NRF 2019 Recap: The Point of Sale of the Future

Last week, we had the pleasure of attending and exhibiting at NRF 2019 at the Jacob K. Javits Convention Center in New York City. The Star family was set up at booth #3601, and also took some time to explore the show floor and learn even more about the latest trends in retail. Here’s a look back at what we demonstrated in our booth, as well as some of the key trends we noticed around the show.

The Star Booth

Our booth this year was one of our best yet! We chose to create a mock shopping mall, complete with a candy store, apparel boutique, and even a sports stadium. In our “mall,” we demonstrated:

The mCollection:

One highlight of our NRF booth this year was our latest line of mPOS products, the mCollection. Built with the latest technology, the mCollection features sleek and modern printers, scales, and peripherals to offer the full hardware solution, for a variety of industries. The mCollection now also features its very own stand that unifies all of the peripherals and even hides all clunky cables. The lineup’s clean, sophisticated look (and high-end scales) lends itself perfectly to cannabis and confectionery markets, so that’s what we demonstrated this year at NRF!

PromoPRNT:

In-store marketing and customer retention are always hot topics that retail brands want to improve upon. To assist, Star created PromoPRNT, a value-added tool that allows retailers to engage and reengage customers where it matters the most – in the store! By offering printed promotions and information, you can encourage loyalty among customers, with the printer you already use. To educate NRF visitors on PromoPRNT, we set up an “In-Store Marketing” booth, and it was a hit.

The pioneer of PromoPRNT, David Salisbury.

Our Brand-New Coreless Rolls:

On Monday, January 14, we released new coreless paper rolls! It was great timing, and we were able to show off our eco- and budget-friendly rolls at Retail’s Big Show.

Our new coreless paper rolls.

Our Partners:

We were very happy to host some of our best partners in our booth this year. On the software/point of sale side, we demonstrated with Appetize, Apptizer, Evoke, Mad Mobile, SuiteRetail, Vend, and Veras Retail. And when it comes to hardware, we proudly displayed ArmorActive, BOX IT, Elo, Heckler Design, Innovative, Mimo Monitors, nClose, and SpacePole.

A kiosk example from our partner, Evoke.

Trends from Around the Show

Self-Service Kiosks:

Self-service kiosk technology was everywhere at NRF! The need for kiosk printers is quickly expanding as consumers prefer a more fast-paced experience. Star offers printing solutions to fit any kiosk – whether it be for ATMs, lottery, self-ordering, or retail.

Smart Displays:

Smart displays that incorporate dynamic data were another trend we spotted at NRF. An interesting example of this was a demo featuring electronic grocery shelf labels that displayed featured recipes, country of origin, competitors’ prices, and more.

Experiential Retail:

From a bar demo where you created your own drink, to a session focused on architecting an immersive customer environment, experiential retail was a hot NRF topic. Today’s consumers are looking for an authentic, hands-on shopping experience, and that trend was very clear this year at the show.

We had a blast at NRF 2019 and can’t wait for NRF 2020!

Looking Ahead: What to Expect from Star at NRF 2019

It’s that time of year again – it’s the final countdown to NRF 2019! Commonly referred to as Retail’s Big Show, NRF attracts thousands of retail professionals from across the globe. Built on the idea that retail should be an experience, not just an establishment, the show will highlight the latest and greatest retail trends and technologies.

So what does Star have in store for NRF 2019? A lot! We’ll be setting up an emulated shopping mall in booth #3601, where we’ll demonstrate our latest mobile point of sale (mPOS) product line, the mCollection, which includes printers, scales, and more. We’ll also be showing off our value-add promotional tool, PromoPRNT. Need more incentive to stop by? We’ll be raffling off Apple AirPods, and we’re hosting a champagne and dessert-themed networking party!

Here’s a closer look at what we’ll be displaying at our booth:

The mCollection

When you look around our booth at NRF 2019, you will certainly see our mCollection! Our latest mPOS series is designed to be sleek, compact in size, and the easiest to set up in the industry. The mCollection features a reliable and remarkable user experience, and multiple connectivity options (Bluetooth, CloudPRNT, Ethernet, and Lightning USB and traditional USB). Stop by our booth to discover the ways the mCollection is transforming industries like retail, hospitality, cannabis, and more.

