4 Ways to Get the Most Out of Your Cinema Kiosk

Discover four ways to get the most out of your cinema kiosk.

Kiosks are integral to the cinema experience, especially for theaters with a small staff. A kiosk can be used to purchase tickets, retrieve tickets bought online, and to place concession orders. These machines are especially important to movie-goers who arrive at the theater with just a few minutes to spare—they can bypass the line to purchase tickets or snacks and still find a seat in the theater before the previews start.

But don’t take our word for it—market research shows that given a choice, people actually prefer the do-it-yourself route.  One published study found that 89 percent of 1,000 people surveyed would “sometimes” or “always” choose a self-service kiosk over a full-service option. These kiosks are typically easy to use and engage cinema-goers during the ordering process.

A self-service kiosk is a win for your customers and your concession stand—these kiosks encourage larger orders by giving customers extra time to look through the menu and discover new items they would like to try.

Is your cinema kiosk reaching its full potential? Consider these four things:

  1. Your Kiosk should support a thermal printer A cinema kiosk should be equipped with a heavy duty thermal printer. The kiosk will need to produce tickets in the fastest way possible, and a thermal printer can do just that. The printer should also offer a jam free system. Having the receipts cut before the customer receives the ticket prevents the kiosk from jamming.

 

  1. Barcode scanner Movie theaters offer their own loyalty programs, but what good is being a member if you can’t scan your card at the cinema kiosk? Some cinema kiosks activate by touch screen or credit card swipe, while others require scanning a loyalty card. Your customers love freebies and accruing points towards free movie tickets, so don’t make them wait on the full-service line to get their rewards.

 

  1. Integrated speakers – A cinema kiosk should also include a set of integrated speakers to talk customers through the ticket buying and checkout process. This is especially important for people who aren’t familiar with self-service kiosks and need some additional direction and patrons who have vision issues and can’t read the screen clearly.

 

  1. Card Payment Acceptance If your full-service lines accept credit card payments, your cinema kiosk needs to accept them too. Not everyone carries cash, so make sure your kiosk is equipped with a card reader and payment processing platform.

 

 

Star Micronics’ kiosk printers give the added benefit of Star Cloud Services (SCS). With SCS the printer has a lot more to offer the seller and consumer. Engage Now is a service that prompts the consumer to rate their experience with the kiosk. The managers also get the ability to check the status of their equipment to make sure everything is running smoothly. There are still a number of tools available when using Star Cloud Services.

Cinema kiosks are the preferred method of ticket ordering, pickup and payment for many theater goers who want to control the process or skip the line because they’re short on time, or they don’t want to wait on line. Ordering snacks and drinks at the kiosk is a great way to generate additional sales, as people have a little extra time to peruse the menu at their own pace. A self-service kiosk serves a very specific purpose, so make sure it’s equipped with the features that will people through quickly so they can enjoy the show.

How a Thermal Printer with a USB Tether Connection Benefits Restaurants

Restaurant owners that want to turn tables faster and increase throughput often look to upgrade their technology. Mobile solutions can help boost profits and ensure a higher level of customer satisfaction – but even the newest, most feature-rich solutions only print as quickly as their device to receipt printer connection allows.

It doesn’t matter if you’re dealing with top of the line POS hardware or more affordable packages, even the best technology won’t perform as expected without connectivity you can count on.

Star Micronics has developed a new printer with a USB tether option that eliminates connectivity problems between the device and the receipt printer, so data is transferred to receipt printers quickly when your restaurant staff is on the go.

What causes connectivity problems?

Device to printer connectivity problems can cause dropped tickets, order mistakes, and errors in food preparation. They also can cause a delay in the time it takes to transmit data.

What is a USB tether?

The main connectivity options restaurant owners usually consider for their device to printer connections are Wi-Fi, Ethernet and Bluetooth. Unfortunately, none are a perfect fit – Bluetooth and Wi-Fi connections can be unpredictable in a hospitality environment, while Ethernet connections may be awkward and difficult to set up.

AUSB tether is the ideal solution for a restaurant or hospitality venue that needs “always on” connectivity between devices. USB tethers are established when an Internet-enabled device, like an iPad or Android tablet, is connected to another wireless device using a wireless connection or a physical cable via a USB connection. USB tether, especially when wired to another device, is extremely reliable.

