Back-of-the-House vs. Front-of-the-House Receipt Printers for Restaurants

Restaurants are busy work environments where mistakes can quickly snowball into kitchen backups and long wait times for tables. A restaurant POS system with both front-of-the-house and back-of-the-house printers reduces the need for staff to decipher someone’s handwriting —which can mean fewer mistakes, quicker service, shorter lines, and more table turns.

However, restaurant printers are only effective if you choose the right ones. Receipt printers for restaurants aren’t usually “one size fits all.” The best printer for your kitchen might be different than the printer that sits on the counter in the dining room.

Back-of-the-House Printers: Impact Printers

The back-of-the-house is where heat, spills, particles, and steam can damage a printer to the point where it stops working—causing work to slow down or, even worse, forcing staff to handwrite tickets.

Choose an impact printer that uses bond paper that can withstand the hazards of a busy kitchen. Impact printers are designed so a printhead makes impact with an ink ribbon, transferring the message onto the receipt paper. The advantage of the ribbon is that two colors can be used, black for orders and red for modifiers. Bond paper will withstand humidity and the extreme temperatures found in hot kitchens and freezing cold storage. In addition, impact printers are loud and help to notify cooks when orders are coming in a rowdy kitchen environment.

In modern kitchens where heat and oil are well-controlled, direct thermal printers can also be used. However, they also need some very specific features, such as splash resistance, warning buzzers, and an insect-proof design, as well as some other, more optional features.

Star Micronics’ impact printer recommended for all your back-of-the-house needs includes:

  • SP700: This fast, two-color printer is built to withstand heat and humidity while offering clear and crisp type, clamshell design for easy paper loading and an embedded power supply for space efficiency. The SP700 BTi supports iPad®, iPhone®, and iPod touch® devices in addition to Android™ and Windows devices.

 

 

 

 

Front-of-the-House Printers: Thermal Printers

In the front-of-the-house, aesthetics are important and the hazards are fewer.  Thermal printers are sleekly designed and have a compact footprint, so they don’t look like electronic clutter sitting out in the open. A thermal printer is quiet and uses a printhead to apply heat that transfers characters and images to receipt paper and labels.

These receipt printers for restaurants are perfectly suited for front-of-house printing needs like customer receipts, because they have a higher resolution than impact printers, so they print crisp, clear images. For restaurants that want a nicer looking receipt, or want to print coupons and marketing information, thermal printers are the right choice.

For the front-of-the-house, Star Micronics recommends:

  • TSP100III printer line: High-speed printing of 250 mm/second and a guillotine auto cutter helps your staff do their jobs as quickly as possible. The printers are easy to set up, are Cloud Ready, and compatible with AllReceipts, and they includes the futurePRNT Receipt Enhancement Tool.

 

 

 

 

  • TSP654II and TSP654IIResto: Easy to set-up and extremely fast, the TSP654II is extremely reliable, offers drop-in-and-print paper loading, and prints 300 mm/second. The TSP654II-Resto version is certified by “Revenu Quebec” to comply with the tax laws in the Canadian province. The TSP654II is available with WebPRNT for printing from web-based  applications and, it comes equipped for online ordering applications with cloudPRNT.

 

 

 

Front-of-the-House and Back-of-the-House

Star Micronics has created a state-of-the-art thermal printer recommended for all your front- and back-of-the-house needs.

  • mC-Print3: This fast, front-loading and front-exiting printer is one of the smallest printers in its class. It is the perfect solution for any restaurant. It comes with multiple connectivity options such as USB, Lightning USB, Bluetooth, and Ethernet, allowing it to connect to any PC, tablet or cloud-based software application.

In addition to its flat top design, it also includes a splash-proof enclosure to protect the printer from hazards such as water, debris, or insects when used in harsh environments or outdoors. Gain all of the benefits of a thermal receipt printer in the back-of-the-house with the mC-Print3.

 

 

 

Selecting a receipt printer for the front- vs. back-of-the-house restaurant environment doesn’t have to be a difficult decision. Typically, for restaurant kitchens and environments with extreme heat or cold, look for an impact printer built to withstand spills, humidity, dust particles and more. Unless, of course, you’re purchasing a Star Micronics mC-Print3, a versatile, sleek, and fast little printer that will handle both front-of-the-house and back-of-the-house applications with ease. For more information, please visit www.starmicronics.com.

