How to Celebrate Earth Day Every Day with Star Micronics

Earth Day is upon us! Established in 1970, the holiday aims to educate people around the globe about environmental issues. This year Earth Day falls on Monday, April 22, but did you know you can give back to the environment every day using your Star Micronics technology? Read on to learn about the many ways we strive to preserve the earth while supplying top notch point of sale (POS) solutions.

Star Printer Environmental Profiles

Star puts forth great consideration into manufacturing safe and environmentally friendly products. Each printer model has an Environmental Profile featuring information on its usage safety, hazardous chemical substances, ecology considerations, and more. Click here to browse the Environmental Profiles.

Paper Reduction

Paper usage is a receipt printer’s largest negative burden on the environment. Taking this fact into consideration, Star designed ways to reduce the severity of receipt paper’s ecological impact while maintaining user comfort and familiarity. Here are some examples of how:

  • Reduced Top Margin: The top margin is the white space starting from the paper’s top edge down to the first line of printed text. In the past, typical receipt printers had top margins ranging from 11 to 15 mm, resulting in lots of unnecessary waste over time. Realizing this, Star defined the default top margin size of the TSP143III to 3 mm and made the feature available on other printer models in our lineup. The result? Conserving between 8 to 12 mm per receipt without any effort or adjustment from the retail shop or restaurant owner!
  • Receipt Length and Width Compression: Many Star printers enable retailers to reduce the size of their receipts without requiring any modification to existing POS software. Store owners have the ability to compress receipts horizontally, vertically, or both ways, for maximum paper conservation. Reduction of both vertical and horizontal space can reduce receipt size by a total of 75% without compromising image quality.
  • On-Demand Printing: Each day, cashiers provide receipts for small purchases, most of which are immediately discarded. The TSP143III addresses this wasteful situation by offering an intuitive option to print the receipt – or not – with no modification to existing POS software. Should the customer wish to not have the receipt printed, the cashier can simply hit the “No” button to skip the print job. The transaction data can then be automatically saved into a journal which allows the store or restaurant owner to browse past transactions, reprint receipts, and more. (Please note some countries ban transaction reprinting or logging, so this feature may not be available in your country should such a law exist).
  • Digital Receipts: What better way to reduce paper waste than with digital receipts? With Star Micronics Cloud Services, end users may provide digitized receipts in a fast, free, and secure way using any Star receipt printer.

Energy Efficiency

Although the cost to power a receipt printer is quite small, business owners can still benefit from Star’s energy efficient solutions. By using a Star receipt printer, businesses can save on electricity and add to their green efforts without making a large investment or changing company operations.

Star is proud to be ENERGY STAR-qualified! An international standard for the promotion of energy efficiency, the ENERGY STAR qualification is a highly respected achievement for any product. In order for a product to obtain the qualification mark, it must meet strict energy requirements set by the government.

Sustainable Packaging

To further reduce negative impact on the environment, Star has adopted environmentally friendly packaging techniques, including:

  • Recyclable Packaging: Every Star printer ships in a recyclable cardboard box which can be easily dismantled and folded. The TSP143III took this initiative a step further by featuring the removal of polystyrene and Styrofoam packaging. These components were replaced by the same recyclable cardboard (which protects products from damage just as well).
  • Electronic Manuals: Star provides an electronic user manual on the installation CD included with most printer models. The manual, along with other documentation including setup sheets, installation guides, and FAQs, are available online for download.

Environmentally Friendly Manufacturing

Star continually monitors and conforms to international laws and standards, obtains certifications, and investigates new ways to make our products safe for people and the environment. Some environmental initiatives Star has taken include:

  • ISO 14001 Conformity: Star’s main printer manufacturing locations conform to the ISO 14001 international standard.
  • RoHS Compliance: All Star printers are RoHS (Restriction of use of Hazardous Substances) compliant. RoHS restricts the inclusion of certain hazardous substances in electronics manufacturing.
  • WEEE Compliance: All Star printers have earned the WEEE (Waste from Electrical and Electronic Equipment) marking. WEEE mandates the proper disposal and recycling processes of electronics equipment.
  • Environmental Activity Reporting: A yearly Environmental Report is published and posted on Star’s corporate website.
  • Green Procurement Guide and Survey Issuance: Star created a Green Procurement Guide, which is distributed to all suppliers and enables Star to mandate and monitor the exclusion of particular materials during manufacturing processes.
  • BPAFree Paper Rolls: Star is proud to provide BPA-free, premium grade printer paper rolls. Authentic Star paper rolls are easily recognized by the Blue Core.