How can I employ a USB tether in my restaurant?

If your restaurant needs to print receipts from mobile, web-based POS applications but struggles with connectivity issues, a printer that is connected via USB tether is the perfect solution. Star Micronics’ new TSP100IIIU offers a simple and extremely reliable tether via USB connectivity. If you’re using an Apple device, the USB tether will simultaneously charge the device that is it connected to.

The TSP100IIIU allows iOS, Windows or Android devices to tether directly to the receipt printer. The simple connection, lightning fast printing speed and compact design provides the reliability required for fast-paced service, high volume transactions and workplaces where wireless networking is difficult.

This cost-effective printer option includes everything you need to upgrade your printing capabilities. The printer comes with an internal power supply, cables, mounting kits, and paper roll. Its simple “plug and play” connectivity and new USB serial number feature, allows a PC to detect the TSP100IIIU on its Windows platform using any USB port.

Your customers expect to see up-to-the minute POS solutions that empower them to order when they want, how they want and pay the check promptly when they are finished. However, mobile POS is only as reliable as the internet connection that keeps it up and running. Restaurants that use tablet POS in their restaurant or hospitality venue should take advantage of Star’s new receipt printer with the USB tether option so they can print receipts anytime, anywhere, with a reliable internet connection.

Learn more about the TSP100IIIU: http://starmicronics.com/pages/TSP100

Calling All Hospitality ISVs: Provide a Reliable iOS Device for Receipt Printer Connection

The rise of mobile technology and its benefits include shorter wait times, more streamlined processes, and less double work for employees. This has caused technology preferences in the hospitality industry to shift away from stationary legacy systems and move towards mobile tablet and iPad point of sale (POS) solutions. Mobile solutions have also become an option for restaurant operators that need to upgrade their POS technology but don’t want to add more traditional terminals.

Restaurants are turning to ISVs to enable them to use state-of-the-art mobile POS solutions to give them the receipt printing functionality they need at the table, at the checkout counter, car side, in outdoor dining areas, and anywhere else transactions can take place. However, upgrading a clients’ POS system with mobile capabilities is more than just integrating new hardware, it also means the addition of new elements that will keep printers connected and operational.

Star Micronics’ TSP100IIIU may be the answer you are looking for.

The Problem with Bluetooth and WLAN Connections

The main connectivity options restaurant clients usually consider for their receipt printer to device connections are Bluetooth and WLAN. Unfortunately, neither are a perfect fit for “always on” connectivity.

What is Bluetooth?

Bluetooth technology uses short wavelength UHF radio waves to connect to a mobile device or computer. Although Bluetooth is synonymous with hands-free connectivity or headsets, this technology uses the same 2.4 GHz frequency as Wi-Fi. Before a connection can be established, the devices need to “pair” and then a network made up of piconets (devices using Bluetooth) is established. The network is fluid as devices enter and leave the field.

 

What is WLAN?

A wireless local area network (WLAN) allows a mobile device to connect to a LAN through radio transmissions. WLANs usually follow IEEE 802.11 standards and are therefore compatible with almost every mobile device or computer.

 

The Benefits of a USB Connection from POS Device to Receipt Printer

A USB connection from device to printer may be, if not the best, then one of the best connectivity options for your restaurant clients. By nature, a USB connection reduces the time required to transmit data from the POS device to the receipt printer. This allows for lightning fast printing of order tickets and customer receipts in a restaurant environment. Because of this, your restaurant clients will experience a boost in customer satisfaction. Restaurants will also experience an increase in table turns due to staff’s ability to submit an order ticket and print the customer’s bill more quickly, ultimately boosting sales. Additionally, a USB connection is one of the most reliable, ensuring order tickets aren’t dropped or lost and causing an undue roadblock for your client when trying to deliver exceptional customer service.

The Star Micronics Solution

The issues your hospitality clients face with connectivity have occurred as shifts in the industry and technology innovations have forces receipt technology to evolve quickly over the last several years. Most recently, the popularity of iPad® and iPhone® solutions has increasingly demanded mobile and connected receipt printer solutions, but until now, there hasn’t been a solution that offers simple and reliable connection for iOS devices to a receipt printer. In light of these challenges, Star Micronics has developed solutions for clients who need to print receipts from Web-based applications and help hospitality customers overcome connectivity issues.

