3 Things to Consider When Selecting a Scale for Cannabis Retail

One of the most important elements of cannabis retail compliance is accurately selling products by weight. A dispensary’s inventory may include a variety of cannabis offerings, including packages of marijuana buds or flowers, edibles, vaping supplies, or containers of shatter (cannabis concentrate), topicals (ointments and creams) and marijuana extracts. Scales for cannabis ensure you are not over- or under-charging customers and assist in inventory tracking at a medical marijuana dispensary or cannabis retail outlet, regardless of the product you sell. Running a business that sells products by weight is impossible without the proper scale, so make sure you choose the one that addresses your business needs and adheres to local and state cannabis laws.

The standards and regulations for cannabis scales vary by state, so choose the scale that will keep you in compliance and accurately serve your customers. Here are three main features you should look for when shopping for a scale for cannabis:

  1. Weigh to one-hundredth of a gram: Anyone shopping for a scale for cannabis should brush up on the metric system. Metric isn’t standard in the U.S., but scales for cannabis measure in grams. Although it’s commonly thought that an ounce of is 28 grams, it’s actually 28.349 grams—so don’t short your customers by rounding. Most scales will weigh to the tenth of a gram, but it’s recommended that scales for cannabis weight to the one-hundredth of a gram (0.01) for a higher degree of accuracy. This is important because it tells the customer they are receiving the exact amount of product they’re paying for, it ensures the cannabis retailer is receiving the correct payment, and it maintains accurate inventory records.

 

  1. NTEP Certification: The National Type Evaluation Program (NTEP), overseen by the National Conference on Weights and Measures, covers every aspect of a scale’s use, including capacity, accuracy and the effects of temperature fluctuations on the scale’s operation. The standards are developed by the National Institute of Standards and Technology (NIST). A local weights and measures official will use NIST standards when inspecting your scale and sealing/certifying it for legal use. Every NTEP approved scale will have a NTEP certificate of conformance (CoC) number that an inspector can use to verify the scale has been certified. However, a CoC doesn’t mean plug and play—call your local regulatory agency for the proper procedure before using the scale.

 

  1. Class II NTEP Balance: A NTEP CoC means the scale is legal for trade and able to be used to sell product by weight. However, there are different classes of accuracy. Class II is a higher accuracy scale that applies to lab scales as opposed to industrial or retail equipment. This higher class of scale can be used in medical or scientific uses such as pharmacy, laboratory, and compounding, which require precise measurements. Most states require cannabis retail stores to have a Class II digital scale.

 

Medical marijuana and cannabis retailers are legal in more than half of the U.S., but requirements for how you run your business will vary depending on your location.  With products sold by weight and strict regulatory requirements, investing in the right scale will be vital to your profitability and compliance. Carefully evaluate your options and make the right choice for your business.

5 Ways to Motivate Retail Store Staff and Keep Morale High

Motivation

Picture this:

It’s just a normal Tuesday and you arrive at your shop. Your spirits are high and you are looking forward to your day. You step through the door and your cashier is on her phone. Another employee is lounging to the side. There is no sense of enthusiasm or motivation. There are no positive interactions with your customers. Your mood immediately changes and, suddenly, you realize that this is affecting your store’s sales.

Motivation, the state or condition of being motivated or having a strong reason to act or accomplish something. In 2017, it was reported that 51% of employees in the United States are not motivated. With the lack of motivation, about 70% of Americans do not feel engaged at their job. Why? There is a science to motivation that needs to be understood in order to keep employees engaged in their daily work.

Let’s first understand why it is so hard to stay motivated. As said by Forbes, there are three main mental reasons as to why it is so hard to remain motivated:

  1. “I have to”
  2. “I don’t feel right about this”
  3. “I can’t do this”

Basically, motivation is determined by how your employees view a situation. So, how can you keep your staff motivated besides their paycheck? Take a look at these five tactics!

  1. Employee Training

We get it, this sounds boring. Nobody actually wants to sit through training, right? Wrong. Employee training sessions may have a bad rap for being boring, however, when done correctly, can be fun and engaging. For starters, Myagi suggests utilizing quizzes and follow-up questions to bring about friendly competition to your employees and increase participation and memory retention. Additionally, get your employees to present their ideas to one another.  You never know what tricks they may have up their sleeves.