Recycling Practices

Star strives to be eco-friendly every step of the way and encourages its customers to follow local standards for recycling electronics. Please note the disposal process for desktop printers, portable printers and batteries varies from country to country. Please refer to the appropriate measures mandating the disposal method of the country in which your printer is used.

Encourage Others to Go Green

Last but not least, one of the best ways to “do your part” when it comes to improving the environment is to encourage others to do the same! Business owners can use PromoPRNT, a value-add tool that prints custom promotions on receipts, to encourage its customers to use reusable bags, recycling product packaging, and more.

Looking to learn more about Star Micronics’ environmentally friendly technology? Click here to browse Star’s hardware products.

Star Micronics Scales: For More Than Just Cannabis

When you think of Star Micronics scales, you might think of cannabis retail use cases. To be fair, our mG-Scales series – including the mG-S322, the mG-S1501, and the mG-S8200 – is authorized to sell cannabis in Washington, Alaska, and California. But did you know that Star Micronics scale uses extend way beyond cannabis? Star’s mG-Scales boast the the following features:

  • NTEP certification, which is required for all U.S. retail sales
  • Included water- and dust-proof cover
  • Software support for Windows, iOS, and Android
  • Bluetooth BLE, USB, and Serial interfaces
  • Can be powered through an outlet or by battery, enabling portable use

Star Micronics scales are great for cannabis retailers – but check out six other industries that are also a perfect match for our scales:

1. Delis

As every grocery shopper knows, deli items like meats and cheeses are almost always sold by weight. Many large-scale delis, such as those in grocery stores, use specialty scales that are high-performing and large in size, but come with a hefty price tag. On the contrast, smaller delis don’t need such a big footprint, and most importantly, they need a more affordable integrated scale option. Star Micronics scales fit that bill perfectly, with their compact design, affordable price, and protective and easy-to-clean cover.

2. Candy Stores

Because many candies are sold in bulk and high-end candies, such as truffles, are sometimes sold by weight, scales are a must for candy retailers. With their bright and modern design, candy stores are also a perfect environment for sleek, tablet-based point of sale solutions – but there aren’t a lot of scales on the market that can integrate with tablet point of sale. That’s where Star Micronics scales come in to play: our scales’ Bluetooth connectivity – combined with iOS and Android software development kits (SDKs) – enables them to work easily with modern tablet-based solutions. How sweet!

3. Spice Shops

Like candy, spices are also generally sold by weight and with certain spices like saffron costing up to $10,000 per pound, it’s extremely important to accurately weigh them. Star Micronics scales combine high accuracy with a small footprint – perfect for a spice shop! Our scales also have the ability to be battery operated, meaning that items like spices can be sold at a farmer’s market with no power – without sacrificing accurate measurement.

4. Jewelry Stores

Speaking of expensive items, Star Micronics scales are a great match for jewelry stores. Jewelry is another high cost-per-weight industry, and precious metals and gems must be measured extremely accurately. Star’s most sensitive scale, the mG-S322, can measure to 0.01g accuracy and the units can be switched to carats for measuring materials like diamonds. And thanks to the scale’s included glass enclosure, air movement doesn’t move the jewelry or affect measurements.

5. Frozen Yogurt Shops

Taking a step back to modern, sugary industries, frozen yogurt is another business category where tablet-based point of sale is becoming very popular, making it critical to have an iOS/Android-compatible scale, like Star’s. Additionally, frozen yogurt shop counterspace is at a premium, making Star scales’ small footprint a must. In terms of actual measurements, Star Micronics scales can measure in ounces, the industry’s most popular unit of measurement, and with lots of potential for messiness in the shop, the scales’ protective and easy-to-clean covers certainly come in handy.

Star’s TSP800IIRx Thermal Printer is also perfect for pharmacies

6. Pharmacies

Candy is delicious and jewelry is beautiful, but in the pharmacy industry, accurately measuring items can be a matter of life and death. In fact, there’s no industry where it’s more important to reliably measure to a high degree of accuracy. Connectivity to software is also important, as measurements are often validated by software to reduce errors. Star Micronics scales have all of that and more – they also include a counting function that’s useful for counting pills. And with an accompanying pharmacy thermal printer, Star is truly one of the most functional, reliable, accurate options on the market for pharmacies.

