The Top 7 Ways Retail Stores Can Grow Repeat Customers

Why Customer Retention Matters

For brick and mortar stores and small businesses, driving repeat business means everything. With increased competition for less traffic and reduced consumer attention, small businesses too need to learn how to stand out and be memorable. Increasing customer lifetime value is part art and all science—data and marketing.

The right customer retention tactics for your independent business could mean success or failure in the critical window; here you need to grow and increase ROI and focus in on your most valuable customers to drive sales.

1. Serve the authenticity motive.

Consumers need to feel a connection to your staff, your store, and your products to keep coming back. This requires great customer service, competitive prices, exquisite products, and building trust with authenticity. At the end of the day, your best customers will want to support you and see your establishment do well if they feel a connection. By being genuine, transparent, generous, and focused on giving to the community, your local business can do great things and drive people to care, and shop more!

2. Adopt a loyalty program.

The surest way to re-target customers and drive repeat sales is to choose and implement the best loyalty program that works for you, and generates higher sales on the top 20% of your customers that are the most profitable. With a solution like thirdshelf, small businesses and boutiques can quickly develop a loyalty program and easily on-board their customers to enjoy the benefits.

3. Drive visual and mobile attention.

Adopting tech at your small business does not have to be expensive, and it can help increase repeat sales and pair products most commonly bought together. This is fairly intuitive with the implementation of digital signage via Sophatar. The impact of digital influence on customer engagement is increasing; contextually based dynamic content that’s highly visual can increase basket size and augment the customer experience.

4. Have the very best customer service.

The key to having great customer service is in well trained and motivated sales associates and store clerks. Investing in employee engagement tools and staff training programs such as those offered by Myagi can help keep employees on top of their game. Customer fulfillment in physical retail really is very based on the human experience with staff, and if their training was skill-based, they will have all the tools to deliver truly memorable service.

5. Acquire and utilize customer data for personalization.

Even the smallest retailers should be obsessed with their customers and this also means gathering customer data. This is the genius of loyalty programs in that they benefit the entire business by understanding customer and product analytics at a deeper level. To increase customer retention, engagement, and repeat business, it’s therefore essential to gather customer information. Re-targeting with email marketing and personalized offers is the bread and butter of any customer retention program.

6. Elevate the customer experience that matters to your key customer segment.

Every business will have a sweet-spot of what the ideal customer journey looks like and the most common points of friction. By providing more of the best and minimizing the usual rough spots, independent stores can constantly improve the experiences they provide. Offering educational opportunities, events, and even appointments with an expert can provide added incentives for loyalty customers to convert. A tool like Booxi can drive traffic via online appointment booking while simplifying the journey.

7. Optimize and quantify your physical retail success.

For loyalty marketing that’s data-based, you will be able to create marketing campaigns that are customer-centric. This means having the right data your fingertips, both in terms of customer segments and actual foot-traffic, and for this, we recommend getting Dor. Dor can help you measure marketing outcomes as it’s an actual foot traffic solution that’s affordable and easy to install at your retail location.

One of the key takeaways is that growing repeat customers takes data, it takes hard work, and it takes a lot of testing via loyalty and marketing campaigns. The savvy retail entrepreneurs, who understand their customer the best, can implement the right solution to drive additional revenue and increase sales. Setting these priorities firmly in mind can enable you to grow your business with proactive growth mentality that is constantly in tune with your customers that are always in search of adding more value to their experience.

  • Do more with less; try new tools and software.
  • Eliminate pain points and friction.
  • Zero in on providing add-on value for your best customers.
  • Create fresh campaigns that truly differentiates your retail brand as an experience provider.
  • Incentivize repeat business will well-crafted and personalized offers.

5 Things That Make a Good Promotion

Successfully selling products is the ultimate goal for a small business. However, in order to sell those products, whatever they may be, the business must entice customers to make a purchase. Promotions are the backbone of creating a sense of urgency to take initiative and purchase a product.

But, what makes a good promotion? How do you create the perfect promotion that encourages buyers? Here are five ways to successfully promote to your customers!

  1. Run a Targeted Promotion

Promotions are used in a multitude of ways, whether it is to gain new customers, sell products, or steer them away from competition. However, one promotion cannot reach every point in your promotional plan. Therefore, it is crucial to determine your promotion’s target efforts:

  • Do you want to entice more purchases either through greater frequency or volume?
  • Advertise to new customers?
  • Repair your relationships with previous customers?
  • Advertise your business during slow months?
  1. Know Your Incentives

Once you have determined the purpose of your promotion, you have to create an incentive for your promotion to draw your customers in. Here are some examples:

  • Discounts/Coupons
  • Samples/Trial Offers
  • Events
  1. Set a Goal

Although this may seem obvious, always have a goal for your promotions in mind. Know what you want to achieve. For instance:

  • What is your sales target?
  • How many new customers do you want to gain?
  • How much revenue do you want to bring in for the quarter?