  1. Listen

Such a simple concept, yet so effective. Think about your personal experiences. Don’t you feel more valued when your boss listens to what you are saying? Listening to your employees’ thoughts, concerns and ideas is crucial in allowing staff to feel involved. Showing employees that their insights are valued and appreciated guarantee a high morale and motivated work environment.

  1. Advancement Opportunities

Knowing that you are working to achieve a goal is motivating. The goal is especially motivating if it leads to more opportunities to advance within the business. By offering these opportunities, you give your staff the encouragement to work to the best of their abilities.

  1. Incentives

Incentives are a fun, simple, solution to keep staff members motivated. Don’t worry, your incentives do not need to be expensive. They can be as simple a gift card to Starbucks. Let’s be honest, most people love prizes, so why not give your employees a reward for a job well done?   

  1. Be an Effective Leader

Show that you’re passionate about your role. Be excited about your business’s goals. Nothing is more motivating than a leader who wants to succeed with their staff. However, passion is not solely what makes an effective leader. Take a look Peter Economy’s 10 powerful habits that leaders should practice:

  1. Confidence
  2. Persuasive communication
  3. The ability to be sensitive and responsive
  4. Determined
  5. Supportive
  6. Distinguished
  7. Responsible
  8. Optimistic
  9. Honesty
  10. Organized

Takeaway

Motivation is mental and the mind is strong. With the mind being such a powerful tool, one must learn how to interact with their staff in order to encourage a positive and productive workday. Motivated retail associates directly translate into better customer service and thus increased in-store sales.

Retail Stores are Boosting In-Store Customer Experiences with Receipts

 

At Star Micronics, we’ve been innovating POS Tech customer engagement solutions for years as an innovation hub for POS.

Recently we have solved how retail stores can achieve digital receipts and micro receipts that engage customers, and this year we’re rolling out PromoPRNT, a seamless feature that allows stores to easily reach their customers with POS Ads in-store on receipts.

 

A Star printer at Souvlaki George, 2017.

PromoPRNT as an Innovative Location Marketing Tool

  • PromoPRNT is a new service available to Star Micronics Cloud (formerly called Star Cloud Services) registered members that empowers retailers to create printed promotions in addition to receipts.
  • PromoPRNT is a suite of tools that allow small businesses to easily reach their customers with the creation, design, and execution of location marketing campaigns on receipts.
  • Ultimately, with these PromoPRNT tools, retailers will be able to deliver incentives directly to shopper’s hands at a fraction of the cost of other marketing tools.

Mobile In-Store is Catching On

According to a survey by iVend Retail’s 2018 Global Path to Purchase, 60.1% of shoppers said they used their smartphones in brick-and-mortar stores. This means mobile is an important touch-point for physical retailers and stores to elevate the customer experience. In 2017, Star created a seamless way for customers to upload their receipts to their smartphones called AllReceipts.

Customer-centric apps allow retailers to boost their sales. A good example of this is how Starbucks has created a seamless way to do mobile ordering.

 

Photo Credit: Kate Taylor, Business Insider.

 

Deployment 2.0 of Starbucks reworks the workflow of employees to better optimize their time that caters to the new mobile ordering feature at Starbucks locations, with a dedicated place for customers to pick up their orders.

Starbucks insists that digital sales are a key for its future and displays one of the top in-app experiences of any global retailer. Dedicated employees for mobile ordering tasks means Starbucks have sped up their customer-experience to enable mobile ordering to become an ever-increasing portion of their sales.

In-Store Mobile Experience Trends

Shoppers who receive special offers via mobile while they are inside physical stores show higher conversion rates than in other customer journeys, according to Retail Dive. Mobile is also increasingly the starting place for research into products and retail locations that are local. At Star, we recognize the importance of both digital and physical cues for shoppers and thus have dedicated digital receipts and location marketing suite of services that is an omnichannel solution to better engage the modern shopper.

 

 

Digital Signage that combines Mobile Loyalty with Digital Displays

With more consumers using mobile at physical retail locations, Star also has another new program that leverages POS Digital Signage, with digital signage partner, Sophatar.