Looking to up your retail scale game? Learn more about Star Micronics scales now!

The 5 Best Star Receipt Printers

Star Micronics has a full line of printers for every type of work environment, ranging from solutions for aesthetically-minded users looking for a stylish printer, to printers for merchants who need a more durable option that can withstand temperature fluctuations, liquids, dust, and heavy use. Star’s receipt printer solutions include thermal printers, impact printers and, for business owners looking for a more complete solution to help streamline promotional efforts, Star allows you to create receipts, coupons, promotional messages, and surveys.

Do you know which Star receipt printer is the best for your business? There are several top options suited for a variety of retail, restaurant, and hospitality locations.

1. mC-Print2

mC-Print2 / mC-Print3

Star Micronics’ mC-Print2 is a smart choice for both the front- and back-of-the-house operations for businesses using traditional PC point of sale (POS) systems, tablet solutions, and web-based POS.

The mC-Print 2 is the mCollection’s 2-inch front-exit thermal printer, which is designed for easy paper loading and maintenance, ensuring minimal downtime in the fast-paced retail environment. Its ergonomic size is ideal for maximizing precious counter space and its five interfaces and multiple connectivity options deliver ultimate flexibility. The mC-Print2 also features Print Flat Technology, ensuring each receipt comes out flat with no paper curl.

2. mC-Print3

The mc-Print3 has a stylish cube design that was created for busy and space-conscious restaurateurs and retailers. The mC-Print3 includes a protected control board and IPX2 splash-proof rating to guard against spills and particles that fly in even the most well-run kitchens and tough retail environments.

Its 3-inch compact footprint maximizes counter space and its ultra-fast 250 mm/second printing speed ensures customers are checked out and orders are printed as quickly as possible, safeguarding the customer experience. With multiple connectivity options, access to Star CloudPRNT and USB peripherals, such as cash drawer, scanner, and customer display, the mC-Print3 is well equipped to handle any restaurant or retail application. Just like the mC-Print2, the mC-Print3 also includes Print Flat Technology, so that every print job comes out flat – even if tightly wound coreless paper is used.

mPOP

3. mPOP™ Multifunction System

The mPOP™, Mobile Point of Purchase, is the first hybrid for tablet POS that combines a cash drawer and a 2-inch, “drop in and print” paper loading printer. This compact Star receipt printer is an ideal solution for tablet- and mobile device-based POS systems.

The mPOP’s ergonomic, fully integrated design works with any tablet or mobile device. It’s sleek look and compact design is perfect for specialty retail environments, such as boutiques or salons.  It delivers the polished appearance these environments call for without compromising features, space, design quality, or functionality.

4. Star Micronics TSP100III

TSP100

Star’s TSP100III line of printers was created to address connectivity problems that plague business owners. The TSP100IIIU delivers a simple and extremely reliable tether connection for iOS devices via USB connectivity. This sleekly designed Star receipt printer is spotlight-ready and looks beautiful sitting on a counter in both restaurant and retail environments.

The TSP100III thermal printer is easy to set up and compatible with Star Micronics Cloud Services, granting users access to a suite of value added services, including PromoPRNT. PromoPRNT offers retailers and restaurateurs the opportunity to create and schedule custom promotions printed on customer receipts, increasing customer retention and bolstering the bottom line.

5. SP700 Impact Printer

SP700

The back of the house is where heat, spills, particles, and steam can damage a printer to the point where it stops working. The SP700 impact printer is the answer to those concerns. This fast, two-color printer is built to withstand heat and humidity while offering clear and crisp type, clamshell design for easy paper loading, and an embedded power supply for space efficiency. The SP700 supports iPad®, iPhone®, and iPod touch®, in addition to Android™ and Windows devices.

Star Micronics’ printer lineup complements any device and includes options for every type of business and environment, even where space is limited. The company’s roster of printers includes thermal units for clear printing, impact printers for harsh work stations, and hardware with functional, compact footprints. Merchants looking for a new Star receipt printer can visit www.starmicronics.com for more information.

4 Ways PromoPRNT is More Than Just a Coupon Creator

Customers love to feel like they got a great deal or a deep discount on their purchases. Mailing lists and email promotions are common ways to distribute coupons, but not the most direct and cost-effective way to hand the coupon right to the patron.