Having a determined goal for your promotions will help to keep your business on track an aid in your its success.

  1. Choose a Promotional Strategy

Once your goal is determined, you will need a strategy for your promotion. That is, how will you best reach your customers? There are many effective ways to successfully advertise to your customers.

  • Social Media
  • Contests
  • Mail Order Marketing
  • Giveaways
  • Customer Surveys
  • Charity
  • Customer Appreciation Gifts
  1. Know Your Promotional Techniques

It is important to have an understanding of the many promotional techniques that can be offered. Like incentives, these techniques can be used to draw in your customers and lead to an increase in sales and loyalty:

  • Free samples, trials, and gifts
  • Special Pricing
  • Influencer Marketing
  • Digital Marketing

To Discover Star Micronics Newest Value-Added Service PromoPRNT

How Retail Stores Can Create Customer Centric Experiences

By Sarah Jane Callender

 

The retail sector is facing huge changes. It is no longer enough for retailers to simply sell their products. With big, online and retail giants like Amazon, Apple, and Zappos, your retail store has to offer something which these corporations cannot; this is tangible, physical, and emotional experiences.
So, here are some tips on the best ways to do it:

1. Excellent Customer Service is Priority

Customers are number one. Making your customer feel welcome and happy in your store is essential. Any choices you make for your business should include the consumer at the heart of the discussion. It all starts with your employees. There is a linear relationship between in-person interaction and customer experience. When hiring new members of staff, consider focusing on their attitude as well as their skills and experience. Although work experience is important, stores generally perform better when their associates have a natural service-based character than when an experienced associate has the right skills but the wrong attitude.

2. Create a Company Culture

Retailers must balance operational efficiencies with customer experience. This can be achieved by creating a strong and clear company culture. The problem when a retail store focuses solely on operational efficiency is that the business starts to function like an assembly line, where worth is determined by a worker’s productivity. This means there is little room for incentives to go beyond the task and focus on the customer.

A great way to counter this is by creating and investing in your company’s culture, focusing on talent, capital, and training. The businesses that are best at this spend time and energy motivating, inspiring, and rewarding their team. This provides incentives where employees want to work smarter in your store, both for the reward, and because they are invested in your company’s culture.

3. Display Reviews and Consumer Feedback

The most credible form of advertising comes straight from the people we know and trust.
Displaying little reviews and phrases from consumers next to your products, or having a review or consumer feedback box in-store, as well as on your website, can really boost sales and enhance the customer experience. Not only does this make your retail store seem more trustworthy, it also shows how good and reliable your products and company are. It shows that you value the consumer.  Why not include social media as part of this marketing strategy as well? Social media is a fantastic way to reach out to wider audiences, and to advertise and market to your existing and potential customers.

4. Improve the In-Store Experience

Late last year, one study found 44% of retail executives in Germany, Japan, the U.K, and the U.S. claiming that improving in-store experiences was a strategic priority for the year.
As brick and mortar stores struggle to stay afloat, we must consider what differentiates the physical store from what is online and capitalize on this.

Retailers should provide their employees with the technologies, tools, and information so that they can add value to the in-store shopper. The brick and mortar store can offer physical in-store experiences and demonstrations. For example, Dyson’s London store allows customers to try their vacuums; Apple allows consumers to try their latest gadgets and holds regular demonstrations; Lush lets their consumers try their hand creams, body lotions, and face masks. Whatever your retail store, there is always a way to connect with your clients and make an emotional impact.

5. Connect Physical and Digital Experiences

Retailers must now realize that the customer journey is no longer linear, but involves a series of backward and forward decisions.

For example, it is important to consider your online content and how it inspires and informs store shopping. Brands should aim to create a seamless experience that connects their online and social media content with their brick and mortar shopping experience.

How can you achieve this? You could start by analyzing your customer journey, working out how customers interact with your web content compared with their in-store experience. Data drives this. By analyzing your consumer buying decisions and what channels are involved, you can create a tailored service perfect for each customer to promote in-store foot traffic.

6. Make it Personal

Personalising your communications and marketing material can go a long way with your customer. It makes them feel valued and a part of your brand.

