’s first understand why it is so hard to stay motivated. As said by Forbes, there are three main mental reasons as to why it is so hard to remain motivated:

  1. “I have to”
  2. “I don’t feel right about this”
  3. “I can’t do this”

Basically, motivation is determined by how your employees view a situation. So, how can you keep your staff motivated besides their paycheck? Take a look at these five tactics!

  1. Employee Training

We get it, this sounds boring. Nobody actually wants to sit through training, right? Wrong. Employee training sessions may have a bad rap for being boring, however, when done correctly, can be fun and engaging. For starters, Myagi suggests utilizing quizzes and follow-up questions to bring about friendly competition to your employees and increase participation and memory retention. Additionally, get your employees to present their ideas to one another.  You never know what tricks they may have up their sleeves.

  1. Listen

Such a simple concept, yet so effective. Think about your personal experiences. Don’t you feel more valued when your boss listens to what you are saying? Listening to your employees’ thoughts, concerns and ideas is crucial in allowing staff to feel involved. Showing employees that their insights are valued and appreciated guarantee a high morale and motivated work environment.

  1. Advancement Opportunities

Knowing that you are working to achieve a goal is motivating. The goal is especially motivating if it leads to more opportunities to advance within the business. By offering these opportunities, you give your staff the encouragement to work to the best of their abilities.

  1. Incentives

Incentives are a fun, simple, solution to keep staff members motivated. Don’t worry, your incentives do not need to be expensive. They can be as simple a gift card to Starbucks. Let’s be honest, most people love prizes, so why not give your employees a reward for a job well done?   

  1. Be an Effective Leader

Show that you’re passionate about your role. Be excited about your business’s goals. Nothing is more motivating than a leader who wants to succeed with their staff. However, passion is not solely what makes an effective leader. Take a look Peter Economy’s 10 powerful habits that leaders should practice:

  1. Confidence
  2. Persuasive communication
  3. The ability to be sensitive and responsive
  4. Determined
  5. Supportive
  6. Distinguished
  7. Responsible
  8. Optimistic
  9. Honesty
  10. Organized

Takeaway

Motivation is mental and the mind is strong. With the mind being such a powerful tool, one must learn how to interact with their staff in order to encourage a positive and productive workday. Motivated retail associates directly translate into better customer service and thus increased in-store sales.

Retail Stores are Boosting In-Store Customer Experiences with Receipts

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At Star Micronics, we’ve been innovating POS Tech customer engagement solutions for years as an innovation hub for POS.

Recently we have solved how retail stores can achieve digital receipts and micro receipts that engage customers, and this year we’re rolling out PromoPRNT, a seamless feature that allows stores to easily reach their customers with POS Ads in-store on receipts.

 

A Star printer at Souvlaki George, 2017.

PromoPRNT as an Innovative Location Marketing Tool

  • PromoPRNT is a new service available to Star Micronics Cloud (formerly called Star Cloud Services) registered members that empowers retailers to create printed promotions in addition to receipts.
  • PromoPRNT is a suite of tools that allow small businesses to easily reach their customers with the creation, design, and execution of location marketing campaigns on receipts.
  • Ultimately, with these PromoPRNT tools, retailers will be able to deliver incentives directly to shopper’s hands at a fraction of the cost of other marketing tools.

Mobile In-Store is Catching On

According to a survey by iVend Retail’s 2018 Global Path to Purchase, 60.1% of shoppers said they used their smartphones in brick-and-mortar stores. This means mobile is an important touch-point for physical retailers and stores to elevate the customer experience. In 2017, Star created a seamless way for customers to upload their receipts to their smartphones called AllReceipts.

Customer-centric apps allow retailers to boost their sales. A good example of this is how Starbucks has created a seamless way to do mobile ordering.

 

Photo Credit: Kate Taylor, Business Insider.

 

Deployment 2.0 of Starbucks reworks the workflow of employees to better optimize their time that caters to the new mobile ordering feature at Starbucks locations, with a dedicated place for customers to pick up their orders.

Starbucks insists that digital sales are a key for its future and displays one of the top in-app experiences of any global retailer. Dedicated employees for mobile ordering tasks means Starbucks have sped up their customer-experience to enable mobile ordering to become an ever-increasing portion of their sales.

In-Store Mobile Experience Trends

Shoppers who receive special offers via mobile while they are inside physical stores show higher conversion rates than in other customer journeys, according to Retail Dive. Mobile is also increasingly the starting place for research into products and retail locations that are local. At Star, we recognize the importance of both digital and physical cues for shoppers and thus have dedicated digital receipts and location marketing suite of services that is an omnichannel solution to better engage the modern shopper.