How to Use Receipt Printers for In-store Communications

At Star Micronics, we’re always pushing the limit of our POS-tech designs. We’ve been a leading global manufacturer of mobile, point of sale (POS), and customer engagement technologies and this year we wanted to offer an add-on that has usefulness for a wide range of small businesses and local retailers.

PromoPRNT is the easiest way to reach your customers offline and in-store. It can be used for any kind of messages a retailer or small business needs to share with their customers.

An In-Store Customer Engagement Suite

  • Hiring notices
  • Event reminders
  • Discount promotions
  • Driving traffic online
  • Customer feedback surveys
  • Seasonal campaign sale (e.g. Back to School deals)
  • A funny message for brand awareness
  • Mention of a charity or community initiative
  • A point of purchase message designed for customer retention
  • Thank you and seasons greetings messages

With Promotion Builder and Promotion Scheduler, small businesses can easily customize and schedule their messages on receipts of Star printers.

A receipt printer is, therefore, more than just a printer, but one part of the Star Micronics Cloud suite of retailer tools. PromoPRNT also comes with inbuilt templates to get you started on the right foot.

Reaching customers offline has many distinct advantages over digital communications, such as:

  • Higher read rates than email (“open rate” is also considerably higher)
  • Much less costly, resulting in higher overall ROI
  • Easy to create original memories for local repeat customers
  • Simple implementation of an offline to online strategy
  • More intimate communications that go “straight to customer’s wallet”

PromoPRNT is creating an IoT Approach to Retail

Since PromoPRNT is managed on the Cloud and has an O2O (offline to online) aspect, this represents an evolution of Star’s ability to contribute an IoT aspect to all of the different kinds of businesses who use our products including retail stores, restaurants, gift shops, hospitality locations, seasonal kiosks, and retail chains.

Essentially:

  • Promotion Builder is a simple way to create and design receipt promotions.
  • Promotion Scheduler is a detailed way retailers can schedule their on-receipt POS ad campaigns.
  • Promotion Builder has an inbuilt library of templates to help SMBs get started.
  • Reaching your customers was never this easy! Since access to PromoPRNT tools is free in 2018, retailers are trying it out to deliver incentives directly to their shoppers’ hands.

 

To sign-up, simply register your business here with the Star Micronics Cloud. To understand more about how PromoPRNT works, watch this short video:

 

 

 

Retail Stores are Boosting In-Store Customer Experiences with Receipts

 

At Star Micronics, we’ve been innovating POS Tech customer engagement solutions for years as an innovation hub for POS.

Recently we have solved how retail stores can achieve digital receipts and micro receipts that engage customers, and this year we’re rolling out PromoPRNT, a seamless feature that allows stores to easily reach their customers with POS Ads in-store on receipts.

 

A Star printer at Souvlaki George, 2017.

PromoPRNT as an Innovative Location Marketing Tool

  • PromoPRNT is a new service available to Star Micronics Cloud (formerly called Star Cloud Services) registered members that empowers retailers to create printed promotions in addition to receipts.
  • PromoPRNT is a suite of tools that allow small businesses to easily reach their customers with the creation, design, and execution of location marketing campaigns on receipts.
  • Ultimately, with these PromoPRNT tools, retailers will be able to deliver incentives directly to shopper’s hands at a fraction of the cost of other marketing tools.

Mobile In-Store is Catching On

According to a survey by iVend Retail’s 2018 Global Path to Purchase, 60.1% of shoppers said they used their smartphones in brick-and-mortar stores. This means mobile is an important touch-point for physical retailers and stores to elevate the customer experience. In 2017, Star created a seamless way for customers to upload their receipts to their smartphones called AllReceipts.

Customer-centric apps allow retailers to boost their sales. A good example of this is how Starbucks has created a seamless way to do mobile ordering.

 

Photo Credit: Kate Taylor, Business Insider.

 

Deployment 2.0 of Starbucks reworks the workflow of employees to better optimize their time that caters to the new mobile ordering feature at Starbucks locations, with a dedicated place for customers to pick up their orders.

Starbucks insists that digital sales are a key for its future and displays one of the top in-app experiences of any global retailer. Dedicated employees for mobile ordering tasks means Starbucks have sped up their customer-experience to enable mobile ordering to become an ever-increasing portion of their sales.