You can maximize this approach in store by explaining or including signage of why your products are ideal for a particular customer. For example, if you’re retail store targets young women, use signage, feedback from customers, or create events specifically targeted at your consumers, and personally advise your shopper exactly why your products are perfect for them.

7. Build a Community

Everyone wants to be a part of something and this goes for shoppers as well.
One way to do this is by rewarding your customers. Include discounts for loyal consumers or have a customer loyalty program, such as ‘buy 10 drinks and get the eleventh for free’. This will strengthen the relationship between your retail store and your shoppers.

Social media can help with this too. Twitter campaigning or creating hashtags are fantastic ways to advertise and build excitement for a product or an event in your store.

Other ways include sending a bi-weekly newsletter to subscribers and loyal customers, or giving shoppers a gift card, or exclusive discounts for your store.

PromoPRNT is a fantastic way to do just this. PromoPRNT allows retailers to automatically create printed promotions to print after the paper receipt. These incentives and bonuses will be delivered directly to shoppers’ hands, boosting customer retention and notifying customers of new deals and promotions. Check it out here.


Overall, it is becoming increasingly important that retailers know how to embrace change. Retail brands should be open to embracing new technologies to meet their consumer expectations and challenge their online competitors. As the brick and mortar store becomes increasingly threatened, the retailers that survive will be those that find ways to improve shopper experiences and provide customers with the most satisfying post-purchase and loyalty-building relationships.

The lesson here is clear: differentiate yourself based on the experiences you deliver to customers, not on the products you sell.

Everything Grocery Retailers Need to Know About Scale Integration

Grocery retailers sell a variety of items by weight, including fruit, vegetables, meat, fish, cold cuts, bulk bin dry goods, and more. Whether people are buying a bag of sweet treats or a pound of sliced cheese, you rely on grocery scales to measure the weight of items and calculate the prices. Although it seems easy to lay products on the scale and print the tags, there’s a battery of scientific tests and several government agencies dedicated to calculating weights and prices correctly.

Proper scale integration for your point of sale (POS) system can take some research. First, grocery retailers should check to see if the scale is NTEP certified for legal use.

What is NTEP? How does it work?

The National Type Evaluation Program (NTEP) is facilitated by the National Conference on Weights and Measures. NTEP standards cover every aspect of a scale’s use, including:

  • Capacity
  • Accuracy
  • Appearance
  • Effects of temperature and humidity changes

The standards are developed by a division of the U.S. Department of Commerce called the National Institute of Standards and Technology or NIST. Every device is tested in a lab setting to ensure compliance with federal laws and regulations.

An NTEP Certificate of Conformance (CoC) means the scale is legal for trade and can be used in a commercial setting to sell products by weight. Every NTEP-approved scale will have a CoC number that an inspector can use to verify that the scale meets the agency’s rigorous testing standards and is legal for use.

Why is NTEP important?

Grocery retailers that buy, sell, or determine prices by weight are required by law to use a NTEP certified scale. NTEP scale certification isn’t optional — never purchase a scale that doesn’t have a CoC. Only NTEP-certified devices, when properly inspected and calibrated, can legally determine the weight of products. A grocery retailer with a non-NTEP-certified scale integration may be subject to civil penalties, seizure of the illegal device, or stop-work orders.

Does it matter if my scale is off by a little?

Simply put — yes, it matters. Every state has its own agencies and departments that monitor scales and inspect them for accuracy. Customers trust that their grocery retailer is charging them accurately for the products they buy, so imagine the public relations nightmare if it was reported that your store was caught overcharging customers for items sold by weight. The bad publicity alone isn’t worth the risk to your business, even if it was unintentional. Don’t be cavalier about following the calibration and compliance laws, which help prevent fraud at the scale.

In addition, choose a scale that’s the correct accuracy class. A grocery retailer needs a scale that’s accurate, but doesn’t need the same type of scale used for medicinal or pharmaceutical purposes.

I’ve chosen a NTEP-certified scale, now what?

NTEP-certification doesn’t mean you can plug in the scale and start using it right away. Before using the scale, contact your local regulatory authority to find out what you need to do before processing any sales by weight. You’ll likely have to register the device for inspection prior to scale integration and participate in regular inspections.  A local weights and measures official will use NIST standards when inspecting your scale and certifying it for use.

Grocery retailers who charge for items by weight need a scale to conduct business legally. Look for a scale that is NTEP certified, and legal for use or trade, and be sure to consult your local laws and regulatory agency regarding its set up and use. Always maintain properly calibrated devices, to avoid overcharging customers or shorting your business.