Why choose the TSP100IIIU?

The TSP100IIIU builds on the success of Star’s TSP100ECO printer. The new model offers faster print speed, increased reliability and connectivity, power switch and serial number for asset management, and more, such as:

  • Low operating cost
  • High-speed printing, 43 receipts per minute
  • Guillotine auto-cutter
  • Revolutionary futurePRNT receipt design software
  • Compatible with Star Cloud Services and AllReceipts™

Connectivity issues can derail any POS system, wreaking havoc on a client’s hospitality operation. A mobile solution and printer is only as reliable as its network, and Ethernet, Wi-Fi and Bluetooth connections all have vulnerabilities that can cost clients time and money. Star Micronics’ new TSP100IIIU offers an answer to printer connectivity issues, by allowing iOS devices to tether directly to the receipt printer.

Download our full eBook: Star_TSP100IIIU_Receipt_Printer_Connection_eBook

 

4 Ways Mobile Label Printing Optimizes Order/Pick-up Applications in Restaurants

Numerous media outlets have written about hilariously misspelled names scribbled on coffee orders. Although it may be amusing to read about someone telling a barista their name is “Gunner” and being handed a cup that says “Goner,” handwritten labels can cause major headaches for restaurant employees.

Order online/pickup is a growing segment of the restaurant industry – so it’s important for businesses with these capabilities to make sure they do it well. Mobile label printing helps eliminate confusion while orders are prepared and picked up, and it helps speed up customer service by cutting down the time it takes an employee to locate an order.

Here are four advantages to using mobile label printing:

1. Order Accuracy. A mobile printer easily creates clear, easy-to-read order labels for takeout packages. This eliminates the need to write on each container or tape receipts to boxes so employees know which customer’s order they belong to. Printed labels will also cut down the amount of errors made while preparing each order and time spent deciphering handwritten names when a customer comes in to pick up their food.

2. Customer Service. Mobile label printing helps ensure that customers receive fast and efficient service. Take out and online orders can be prepared quickly and efficiently, and food is ready in a timely manner. When customers arrive to pick up their order, food and beverages can be located quickly so people can get home to enjoy their meals. Clearly printed labels eliminate the possibility that a customer will receive the wrong order or have missing items.

3. Branding. Your restaurant’s logo, address, phone number and website can be added to the label template, so each label is a consistent representation of your brand. Online orders and other to-go items that leave the restaurant with a customized label are an advertising opportunity that can help drive new and repeat business to your eatery. If takeout or delivery is a new part of your business, it’s a great way to get the word out that you offer this service.

4. Professional Appearance. Messy, handwritten labels don’t make a great impression. Take-out packaging that is printed with your restaurant’s logo, marketing messages, and contact info give orders a professional appearance. The online order/pick-up in store process will appear polished and smooth and your customers’ positive experience will encourage them to return.

To maximize the impact printed labels can have on your business, you need to use the right technology. Star Micronics’ SM-L300 portable receipt printer, for example, supports thermal receipt paper and lined or linerless MAXStick label paper, making it the perfect mobile label printing solution for restaurants. The SM-L300 also doubles as a fully integrated label printer for retail stores, restaurants, delivery, and warehouse applications.

Mobile label printing can help restaurant owners increase efficiency and accuracy, enhance customer service, and ensure that orders are prepared quickly and correctly. Printed labels eliminate errors made during preparation or pick-up due to misplaced receipts or an employee’s bad handwriting. Customers will appreciate professional service and a fast, high-quality experience, which will keep them coming back for more.

Click here to learn more about Star Micronics’ SM-L300 portable printer.

 

Solutions for Printing from Web Broswer-Based Applications: PassPRNT

Receipt technology has advanced dramatically in the last several years. Previously, in every transaction, a customer would pay for their purchases at the POS terminal and accept a printed sales receipt as a proof of purchase in case they needed to make a return or exchange. Mobility, however, has revolutionized POS and changed the process of providing a customer with a receipt.

Star Micronics has developed a variety of printing solutions for mPOS, including two that facilitate receipt printing from Web-based applications via HTTP(s) and from a project on an Android™ device or Apple hardware such as an iPad®, iPhone®, or iPod touch®. These solutions, WebPRNT and PassPRNT, solve common problems merchant often encounter with mobile printing.