Sophatar® POS Signage is another new service available to retailers who are registered Star Micronics Cloud users, for a low monthly subscription cost. Combining POS Data, with digital signage screens, the solution is able to increase the basket size of the most popular selling items at hospitality, grocery, retail, and apparel boutique locations.

In this article, we have covered how retailers and brick-and-mortar small businesses can easily combine mobile, location-marketing receipt tech and POS digital signage to create a better in-store customer experience that increases retail sales.

 

The Future of Cannabis Retail is Looking Good

 

The retail cannabis industry is growing fast, $75 billion by 2030 fast.

But let’s look at the nearer future. According to Arcview Market Research and BDS Analytics, by 2021 the cannabis market is expected to reach $24.5 billion. Currently, cannabis is legal in 9 states for recreational use while 30 states have legalized cannabis for medical usage.

With such a high market growth expectancy, dispensaries sell a variety of cannabis products in the forms of hash, rosin, shatter, and oils which can be smoked or vaped. In addition, as many are aware, cannabis is also sold in the forms of candy and baked goods. As for pharmaceutical use, cannabis contains cannabidiol (CBD) which when used in the form of candy or oil aids in the treatment of pain and epilepsy. Now that sounds pretty good.

Let’s Talk Business

There’s no doubt that cannabis has health benefits that aid in the relief of:

  • Pain
  • Muscle spasms
  • Arthritis
  • Dravet’s Syndrome
  • Mental health symptoms
  • Etc…

But what about benefits for businesses?

Well, as was mentioned earlier, legal cannabis reached $9.7 billion in sales in 2017.

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But let’s dig a little deeper into the facts and figures…

By 2021, marijuana sales are expected to reach a whopping $24.5 billion. Younger generations are turning to cannabis consumption and slowly turning away from alcohol. This has resulted in a decrease in binge drinking, 9% below the nation’s average, in the states where marijuana is legalized. Funnily enough, the industry’s sales will be led by people 55 and older. With such a diverse market, the cannabis industry is opening up multiple opportunities for businesses to flourish.

The increased popularity, and acceptance, of the cannabis industry is leading to the establishment of more small businesses with an increase in employment opportunities. With cannabis stores becoming more common in legalized states, the industry of creating products to efficiently, and legally, weigh and sell marijuana to meet regulations are necessary for the success of the business. Additionally, with cannabis being legalized all over Canada, there may even be a possibility that the East coast will speed up its state adoption for recreational use.

Regardless, cannabis is creating a diverse industry that includes the need for different markets to ensure its success, thus providing a positive impact on the nation’s economy.

The Cannabis POS Industry

With Cannabis creating such a diverse industry, it only makes sense that businesses will need reliable POS systems…

Keep in mind that the cannabis industry is different than your average retail business.

There are multiple rules and regulations that need to be followed in order to ensure that your business is legal. Here are some key points to remember when choosing your POS system:

  1. Cannabis is a cash business
  2. Sensitive scales are a necessity
  3. Labels are regulated
  4. Receipts are essential

 

For more details about Cannabis Point of Sale,  download our FREE eBook and explore our new Cannabis POS collection   

How to Choose the Right POS Scale for Your Application and Industry

If you’re in the market for a new POS scale, consider these points to help you make a smart choice for your business.

POS scales are used in different types of businesses that charge for items by weight, including supermarkets, self-service restaurants and buffets, butcher shops, candy stores, health food markets with bulk bins, cannabis dispensaries, and more. From a pound of cold cuts to a cup of frozen yogurt, scales measure the weight of a customer’s purchase and calculate the price accurately.

Scales ensure you are not over- or under-charging customers and assist with inventory tracking at your store or restaurant. Running a business that charges based on weight is impossible without a properly calibrated scale, so make sure you choose the one that best takes care of your needs.

If you’re in the market for a new point of sale (POS) scale, consider these points to help you make a smart choice for your business.

  1. Application: Why do you need the scale? Before you purchase POS scales, identify how they’re going to be used and what you need to weigh. Is it fresh produce in a supermarket, bulk candy, and meat or items like mail and packages? Are most of your products heavy or light? Large or small? Identify the types of items you need to weigh and use that as a starting point.