 

 

Digital Signage that combines Mobile Loyalty with Digital Displays

With more consumers using mobile at physical retail locations, Star also has another new program that leverages POS Digital Signage, with digital signage partner, Sophatar.

Sophatar® POS Signage is another new service available to retailers who are registered Star Micronics Cloud users, for a low monthly subscription cost. Combining POS Data, with digital signage screens, the solution is able to increase the basket size of the most popular selling items at hospitality, grocery, retail, and apparel boutique locations.

In this article, we have covered how retailers and brick-and-mortar small businesses can easily combine mobile, location-marketing receipt tech and POS digital signage to create a better in-store customer experience that increases retail sales.

 

3 Benefits of Cloud-Ready IoT and Mobile Devices

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Business owners can monetize cloud-ready IOT data by using it to gain insights into their customers’ behaviors and to communicate with and engage them more effectively.

The Internet of Things (IoT) is a vast network of connected devices in the physical environment that share information. The things can include RFID tags, customer traffic counting technology, printers, POS systems, digital signage, and customers’ mobile devices.  IoT and mobile devices and sensors collect massive amounts of data about our habits—what applications we use the most on smartphones, the entertainment we are streaming, which retail brands we prefer and the items we purchase. Business owners can monetize this data by using it to gain insights into their customers’ behaviors and to communicate with and engage them more effectively.  Retailers can also leverage the IoT to enhance in-store shopping experiences.

Here are three ways the IoT and mobile devices can help your business excel.

  1. Device Management. IoT technology can help identify a problem before it starts. With devices that have the capability to communicate when they are in need of repair, shoppers never have to wait while a sales associate finds a replacement device.  IoT devices are often able to communicate issues before they are apparent to the user, helping to minimize downtime.

Cloud-ready IoT and mobile devices can also be managed remotely. Business owners or managers can identify what and where the problem is while working at the store or from home, another store location or sitting on the beach via the cloud dashboard. Error status notifications can tell you in real-time what the problem is—whether a printer cover or cash drawer is left open or if a printer is out of paper or unplugged. Identifying and fixing the problem immediately helps improve efficiency and increase productivity, so you’re never wasting time hunting around for the problem.

 

  1. Data Collection. IoT and mobile devices can collect and store important customer information. A cloud-ready device gives you the ability to transform shopping receipts into valuable digital transaction data. If you don’t have the time or manpower to analyze customer data on your own, data facilitation allows retailers to send digital receipt information to third-party partners or vendors who can offer a wide range of analytic and shopper engagement services. These third-party vendors can run loyalty programs and issue customer updates about new products and promotions. Through these services, retailers can gain unparalleled information about shoppers’ habits and promotional campaigns, including which ones are effective and which ones aren’t resonating, to ultimately increase ROI.

 

  1. Data Utilization. Data collected by IoT and mobile devices and stored in the cloud can be used for other purposes, including digital signage. Digital signage is an interactive gateway that allows a business to communicate directly with a consumer, engaging them while they are in the store. Digital signage is easy to control and can be modified quickly, allowing it to be incorporated into virtually any environment. Depending on the setup and service you choose, you may be able to store your own graphics and update the signage as often as you want. This is especially useful during holiday shopping time, or if you want to promote doorbusters and flash sales during certain hours.

Cloud-ready IoT and mobile devices can help you gain important insights into your business, customers, and operations. They can help you identify a hardware problem in-store, even when you’re offsite, and collect data that can keep messaging and promotions relevant. Evaluate how your business is collecting and leveraging data to provide better in-store experiences. Are you doing what it takes to be competitive?

3 Things Cannabis Retailers Need to Know About Cannabis Receipt Regulations

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Running a marijuana dispensary requires in-depth knowledge of the local laws and meticulous recordkeeping including retaining copies of each cannabis receipt.

Running a medical or retail marijuana dispensary requires in-depth knowledge of the local laws and meticulous recordkeeping including retaining copies of each cannabis receipt. As of April 2017, 29 states have legalized medical marijuana, which can be used to treat several illnesses, including multiple sclerosis, HIV/AIDS, inflammation, pain, mental disorders and substance abuse, among others. In addition, 9 states have legalized recreational use. That means cannabis retailers are legally operating in more than half of the U.S.

Their businesses can be very different, however, depending on the states in which they are located.  One difference is startup costs. For example, annual licensing fees range from $3,000 in Colorado to $75,000 Connecticut. States may also require a minimum of liquid capital, some places as high as $250,000, so it’s imperative you protect your investment with perfect recordkeeping of every transaction. Retaining a copy of every cannabis receipt ensures your dispensary follows state and local laws and protects your business in the event of an audit.