Top 5 Reasons Why Small Businesses Fail

Written By Michael K. Spencer

 

According to the U.S. Small Business Administration, over 50% of small businesses fail in the first year and 95% fail within the first five years. For local retailers, this is important. To determine how to succeed, first, know why small businesses typically fail. In this article, we’re going to be exploring this issue for would-be retail entrepreneurs and new small businesses who power local economies.

To start a small business and sustain it at the beginning and scale and grow the business isn’t easy. You need a combo of management skills, business savvy, product-market fit, and access to the proper capitalization. You need to be agile and learn as you go, especially if you are new to the industry.

We know from startup lore that about 7 out of 10 businesses fail after ten years. The harsh reality of businesses is a survival of the fittest. If you think a tech startup is harsh, try being a retail startup — not all glamour and customers to be sure, however well worth the challenge!

Even surviving your first year of operation makes you a success story as a retail startup and retail entrepreneur. But it’s true for all new businesses, the beginning is the hardest part.

According to the Bureau of Labor Statistics, this has less to do with the economic climate, but numbers do vary according to different industries. The economic climate in the U.S. has been in decent recently, and this is leading to new retail startups coming into being in both cities and local areas. What does it take not only to survive but to thrive?

First, we must look at the most common reasons for failure.

1. Poor Management

Retail is a complex industry. Growing a small businesses doesn’t just take guts, it takes business smarts, organizational skills, time management skills, and a talent for dealing with people, product, and marketing. As a manager, you cannot just lead, but inspire customers, employees, partners, and possibly even investors that your brand has a unique value and what you are bringing to the world is truly exceptional.

Not everyone possesses these rare talents or passion that’s contagious and attracts profitability. Not everyone is able to grow their business fast enough to make the margins that are required to stay in business. Give the idea time to bloom in the real world.

2. Failure to Optimize Conversions

If about 50% of businesses with employees will survive their fifth year in business, they did a lot of things right but they may not be growing fast enough.

This means they aren’t converting their existing customers into better customers. They aren’t doing a stellar job of bringing back customers to their store or location. Customer growth is often a problem of building customer engagement and converting new customers into regular ones and regular ones into high-value customers.

Business sustainability is about targeting the right customers and converting them into high-value customers successfully. Retail entrepreneurs especially need to create an elevated brand and market it to the right customer by having a deep knowledge of the product-market fit and the culture of their target customer. Optimizing conversions, in this case, is all about bringing a new customer back to the store, re-targeting them in campaigns, and using loyalty and discount tactics to attract them once again.

3. Lack of Product-Market Fit

Business is all about bringing something to market that’s in high demand or that can fit a valuable niche. For small businesses and retail stores, this is especially true. Knowing your competitors and doing better is essential, as well as providing a unique selling point that’s irresistible to your audience.

Even with a great brand and great products, small businesses still need to create an effective sales funnel and customer acquisition strategy. The customer experience must resonate with the audience and stand-out as memorable. The business plan has to embody the unique value of the culture and offer exceptional products with a strategy and marketing plan that ensures that the product and the market sync in the best possible way. This requires constant pivoting and not every business will be able to do it successfully. It requires listening to customers obsessively, tweaking details, optimizing experiences, reducing friction, and enabling staff to succeed.

However retail entrepreneurs can do everything right and still might find that the brand simply doesn’t have enough product-market fit to survive. There are intangibles, trends, and shifting customer preferences that could change things overnight or competitors that rise to the occasion, taking market share. Retail entrepreneurs must do an incredible amount of research before they start their business, to make sure they have the right product-market fit to risk starting the business in the first place.

4. Failure to Innovate and Be Agile to Changes

Onward, about 30% of businesses will survive their 10th year in business. Retail entrepreneurs need to be especially sensitive to changing consumer preferences. Small businesses need to implement technology and best practices that ensure they are responsive to customers at every level.

As entrepreneurs, we can’t do it all. We have a tendency to overgeneralize and become biased in our frame of reference. To keep growing our businesses and an SMB into something more requires that we remain agile to the marketplace. This includes an ability to control expenses, manage inventory, track key KPIs and remain customer-centric with evergreen branding and a fine-tuned flexibility to your audience.

As a founder of a small business, you need to be open to implementing technology and being data-centric in order to ground your business, automate tasks, and deliver incredible results where your business is a fine-tuned machine that balances people, customer experiences, and technology that empowers your business model and boosts your profits.