 

  1. Accuracy: How accurate do you need the measurements to be? Scale accuracy is important because it tells the customer they are receiving the exact amount of product they’re paying for. An accurate scale also ensures that the retailer is receiving the correct payment. Across the U.S., every state has its own agencies and departments that regulate scales and inspect them for accuracy. Some states may require a yearly inspection, while others are inspected less frequently. Make sure the scales you purchase will meet requirements for accuracy.

 

  1. Capacity: What is the largest possible load you need the scales to handle? If you own a candy store or a supermarket, would anyone ever purchase 500 pounds of candy? It seems unlikely, so if you’re a purveyor of sweet treats, the scale’s capacity can be lower. For a butcher weighing large pieces of meat, or a UPS shipping store, however, a scale with a higher capacity would be in order.

 

  1. Environment: Where will this scale be used? Choose a scale that’s durable enough for your business. If it is meant for high-volume use weighing food products, choose a hygienic scale designed for easy cleaning. Also, consider where the POS scales will be used. Are there extreme temperature variations? Are there disruptive vibrations, interference from other electronics, or even air currents that could affect the scale’s accuracy? Choose the type of scale with the right features for the environment.

 

  1. Installation and calibration: Choose the location for your POS scales carefully, because you shouldn’t move them around once they’ve been installed. Connect the scale to your POS system so it can be set up and calibrated properly. Scales that are used daily will need frequent calibration to maintain accuracy and stay in compliance with local weights and measures laws.

Business owners who sell items by weight need an accurate scale to protect their customers and their business. If you’re looking for a new scale for your store or restaurant, be honest about your needs, how accurate it needs to be, where it will be set up and how often it should be calibrated. Taking time to understand your business’ requirements for POS scales and the options available to you will result in a greater ability to provide excellent customer service and to manage inventory down to the ounce—or less.

4 Ways to Use Offers, Coupons, Discounts and Deals to Drive Revenue and Customer Loyalty

Photo Credit: Burst.  

At Star Micronics we’re a POS tech engagement company obsessed with adding value to retail stores and small businesses. We became a leading global manufacturer of mobile point of sale (POS) and customer engagement technologies through many years of building simple-to-use and reliable products such as receipt printers. In 2017 we created innovative partnerships at  Star Micronics Cloud (formerly called Star Cloud Services) which have helped solidify our position with tens of thousands of independent business users and hundreds of thousands of devices sold.

Today we want to present to you how to use promos, discounts, coupons, and deals to generate ROI and increase basket size at your store and local business. Creating offers cheaply that engage customers at the POS and at the time of sale is key for developing memorable offers that lead to repeat customers and long-term customer loyalty.

1. CREATE PROMOS EASILY ON RECEIPTS

The physical receipt is now a key marketing real estate in 2018. With the advent of our solution called PromoPRNT, you can easily create ads at the POS that quickly and efficiently create marketing campaigns on your store’s best deals, offers as well as QR-code-based coupons.

With Promo Maker and Promo Manager, retailers can create in-store ads on receipts that convert shoppers and get eyeballs with the greatest ROI and also improve word-of-mouth benefits for your small business. Since PromoPRNT allows for the customization of the offer, receipt-based promos can drive revenue 24/7 automatically with POS ads. The solution is available to registered users on the Star Micronics Cloud.  

Source: screenshot from Sophatar Webinar hosted by Star Micronics.

2. SYNC DIGITAL SIGNAGE WITH POST AND RECEIPT DATA

Sophatar is a Digital Signage startup with whom we have created an innovative solution with Sophatar® POS Signage™.  Easy-to-install digital screens help increase basket size, enabling retailers to produce more ROI from their top selling products. This means that through a simple software subscription, small businesses can easily create discounts, promos, and deals that integrate with POS data from Star Printers, directly and automatically creating contextual and dynamic signage that shoppers can see at physical locations.

This essentially enables any retail or hospitality business to implement professional digital signage that’s smart and can easily integrate with mobile coupons and loyalty cards, with no need for customers to install a mobile app. This not only creates customer loyalty, through engaging customer experience in-store but also deals that shoppers cannot resist. As the offers are generated and displayed, based on existing sales data, the best selling items can be displayed, driving higher revenues and increasing average basket sizes at your location.