SMBs can use PromoPRNT, a new service added to the Star Micronics Cloud Service platform to generate coupons right at the point of sale.  PromoPRNT allows retail stores and small businesses to advertise their promotions in the most simple and effective way—printing coupons and promotional materials right onto the receipt. Delivering discounts directly to shoppers’ hands means engaging them at checkout and driving repeat business.

But did you know that PromoPRNT is so much more than just a coupon creator? Here are three additional benefits of using PromoPRNT.

1. Promotion Planning and Scheduling Tool

PromoPRNT is provided through two services on the Star Micronics Cloud Services dashboard: Promotion Builder and Promotion Scheduler.

Promotion Builder is a seamless, simple tool that designs promotions for receipts. Forget trying to manage design software or outsourcing receipt customization to a third-party vendor–the Promotion Builder library includes templates that make it easy to add logos, text, and icons to your receipts.

Promotion Scheduler is used to schedule the duration of a coupon campaign by selecting a time, date, and printer for each coupon/promotion, even from a remote site. Campaigns can be scheduled based on the day or time, and each promotion is given a priority, which determines in what order they are printed on the receipt. With Promotion Scheduler, retailers have access to analytics that provide insight into promotional campaigns, so you can track which ones are resonating.

2. Customer Engagement and Retention Tool

SMBs have already started using PromoPRNT to make each customer visit unique by delivering promotions using nothing but their Star Micronics cloud-connected thermal printers. Printing coupons on customer receipts allows you to reach a higher percentage of shoppers for a fraction of the cost of a print or digital campaign, and compliments the marketing campaign you already have in place. But PromoPRNT can also be a part of your overall customer engagement and retention strategy. Encourage employees to engage customers by talking about the coupon/promotion while they are processing the transaction. Boosting customer retention and encouraging a repeat purchase can be as easy as circling or highlighting a promotional offer on the receipt so the customer doesn’t forget.

3. A Cost-Effective Service

Issuing coupons and promotional materials can be costly and even heavy investments in digital coupon campaigns can’t guarantee coupons will ever reach your audience. Instead, merchants can use the PromoPRNT coupon creator and scheduler to generate offers and deliver them for no additional charge.

The checkout is the last touchpoint before your customers leave the store. Make it a good experience by thanking them for their purchases with coupons for a future shopping trips, delivered by sales associates who can emphasize how much you value their business. This strategy is more effective than just sending a coupon in the mail or via email — it’s an in-person invitation to return and it can help differentiate you in a competitive market place.

Is it time for you to upgrade your checkout process to include coupons and promotions?   For more information about the benefits coupons can provide for your business, download our e-book, “Why You Shouldn’t Underestimate Coupons as a Promotional Tool.”

Sophatar Launches Sales Receipt Viewer in Partnership with Star Micronics

Download sales receipt images and obtain sales insights, with a brand new service from Sophatar for retailers using Star printers!

  • Are you a retailer looking for an easy web-based sales receipt re-print solution?
  • Or find out at which time of day, or day of the week you consistently generate more sales so you can plan employee shifts effectively?
  • Or find out when your first and last sales of the day happen?
  • And be able to do this from anywhere, not just while at your store, without extra software to install or change your POS?

Then we have THE solution for you!

Sophatar is improving the sales IQ of retail locations with a Sales Receipt Viewer and Analytics dashboard that is targeted to customers of Star Micronics.

No software to install. No need to change your point-of-sale software.

It is a web-based service with downloadable images of your sales receipts showing in a browser and downloadable for re-print or email.

The service also includes extracting the data from your sales receipt images and turning that into actionable information via an interactive graphical sales analytics tool so you can explore sales trends.

It only costs $20 USD per month after an initial free 3-month period. No credit card is required during the trial period. This extended-time trial period is only offered for a limited time, during the introduction of this brand new service.

 

What do I need for this to work?

Most Star Micronics printer installations have the unique capability that they can upload receipt images from your printer to the Star Micronics Cloud Dashboard each time a receipt prints. Check with your Star sales rep to find out if your install can. Once your image is uploaded and you sign up for this service, your receipt images will automatically be parsed in the cloud, and both the receipt images and parsed data is made available to you via a web dashboard and an interactive sales exploration graphics tool.