PromoPRNT

The fun doesn’t stop there. We’ll also be demonstrating PromoPRNT, our value-add promotional tool, in our booth. PromoPRNT allows retailers of all sizes to create and manage custom printed receipt promotions from anywhere, increasing customer retention and personalizing the shopping experience. Learn more about PromoPRNT in this video:

Our Partners

Our partners make Star shine. Here are the ones we’ll be highlighting in our booth this year:

Appetize is a POS, inventory and analytics company transforming how enterprises manage and process guest transactions at scale. With an omni-channel approach, Appetize makes front of house transactions more intuitive through fixed, self-serve and handheld form factors, while providing robust kitchen and back office tools. Appetize will be demonstrated on Star’s TSP654IIBTi and SM-230i.

 

With Apptizer, any merchant can create the mobile storefront their business truly deserves in minutes, with no coding or technical knowledge needed. Apptizer also can be integrated with payment gateways, POS and e-commerce platforms as a mobile storefront, giving more agility and accessibility to bring in a mobile-first experience to retailers and SMBs. Apptizer will be demonstrated on Star’s TSP100IIIUSB.

 

Evoke helps brands engage with their customers in creative, innovative, dynamic and rewarding ways. They look after the entire process from start to finish and work closely with clients to understand their brand and their customers. Evoke will be demonstrated on Star’s TSP700IIU.

 

Mad Mobile is a mobile technology leader with a strong reputation for innovation and delivery. They are enabling major retailers to re-invent the store experience, where 90% of sales still occur, and bridge the digital gap between online and in-store. Mad Mobile will be demonstrated on Star’s SM-L300.

 

SuiteRetail enables retailers to better serve their customers. With SuitePOS, they have successfully made the in-store experience for employees and customers simple and efficient. In addition, payment transactions flow seamlessly, out-of-the-box, to sophisticated back-office ERP solutions such as NetSuite and Salesforce. SuiteRetail will be demonstrated on Star’s mC-Print3.

 

Vend is cloud-based POS and retail management software that lets retailers run their business in-store, online, and via mobile. Vend’s solution includes POS software, inventory management, e-commerce, customer loyalty, and reporting analytics. Vend will be demonstrated on Star’s mC-Print2 / mC-Print3.

 

 

Veras Retail creates in-store interactions between customers and retailers that are engaging, fun, profitable, and repeatable. They feel that a consumer’s relationship with a retailer (and thus their long-term impact to the retailer’s bottom line) is primarily forged in the in-store interactions with the products, the store staff, and the store’s physical environment. Veras Retail will be demonstrated on Star’s mC-Print3.

 

 

See you soon at NRF 2019!

RetailNOW 2018 Recap

This year, RetailNOW 2018 ran from August 5th to 8th at the Gaylord Opryland Resort & Convention center in Nashville, Tennessee. In this post, we’ll do a short recap of some of the trends and our own experience of it at Star Micronics and our growing ecosystem of partners.

RetailNOW was buzzing this year on Twitter under the hashtag #RetailNOW2018. It’s held by RSPA, a trade association comprised of resellers, ISVs, manufacturers, payment processors, distributors, and other POS and tech ecosystem participants.

Star Micronics had some exciting new products to showcase such as our mCollection including new printers and scales, which got a fair amount of attention at RSPA.

RetailNOW is an important event for POS tech since it combines resellers with both hardware and software ecosystems. The point of sale industry is being challenged right now with channel sustainability and thus the role RSPA plays is crucial.

Star Micronics’ booth was #803 and our set-up looked like this:

 

We held a contest where those who entered could win an Amazon Echo Spot. Our new mCollection series was well received, especially our scales.

With over 160 exhibitors and a packed agenda, RetailNOW 2018 was the ideal event for us to showcase our mCollection series that has been designed with the latest tech to deliver products that are especially compact in size, sleek, and offer the easiest setup in the industry with a reliable and remarkable user experience. Where our mCollection truly shines is in connectivity–each printer has multiple connectivity options including Bluetooth, CloudPRNT, Ethernet, and of course, lightning USB and traditional USB options.

 

RSPA speakers had warm receptions that looked like this:

                          Image credit: RSPA Twitter.