5. Failure to Build a Tribe

A small business today requires community. This is an often overlooked point. A tribe of loyal customers and devoted employees is essential for sustaining growth and the ups and downs of being a retail entrepreneur or founding a small business. A tribe means you have reached people on a fundamental level, not just as a brand or for discounts or products, but as a message to the local community — we bring value to your life.

Building a tribe means establishing a brand and doing all the little things in marketing right that can help scale your business, so it can adapt to changes in the market or the economy or the location of your physical store or business. Building a tribe means so many things in the value you bring to your local community: events, partnerships, charities, in-store happenings, connecting people together at your business — that is great for word-of-mouth. Being a leader in your community and inspiring your audience with your products.

Building a tribe is easier said than done. If you started your business for the right reasons, it will also be easier to build a tribe that resonates with people authentically. 42% of small businesses fail because there’s no market need for their services or products. If you build a tribe effectively, you can create a market need; that’s the power of local businesses fueling economies and inspiring entrepreneurship.

 

10 Ways to Increase Foot Traffic for Small Businesses

Written By Michael K. Spencer

 

Getting customers in the door is a challenge for most brick and mortar retailers. Customers aren’t going to leave their homes to visit a physical store unless the company is offering them something they can’t get online. And that something needs to be relevant to the customer’s lifestyle and shopping patterns. In fact, relevance is the most overlooked component to success in retailer efforts to increase foot traffic. The following 10 tips will help your store increase foot traffic by catering offerings to customer demand

1. Add a personal touch

Why do you think fine dining chefs walk around and introduce themselves to everyone at the restaurant? People want to connect with the person behind the scenes. Connecting to your customers will humanize your brand, but it needn’t always be done in person. Respond to Instagram photos and customer posts on social media to connect with your customers in a time efficient way. Also, regularly post photos of your offerings that portray the lifestyle marketed by your brand, and offer prizes for the best customer photos of your product.

2. Get that local flavor

Make products relevant to customer locales is pivotal to boosting foot traffic in your store. Make a calendar of major music, culture, and sporting events near your store and narrow the list down by which local events cater to your customer base. In other words, a sporting goods store probably shouldn’t throw an event based on a ballet production, but could definitely increase visibility by sponsoring the local 5k. From there, pick a few events to use as focal points for your store’s philanthropy, store events, or promotions.

3. Seasonal Marketing

Seasonal marketing is an easy way to personalize your offerings for your customer base. Whether your store is exposed to all four seasons or the temperature only drops 10 degrees during the cold months, there’s opportunity to connect with your customers through shared experience via signage and promotions. Offer fun seasonal discounts, such as, “10 percent off if you come wearing earmuffs,” or “free coffee to anyone who shows us their umbrella!”

 Photo: Thirdshelf

4. Keep ’em coming back

Customers expect to be rewarded for their loyalty. No matter the size of your store, some sort of loyalty reward program is imperative to show your customers that you value their business. Customer relationship management software (CRM), similar to the loyalty program builder and communications automation technology offered by Thirdshelf, can help to track and identify the results of your loyalty programs to maximize the traction of your marketing spend. This shows you areas that are working and areas where you can to improve.

5. Throw in freebies

If you feed them they will come and if you give them something for free they will spend. Time Magazine lists 5 reasons why customers spend more when you give stuff away. The list includes when customers get something for free they’ll pay more for it later, and that people talk about freebies more than anything else. Whether you’re offering samples of your newest hand lotion or free appetizers at a store event, giveaways immediately increase foot traffic and make a lasting impact on your customers.

6. Create an experience

Since millennials value experiences over things, it follows that to sell things to millennials, retailers need to tap into experience. In 2015, more than 3 out of 4 millennials said they would rather spend money on an experience than accruing more things. With that said, even the most frugal shopper will make a purchase as a reminder of a one-of-a-kind in-store experience.

7. Be Disruptive

You can only create foot traffic in a market of breakneck retail evolution by adopting a business model that’s as disruptive as the market itself. Fashion trucks and pop-up shops generate enthusiasm due to their transient nature. The “get it before it’s gone” mentality generates the excitement that most customers find lacking in traditional department stores. Social media marketing is huge for mobile retail, so customers know where to find you and a bit about your offerings. And if you think big companies can’t pull off a disruptive retail model, check out what Zappos is doing with their “Friends With Benefits” roadshow.

8. Build a community

Most retailers cater to consumers with a shared interest, whether you are a home goods store with customers who love to cook, or you sell apparel to Instagram-obsessed teens, there’s an opportunity to bring your customers together over a shared interest. By offering your customers relaxing social spaces and online forums to voice share their experiences, you can create a community in which a love for your brand is the unifying thread.