3.  MOBILE LOYALTY OFFERS PAIRED WITH SEASONAL CAMPAIGNS

For promotions and loyalty offers that sync with a retailer’s Email and SMS marketing campaigns, it’s essential to onboard top customers into a customized loyalty program. From here, retailers and brick-and-mortar stores can drive ROI from events, seasonal campaigns, free product giveaways, birthday messages and other strategic discounts where loyalty points can drive in-store traffic.

Automated customer communications inside loyalty programs build and strengthen existing relationships with a retailer’s best shoppers. Thirdshelf is the ideal software for independent retailers to accomplish this:  

  • Creating a loyalty program out-of-the-box
  • Segmenting customers and tracking loyalty analytics
  • Automating Email and SMS marketing offers

Nurturing high-value customers can drive revenue and increase customer loyalty through tailored and highly segmented marketing campaigns that reach the smartphones of shoppers.

4. CREATING AN OMNICHANNEL LOYALTY EXPERIENCE

In an era when retailers need to create customer experiences in-store, at Star Micronics we believe that creating immersion in-store at the POS — via promos on receipts, via digital signage and mobile that can all work together to create promotions whose benefits stack, generating ROI at physical locations and increasing sales.

This is also a seamless loyalty strategy that is affordable even for retailers who operate from a single physical location. Secondly, the offers created via PromoPRNT, Sophatar® POS Signage™ and Thirdshelf complement different touch-points of the customer journey that create irresistible offers while boosting customer loyalty.

What the three solutions mentioned all have in common is that they exist to help retailers automate marketing at their retail location and at the POS, in-store, and via mobile, to create the best customer engagement at the lowest cost.

3 Benefits of Cloud-Ready IoT and Mobile Devices

Business owners can monetize cloud-ready IOT data by using it to gain insights into their customers’ behaviors and to communicate with and engage them more effectively.

The Internet of Things (IoT) is a vast network of connected devices in the physical environment that share information. The things can include RFID tags, customer traffic counting technology, printers, POS systems, digital signage, and customers’ mobile devices.  IoT and mobile devices and sensors collect massive amounts of data about our habits—what applications we use the most on smartphones, the entertainment we are streaming, which retail brands we prefer and the items we purchase. Business owners can monetize this data by using it to gain insights into their customers’ behaviors and to communicate with and engage them more effectively.  Retailers can also leverage the IoT to enhance in-store shopping experiences.

Here are three ways the IoT and mobile devices can help your business excel.

  1. Device Management. IoT technology can help identify a problem before it starts. With devices that have the capability to communicate when they are in need of repair, shoppers never have to wait while a sales associate finds a replacement device.  IoT devices are often able to communicate issues before they are apparent to the user, helping to minimize downtime.

Cloud-ready IoT and mobile devices can also be managed remotely. Business owners or managers can identify what and where the problem is while working at the store or from home, another store location or sitting on the beach via the cloud dashboard. Error status notifications can tell you in real-time what the problem is—whether a printer cover or cash drawer is left open or if a printer is out of paper or unplugged. Identifying and fixing the problem immediately helps improve efficiency and increase productivity, so you’re never wasting time hunting around for the problem.

 

  1. Data Collection. IoT and mobile devices can collect and store important customer information. A cloud-ready device gives you the ability to transform shopping receipts into valuable digital transaction data. If you don’t have the time or manpower to analyze customer data on your own, data facilitation allows retailers to send digital receipt information to third-party partners or vendors who can offer a wide range of analytic and shopper engagement services. These third-party vendors can run loyalty programs and issue customer updates about new products and promotions. Through these services, retailers can gain unparalleled information about shoppers’ habits and promotional campaigns, including which ones are effective and which ones aren’t resonating, to ultimately increase ROI.

 

  1. Data Utilization. Data collected by IoT and mobile devices and stored in the cloud can be used for other purposes, including digital signage. Digital signage is an interactive gateway that allows a business to communicate directly with a consumer, engaging them while they are in the store. Digital signage is easy to control and can be modified quickly, allowing it to be incorporated into virtually any environment. Depending on the setup and service you choose, you may be able to store your own graphics and update the signage as often as you want. This is especially useful during holiday shopping time, or if you want to promote doorbusters and flash sales during certain hours.