The inaugural RSPA women of the year in 2018 was Abby Sorensen. On the ISV insights panel, the importance of finding partners who need your software but who also have the same DNA was mentioned. The RetailNOW 2018 event also included golf, free head-shots at the photo booth on the show floor, and many other perks. Many speakers added value around the best practices for ISVs, VARs, and Vendors.

 

Tips for Value Added Resellers (VARs)

POS VARs are evolving how they see the emerging ecosystem:

                       Image credit: Jim Roddy on Twitter

RSPA is really committed to providing year-round education on topics relevant to its community with everything from tech boot camps to regional events and global expansion. VARs are also increasingly relying on automation tools to streamline their business.

                  Image credit: Jim Roddy on Twitter

VARs know what works for them in terms of the top lead generation tools. For many of them, product catalogs, software overview videos and educational content such as buyers guides, e-books, lists, and live chats work really nicely. RetailNOW 2018 was full of educational content for VARs, Vendors, and those in related POS tech industries.

 

How PromoPRNT Empowers Retail Stores with Receipt Messaging

The New Consumer has Arrived

In an era of mobile advertising and discount shopping, retailers need to find new ways to reach their customers. New ways to create meaningful customer experiences. With new technologies coming and fading, for many retailers ‘going back to basics’ takes on a whole new meaning. Online advertising is expensive and the ROI has diminished in recent times.

As consumers have fundamentally changed how they shop and how they buy, retailers need to rethink how they use their existing hardware and software to augment their paths to purchase. This can be achieved also at the POS and with existing technologies. For local retailers, it’s not all about customer data, but also about providing memorable experiences that foster a deep human connection.

Nothing quite beats the charm of customer service and little personal touches on purchases and the intimacy of shopping at a local store or a favorite small business. So what then are the high-value potential channels that many retailers are neglecting? It turns out it’s offline and in-store marketing opportunities.

What if there was a simple way to drive customers important messages that they nearly always see? Email marketing open rates are declining, so retailers need to think about an easier way.

Consumers want to be recognized, and they want non-invasive messages that resonate with them. According to the 2017 DMA factbook, consumers with personalized experiences spend more and become repeat customers:

Post-Purchase Messaging

  • Product-specific feedback requests in an appropriate post-purchase timeframe (not too soon, but don’t wait too long either)

 

Event Reminders and Seasonal Campaigns

  • Invitations to special events at nearby locations

 

New Products Launch

  • New product releases in areas of interest

What if there was an offline tool at the POS itself that could deliver salient messages? Now there is.

 

What is PromoPRNT?

PromoPRNT is an in-store advertising tool that allows retailers, small businesses and any business with a physical location to leverage the full power of receipts.

Any POS with a Star Micronics printer can be using PromoPRNT to drive customer experience, build loyalty and engage its shoppers.

While retailers try to implement personalization and drive traffic online, this is a bit expensive for your local retailer or independent retail store. They need tools that humanize their brand, that are low-cost but yield long-term benefits.

 

Benefits of Using PromoPRNT

Customer-centric receipt messaging at the store or physical location can augment a retailer’s business in many ways:

 

Convert Offline to Online Traffic

  • Convert offline eyeballs to online website and social traffic

 

Drive Seasonal Deals and Advertise In-Store Events

  • Seamlessly increase “buzz” about seasonal campaigns and promote in-store discount events

 

Communicate Important Updates to All Customers

  • Communicate general purpose messages that have a wide reach and a nearly 100% “read-rate”

 

Conduct Retailtainment Campaigns that Charm Shoppers

  • Use wit, humor, and charm to create a memorable point-of-purchase experience that has long-term customer loyalty benefits.

 

Improve Authenticity of Brand Impressions that Build Trust

  • Create authentic moments for shoppers that will get them to return to your location.

 

Drive Repeat Sales

  • Drive repeat sales with loyalty program messages, discounts, coupons and time-limited offers.

 


Want to be among the hundreds of retailers and small businesses trying out PromoPRNT?  It’s free and easy to get started.

 

Stop and See Us at Money 20/20 USA 2017 Booth #1355

 

Star Micronics showcases new innovative solutions at Money 20/20 USA 2017.