9. Teach your customers

Shared interest can also be utilized to create foot traffic by offering your customers classes or seminars on topics related to your products. For instance, outdoor retailer REI is famous for the hiking and camping events they facilitate for their customers. Once you realize what lifestyle you’re selling with your inventory, you’ll have a better understanding of what type of education you can offer customers to get them in the door.

10. It comes down to people

Of course, the most thoughtful marketing initiatives don’t count for anything if your customers are greeted by a rude or poorly-trained staff. Know your employees’ strengths and weakness. If you aren’t able to spend much time at your store’s physical locations, invest in a staff augmentation platform like the insights you can get from Dor for hour by hour data that will help you make informed staffing decisions.

The US Census Bureau reported that e-commerce counted for only 8.3% of total retail sales in the fourth quarter of 2016. Since most purchases still take place in brick and mortar stores, it’s imperative that retailers cater promotions and marketing to individual customers to boost foot traffic and maximize marketing spend.

 

How Back to School is Bigger than Ever for Retail

Back to School Marketing Tips for SMBs

By Michael Spencer

 

This year it seems like Amazon’s Prime Day sent parents and kids back to school with early special back-to-school deals. According to Deloitte, parents are set to spend $510 per household during back-to-school shopping and most will be in stores, reports CNBC.

How big is the retail season now? Bigger than you might think. The back-to-school season now runs between July and September, during which time American households are projected to spend $27.6 billion. This means it ranks second only to holiday shopping.

According to Daphne Howland of Retail Dive, it turns out most parents and kids dread this kind of shopping. Most American parents (75%) and teens (73%) say back-to-school shopping causes tension, including which brands to buy. Predictably, fully half of parents find shopping for clothing and shoes a particular problem, while 30% of teens most dread shopping for school supplies.

Here is where brick-and-mortar shopping really shines, where over 50% of the money will be spent at malls and traditional brick-and-mortar retailers, more than double the amount parents expect to spend online. In on the fun are many local SMB retailers as well.

Back to School Marketing Tips for SMBs

As for marketing tips for small businesses, the likes of POS leader Vend and Shopify have some great suggestions. The bulk of this will be spent on clothing, electronics, shoes and school supplies in that order.

The National Retail Federation was bull in their analysis of this seasonal sale, where total back-to-school spending has grown 55% over the past 10 years. For GenZ college students, the amount spent moves up to an average of $942.17 each.

So what can SMBs do to compete in this incredible opportunity to increase retail sales? Clothing and apparel, as well as footwear, are good verticals that could show growth here.

Weirdly, the fastest growing retail chain in America is actually an Irish discount retailer you’ve never heard of, called Primemark. The low-cost European apparel chain is making its mark on American soil and plans to quickly expand. It took first overall as the fastest-growing retailer in the United States, according to a report from the National Retail Federation’s Stores magazine, which used sales data from Kantar Consulting.

According to Francesca Nicasio, Vend’s content marketing lead writer, here are some ways retailers can keep up:

1. Make Marketing Promotion Sync with the Hottest Trends

  • Hone in on GenZ trends to build opt-in and increase demand.
  • Start with the right products that are most likely to sell during this season.
  • Showcase merchandise in school scenarios to increase the first impression

2. Make Campaigns More Kids & College Student Friendly

  • Base promotions on surveys of kids and teens in your local area.
  • Get kids and GenZ to be as involved as possible with UGC campaigns and contests.
  • Create promotions that are made by GenZ for GenZ. Target even got kids to write and produce promos and it turned out well for them.

Shopify also identifies apparel as the key vertical SMBs can get in on. According to the NRF survey, back-to-school shoppers heading to elementary and high school plan to spend the most on clothing ($236.90). That’s a good range of clothing items.

3. Leverage Social Media Differently to Target GenZ as Compared to Millennials

Retail brands and marketers must understand GenZ are more video native and have a lower attention span as compared to Millennials. Shopify, therefore, recommends the following strategies:

  • Generate buzz through giveaways
  • Partner with GenZ influencers
  • Retailers need to leverage mobile to better reach GenZ
  • Focus on trending verticals of apparel such as Athletic Wear & footwear

4. Leverage Niche Items to Can’t-Miss Products

With consumer sentiment high, SMBs can also leverage niche items that GenZ might not need but instead want. Shopify suggests for college-age GenZ, these could be:

  • Multifunctional pieces for dorm rooms
  • Personal care and grooming items
  • The “Marble Theme” on dorm furnishings like pillows and throw blankets.
  • Fancy water bottles and pencil case supplies

Whatever your strategy has been since June, you have just a few days left to make sure 2018 is your best back-to-school season ever. It’s a big year for retail sales in this segment.