Multi-Dimensional Sales Analytics in the Cloud

Explore your sales receipts to uncover trends and actionable insights in a variety of ways. Simply click on the interactive graph in the browser and select one or more dimensions to turn your sales data into insights. Graphs update automatically to filter and analyze your data:

  • by calendar date range
  • by day of week
  • by time of day
  • by payment method
  • by employee
  • by sales receipt total $
  • etc.

Furthermore, you can filter to only see those receipts with discounts applied, or detect duplicate receipts. Use this to uncover ‘sweat-hearting’ by employees (discounts given to friends) or print receipt fraud (multiple prints of same receipt given to different customers from a single transaction on the POS, mostly seen in environments with a limited number of SKUs, such as QSR).

As retail stores must compete in today’s world with e-commerce and online shopping, physical retailers are increasingly in need of more data and analytics. Sophatar’s partnership with Star Micronics means receipt data at the POS can deliver new insights for retailers to improve their marketing strategy to boost sales at key times.

Besides this receipt viewer and analytics tool, Sophatar also offers other services based on sales receipt data from Star printers, such as its POS-transaction driven digital signage.

How do I sign up?

The service is offered by Sophatar but fully integrated with Star Micronics. Star customers can login to their account at https://starmicronicscloud.com/ and subscribe to the ‘sales receipt analytics & viewer service’ in the Star Marketplace. We will then reach out to you to complete setup and activate your subscription.

Now any retailer can keep an eye on their business, even from a remote location.

Download the PDF leaflet about this brand-new Sales Receipt/Analytics Service, check out our 2-minute video demo, and signup today to take advantage of this no-risk limited-time no credit-card required introductory offer of $0 for the first 3 months!

PromoPRNT is the Easiest Small Business In-Store Marketing Tool

By Michael K. Spencer

What is the cost of receipt paper? It’s $1.25 per 1000 receipts. The true cost of PromoPRNT is just owning a Star Micronics receipt printer and the time to customize receipt messaging to your audience. Any small business or retail store can be doing in-store POS ads with this tool. PromoPRNT has Promo Builder and Promo Scheduler, making it the easiest way for retailers to do in-store ads at the time of purchase. Offline marketing is severely underestimated in 2018, and PromoPRNT works on the valuable real estate where it’s easiest to get eyeballs—the physical paper receipt.

In the first half of 2018, a slew of retailers have been busy trying this brand-new service added to the popular Star Micronics Cloud Service platform.

Marketing doesn’t have to be expensive or yield uncertain results such as with Facebook or Instagram ads online. PromoPRNT is immediate, physical, and ends up, literally, in your shoppers’ hands.

It allows small businesses to build rapport with customers where it matters most — at the physical location. Having the ability to do campaigns in-store, that are easy to set up and practically automated and very inexpensive, obviously has incredible benefits.

PromoPRNT is also a great way for resellers of retail hardware and software to gain a recurring revenue stream. Meanwhile for retail store managers, this is an easy way to communicate with customers, to implement a customer retention program and gain traction on campaigns, discounts, and seasonal offers. Small businesses are using it to implement the following:

Communicate Easily with Customers

  • A discount offer or time-limited promotion
  • Quotes & branding keywords
  • Hiring notices

Build Rapport with Customers

  • Event reminders
  • A positive thank you message
  • Driving traffic online

Create Customer Experiences

  • Customer feedback surveys
  • Seasonal campaign sale (e.g. Back-to-School deals)
  • A funny message for brand awareness

Build Customer Loyalty

  • Mention of a charity or community initiative
  • A point-of-purchase message designed for customer retention
  • Seasons greetings messages

PromoPRNT Costs Only a Star Printer

PromoPRNT as an automation tool for retail stores only costs the price of a Star Micronics Printer. With a library of templates and the built-in Promo Builder and Scheduler to create and schedule receipt ads, it’s very easy to set-up.

PromoPRNT takes no time at all. To connect your printer, it takes under 3 minutes. To make your first promotion from a template, it takes under 5 minutes. So, in about 10 minutes, you are up and running.

How to Set Up and Use PromoPRNT

All a small business requires to on-board PromoPRNT is to own a Star Micronics receipt printer and to sign-up on Star Micronics Cloud.

In an era of mobile and eCommerce, it’s refreshing for retailers to have such a simple tool that can be so valuable for building customer experiences. Customer experiences and an entire brand’s reputation live in memories made in the brick-and-mortar store. The physical store is the centerpiece of the retail brand. So why not augment it?