Money 20/20 is right around the corner and Star Micronics is ready to showcase some game changing products. We’re excited to be a part of the event, which is scheduled from October 22 to 25 in Las Vegas. Money 20/20 USA is one of the largest global events that showcases payments and financial services innovation for commerce connected through mobile, retail, marketing, data and technology. The Star Micronics team is ready to meet with leaders from every corner of the industry that flock to the event to find new business opportunities and to strengthen partnerships.

Stop by our booth #1355 to take a look at our all-star lineup:

SM-L300 Portable Printer with it’s Cradle

The new cradle for the SM-L300 portable printer allows users to effortlessly move from mobile to desktop mode — and then back to mobile mode. Used with or without a belt clip, the SM-L300 + Cradle boasts a small footprint and modern design that charges the portable printer while docked.

mPOP with it’s Peripherals

The mPOP™ is the first hybrid tablet (point of sale) POS combining cash drawer and printer peripherals with convenient Bluetooth and USB connectivity. Now, you can transform your all-in-one mPOP into a complete POS system with new available peripheral options, including 1D or 2D barcode reader, scale options, a customer-facing line display, and a port for an external cash drawer.

cloudPRNT

cloudPRNT is our innovative technology that will allow users to print to Star printers directly through a cloud service. This provides benefits to retailers and restaurateurs

alike by eliminating the need for additional hardware to send online orders to the printer.

Star Cloud Services

Star Micronics provides additional support through our Star Cloud Services. SCS includes applications like AllReceipts®, customer surveys, Engage NOW, Device Management, Receipt Flip, Micro Receipt and more. The goal of Star Cloud Service is to provide modern Web-based applications using both the legacy and mPOS Star Products already installed in-store, reducing cost to retailers.

All-in-one solution featuring Elo I-Series and TSP100IIIU

The Elo I-Series Android all-in-one is available with an optional mPOS flip stand that rotates from sales associate or cashier to customer for easy signature and payment capture. The stand is designed to house our TSP100IIIU printer, which provides businesses with complete self-service kiosk applications for any environment that calls for a space-saving point of sale terminal.

 

Star Micronics and Sophatar Feature POS Display
This year at Money 20/20 we will be partnering with Sophatar. The digital display company will be combined with Star Micronics to showcase all of our products seamlessly together. They provide a more engaging customer experience by bringing the advantages of the web to a physical space. To learn more about Sophatar head over to their website.

 

We’re looking forward to seeing all of the fantastic sessions and keynote speakers at Money 20/20 USA.

 

We look forward to seeing you at Money 20/20! Booth #1355

 

2016 Highlights!

What to Expect from Star Micronics at VARTECH 2017

VARTECH 2017 is almost upon us and Star Micronics is gearing up for another great show lineup. VARTECH is unique as it provides value-added resellers the opportunity to rub elbows and build relationships with hardware manufacturers and software solution providers. Star Micronics is looking forward to connecting with our current and potential reseller partners and demonstrating the kind of value Star printers and customer engagement solutions can provide.

What resellers can expect:

Star Cloud Services

You can expect demonstrations of our Star Cloud Services applications such as AllReceipts®, Micro Receipts, and Receipt Flip. All of our Star Cloud Services applications are tailored to drive customer engagement and boost customer loyalty. They are also designed to provide our reseller partners with the opportunity to help merchant clients gather big data, run loyalty campaigns, and provide better customer experiences.

Faster, Easier, Better – TSP100IIIU

Your customers can use the new TSP100IIIU receipt printer to connect simply and directly to an iOS device while simultaneously charging the iOS device as well!

SM-L300 + Cradle

With the SM-L300 + Cradle, empower your client base to easily switch from desktop to mobile mode. The new cradle is designed to hold the SM-L300 with or without a belt clip. It doesn’t hurt that this little printer + cradle looks great on the go or on the counter with its small footprint and modern design.

Portable Printers

Get up close and personal with a wide variety of our portable printers at VARTECH 2017, including the SM-S230i, SM-T300i, SM-T400i, SM-L200.

mPOP + Peripherals

With our support for the new peripheral options for the all-in-one mPOP™, Mobile Point of Purchase, you can help your customers transform their mPOP into a complete point of sale hub with optional 1D or 2D barcode reader, scale options, a customer-facing line display, and a port for an external cash drawer.

cloudPRNT

With cloudPRNT, restaurants’ online orders will be sent directly from your online ordering service to the kitchen. This cuts out any need for additional hardware to send online orders to the printer. What’s more, this product allows payment providers to deploy a very simple payment solution with printer receipts at any mobile point of sale location.