Cloud-ready IoT and mobile devices can help you gain important insights into your business, customers, and operations. They can help you identify a hardware problem in-store, even when you’re offsite, and collect data that can keep messaging and promotions relevant. Evaluate how your business is collecting and leveraging data to provide better in-store experiences. Are you doing what it takes to be competitive?

3 Things Cannabis Retailers Need to Know About Cannabis Receipt Regulations

Running a marijuana dispensary requires in-depth knowledge of the local laws and meticulous recordkeeping including retaining copies of each cannabis receipt.

Running a medical or retail marijuana dispensary requires in-depth knowledge of the local laws and meticulous recordkeeping including retaining copies of each cannabis receipt. As of April 2017, 29 states have legalized medical marijuana, which can be used to treat several illnesses, including multiple sclerosis, HIV/AIDS, inflammation, pain, mental disorders and substance abuse, among others. In addition, 9 states have legalized recreational use. That means cannabis retailers are legally operating in more than half of the U.S.

Their businesses can be very different, however, depending on the states in which they are located.  One difference is startup costs. For example, annual licensing fees range from $3,000 in Colorado to $75,000 Connecticut. States may also require a minimum of liquid capital, some places as high as $250,000, so it’s imperative you protect your investment with perfect recordkeeping of every transaction. Retaining a copy of every cannabis receipt ensures your dispensary follows state and local laws and protects your business in the event of an audit.

What should the receipt include? How can you prove your business is operating in compliance with state and local laws? The cannabis receipt provided to the customer proves you are collecting all the relevant taxes and dispensing marijuana legally.

If you are considering opening a marijuana dispensary or you want to make sure your business is operating in compliance with your state’s laws and make sure you are correctly formatting and recording cannabis receipts, your point of sale (POS) system is the perfect tool to manage this requirement.

1. Check the Specific Requirements in Your State

Understand your state’s tax laws to ensure you are charging the correct amount. For example, in California, retailers charge a consumer-excise and sales tax, while in Colorado, cannabis is subject to different taxation, whether it’s classified as medical or retail marijuana. It’s important to stay up to date on changing tax laws to ensure you are collecting the correct percentage. Failure to comply could subject your business to fines and added scrutiny.

 2. Manage Copies of Cannabis Receipts

Use your POS system to send a backup copy of each cannabis receipt to the cloud or store the backup offsite. If you are issuing receipts with carbon copy paper, staple or clip the receipts together. It’s also a good idea to keep important financial records, licensing information and other sensitive financial paperwork in a secure place outside of the dispensary. Retain all records for a minimum of three years in case of an audit.

 3. Include All Required Information on the Cannabis Receipt

Although the exact information you include will depend on your state’s laws, most receipts will include store name and address, the category of taxable products or product category name/product name. Receipts should also include a code or other identifier for the product’s taxes. There may be additional requirements, however. In Oregon, it’s required to list the sale subtotal before tax, amount of state tax, local tax, total sale amount and identifying receipt number. A disclaimer stating that receipts are required for customer tax disputes is also required.

The cannabis industry is promising for dispensaries, but it is tightly regulated by the states where marijuana has been legalized. Give your business the best chance for compliance and success with a POS system equipped with state-of-the-art printers to meet regulatory requirements while providing convenient customer experiences at the checkout.

Contact the experts at Star to learn more about ideal solutions for the cannabis industry.

5 Reasons Why SMB Retailers Should Use Easy Coupon Design Software for Promotions

SMB Retailers can reduce promotional campaign costs by using easy coupon design software. Discover how.

Customers love a good deal—40% of shoppers will switch products to use a coupon, while 60% of mobile coupon users are willing to change brands to cash in a promotion. Discounts and free products are a great way to build brand loyalty and thank customers for their business. However, running a coupon campaign isn’t inexpensive. The good news is merchants can reduce the cost of coupon design software by generating offers on receipts and engaging customers at the point of sale (POS) terminal.

For retailers who prefer to create visually appealing printed coupons to distribute to a wider audience, there is easy-to-use coupon design software that is an easy-to-use alternative to shelling out money for a more expensive campaign.

  1. Quick and easy coupon design

Retailers can use their POS systems to generate coupons and surveys on the receipts they already distribute. Merchants can choose from coupon design software templates, promotions and surveys to customize their receipts, giving them the ability to advertise and run promotions at their checkouts.