In-Store Mobile Experience Trends

Shoppers who receive special offers via mobile while they are inside physical stores show higher conversion rates than in other customer journeys, according to Retail Dive. Mobile is also increasingly the starting place for research into products and retail locations that are local. At Star, we recognize the importance of both digital and physical cues for shoppers and thus have dedicated digital receipts and location marketing suite of services that is an omnichannel solution to better engage the modern shopper.

 

 

Digital Signage that combines Mobile Loyalty with Digital Displays

With more consumers using mobile at physical retail locations, Star also has another new program that leverages POS Digital Signage, with digital signage partner, Sophatar.

Sophatar® POS Signage is another new service available to retailers who are registered Star Micronics Cloud users, for a low monthly subscription cost. Combining POS Data, with digital signage screens, the solution is able to increase the basket size of the most popular selling items at hospitality, grocery, retail, and apparel boutique locations.

In this article, we have covered how retailers and brick-and-mortar small businesses can easily combine mobile, location-marketing receipt tech and POS digital signage to create a better in-store customer experience that increases retail sales.

 

3 Reasons Why Restaurants Should Allow Customers to Order Online

Online ordering and delivery are so convenient that more and more people are going online and, in a few clicks, having meals delivered to their door. Online ordering and delivery are so convenient that more and more people are going online and, in a few clicks, having meals delivered to their door. According to banking analysts Cowen, delivery will grow to a $76 billion industry by 2022. CNBC reports that online orders comprise half of all deliveries, with millennials and the 35-44 age group leading the pack among diners who are taking advantage of online ordering apps and services.

Online Ordering Makes Sense for Your Restaurant

Although most restaurants take phone orders, it’s a good idea to have an alternate ordering method so people won’t get a busy signal or wait on hold for too long. Online ordering also means the phone won’t be ringing as often, taking staff away from other tasks and making the atmosphere more pleasant for dine-in customers.

Online ordering allows diners to enter their orders online through the restaurant’s website or app and designate whether it’s for pickup, delivery, or dine-in. Online ordering solutions also enable the customer to pay with a credit card before the order is prepared, and it streamlines workflows by sending orders directly to the kitchen. Implementing an online ordering system means a better customer service experience for patrons and allows you to gather their contact information for future marketing efforts.

Online ordering is a great way to boost revenue and attract new customers. The addition of Amazon Eats and Seamless are making it easier than ever for restaurants to introduce online ordering. If you haven’t already, here are three reasons why your customers should be able to point, click, and eat:

  1. Increased sales and larger orders

Restaurants that introduce online ordering increase their takeout revenue, on average, by 30%. For small restaurants or ones with limited hours, adding online ordering and delivery generates an additional revenue stream without impacting your dine-in customers.

Online ordering encourages larger orders by giving customers extra time to look through the menu and discover new items they would like to try. Diners are in control of the ordering process and they can take their time reading the menu without feeling rushed, securely process their payments, and never get a busy signal.

  1. Improved order accuracy

Taking phone orders means an employee must be able to clearly hear the customer on the phone, accurately and legibly write down an order, and then input it into the point of sale (POS) system. Sometimes the employee may not hear the order correctly or make mistakes while entering it into the POS terminal. Removing these steps means less opportunity for errors and a reduction in the amount of time and resources wasted remaking orders prepared incorrectly.

 

  1. Expand your customer base

More of your customers will seek out restaurants with online ordering, so it’s important to have every option available—phone, online and ordering app. According to a survey by the National Restaurant Association, 61% of people said they consider delivery and takeout options important for table service restaurants.  The experts at QSR Web reported that online ordering is outpacing dine-in patrons by 300%. If reservations at your restaurant are hard to get, or there are only a few tables, online ordering makes it easy for people to satisfy their craving or try it for the first time quickly and easily.

Restaurants are preparing more meals for take-out than they are serving to on-premises customers, so make sure they can place their orders using the technology they want. Online ordering is the key to drawing in new customers and increasing revenue.

The Ultimate Guide to Building Your iOS POS system

iOS POS systems look sharp sitting on a counter or mounted on a wall, so it’s no wonder why retailers and restaurants are drawn to these sleek setups for their establishments. Whether you need fixed terminals or a mobile solution, an iOS POS system can fulfill all your needs.