PromoPRNT supports any printer that works with windows PC. We support USB connected printers, with the most common printer being the TSP100III series. We also support the TSP650II series, TSP700II, and mPOP and the new mC-Prints under windows.

To get started simply sign up here.

We recently crafted a short how-to video to show just how easy it is for retailers and small businesses to implement. Try PromoPRNT today.

Back-of-the-House vs. Front-of-the-House Receipt Printers for Restaurants

Restaurants are busy work environments where mistakes can quickly snowball into kitchen backups and long wait times for tables. A restaurant POS system with both front-of-the-house and back-of-the-house printers reduces the need for staff to decipher someone’s handwriting —which can mean fewer mistakes, quicker service, shorter lines, and more table turns.

However, restaurant printers are only effective if you choose the right ones. Receipt printers for restaurants aren’t usually “one size fits all.” The best printer for your kitchen might be different than the printer that sits on the counter in the dining room.

Back-of-the-House Printers: Impact Printers

The back-of-the-house is where heat, spills, particles, and steam can damage a printer to the point where it stops working—causing work to slow down or, even worse, forcing staff to handwrite tickets.

Choose an impact printer that uses bond paper that can withstand the hazards of a busy kitchen. Impact printers are designed so a printhead makes impact with an ink ribbon, transferring the message onto the receipt paper. The advantage of the ribbon is that two colors can be used, black for orders and red for modifiers. Bond paper will withstand humidity and the extreme temperatures found in hot kitchens and freezing cold storage. In addition, impact printers are loud and help to notify cooks when orders are coming in a rowdy kitchen environment.

In modern kitchens where heat and oil are well-controlled, direct thermal printers can also be used. However, they also need some very specific features, such as splash resistance, warning buzzers, and an insect-proof design, as well as some other, more optional features.

Star Micronics’ impact printer recommended for all your back-of-the-house needs includes:

  • SP700: This fast, two-color printer is built to withstand heat and humidity while offering clear and crisp type, clamshell design for easy paper loading and an embedded power supply for space efficiency. The SP700 BTi supports iPad®, iPhone®, and iPod touch® devices in addition to Android™ and Windows devices.

 

 

 

 

Front-of-the-House Printers: Thermal Printers

In the front-of-the-house, aesthetics are important and the hazards are fewer.  Thermal printers are sleekly designed and have a compact footprint, so they don’t look like electronic clutter sitting out in the open. A thermal printer is quiet and uses a printhead to apply heat that transfers characters and images to receipt paper and labels.

These receipt printers for restaurants are perfectly suited for front-of-house printing needs like customer receipts, because they have a higher resolution than impact printers, so they print crisp, clear images. For restaurants that want a nicer looking receipt, or want to print coupons and marketing information, thermal printers are the right choice.

For the front-of-the-house, Star Micronics recommends:

  • TSP100III printer line: High-speed printing of 250 mm/second and a guillotine auto cutter helps your staff do their jobs as quickly as possible. The printers are easy to set up, are Cloud Ready, and compatible with AllReceipts, and they includes the futurePRNT Receipt Enhancement Tool.

 

 

 

 

  • TSP654II and TSP654IIResto: Easy to set-up and extremely fast, the TSP654II is extremely reliable, offers drop-in-and-print paper loading, and prints 300 mm/second. The TSP654II-Resto version is certified by “Revenu Quebec” to comply with the tax laws in the Canadian province. The TSP654II is available with WebPRNT for printing from web-based  applications and, it comes equipped for online ordering applications with cloudPRNT.

 

 

 

Front-of-the-House and Back-of-the-House

Star Micronics has created a state-of-the-art thermal printer recommended for all your front- and back-of-the-house needs.

  • mC-Print3: This fast, front-loading and front-exiting printer is one of the smallest printers in its class. It is the perfect solution for any restaurant. It comes with multiple connectivity options such as USB, Lightning USB, Bluetooth, and Ethernet, allowing it to connect to any PC, tablet or cloud-based software application.

In addition to its flat top design, it also includes a splash-proof enclosure to protect the printer from hazards such as water, debris, or insects when used in harsh environments or outdoors. Gain all of the benefits of a thermal receipt printer in the back-of-the-house with the mC-Print3.