With the economy doing well, this year back to school means back to shopping and that “old school” trend coincides with the reputation of GenZ as loving physical shopping. There are more GenZ than there are Millennials and their impact on family spending is considerable. As more of them enter their 20s, the apparel sector is a good opportunity in good hands.

 

3 Things to Consider When Selecting a Scale for Cannabis Retail

One of the most important elements of cannabis retail compliance is accurately selling products by weight. A dispensary’s inventory may include a variety of cannabis offerings, including packages of marijuana buds or flowers, edibles, vaping supplies, or containers of shatter (cannabis concentrate), topicals (ointments and creams) and marijuana extracts. Scales for cannabis ensure you are not over- or under-charging customers and assist in inventory tracking at a medical marijuana dispensary or cannabis retail outlet, regardless of the product you sell. Running a business that sells products by weight is impossible without the proper scale, so make sure you choose the one that addresses your business needs and adheres to local and state cannabis laws.

The standards and regulations for cannabis scales vary by state, so choose the scale that will keep you in compliance and accurately serve your customers. Here are three main features you should look for when shopping for a scale for cannabis:

  1. Weigh to one-hundredth of a gram: Anyone shopping for a scale for cannabis should brush up on the metric system. Metric isn’t standard in the U.S., but scales for cannabis measure in grams. Although it’s commonly thought that an ounce of is 28 grams, it’s actually 28.349 grams—so don’t short your customers by rounding. Most scales will weigh to the tenth of a gram, but it’s recommended that scales for cannabis weight to the one-hundredth of a gram (0.01) for a higher degree of accuracy. This is important because it tells the customer they are receiving the exact amount of product they’re paying for, it ensures the cannabis retailer is receiving the correct payment, and it maintains accurate inventory records.

 

  1. NTEP Certification: The National Type Evaluation Program (NTEP), overseen by the National Conference on Weights and Measures, covers every aspect of a scale’s use, including capacity, accuracy and the effects of temperature fluctuations on the scale’s operation. The standards are developed by the National Institute of Standards and Technology (NIST). A local weights and measures official will use NIST standards when inspecting your scale and sealing/certifying it for legal use. Every NTEP approved scale will have a NTEP certificate of conformance (CoC) number that an inspector can use to verify the scale has been certified. However, a CoC doesn’t mean plug and play—call your local regulatory agency for the proper procedure before using the scale.

 

  1. Class II NTEP Balance: A NTEP CoC means the scale is legal for trade and able to be used to sell product by weight. However, there are different classes of accuracy. Class II is a higher accuracy scale that applies to lab scales as opposed to industrial or retail equipment. This higher class of scale can be used in medical or scientific uses such as pharmacy, laboratory, and compounding, which require precise measurements. Most states require cannabis retail stores to have a Class II digital scale.

 

Medical marijuana and cannabis retailers are legal in more than half of the U.S., but requirements for how you run your business will vary depending on your location.  With products sold by weight and strict regulatory requirements, investing in the right scale will be vital to your profitability and compliance. Carefully evaluate your options and make the right choice for your business.

5 Ways to Motivate Retail Store Staff and Keep Morale High

Motivation

Picture this:

It’s just a normal Tuesday and you arrive at your shop. Your spirits are high and you are looking forward to your day. You step through the door and your cashier is on her phone. Another employee is lounging to the side. There is no sense of enthusiasm or motivation. There are no positive interactions with your customers. Your mood immediately changes and, suddenly, you realize that this is affecting your store’s sales.

Motivation, the state or condition of being motivated or having a strong reason to act or accomplish something. In 2017, it was reported that 51% of employees in the United States are not motivated. With the lack of motivation, about 70% of Americans do not feel engaged at their job. Why? There is a science to motivation that needs to be understood in order to keep employees engaged in their daily work.

Let’s first understand why it is so hard to stay motivated. As said by Forbes, there are three main mental reasons as to why it is so hard to remain motivated:

  1. “I have to”
  2. “I don’t feel right about this”
  3. “I can’t do this”

Basically, motivation is determined by how your employees view a situation. So, how can you keep your staff motivated besides their paycheck? Take a look at these five tactics!

  1. Employee Training

We get it, this sounds boring. Nobody actually wants to sit through training, right? Wrong. Employee training sessions may have a bad rap for being boring, however, when done correctly, can be fun and engaging. For starters, Myagi suggests utilizing quizzes and follow-up questions to bring about friendly competition to your employees and increase participation and memory retention. Additionally, get your employees to present their ideas to one another.  You never know what tricks they may have up their sleeves.