SP700: The Ideal Kitchen Receipt Printer

All of your restaurant customers need this printer. The SP700 is specially designed for use in hot and humid environments. Because of this, it is the ideal printer for kitchen order printing. On top of its rugged design, its speed, reliability, and embedded power supply, make this receipt printer a must-have.

In addition to these extraordinary solutions, Star will also be featuring these solutions at VARTECH 2017:
• BSC10
• Label/Sticky Printers (TSP700II, TSP800II, SM-L300, TSP654SK)
SK1-21, SK1-31, SK1-41, TUP900, TUP500

We’re excited to see all the great education sessions and events on the VARTECH 2017 agenda, scheduled for Sept. 18 and 19 at the Rosen Shingle Creek Resort in Orlando, Florida. You can contact us to reserve a spot on our calendar for a meeting or one-on-one demo of our products.
We look forward to seeing you at VARTECH!

Star Micronics RSPA RetailNOW 2017 Recap

RSPA RetailNOW 2017 has just come to an end and Star Micronics would like to thank all of those who visited our RetailNOW 2017 booth! We always enjoy connecting with customers and partners, and forming new relationships at industry events. In case you missed it, here are a few highlights from the show.

mPOP+ peripherals

The mPOP™ + peripherals drew quite a crowd. Not only is our ISV partner list growing in support of this sleek hardware bundle solution, the growing number of peripheral options available for the mPOP is making this point of sale powerhouse even more desirable. Now, the mPOP is available with an optional 2D barcode scanner, scale, customer display, and external cash drawer. These peripheral options broaden the type of transactions merchants will be able to process and help increase transaction volume as well.

TSP100IIIU: Faster, Easier, Better

Our TSP100IIIU drew interest due to its effortless connection with mobile devices and the fact that it simultaneously charges any iOS device connected to it through the USB port. With enhanced features, faster print speed, and effortless connectivity, the TSP100IIIU is ready to shake up the point of sale world.

SM-L300 Portable Printer

The SM-L300 was a show stopper. VARs were intrigued with its ability to connect to any iOS device without needing to pair. It’s the perfect mobile solution for any environment that uses multiple devices for mobile printing.

Star Cloud Services

Star Cloud Services also made an RSPA RetailNOW 2017 appearance, featuring the AllReceipts® digital receipt solution as well as the versatile uses of Micro Receipts and Receipt Flip. This was a big hit with VARs who were lined up, ready to listen to the finer points of mobile receipt management and customer engagement empowered by Star Cloud Services and ISV partners.

Booth Partners

Star Micronics is always happy to feature several software partners in our tradeshow booth. ISV partners featured in the Star Micronics booth this year included Tapingo, Greenbits, TouchBistro, Vend, eMobile POS, Appetize, Total Merchant Services, Weigh ‘n Pay, and CAP Software.
On a busy show floor, it can be a challenge to see all of the demonstrations and learn about all of the products you want to, so we are extending an invitation to give us a call or arrange for a demonstration. To learn more about our point of sale solutions, visit http://starmicronics.com/.

What to Expect from Star Micronics at RetailNOW 2017

It’s that time of year for retail and point of sale industry professionals to gather at RSPA RetailNOW 2017! It’s the only show that focuses strictly on technology providers (resellers, software vendors, payment professionals, manufacturers and distributors). This year, Star Micronics (booth #707) is looking forward to realigning our strategy and efforts in producing top-quality POS printer peripherals, reuniting with our partners to provide solutions for new and emerging markets, and reengaging with new technology and opportunities.

Here’s a sneak peak of what you can expect to see at the Star booth at RetailNOW 2017:

mPOP™ Your Way!

Star Micronics has officially released support for new peripheral options for our all-in-one mPOP™, Mobile Point of Purchase. Transform your mPOP™ into a complete point of sale hub with optional 1D or 2D bar code reader, scale options, a customer-facing line display, and external cash drawer.

Faster, Easier, Better – TSP100IIIU

The TSP100IIIU is a game changing USB POS receipt printer! Its the first of its kind to be able to connect directly to an Apple iPad® or iPhone® using an Apple Lighting cable for reliable communication between the printer and device, and simultaneous device charging.