Print from a Web Browser-Based Application with PassPRNT

PassPRNT is the newest printing application for iPad, iPhone, iPod touch, and Android devices. The app resolves issues associated with printing from POS solutions supported by native iOS, Android, or Web applications by sending the receipt data using a URL scheme. The PassPRNT native application accepts the data, formats the receipt for the printer, and sends it to any Star Bluetooth, Ethernet,or USB (Android only) printer connected to the iOS, Android, and Windows devices.

How it works:

For the first time, PassPRNT links with Star’s POS and portable printers to enable printing using the company’s unique URL scheme-based printing method and the PassPRNT companion app.

Its easy-to-use integration allows users to print from any Web application in any Web browser including Safari/Chrome using a URL scheme to print on a Star Bluetooth printer. The operating system is capable of automatically switching from a host application to the PassPRNT application and back, with a simple and user friendly “one tap” request to print from any iPad, iPhone, or iPod touch to a Star Bluetooth printer.

Why choose PassPRNT:

  • Uses Star’s unique URL scheme-based printing method
  • Available for receipt, label, and kitchen printer models
  • Automatically switches from host to PassPRNT app and back for “one tap” printing
  • Very little coding involved in the main application to communicate with PassPRNT
  • Empowers users to print from any iPad, iPhone, or iPod touch and Android devices when using Filemaker

To learn more about PassPRNT and to find out if your Star Micronics receipt printer supports PassPRNT, please visit http://starmicronics.com/pages/PassPRNT.

Download our eBook: Solutions for Printing from Web Browser-Based Applications on iOS, Android, and Windows

Why Bluetooth Low Energy is the Best Option for Mobile Printing

People most commonly think of Bluetooth as the wireless technology that allows them to connect a mobile device to a car or an earpiece. Bluetooth has given rise, however, to a newer generation of wireless technology – Bluetooth low energy (BLE) – which was first introduced in 2011. Today, BLE is the best option for mobile printing and other devices that require short bursts of connectivity.

In order to understand why BLE is perfect for all mobile printing needs, it’s important to know the difference between Bluetooth and BLE. Bluetooth connectivity is designed for devices like wireless headsets and speakers, mobile phones, and is ideal for streaming applications such as Pandora or Netflix. In comparison, Bluetooth low energy (also known as Bluetooth 4.0) is exactly what its name says: low power consumption wireless technology.

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How does BLE work?

Bluetooth and BLE both operate on the same 2.4 GHz ISM band. Unlike regular Bluetooth that uses a lot of power, BLE stays in sleep mode until a connection is initiated with a mobile device. The connections are short bursts because the data is traded quickly. Bluetooth low energy devices’ energy consumption levels are so low; one device can run on the same battery for years. Obviously, Bluetooth low energy isn’t going to work for Netflix, but its’ perfect for devices that only need to exchange data quickly and intermittently, like a mobile printer.

Who can use BLE devices?

BLE is perfect for devices that don’t need to stream large amounts of data continuously. This universal-low power wireless standard makes it easy to connect any product to a smartphone or tablet. BLE is the wireless technology used for personal fitness devices (like Fit Bits), as well as for monitoring sensors and mobile printers in taxi, rideshare, and delivery applications.

Where can you use them?

Bluetooth low energy mobile printers are small and light, and can easily be carried by servers in restaurants, delivery drivers, and workers in intermodal facilities and warehouses. They can be used to print invoices, labels, receipts, and other documents.

Star Micronics has several BLE-enabled printers ranging from compact models that measure only a few inches and fit into a pocket or apron, to more robust options all at affordable price points. Star’s mobile printers are perfect for indoor/outdoor use, field service and restaurant environments where they could get wet or dropped. These devices also come with an external power cable so they can be charged anytime, anywhere, even on the road.

Easy to use, even for BYOD workplaces

BLE printers are compatible with a large installed base of mobile phones, tablets, and computers. Star’s line of mobile printers is easy to use with any Apple iPad® or iPhone® BLE device and doesn’t require pairing. There’s no limit on the number of devices that can be connected to the mobile printers, making it the ideal solution for a BYOD (bring your own device) workplace. Employees don’t need to hunt for “their” tablet or mobile device; they can grab any equipment to complete the task at hand. Star’s mobile printers are also compatible with other operating systems, including Windows and Android.