  1. Listen

Such a simple concept, yet so effective. Think about your personal experiences. Don’t you feel more valued when your boss listens to what you are saying? Listening to your employees’ thoughts, concerns and ideas is crucial in allowing staff to feel involved. Showing employees that their insights are valued and appreciated guarantee a high morale and motivated work environment.

  1. Advancement Opportunities

Knowing that you are working to achieve a goal is motivating. The goal is especially motivating if it leads to more opportunities to advance within the business. By offering these opportunities, you give your staff the encouragement to work to the best of their abilities.

  1. Incentives

Incentives are a fun, simple, solution to keep staff members motivated. Don’t worry, your incentives do not need to be expensive. They can be as simple a gift card to Starbucks. Let’s be honest, most people love prizes, so why not give your employees a reward for a job well done?   

  1. Be an Effective Leader

Show that you’re passionate about your role. Be excited about your business’s goals. Nothing is more motivating than a leader who wants to succeed with their staff. However, passion is not solely what makes an effective leader. Take a look Peter Economy’s 10 powerful habits that leaders should practice:

  1. Confidence
  2. Persuasive communication
  3. The ability to be sensitive and responsive
  4. Determined
  5. Supportive
  6. Distinguished
  7. Responsible
  8. Optimistic
  9. Honesty
  10. Organized

Takeaway

Motivation is mental and the mind is strong. With the mind being such a powerful tool, one must learn how to interact with their staff in order to encourage a positive and productive workday. Motivated retail associates directly translate into better customer service and thus increased in-store sales.

3 Reasons Why Restaurants Should Allow Customers to Order Online

Online ordering and delivery are so convenient that more and more people are going online and, in a few clicks, having meals delivered to their door. Online ordering and delivery are so convenient that more and more people are going online and, in a few clicks, having meals delivered to their door. According to banking analysts Cowen, delivery will grow to a $76 billion industry by 2022. CNBC reports that online orders comprise half of all deliveries, with millennials and the 35-44 age group leading the pack among diners who are taking advantage of online ordering apps and services.

Online Ordering Makes Sense for Your Restaurant

Although most restaurants take phone orders, it’s a good idea to have an alternate ordering method so people won’t get a busy signal or wait on hold for too long. Online ordering also means the phone won’t be ringing as often, taking staff away from other tasks and making the atmosphere more pleasant for dine-in customers.

Online ordering allows diners to enter their orders online through the restaurant’s website or app and designate whether it’s for pickup, delivery, or dine-in. Online ordering solutions also enable the customer to pay with a credit card before the order is prepared, and it streamlines workflows by sending orders directly to the kitchen. Implementing an online ordering system means a better customer service experience for patrons and allows you to gather their contact information for future marketing efforts.

Online ordering is a great way to boost revenue and attract new customers. The addition of Amazon Eats and Seamless are making it easier than ever for restaurants to introduce online ordering. If you haven’t already, here are three reasons why your customers should be able to point, click, and eat:

  1. Increased sales and larger orders

Restaurants that introduce online ordering increase their takeout revenue, on average, by 30%. For small restaurants or ones with limited hours, adding online ordering and delivery generates an additional revenue stream without impacting your dine-in customers.

Online ordering encourages larger orders by giving customers extra time to look through the menu and discover new items they would like to try. Diners are in control of the ordering process and they can take their time reading the menu without feeling rushed, securely process their payments, and never get a busy signal.

  1. Improved order accuracy

Taking phone orders means an employee must be able to clearly hear the customer on the phone, accurately and legibly write down an order, and then input it into the point of sale (POS) system. Sometimes the employee may not hear the order correctly or make mistakes while entering it into the POS terminal. Removing these steps means less opportunity for errors and a reduction in the amount of time and resources wasted remaking orders prepared incorrectly.

 

  1. Expand your customer base

More of your customers will seek out restaurants with online ordering, so it’s important to have every option available—phone, online and ordering app. According to a survey by the National Restaurant Association, 61% of people said they consider delivery and takeout options important for table service restaurants.  The experts at QSR Web reported that online ordering is outpacing dine-in patrons by 300%. If reservations at your restaurant are hard to get, or there are only a few tables, online ordering makes it easy for people to satisfy their craving or try it for the first time quickly and easily.

Restaurants are preparing more meals for take-out than they are serving to on-premises customers, so make sure they can place their orders using the technology they want. Online ordering is the key to drawing in new customers and increasing revenue.