What should the receipt include? How can you prove your business is operating in compliance with state and local laws? The cannabis receipt provided to the customer proves you are collecting all the relevant taxes and dispensing marijuana legally.

If you are considering opening a marijuana dispensary or you want to make sure your business is operating in compliance with your state’s laws and make sure you are correctly formatting and recording cannabis receipts, your point of sale (POS) system is the perfect tool to manage this requirement.

  1. Check the specific requirements in your state. Understand your state’s tax laws to ensure you are charging the correct amount. For example, in California, retailers charge a consumer-excise and sales tax, while in Colorado, cannabis is subject to different taxation, whether it’s classified as medical or retail marijuana. It’s important to stay up to date on changing tax laws to ensure you are collecting the correct percentage. Failure to comply could subject your business to fines and added scrutiny.

 

  1. Manage copies of cannabis receipts. Use your POS system to send a backup copy of each cannabis receipt to the cloud or store the backup offsite. If you are issuing receipts with carbon copy paper, staple or clip the receipts together. It’s also a good idea to keep important financial records, licensing information and other sensitive financial paperwork in a secure place outside of the dispensary. Retain all records for a minimum of three years in case of an audit.

 

  1. Include all required information on the cannabis receipt. Although the exact information you include will depend on your state’s laws, most receipts will include store name and address, the category of taxable products or product category name/product name. Receipts should also include a code or other identifier for the product’s taxes. There may be additional requirements, however. In Oregon, it’s required to list the sale subtotal before tax, amount of state tax, local tax, total sale amount and identifying receipt number. A disclaimer stating that receipts are required for customer tax disputes is also required.

The cannabis industry is promising for dispensaries, but it is tightly regulated by the states where marijuana has been legalized. Give your business the best chance for compliance and success with a POS system equipped with state-of-the-art printers to meet regulatory requirements while providing convenient customer experiences at the checkout.

 

Contact the experts at Star to learn more about ideal solutions for the cannabis industry.

NRF Retail’s Big Show 2018 Recap with Star Micronics

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 NRF 2018 Recap Collage 2.jpg

Thank you to everyone who took the opportunity to stop by our booth and check out our latest retail technology solutions. If you missed us, we offered a sneak peek at several of our newest technologies and solutions for 2018.

Here are just a few of the innovative solutions Star Micronics had on display.

 

mCollection

Our new mCollection includes products that will expand the functionality of our mPOP solution. mC-Print2 and mC-Print3 were big hits with all of our visitors.

mPOP + Peripherals

Merchants can now transform the mPOP into a complete point of sale hub and accept versatile transactions at a greater volume. The mPOP is able to integrate with an increased number of peripherals, such as a 2D barcode scanner, scale, customer display, and port to an external cash drawer.

 

mcPrint2 and mcPrint3

Stylish and sleek, these printers were made to look great with your mPOP. These attractive and Cloud Service-ready receipt printers support multiple interfaces and peripheral connectivity. These little printers look fantastic and are ideal for handling your business needs with style.

 

TSP650IIAirPrint®

This receipt printer works seamlessly with all Apple® devices and is the first printer of its kind with Apple AirPrint Certification. With quick and, easy setup, high-quality receipt printing, this printer is ready to hit the ground running out of the box. Most importantly, it will allow Apple users to continue with the familiar AirPrint experience while using their Apple iOS® POS system. Cash drawer control from your Apple device has also become a reality with the TSP650IIAirPrint.

 

Sophatar® POS Signage™

Available at a low monthly subscription, this digital signage solution solves three common problems retailers run into when purchasing a digital signage solution. First, it’s affordable. Second, it searches by the UPC codes and product descriptions of your products to automatically generate content and display them on your digital signs. This eliminates the time you spend hunting down images and content to display. Lastly, it creates dynamic content updates based on your sales data. In this way, it’s always displaying your best selling products.

 

PromoPRNT

 

Available through the Star Cloud Services dashboard, this new service will empower you to create printed promotions on your receipts. PromoPRNT includes two separate services, Promo Maker and Promo Manager. Promo Maker is a quick and easy way to design receipt promotions and add them to your printer receipts. Promo Manager is the tool that allows the length of a promotional campaign to be scheduled. Merchants can also track promotion campaign insights through the Promo Manager tool. With PromoPRNT, you will be able to deliver incentives directly into shoppers’ hands.

 

We also featured several of our vendor partners in our NRF 2018 booth, including Vend, SuiteRetail, Biztracker, and nClose.