Coupons should include a few simple elements to be effective.

  • The store’s logo and a picture
  • Easy-to-read text that conveys the intent
  • A call to action that tells people how to redeem the coupon
  • The retailers address, phone number and webpage
  1. Remote promotion management across locations

If you want to generate a coupon or survey via receipt, owners and managers can use the tools in their POS. Simply choose a template, customize it and then send the settings to the printers. The coupon design software can be deployed to every store printer from your desk, home or another computer.

  1. Customer communication

Your receipt can be a direct channel of communication with your customers. Train staff to highlight coupons or offers and tell customers about them before they leave the store. A customer satisfaction survey that invites feedback is also a valuable tool. Surveys can help you understand your customers’ needs and evaluate employee performance.

  1. Customer retention and loyalty

Issuing coupons or discounts is a great way to generate goodwill with your customers because it makes them feel their business is appreciated. Customers are more likely to return to your store if they feel they are being rewarded for buying items they need anyway, even if they can get it online or at another store for less.

  1. Increase profit margins

Printing coupons and brand messaging on customer receipts allow you to reach a higher percentage of shoppers for less money than a print or digital campaign. And unlike a print or email campaign, you can be sure your target audience receives the message or coupon. This is especially effective if you are looking to introduce a new product or service—the 2K17 Valassis Coupon Intelligence Report revealed that 86% of people said that they were persuaded to purchase a new product because they had a coupon for it. And once people try something at a discount and like it, they are more willing to pay full price in the future.

Coupons are a great way to add value to your customers and make them feel appreciated. Retailers that print and distribute coupons on receipts can save money on marketing and reap the same benefits of a costly digital or print campaign. Leverage the easy-to-use coupon design software that is available to you.

NRF Retail’s Big Show 2018 Recap with Star Micronics

Thank you to everyone who took the opportunity to stop by our booth and check out our latest retail technology solutions. If you missed us, we offered a sneak peek at several of our newest technologies and solutions for 2018.

Here are just a few of the innovative solutions Star Micronics had on display.

mCollection

Our new mCollection includes products that will expand the functionality of our mPOP solution. mC-Print2 and mC-Print3 were big hits with all of our visitors.

mPOP + Peripherals

Merchants can now transform the mPOP into a complete point of sale hub and accept versatile transactions at a greater volume. The mPOP is able to integrate with an increased number of peripherals, such as a 2D barcode scanner, scale, customer display, and port to an external cash drawer.

mcPrint2 and mcPrint3

Stylish and sleek, these printers were made to look great with your mPOP. These attractive and Cloud Service-ready receipt printers support multiple interfaces and peripheral connectivity. These little printers look fantastic and are ideal for handling your business needs with style.

TSP650IIAirPrint®

This receipt printer works seamlessly with all Apple® devices and is the first printer of its kind with Apple AirPrint Certification. With quick and, easy setup, high-quality receipt printing, this printer is ready to hit the ground running out of the box. Most importantly, it will allow Apple users to continue with the familiar AirPrint experience while using their Apple iOS® POS system. Cash drawer control from your Apple device has also become a reality with the TSP650IIAirPrint.

Sophatar® POS Signage™

Available at a low monthly subscription, this digital signage solution solves three common problems retailers run into when purchasing a digital signage solution. First, it’s affordable. Second, it searches by the UPC codes and product descriptions of your products to automatically generate content and display them on your digital signs. This eliminates the time you spend hunting down images and content to display. Lastly, it creates dynamic content updates based on your sales data. In this way, it’s always displaying your best selling products.

PromoPRNT

Available through the Star Cloud Services dashboard, this new service will empower you to create printed promotions on your receipts. PromoPRNT includes two separate services, Promo Maker and Promo Manager. Promo Maker is a quick and easy way to design receipt promotions and add them to your printer receipts. Promo Manager is the tool that allows the length of a promotional campaign to be scheduled. Merchants can also track promotion campaign insights through the Promo Manager tool. With PromoPRNT, you will be able to deliver incentives directly into shoppers’ hands.

We also featured several of our vendor partners in our NRF 2018 booth, including Vend, SuiteRetail, Biztracker, and nClose.

See you next year NRF!