 

 

 

Selecting a receipt printer for the front- vs. back-of-the-house restaurant environment doesn’t have to be a difficult decision. Typically, for restaurant kitchens and environments with extreme heat or cold, look for an impact printer built to withstand spills, humidity, dust particles and more. Unless, of course, you’re purchasing a Star Micronics mC-Print3, a versatile, sleek, and fast little printer that will handle both front-of-the-house and back-of-the-house applications with ease. For more information, please visit www.starmicronics.com.

How to Use Receipt Printers for In-Store Communications

At Star Micronics, we’re always pushing the limit of our POS-tech designs. We’ve been a leading global manufacturer of mobile, point of sale (POS), and customer engagement technologies and this year we wanted to offer an add-on that has usefulness for a wide range of small businesses and local retailers.

PromoPRNT is the easiest way to reach your customers offline and in-store. It can be used for any kind of messages a retailer or small business needs to share with their customers.

An In-Store Customer Engagement Suite

  • Hiring notices
  • Event reminders
  • Discount promotions
  • Driving traffic online
  • Customer feedback surveys
  • Seasonal campaign sale (e.g. Back to School deals)
  • A funny message for brand awareness
  • Mention of a charity or community initiative
  • A point of purchase message designed for customer retention
  • Thank you and seasons greetings messages

With Promotion Builder and Promotion Scheduler, small businesses can easily customize and schedule their messages on receipts of Star printers.

A receipt printer is, therefore, more than just a printer, but one part of the Star Micronics Cloud suite of retailer tools. PromoPRNT also comes with inbuilt templates to get you started on the right foot.

Reaching customers offline has many distinct advantages over digital communications, such as:

  • Higher read rates than email (“open rate” is also considerably higher)
  • Much less costly, resulting in higher overall ROI
  • Easy to create original memories for local repeat customers
  • Simple implementation of an offline to online strategy
  • More intimate communications that go “straight to customer’s wallet”

PromoPRNT is creating an IoT Approach to Retail

Since PromoPRNT is managed on the Cloud and has an O2O (offline to online) aspect, this represents an evolution of Star’s ability to contribute an IoT aspect to all of the different kinds of businesses who use our products including retail stores, restaurants, gift shops, hospitality locations, seasonal kiosks, and retail chains.

Essentially:

  • Promotion Builder is a simple way to create and design receipt promotions.
  • Promotion Scheduler is a detailed way retailers can schedule their on-receipt POS ad campaigns.
  • Promotion Builder has an inbuilt library of templates to help SMBs get started.
  • Reaching your customers was never this easy! Since access to PromoPRNT tools is free in 2018, retailers are trying it out to deliver incentives directly to their shoppers’ hands.

 

To sign-up, simply register your business here with the Star Micronics Cloud. To understand more about how PromoPRNT works, watch this short video:

 

 

 

Retail Stores are Boosting In-Store Customer Experiences with Receipts

 

At Star Micronics, we’ve been innovating POS Tech customer engagement solutions for years as an innovation hub for POS.

Recently we have solved how retail stores can achieve digital receipts and micro receipts that engage customers, and this year we’re rolling out PromoPRNT, a seamless feature that allows stores to easily reach their customers with POS Ads in-store on receipts.

 

A Star printer at Souvlaki George, 2017.

PromoPRNT as an Innovative Location Marketing Tool

  • PromoPRNT is a new service available to Star Micronics Cloud (formerly called Star Cloud Services) registered members that empowers retailers to create printed promotions in addition to receipts.
  • PromoPRNT is a suite of tools that allow small businesses to easily reach their customers with the creation, design, and execution of location marketing campaigns on receipts.
  • Ultimately, with these PromoPRNT tools, retailers will be able to deliver incentives directly to shopper’s hands at a fraction of the cost of other marketing tools.

Mobile In-Store is Catching On

According to a survey by iVend Retail’s 2018 Global Path to Purchase, 60.1% of shoppers said they used their smartphones in brick-and-mortar stores. This means mobile is an important touch-point for physical retailers and stores to elevate the customer experience. In 2017, Star created a seamless way for customers to upload their receipts to their smartphones called AllReceipts.

Customer-centric apps allow retailers to boost their sales. A good example of this is how Starbucks has created a seamless way to do mobile ordering.

 

Photo Credit: Kate Taylor, Business Insider.