BLE connectivity is the perfect option for mobile printing. These compact mobile printers are energy efficient and cost-effective for restaurants, rail yards, airports, and delivery services that need to print on-the-go receipts, labels, and invoice. Learn more about Star Micronics’ SM-L200 and SM-L300 BLE portable printers.

Solutions for Printing from Web Browser-Based Applications: WebPRNT

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Receipt technology has advanced dramatically in the last several years. Previously, in every transaction, a customer would pay for their purchases at the POS terminal and accept a printed sales receipt as a proof of purchase in case they needed to make a return or exchange. Mobility, however, has revolutionized POS and changed the process of providing a customer with a receipt.

Star Micronics has developed a variety of printing solutions for mPOS, including two that facilitate receipt printing from Web-based applications via HTTP(s) and from a project on an Android device or iOS hardware such as iPad®, iPhone®, or iPod touch®. These solutions, WebPRNT and PassPRNT solve common problems merchant often encounter with mobile printing.

Print from a Web Browser-Based Application with WebPRNT

WebPRNT, which enables device-agnostic receipt printing technology, supports HTTP(s) requests used in Wed-based applications. It facilitates printing on any Star Micronics WebPRNT-enabled printer – including receipt, label, and kitchen printers – from any local device running a Web-based application.

This low cost, versatile solution to printing from Web browser-based applications allows users to print high-quality POS receipts with professional, crisp graphics on Star’s line of WebPRNT – compatible printers.

How it works:

You can use any device you want when you download WebPRNT, so businesses can eliminate the need to spend money on upgrading their current hardware. This solution enables local printing from a device with a browser to a compatible WebPRNT printer (desktop or mobile) on the same network.

WebPRNT is easy to read, maintain, and modify for developers. It works with XML tags or a JavaScript software development kit (SDK) that is integrated into the Web application’s code. This functionality can be extended to Bluetooth printers by using the WebPRNT Browser with no changes to the Web code. In addition to Web-based applications, Star’s WebPRNT also supports HTTP(s) requests from native applications.

One advantage of integrating WebPRNT is that the application the engineer or developer creates can give a retailer more complete control of printing, such as the ability to adjust the formatting, operate the cash drawer, or check the status of the printer. It also enables additional, innovative features to be added to the print application including digital receipts and other cloud services.

WebPRNT technology is available with several of Star Micronics’ printers including the TSP650II WebPRNT, SP700 WebPRNT, TSP700II WebPRNT, TSP800II WebPRNT, as well as any of Star’s Bluetooth printers using WebPRNT Browser.

Why choose WebPRNT: 

  • Easy to use. WebPRNT eliminates time spent downloading software and installing drivers. The app enables printing from any local device hosting a Web-based application (e.g., Explorer, Chrome, Firefox, and Safari) to a Star WebPRNT-enabled receipt printer.
  • Affordable. WebPRNT enables printing from any application or operating platform without the need for expensive, multi-platform development costs.
  • Compatible. WebPRNT allows users to print from their application to a WebPRNT-enabled receipt printer from any device, regardless of its operating platform.

To learn more about WebPRNT and find out if your Star Micronics receipt printer supports WebPRNT, please visit http://starmicronics.com/pages/WebPRNT.

Download our eBook: Solutions for Printing from Web Browser-Based Applications on iOS, Android, and Windows

4 Reasons to Use Bluetooth Technology in Restaurants

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In the restaurant business, one of the most important things to do is to keep your customers satisfied. One can do this by making sure their customers are receiving the correct order and in a timely fashion, but by also making sure that their staff is equipped with the technology to provide customers with a unique and satisfying experience. By enabling Bluetooth point of sale technology, restaurant owners can take their customer experience to the next level by creating a smoother workflow for employees, and a convenient way for customers to order and pay. Here are the top four benefits of using Bluetooth POS technology in your restaurant.