 

Are you in the market for a new iOS POS system? If so, keep these points in mind while you’re shopping around.

  1. iOS Device: If you’re using an iPad or other iOS technology you already own, make sure it has the most recent update that the hardware will support. If you have older devices, make absolutely sure the POS software you want to run supports your hardware — before you invest in it. A better strategy is to choose your POS software first — find a solution that offers features and functionality you need to run your business — then select the hardware. All iPad POS solutions aren’t the same. Look for options such as clock in/out, split checks, payments, scheduling and inventory tracking that can help you run your business.
  1. iPad enclosure: Although iOS POS systems are feature-rich, they aren’t ruggedized devices. An iPad or iTouch is a consumer-grade device, nowhere near tough enough for retail and restaurant workplaces. iOS devices that get wet or hot will have functionality issues, so protecting your technology with a specialized enclosure is imperative to staying online. iPads left unattended are targets for loss and theft, so opt for an enclosure that allows you to secure the device to a wall or counter. Some enclosures can be fitted to stands that flip and swivel into a customer-facing position, so shoppers can sign for credit card transactions or add a tip.
  1. Peripherals: iOS POS systems differ from more traditional POS solutions when it comes to peripherals. If you need a 2D barcode scanner, scale integration, receipt printer and customer display, make sure your solution has options to keep everything connected. Printing receipts from an iOS POS system can present a particular challenge for merchants. A great solution is Star Micronics’ TSP654II AirPrint, the First Receipt Printer on the market with AirPrint™ Certification. TSP654II printers allow merchants to print from their iOS devices without installing specific printer drivers.
  1. Aesthetic Appeal: One of the iPad’s main selling points is the tablet’s stylish design. If you selected an iOS POS system, chances are you care about how it looks. Don’t cover up a glossy iPad with a clunky enclosure or pair it with nondescript peripherals. Make sure your enclosure and peripherals enhance the iOS POS system and are as chic as their surroundings. Star Micronics offers mPOP™, Mobile Point of Purchase, the first hybrid for tablet POS that combines a cash drawer and printer peripheral. The unit’s ergonomic but fully integrated design works with the tablet or mobile device of your choice, so you can have a mobile solution without compromising space, quality design or functionality.

iOS POS systems can be a great choice for your store or restaurant if you strategically design a system that will meet your business’ needs, withstand a harsh commercial environment and complement your brand with the look you want. Work with an experienced POS solution provider to help you incorporate those elements into your solution — and more— to help you get the most out of your investment.

4 Ways to Get the Most Out of Your Cinema Kiosk

Discover four ways to get the most out of your cinema kiosk.

Kiosks are integral to the cinema experience, especially for theaters with a small staff. A kiosk can be used to purchase tickets, retrieve tickets bought online, and to place concession orders. These machines are especially important to movie-goers who arrive at the theater with just a few minutes to spare—they can bypass the line to purchase tickets or snacks and still find a seat in the theater before the previews start.

But don’t take our word for it—market research shows that given a choice, people actually prefer the do-it-yourself route.  One published study found that 89 percent of 1,000 people surveyed would “sometimes” or “always” choose a self-service kiosk over a full-service option. These kiosks are typically easy to use and engage cinema-goers during the ordering process.

A self-service kiosk is a win for your customers and your concession stand—these kiosks encourage larger orders by giving customers extra time to look through the menu and discover new items they would like to try.

Is your cinema kiosk reaching its full potential? Consider these four things:

  1. Your Kiosk should support a thermal printer A cinema kiosk should be equipped with a heavy duty thermal printer. The kiosk will need to produce tickets in the fastest way possible, and a thermal printer can do just that. The printer should also offer a jam free system. Having the receipts cut before the customer receives the ticket prevents the kiosk from jamming.

 

  1. Barcode scanner Movie theaters offer their own loyalty programs, but what good is being a member if you can’t scan your card at the cinema kiosk? Some cinema kiosks activate by touch screen or credit card swipe, while others require scanning a loyalty card. Your customers love freebies and accruing points towards free movie tickets, so don’t make them wait on the full-service line to get their rewards.