Star will have interviews and videos from the show floor coming soon! See you next year NRF!

Star Micronics at NRF 2018

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Stop and see us at NRF 2018 to get a first look at our new, innovative technology solutions.

There are lots of reasons you should attend NRF 2018 Retail’s Big Show. Between powerful, future-driven content, and the latest retail technology solutions, it is an opportunity you’d be sorry to miss. And we know you’d be sorry to miss the great line up Star Micronics will be showcasing in booth #2745.

Here are just a few of the hot ticket items we’ll be displaying in our NRF 2018 booth.

mCollection

We are showcasing our new mCollection at NRF 2018. Stop by to explore how these products will expand and enhance the functionality of your mPOP.mPOP + Peripherals

We’ve expanded our mPOP functionality, giving it the ability to integrate with additional peripherals, such as a 2D barcode scanner, scale, customer display, and port to the external cash drawer. Retailers, transform your mPOP into a complete point of sale hub! You will be able to accept more versatile transactions at a higher volume.

mcPrint2 and mcPrint3

These receipt printers are Star Micronics’ brand new innovations designed specifically to look sharp with your mPOP. Stylish, chic, compact, and, most importantly, fully functional, these good looking little receipt printers support multiple interfaces and peripheral connectivity. It is Cloud Service-ready and equipped to handle your needs with style.

TSP650IIAirPrint®

The TSP650IIAirPrint works seamlessly with all Apple® devices and is the first receipt printer on the market with Apple AirPrint Certification.  Boasting a quick and easy setup and high-quality receipt printing, the AirPrint will enable Apple users to continue with the familiar AirPrint experience while using their Apple iOS® POS system. It also allows cash drawer control straight from your Apple device. We think that’s pretty cool.

Sophatar® POS Signage™

This digital signage solution is available at a low monthly subscription. It solves the three common problems retailers run into when purchasing a digital signage solution. One, it’s affordable. Two, it automatically generates content by searching for the UPC code of your most popular products in order to display them on your digital signs. You won’t need to hunt down product images for display. And, three, its content updates are dynamic. No more boring static playlists. The solution analyzes your sales data and displays your best selling products through a networked media player.

PromoPRNT

PromoPRNT is available through the Star Cloud Services dashboard and will enable you to create printed promotions on your receipts. PromoPRNT delivers two services, Promo Maker and Promo Manager. Promo Maker is a simple way to create and design receipt promotions. Promo Manager will allow you to schedule the length of a promotional campaign and to view insights from your campaigns.  Ultimately, with these PromoPRNT tools, you will be able to deliver incentives directly to shopper’s hands.

We’ll also be featuring some of our great vendor partners in our booth, such as Vend, SuiteRetail, and BizTracker.

If this isn’t enough incentive to get you to NRF 2018 and to our booth, we’d love to buy you a cup of coffee! Simply stop by our booth and participate in the PromoPRNT demo and we’ll give you a $5 Starbucks gift card.

We look forward to seeing you there!

The Amazing Retail Machine

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See the best of modern retail come together at NRF Retail’s Big Show, with displays from Star Micronics, Vend, and Vantiv

It’s almost that time.
With over 600 exhibitors, 18,000 retailers and 35,000 attendees from 95 countries, NRF truly is Retail’s, BIG Show. All of our partners will be there debuting something pretty special – The Amazing Retail Machine — and we’re giving away an iPhone X to celebrate!

What: NRF, Retail’s BIG Show
When: Jan 14-16, 2017
Where: Booth 2745, Jacob K Javits Convention Center, NYC (map)

Come to booth 2745 to see how the best of retail come together with a quirky chain-reaction machine designed by Kinetic Artist Joseph Herscher, in the original Rube Goldberg style. The Amazing Retail Machine will show how Vend, Vantiv and Star Micronics power the modern retail transaction. See how to make the perfect POS system with each part coming together seamlessly.

Joseph Herscher’s videos have been viewed by over 30 million people online. He has built a page turner, watered plants on Sesame Street, and been featured in the New York Times. This is his first installation at NRF and you won’t want to miss it!

And you can win an iPhone X! Drop by booth 2745 to see the amazing retail machine in action then post about your visit and tag it with #nrf2018 & #amazingretail for your chance to win.

Interested in attending?
Retailers can register for their free EXPO Hall pass at https://nrfbigshow.nrf.com/register

Want to catch up at the show?
We’ll be at Booth 2745 during expo hours – but if you’d like to set up some specific time to chat just email events@vendhq.com. We’re all really looking forward to meeting you.