1. Simple Set-up

One of the biggest benefits of using Bluetooth point of sale technology in your restaurant is the simple set up. With Bluetooth enabled receipt printers, users can eliminate the need for messy cables, and simply pair their tablet or mobile device with the Bluetooth printer to easily print kitchen orders or receipts. Another benefit of wireless Bluetooth over WiFi connectivity for your point of sale is that you no longer have to worry about outages due to network connection issues.

2. Table-side Service

By pairing a tablet or mobile device with your receipt or kitchen printer, this allows for servers to take customer orders right there at the table and send the orders directly to the printer. Restaurant owners and managers no longer need to worry about the server forgetting to enter the order after taking it, because it is all being done in real-time. Additionally, Bluetooth POS technology allows restaurants to equip each table with their own tablet device, so customers can sit down and order as they please without needed to wait for their server in a busy restaurant.

3. Improve Order Accuracy

By enabling table-side service in your restaurant, you are ensuring improved order accuracy. As the server is taking the customer’s order, they can simultaneously send the order through the point of sale system to the kitchen for preparation. This means that there will be less miscommunication between the customer and the server, and between the server and the kitchen staff. There is less chance of there being missing item from the order or having an order placed incorrectly. The server can also remember to upsell add-ons or suggest a new item, because the full menu is right there in front of them as they enter the customer’s order. This not only improves customer satisfaction, but can result in an increase in revenue for the restaurant owner.

4. Pay at the Table Capability

When providing the convenience of table-side ordering to your restaurant guests, it is important to compliment that with table-side payment capability. Ordering and paying for food either online or through a mobile application is quickly gaining popularity, and consumers are now looking for this same convenience when dining out. With pay at the table capability, customers can simply swipe their card and receive their receipt right at the table, or pay through a mobile app offered through the restaurant without having to wait for the server to bring the check, return to collect the payment, and then print the receipt. Again, allowing customers to pay at their own convenience will help to increase customer satisfaction and allow restaurants to get more tables in and out more quickly, resulting in a reduced wait time and increase in revenue.

Sabor POS and Star Micronics provide a point of sale solution for restaurants that utilizes Bluetooth technology in order to guarantee total workflow efficiency and an increase in customer satisfaction. Learn more about Sabor POS and their support for Star’s TSP100IIIBi, TSP650II BTi, and SP700 BTi printers, and the all-in-one mPOP™ peripheral for restaurants.

Download our success story here: Star_Castrillo_Case-Study

5 Reasons Retailers Want Ergonomic mPOS Solutions in 2017

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Mobile point of sale (mPOS) solutions have ranked on retailers’ list of “nice to have” technologies since their introduction several years ago. However, for most merchants, mPOS solutions are “must-haves” for 2017. Here’s why.

1. Convenience. Customers are no longer willing to stand in long lines to complete sales transactions. They want options that allow them to pay for their items quickly, and that allow them to pay from locations other than the stationary checkout lane. With mPOS solutions, retailers can accept payments in store aisles, at temporary checkout stations on the sales floor and, in the case of sidewalk sales, in front of the store itself. Additionally, retailers that sell merchandise in other environments, such as craft shows or farmer’s markets, can securely process credit card payments when mPOS solutions are in their technology toolbox.

2. Access to Information. Increasingly, consumers are using their smartphone while shopping at brick-and-mortar stores. According to a recent survey by mobile loyalty firm SessionM, 90 percent of respondents said they research products on their smartphones; 54 percent search for price comparisons; 48 percent search for product information; and 42 percent check reviews online. Equipping sales associates with mPOS devices allows store employees to access the same product information as shoppers, and it allows them to engage shoppers at the point of decision.

3. Endless aisle capability. Today’s consumers want what they want, when they want it – and if it’s not available at your store, shoppers will turn to your competitors to get it. mPOS solutions can prevent this from happening by providing endless aisle capability. Endless aisle capability allows customers to access an establishment’s e-commerce store, find the item that is out of stock in the current brick-and-mortar location and order immediately. Customers can shop endless aisles and arrange for the item to be delivered or picked up at the store, thanks to mPOS.

4. Space saving. Traditional POS technology occupies a lot of room on retail counters; the bulkier the equipment, the more difficult it is for store employees to operate in tight spaces. Bulky tech equipment is also less aesthetically pleasing. By contrast, ergonomic mPOS solutions have a small footprint and a sleek appearance, as well as require only minimal counter space. This paves the way for a more attractive store, with more room on the counters to display merchandise.