SM-L300 Portable Printer for Receipt, Label, and MAXStick®

The SM-L300 is Star’s latest addition to their line of Bluetooth low energy (BLE) portable printers. This 3-inch, lightweight portable printer features an adjustable multi-paper width and an optional charging cradle. The SM-L300 supports thermal receipt paper and linel, linerless, and MAXStick® labels, making it the perfect portable printer for on-the-road or mobile receipt or label printing.

Come see our POS printer peripherals with the following software solutions:

CAP supplies specialty retailers with custom tools and software, as well as any hardware they may need. CAP’s retail software solutions are suited to a variety of businesses in a wide range of verticals such as specialty boutiques, small grocery, convenience stores, apparel, and more. CAP Software solution will be shown on Star’s mPOP.

 

PopScrap is a global scrap metal compliance specialist and U.S. based recycling software prodiver to the international scrap, waste, and recycling industry. Weigh & Pay’s software solution will be shown on Star’s mPOP with new scale option.

 

TouchBistro offers a POS specifically for restaurants that is easy to use and learn, helps increase staff performance, drives greater operation efficiency, and improves customer experience. TouchBistro will be shown on Star’s TSP100IIIBi printer.

 

Green Bits is designed specifically for the cannabis retail market and is designed from the ground – up to integrate seamlessly with your store’s workflow. The Green Bits solution will be shown on a Star TSP100IIIU printer.

 

Total Merchant Services offers payment processing and more to help business grow. Groovv POS includes everything merchants need to manage, grow and optimize their business, all in a compact point of sale system that’s easy to set up and free to use. The Groovv POS solution with be shown on Star’s mPOP with a Samsung tablet.

 

Appetize Point of Sale technology brings value to hundreds of enterprise businesses in sports and entertainment, education, convention centers, dining, theme parks, and more. The Appetize solution with be shown with a Star TSP700II printer with Elo’s I-Series and Wallaby flip-stand.

 

 

eMobilePOS is a next-generation POS solution for retail and restaurants that is EMV ready for tablets and smartphones. eMobilePOS will be shown with a Star Micronics SM-T300i portable printer.

 

Vend offers point of sale solutions for retail that works on Mac, iPad, and PC. It includes everything you need to run your business from POS, to eCommerce, to hardware, and more. Vend will be shown with a Star TSP100III printer and Star Cloud Services digital receipt and customer engagement tools.

 

Visit us at booth #707!

 

Star Micronics’ ETA TRANSACT 2017 Recap

collage

Star Micronics recently exhibited new mPOS technology at the ETA TRANSACT show in Las Vegas from May 10th through the 12th, and would like to thank all of those who visited our booth. For those who couldn’t make it to the show this year, we want to provide a brief recap of what you missed and where to find more information on Star Micronics’ peripherals.

New mPOP™ peripheral options!

Star Micronics showcased our popular all-in-one mPOP™ peripheral for mobile point of sale that combines a cash drawer and 2-inch receipt printer. This year, Star has decided to make our mPOP even better with more functionality for mobile point of sale. We’ve added optional peripheral support for a customer-facing line display, 2D bar code reader, three scale options, and an extra cash drawer to our mPOP. This allows users to transform their mPOP into a complete point of sale hub, making it a more versatile option for mobile POS.

Faster, Easier, Better!

Throughout 2016, Star Micronics began rolling out our TSP100III series of thermal printers – the faster, easier, and better solution for POS receipt printing. At this year’s TRANSACT show, Star Micronics debuted our TSP100IIIU! The TSP100IIIU is Star’s intuitive “plug and play” USB printer for iOS, Android, and Windows. With faster print speed, easier connectivity, and better features, the TSP100IIIU is guaranteed to make a splash in the point of sale world. Learn more: https://www.youtube.com/watch?v=y40VyDkFPLc

SM-L300: Receipt, Label, & MAXStick® Portable Printer

Star’s new SM-L300 Bluetooth low energy (BLE) portable printer offers ultimate versatility for any mPOS application! The SM-L300 portable printer allows users to connect to any Apple iPad®, iPhone®, or iPod touch® BLE compatible device without having to pair to it, making it the perfect solution for any BYOD (bring your own device) environment. Learn more: https://www.youtube.com/watch?v=NJdLcSYOgGE

Booth Partners

IMG_2269 (2)

Star Micronics is always happy to feature a number of our software partners in our tradeshow booths. At this year’s TRANSACT show, Star hosted Biztracker, who demoed their solution with a Star TSP650II receipt printer. Doublebeam showcased their solution on Elo’s I-Series and Wallaby flip-stand along with a Star TSP700II receipt and label printer. We also provided demos of Star Cloud Services’ free digital receipt and customer engagement solution through Vend’s retail software and a Star TSP100IIIBi receipt printer.

