3 Ways to Market Your Small Business for Less

blog - small business 3

When you’re an independent retailer or a small business owner, marketing funds tend to be limited. Not only are you already competing with the big franchise retailers, but reaching and engaging with your target audience can be especially difficult because you may not have the tools and budget available to develop a massive marketing campaign like your competitors.

All is not lost! Big box or even online retail marketing will not kill your business just yet. We now have the technology right at our finger tips to reach and connect with large audiences for little, to no cost. Here are three easy ways to market your small business and engage with customers without breaking the bank!

1. Social Media

Social Media is crucial for any small business. According to Digital Trends, “people in the U.S. check their Facebook, Twitter, and other social media accounts a staggering 17 times a day, meaning at least once every waking hour.” With people spending that much time on social media, it is almost a guaranteed way to gain business exposure.

Since there are now so many different social media platforms available with almost all of them offering a free sign up, social media is an excellent strategy for engaging with customers and building a larger audience for your business. Social media sites such as Twitter, Instagram, and Facebook are great for engaging with people because it allows your customers to tag you in Tweets and Instagram photos, or post directly to your wall on your business Facebook page. These social media platforms are also effective at encouraging potential shoppers to visit your website or even better, initiating conversation with customers because it allows you to integrate “call-to-actions” such as clickable links, photos, polls, lead-generation cards, and more right into your posts. This is especially great for retail because you can create social media posts about a special product, and then lead shoppers right to the website to purchase; and it’s free!

If you’re struggling to gain a good social media following, remember to communicate with your customers that you are active on social media. Utilize your social media pages to advertise sales, contests, and special promotions. If people have a reason to follow you, they will!

2. Create Content

When owning a small business, whether that be a clothing store, coffee shop, or salon, it can be tough to compete with big name franchises that already have such a large base of loyal customers. How can you help your customers be confident in the fact that your coffee tastes better than Starbucks, or that you have the scoop on the next big fashion trends that Macy’s has yet to start selling? Create content!

Owning a website or blog for your business is the best way to communicate your knowledge with customers and increase the amount of customers visiting your store. Your website or social media page is usually the first thing a person looks to when taking interest in your new business or product, so why not fill them with your abundance of knowledge for what you do?

Creating content or having a blog is a great way to communicate what’s new and trendy with your customers. For example, if you own a clothing boutique, starting a fashion blog is the perfect way to draw consumers to your website. It shows shoppers that your store not only has the best new clothes and accessories, but that your store knows what fashion trends are going to be the ‘next big thing’.

3. Digital Receipts

It seems so simple, right? Every customer is going to receive a receipt at the point of purchase. Now think about how you can use those receipts as a marketing tool!

We’ve all seen the surveys that big box retailers tell you to fill out at the bottom of the receipt to win a $500 shopping spree, and we’ve all ignored them and thrown those receipts away at one point or another. Today, with your shoppers armed with smart devices, you have a better chance at engaging with customers by going digital. There are a number of digital receipt solutions, but Star Micronics’ AllReceipts® offers a free, convenient digital receipt app that is beneficial for retailers and for shoppers.

While many digital receipt solutions require the customer to give up personal information such as their email address or phone number, AllReceipts allows the retailer to directly connect with the customer without needing any of their personal information. AllReceipts has features and tools such as Customer Survey, Flip, and Engage NOW that allow retailers to receive instant feedback from shoppers, provide their customers with promotions and coupons by utilizing the back side of the receipt, and encourage customers to visit their website or social media page. AllReceipts is a great marketing tool for retailers and allows them to offer their customers a digital receipt option, all while engaging with customers and encouraging them to come back to their store. What’s more, AllReceipts is free for retailers to install with any Star Micronics receipt printer.

Bottom line: Competing with large franchises can be difficult to do when you’re an independent retailer or a small business, but there are tons of free tools out there to market your business. Star Micronics recognizes this and that is why we want to help you be a better retailer!

For more information on AllReceipts®, please visit www.starcloudservices.com.

3 Ways to Retain Customers Using AllReceipts™

AllReceipts - LinkedIn

More often than not, when you walk into a store to buy something, chances are, you’ve been there before. Customers tend to return to their favorite stores when looking for particular items for a number of reasons. Perhaps the location is convenient for the shopper. The store always happens to have what the shopper needs. Maybe the shopper just likes to stick to what they’re comfortable with. Whatever the reason may be, there is a reason that shoppers continue to return to the same few stores for their particular shopping needs.

With AllReceipts™ digital receipt app, you can ensure that your store always retains its shoppers and builds customer loyalty!

AllReceipts™, digital receipt app from Star Micronics, allows customers to digitally store and manage their paperless receipts. But what’s more, AllReceipts™ also allows for retailers to personally engage and communicate with their shoppers to give them a unique and personal shopping experience. These three great features offered by Star Cloud Services, a subsidiary of Star Micronics, allow retailers to better engage and connect with their shoppers to retain customers and build shopper loyalty.

  1. Engage NOW and Messages. Engage NOW and Messages allows retailers to better engage with their customers by giving them the ability to communicate relevant information whether that be promotions, discounts, new arrivals, coupons, or taking the customer directly to their website or desired social media page. With Engage NOW and Messages, the customer can simply tap on the store name, and the retailer’s customer message or website will then appear on the screen.
  2. Receipt Flip. With Receipt Flip, retailers can take full advantage of the entire receipt space by customizing the back. Yet another way to engage with customers, receipt backs can be used to display terms and conditions, store policies, watermark, promotions and marketing material, and more. Simply upload your content into the dashboard to start getting the most out of your receipts.
  3. Customer Survey. The Instant Customer Satisfaction Survey feature allows retailers to receive real-time feedback from customers. When claiming a digital receipt in the AllReceipts™ app, customers are prompted to provide feedback on their experience, which is relayed to the retailer’s user-friendly survey dashboard, allowing them to see how many customers have claimed receipts and the satisfaction level of the service received.

To learn more about the AllReceipts™ digital receipt app, visit www.starcloudservices.com or www.allreceipts.com.