 

Deployment 2.0 of Starbucks reworks the workflow of employees to better optimize their time that caters to the new mobile ordering feature at Starbucks locations, with a dedicated place for customers to pick up their orders.

Starbucks insists that digital sales are a key for its future and displays one of the top in-app experiences of any global retailer. Dedicated employees for mobile ordering tasks means Starbucks have sped up their customer-experience to enable mobile ordering to become an ever-increasing portion of their sales.

In-Store Mobile Experience Trends

Shoppers who receive special offers via mobile while they are inside physical stores show higher conversion rates than in other customer journeys, according to Retail Dive. Mobile is also increasingly the starting place for research into products and retail locations that are local. At Star, we recognize the importance of both digital and physical cues for shoppers and thus have dedicated digital receipts and location marketing suite of services that is an omnichannel solution to better engage the modern shopper.

 

 

Digital Signage that combines Mobile Loyalty with Digital Displays

With more consumers using mobile at physical retail locations, Star also has another new program that leverages POS Digital Signage, with digital signage partner, Sophatar.

Sophatar® POS Signage is another new service available to retailers who are registered Star Micronics Cloud users, for a low monthly subscription cost. Combining POS Data, with digital signage screens, the solution is able to increase the basket size of the most popular selling items at hospitality, grocery, retail, and apparel boutique locations.

In this article, we have covered how retailers and brick-and-mortar small businesses can easily combine mobile, location-marketing receipt tech and POS digital signage to create a better in-store customer experience that increases retail sales.

 

3 Reasons Why Restaurants Should Allow Customers to Order Online

Online ordering and delivery are so convenient that more and more people are going online and, in a few clicks, having meals delivered to their door. Online ordering and delivery are so convenient that more and more people are going online and, in a few clicks, having meals delivered to their door. According to banking analysts Cowen, delivery will grow to a $76 billion industry by 2022. CNBC reports that online orders comprise half of all deliveries, with millennials and the 35-44 age group leading the pack among diners who are taking advantage of online ordering apps and services.

Online Ordering Makes Sense for Your Restaurant

Although most restaurants take phone orders, it’s a good idea to have an alternate ordering method so people won’t get a busy signal or wait on hold for too long. Online ordering also means the phone won’t be ringing as often, taking staff away from other tasks and making the atmosphere more pleasant for dine-in customers.

Online ordering allows diners to enter their orders online through the restaurant’s website or app and designate whether it’s for pickup, delivery, or dine-in. Online ordering solutions also enable the customer to pay with a credit card before the order is prepared, and it streamlines workflows by sending orders directly to the kitchen. Implementing an online ordering system means a better customer service experience for patrons and allows you to gather their contact information for future marketing efforts.

Online ordering is a great way to boost revenue and attract new customers. The addition of Amazon Eats and Seamless are making it easier than ever for restaurants to introduce online ordering. If you haven’t already, here are three reasons why your customers should be able to point, click, and eat:

  1. Increased sales and larger orders

Restaurants that introduce online ordering increase their takeout revenue, on average, by 30%. For small restaurants or ones with limited hours, adding online ordering and delivery generates an additional revenue stream without impacting your dine-in customers.

Online ordering encourages larger orders by giving customers extra time to look through the menu and discover new items they would like to try. Diners are in control of the ordering process and they can take their time reading the menu without feeling rushed, securely process their payments, and never get a busy signal.

  1. Improved order accuracy

Taking phone orders means an employee must be able to clearly hear the customer on the phone, accurately and legibly write down an order, and then input it into the point of sale (POS) system. Sometimes the employee may not hear the order correctly or make mistakes while entering it into the POS terminal. Removing these steps means less opportunity for errors and a reduction in the amount of time and resources wasted remaking orders prepared incorrectly.

 

  1. Expand your customer base

More of your customers will seek out restaurants with online ordering, so it’s important to have every option available—phone, online and ordering app. According to a survey by the National Restaurant Association, 61% of people said they consider delivery and takeout options important for table service restaurants.  The experts at QSR Web reported that online ordering is outpacing dine-in patrons by 300%. If reservations at your restaurant are hard to get, or there are only a few tables, online ordering makes it easy for people to satisfy their craving or try it for the first time quickly and easily.

Restaurants are preparing more meals for take-out than they are serving to on-premises customers, so make sure they can place their orders using the technology they want. Online ordering is the key to drawing in new customers and increasing revenue.