5. Support for a top-notch customer experience. Retail in 2017 is all about providing customers with the first-class customer experience they have come to expect and demand. mPOS solutions contribute heavily to that experience by allowing retailers to offer efficient customer service, payment flexibility, access to the widest possible range of merchandise, and a higher level of customer engagement.

mPOP your way 3When you plan for a new mPOS, a complete retail solution is more than a tablet. Easy-to-integrate peripheral components, such as a 1D or 2D barcode scanner, receipt printers, scales, customer displays, and cash drawers, are vital to the retailer’s mPOS success. Star Micronics’ mPOP™, Mobile Point of Purchase, is the first “hybrid for tablet” POS and is an ideal solution for tablet and mobile device-based POS. It affords the above-mentioned benefits and so much more. To learn about mPOP™ and other POS options from Star Micronics, visit www.starmicronics.com.

 

 

Download the our eBook: 5 Ways Ergonomic mPOS Solutions for Large Retailers Increase Sales and Boost Customer Satisfaction

5 Reasons Why Your Restaurant Needs an Online Ordering System

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We recently posted an article about how our smart phones are replacing other devices in our lives such as cameras, computers, iPods, etc. They are changing the way we do everything, including the way we order food. In an age of being able to text instead of call, restaurants have learned to adopt this strategy of communication with online ordering systems.

Now, you can order your take-out or delivery with just a few simple clicks through online ordering systems and applications such as GrubHub, Seamless, and more. Some larger franchises, like Domino’s, have even created their own online ordering applications. This new way of ordering is growing rapidly among the younger generations. According to QSRweb, 52% of U.S. Internet users would likely use a smartphone or tablet for ordering take-out and delivery if possible, with 74% of millennials expressing interest in doing so. It’s needless to say that if you own or operate a restaurant that offers take-out or delivery, you should consider an online ordering system. Here’s why:

1. Higher Employee Productivity. Think about all the time your employees spend taking orders over the phone and making sure that the order is correct. When taking orders over the phone, there is a higher likelihood of miscommunication, in turn, compelling employees to stay on the phone longer to ensure that they have gotten the correct order before hanging up. By implementing an online ordering service, employees will spend less time taking phone orders and can spend more time actually preparing those orders for pick-up or delivery to the customer. Another great benefit of online ordering is the ability for the customer to pre-place large orders and set a specific pick-up or delivery time. This allows the restaurant employees time to properly prep large orders in advance.

2. Order Accuracy. Going back to the miscommunication that often occurs when taking orders over the phone, online ordering systems allow the customer to select and modify their food order exactly the way they like it. This order will then be sent directly to a restaurant printer with no misunderstanding or miscommunication. Being able to take an order straight from the printer to prep will cut back on order inaccuracy and will save the restaurant from wasting money and bad reviews.

3. Grow your Business. Sometimes people don’t want to be bothered with calling and placing their take-out or delivery order over the phone, and opt for a restaurant that provides an online ordering service or application instead. Convenience is key when it comes to customer service. Providing a seamless and easy-to-use  online ordering system will create a better experience for customers, resulting in an increase in sales.

4. Ability to Build a Database. When your customers order through an online ordering service, this creates an opportunity for you to capture information, such as an email address, and use this information to create a database. This database can then be used to communicate with your customers and encourage them to come back through loyalty programs, email marketing, mailing coupons, and more. When taking orders over the phone, you often times only receive their phone number and delivery address, which usually does not allow you to reengage with the customer after the transaction is complete.

5. Powerful Analytics. Once you’ve built your database of customers, you can then use analytics offered with online ordering services to track the ordering patterns of your customers. This will allow you to offer tailored promotions to customers based on what they frequently order or how frequently they order. You can also use this information to adjust, add, or remove menu items based on what your customers are ordering.

Implementing an online ordering system can bring endless benefits to your restaurant business. You may consider using your own, or partnering with an existing online ordering app. Whichever you choose, Star Micronics is there to help you seamlessly integrate online ordering into your restaurant by providing cloud-based point of sale technology to help that order go straight from the cloud, to your restaurant, and then out the door.

Learn more about Star’s TSP650IIcloudPRNT receipt printer here.