 

  1. Integrated speakers – A cinema kiosk should also include a set of integrated speakers to talk customers through the ticket buying and checkout process. This is especially important for people who aren’t familiar with self-service kiosks and need some additional direction and patrons who have vision issues and can’t read the screen clearly.

 

  1. Card Payment Acceptance If your full-service lines accept credit card payments, your cinema kiosk needs to accept them too. Not everyone carries cash, so make sure your kiosk is equipped with a card reader and payment processing platform.

 

 

Star Micronics’ kiosk printers give the added benefit of Star Cloud Services (SCS). With SCS the printer has a lot more to offer the seller and consumer. Engage Now is a service that prompts the consumer to rate their experience with the kiosk. The managers also get the ability to check the status of their equipment to make sure everything is running smoothly. There are still a number of tools available when using Star Cloud Services.

Cinema kiosks are the preferred method of ticket ordering, pickup and payment for many theater goers who want to control the process or skip the line because they’re short on time, or they don’t want to wait on line. Ordering snacks and drinks at the kiosk is a great way to generate additional sales, as people have a little extra time to peruse the menu at their own pace. A self-service kiosk serves a very specific purpose, so make sure it’s equipped with the features that will people through quickly so they can enjoy the show.

How a Thermal Printer with a USB Tether Connection Benefits Restaurants

Restaurant owners that want to turn tables faster and increase throughput often look to upgrade their technology. Mobile solutions can help boost profits and ensure a higher level of customer satisfaction – but even the newest, most feature-rich solutions only print as quickly as their device to receipt printer connection allows.

It doesn’t matter if you’re dealing with top of the line POS hardware or more affordable packages, even the best technology won’t perform as expected without connectivity you can count on.

Star Micronics has developed a new printer with a USB tether option that eliminates connectivity problems between the device and the receipt printer, so data is transferred to receipt printers quickly when your restaurant staff is on the go.

What causes connectivity problems?

Device to printer connectivity problems can cause dropped tickets, order mistakes, and errors in food preparation. They also can cause a delay in the time it takes to transmit data.

What is a USB tether?

The main connectivity options restaurant owners usually consider for their device to printer connections are Wi-Fi, Ethernet and Bluetooth. Unfortunately, none are a perfect fit – Bluetooth and Wi-Fi connections can be unpredictable in a hospitality environment, while Ethernet connections may be awkward and difficult to set up.

AUSB tether is the ideal solution for a restaurant or hospitality venue that needs “always on” connectivity between devices. USB tethers are established when an Internet-enabled device, like an iPad or Android tablet, is connected to another wireless device using a wireless connection or a physical cable via a USB connection. USB tether, especially when wired to another device, is extremely reliable.

How can I employ a USB tether in my restaurant?

If your restaurant needs to print receipts from mobile, web-based POS applications but struggles with connectivity issues, a printer that is connected via USB tether is the perfect solution. Star Micronics’ new TSP100IIIU offers a simple and extremely reliable tether via USB connectivity. If you’re using an Apple device, the USB tether will simultaneously charge the device that is it connected to.

The TSP100IIIU allows iOS, Windows or Android devices to tether directly to the receipt printer. The simple connection, lightning fast printing speed and compact design provides the reliability required for fast-paced service, high volume transactions and workplaces where wireless networking is difficult.

This cost-effective printer option includes everything you need to upgrade your printing capabilities. The printer comes with an internal power supply, cables, mounting kits, and paper roll. Its simple “plug and play” connectivity and new USB serial number feature, allows a PC to detect the TSP100IIIU on its Windows platform using any USB port.

Your customers expect to see up-to-the minute POS solutions that empower them to order when they want, how they want and pay the check promptly when they are finished. However, mobile POS is only as reliable as the internet connection that keeps it up and running. Restaurants that use tablet POS in their restaurant or hospitality venue should take advantage of Star’s new receipt printer with the USB tether option so they can print receipts anytime, anywhere, with a reliable internet connection.

Learn more about the TSP100IIIU: http://starmicronics.com/pages/TSP100

Calling All Hospitality ISVs: Provide a Reliable iOS Device for Receipt Printer Connection

The rise of mobile technology and its benefits include shorter wait times, more streamlined processes, and less double work for employees. This has caused technology preferences in the hospitality industry to shift away from stationary legacy systems and move towards mobile tablet and iPad point of sale (POS) solutions. Mobile solutions have also become an option for restaurant operators that need to upgrade their POS technology but don’t want to add more traditional terminals.