Star Cloud Services is offered for free with any Star Micronics receipt printer and allows users to offer digital receipts to their shoppers through the AllReceipts™ app. Learn more: https://www.starcloudservices.com

Star Sightings

Star Micronics spotted several of our printers around the show floor! Thank you to Paradise POS, Pioneer Solutions, MS-Cash Drawer, USAePay, and POS Portal who showcased Star technology in their ETA TRANSACT 2017 booth!

Star thanks everyone again for taking the time to visit us and learn more about our point of sale peripherals at ETA TRANSACT 2017. We look forward to seeing you all next year!

Star Cloud Services Introduces the Micro Receipt

Micro Receipt - Website 2

Star Cloud Services (SCS) is proud to introduce the Micro Receipt service, available to use with the AllReceipts™ or Itemize app.

What is the Micro Receipt?

The Micro Receipt is a printed 2D barcode (QR code) paper receipt. This QR code can be scanned by any smart phone using the AllReceipts or Itemize app to claim a digital copy of the full length, itemized receipt. The Micro Receipt allows retailers to create a reduced paper receipt, printing only the store name, time stamp, and the AllReceipts QR code.

Who can use the Micro Receipt?

The Micro Receipt is an additional service offered by Star Cloud Services. Star Cloud Services is free to install for any retailer using a Star Micronics thermal receSCS certifiedipt printer. SCS can either be easily downloaded with the Star futurePRNT Windows driver or integrated with the StarPRNT SDK for iOS and Android. In addition to the Micro Receipt, Star Cloud Services offers a full suite of digital receipting and customer engagement tools.

Star has made it easy for retailers to know which point of sale software has certified Star Cloud Services. Simply look for the “Star Cloud Services Certified” logo on any POS software page or on the Star Micronics Software Partners page.

Benefits for the retailer

Retailers are now looking for an eco-friendly and simple alternative to offering lengthy paper receipts. The Micro Receipt allows retailers to reduce the paper size of the receipt up to 80% from its original length. With the Micro Receipt, retailers can actually include more information on the receipt while saving on paper! In addition to the transaction information, SCS allows retailers to utilize the back of the digital receipt with its Receipt Flip service. Receipt Flip enables users to include coupons, promotions, terms and conditions, and more on the back side of the digital receipt. Once the receipt is scanned in the AllReceipts app, the shopper can use the Flip feature to access these promotions or conditions.

Retailers can now include store information, coupons, promotions, terms and conditions, bar codes, and more, all while saving on paper!

Benefits for the shopper

People are beginning to be less accepting of lengthy paper receipts. It’s no secret that long paper receipts can be obnoxious and inconvenient for the shoppers. Often times, shoppers are opting to received email receipts as opposed to the standard paper receipt. The only problem with email receipts is that they are not anonymous. Once a retailer has your email address to send a paper receipt, they can then access more of your personal information, or spam your inbox with unwanted emails.

Star Cloud Services digital receipts are 100% anonymous for the shopper, and the AllReceipts digital receipt app doesn’t require users to give any personal information upon download. With the customer engagement tools such as Receipt Flip and Engage Now, customers can choose when they want to engage with the retailer, rather than being bombarded with emails.

In addition, users only need to scan their receipt once in the AllReceipts app, and the receipt is kept as a digital copy forever. You never have to worry about misplacing or accidentally throwing away a receipt! On the flip side, if the shopper does need to hold on to the paper receipt, the Micro Receipt takes up significantly less space in they shopper’s purse or wallet due to its vastly reduced paper size.

Learn more about the benefits of the Micro Receipt at www.starmicronics.com/star-micronics-cloud/micro_receipt or www.starcloudservices.com.