Restaurants are turning to ISVs to enable them to use state-of-the-art mobile POS solutions to give them the receipt printing functionality they need at the table, at the checkout counter, car side, in outdoor dining areas, and anywhere else transactions can take place. However, upgrading a clients’ POS system with mobile capabilities is more than just integrating new hardware, it also means the addition of new elements that will keep printers connected and operational.

Star Micronics’ TSP100IIIU may be the answer you are looking for.

The Problem with Bluetooth and WLAN Connections

The main connectivity options restaurant clients usually consider for their receipt printer to device connections are Bluetooth and WLAN. Unfortunately, neither are a perfect fit for “always on” connectivity.

What is Bluetooth?

Bluetooth technology uses short wavelength UHF radio waves to connect to a mobile device or computer. Although Bluetooth is synonymous with hands-free connectivity or headsets, this technology uses the same 2.4 GHz frequency as Wi-Fi. Before a connection can be established, the devices need to “pair” and then a network made up of piconets (devices using Bluetooth) is established. The network is fluid as devices enter and leave the field.

 

What is WLAN?

A wireless local area network (WLAN) allows a mobile device to connect to a LAN through radio transmissions. WLANs usually follow IEEE 802.11 standards and are therefore compatible with almost every mobile device or computer.

 

The Benefits of a USB Connection from POS Device to Receipt Printer

A USB connection from device to printer may be, if not the best, then one of the best connectivity options for your restaurant clients. By nature, a USB connection reduces the time required to transmit data from the POS device to the receipt printer. This allows for lightning fast printing of order tickets and customer receipts in a restaurant environment. Because of this, your restaurant clients will experience a boost in customer satisfaction. Restaurants will also experience an increase in table turns due to staff’s ability to submit an order ticket and print the customer’s bill more quickly, ultimately boosting sales. Additionally, a USB connection is one of the most reliable, ensuring order tickets aren’t dropped or lost and causing an undue roadblock for your client when trying to deliver exceptional customer service.

The Star Micronics Solution

The issues your hospitality clients face with connectivity have occurred as shifts in the industry and technology innovations have forces receipt technology to evolve quickly over the last several years. Most recently, the popularity of iPad® and iPhone® solutions has increasingly demanded mobile and connected receipt printer solutions, but until now, there hasn’t been a solution that offers simple and reliable connection for iOS devices to a receipt printer. In light of these challenges, Star Micronics has developed solutions for clients who need to print receipts from Web-based applications and help hospitality customers overcome connectivity issues.

Why choose the TSP100IIIU?

The TSP100IIIU builds on the success of Star’s TSP100ECO printer. The new model offers faster print speed, increased reliability and connectivity, power switch and serial number for asset management, and more, such as:

  • Low operating cost
  • High-speed printing, 43 receipts per minute
  • Guillotine auto-cutter
  • Revolutionary futurePRNT receipt design software
  • Compatible with Star Cloud Services and AllReceipts™

Connectivity issues can derail any POS system, wreaking havoc on a client’s hospitality operation. A mobile solution and printer is only as reliable as its network, and Ethernet, Wi-Fi and Bluetooth connections all have vulnerabilities that can cost clients time and money. Star Micronics’ new TSP100IIIU offers an answer to printer connectivity issues, by allowing iOS devices to tether directly to the receipt printer.

Download our full eBook: Star_TSP100IIIU_Receipt_Printer_Connection_eBook

 

4 Ways Mobile Label Printing Optimizes Order/Pick-up Applications in Restaurants

Numerous media outlets have written about hilariously misspelled names scribbled on coffee orders. Although it may be amusing to read about someone telling a barista their name is “Gunner” and being handed a cup that says “Goner,” handwritten labels can cause major headaches for restaurant employees.

Order online/pickup is a growing segment of the restaurant industry – so it’s important for businesses with these capabilities to make sure they do it well. Mobile label printing helps eliminate confusion while orders are prepared and picked up, and it helps speed up customer service by cutting down the time it takes an employee to locate an order.

Here are four advantages to using mobile label printing:

1. Order Accuracy. A mobile printer easily creates clear, easy-to-read order labels for takeout packages. This eliminates the need to write on each container or tape receipts to boxes so employees know which customer’s order they belong to. Printed labels will also cut down the amount of errors made while preparing each order and time spent deciphering handwritten names when a customer comes in to pick up their food.

2. Customer Service. Mobile label printing helps ensure that customers receive fast and efficient service. Take out and online orders can be prepared quickly and efficiently, and food is ready in a timely manner. When customers arrive to pick up their order, food and beverages can be located quickly so people can get home to enjoy their meals. Clearly printed labels eliminate the possibility that a customer will receive the wrong order or have missing items.

3. Branding. Your restaurant’s logo, address, phone number and website can be added to the label template, so each label is a consistent representation of your brand. Online orders and other to-go items that leave the restaurant with a customized label are an advertising opportunity that can help drive new and repeat business to your eatery. If takeout or delivery is a new part of your business, it’s a great way to get the word out that you offer this service.

4. Professional Appearance. Messy, handwritten labels don’t make a great impression. Take-out packaging that is printed with your restaurant’s logo, marketing messages, and contact info give orders a professional appearance. The online order/pick-up in store process will appear polished and smooth and your customers’ positive experience will encourage them to return.

To maximize the impact printed labels can have on your business, you need to use the right technology. Star Micronics’ SM-L300 portable receipt printer, for example, supports thermal receipt paper and lined or linerless MAXStick label paper, making it the perfect mobile label printing solution for restaurants. The SM-L300 also doubles as a fully integrated label printer for retail stores, restaurants, delivery, and warehouse applications.

Mobile label printing can help restaurant owners increase efficiency and accuracy, enhance customer service, and ensure that orders are prepared quickly and correctly. Printed labels eliminate errors made during preparation or pick-up due to misplaced receipts or an employee’s bad handwriting. Customers will appreciate professional service and a fast, high-quality experience, which will keep them coming back for more.

Click here to learn more about Star Micronics’ SM-L300 portable printer.

 

Solutions for Printing from Web Broswer-Based Applications: PassPRNT

Receipt technology has advanced dramatically in the last several years. Previously, in every transaction, a customer would pay for their purchases at the POS terminal and accept a printed sales receipt as a proof of purchase in case they needed to make a return or exchange. Mobility, however, has revolutionized POS and changed the process of providing a customer with a receipt.

Star Micronics has developed a variety of printing solutions for mPOS, including two that facilitate receipt printing from Web-based applications via HTTP(s) and from a project on an Android™ device or Apple hardware such as an iPad®, iPhone®, or iPod touch®. These solutions, WebPRNT and PassPRNT, solve common problems merchant often encounter with mobile printing.

Print from a Web Browser-Based Application with PassPRNT

PassPRNT is the newest printing application for iPad, iPhone, iPod touch, and Android devices. The app resolves issues associated with printing from POS solutions supported by native iOS, Android, or Web applications by sending the receipt data using a URL scheme. The PassPRNT native application accepts the data, formats the receipt for the printer, and sends it to any Star Bluetooth, Ethernet,or USB (Android only) printer connected to the iOS, Android, and Windows devices.

How it works:

For the first time, PassPRNT links with Star’s POS and portable printers to enable printing using the company’s unique URL scheme-based printing method and the PassPRNT companion app.

Its easy-to-use integration allows users to print from any Web application in any Web browser including Safari/Chrome using a URL scheme to print on a Star Bluetooth printer. The operating system is capable of automatically switching from a host application to the PassPRNT application and back, with a simple and user friendly “one tap” request to print from any iPad, iPhone, or iPod touch to a Star Bluetooth printer.

Why choose PassPRNT:

  • Uses Star’s unique URL scheme-based printing method
  • Available for receipt, label, and kitchen printer models
  • Automatically switches from host to PassPRNT app and back for “one tap” printing
  • Very little coding involved in the main application to communicate with PassPRNT
  • Empowers users to print from any iPad, iPhone, or iPod touch and Android devices when using Filemaker

To learn more about PassPRNT and to find out if your Star Micronics receipt printer supports PassPRNT, please visit http://starmicronics.com/pages/PassPRNT.

Download our eBook: Solutions for Printing from Web Browser-Based Applications on iOS, Android, and Windows