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Retailers that make a living helping clients look and feel gorgeous need to look amazing themselves, so electronic clutter and outdated technology doesn’t fit the bill. Choosing a point of sale (POS) system for salons requires extra attention to style, whether it’s hardware design or an installation that needs an added level of detail.
However, don’t choose a POS system based on looks alone. Think carefully about the software: do you need inventory management, customer relationship management (CRM), reports, or time keeping? It seems like common sense, but don’t paint yourself into a corner by selecting a package that leaves out important features.
Once you’ve made a list of what you need, it’s time to shop around. Choose a POS system for salons that includes these six necessities.
1. Functionality: POS systems for salons should be easy to learn and use and allow employees to complete a transaction in as few clicks as possible. If you cater to repeat clients, select software with an integrated CRM. This allows you to track customers’ buying habits and preferences. You can use this information to make recommendations based on past purchases or send clients coupons and incentives to make a purchase or schedule an appointment.
2. Employee management: Employee management is an important, multifaceted function of a POS system for salons and boutiques. Labor schedulers make it simple to schedule employees for work, swap shifts or duplicate a previous week’s schedule. They also help you make informed decisions about scheduling, so you are not caught under or overstaffed. Depending on the software, employee management functions give you a bird’s eye view of how many employees are working and what jobs they are performing that day.
3. Printed promotions: Very few receipt printers come with cloud software that allows you to create and schedule printed promotions for free. Choosing a Star Micronics printer for your salon POS system will grant you access to a full suite of Star Cloud Services, including PromoPRNT. PromoPRNT will empower salon owners to create custom promotions, manage them remotely, and schedule them to run at a pre-determined time. Increase customer retention with a limited time 20% off brow wax offer. Boost customer retention with a monthly 15% off of a cut and color.
4. Sales and inventory reporting: Many POS systems for salons allow you to see sales and inventory information in real time, so you can keep tabs on business throughout the day. These systems also include a variety of reporting options that give you the opportunity to see sales by the shift, hour, day, week, month, or year. Running sales reports help salon and boutique owners identify which styles and product lines customers can’t get enough of and which ones are ready for markdown. Knowing what the top selling items are helps ensure they’re always in stock and in prime position on the sales floor.
5. Inventory control: Knowing which items are hot helps you manage inventory levels so you aren’t overloaded with unsold products while running out of the ones customers want. POS systems for salons and boutiques can greatly reduce the amount of time you spend searching for items that are in stock, so choose one with the proper inventory control functions. A multilocation business can use its POS system to determine which locations have the items available and arrange for shipping.
6. Aesthetics: When it’s your business to make people look beautiful, you need to keep up appearances. Choose a stylish POS system for salons that fits with your business’ reputation. Appearances matter, so you can’t afford to have wires hanging around or dated hardware. The checkout is a customer’s last stop before they leave, so a fast transaction on beautifully designed hardware leaves a positive, lasting impression as clients depart.
The term “salon quality” has come to mean top of the line. Insist on the same standard for the technology you choose for your business. A purpose-built POS system for salons and boutiques will give you the features that meet your unique business needs, allow you to provide great customer service, and equip your business to operate successfully.
Brianna Moriarty is the Partner Development Manager at Star Micronics where she works with channel-partners to grow their business and develop new markets. Brianna has a background in marketing and uses this to help VARs and ISVs to establish a go-to-market strategy and create co-marketing campaigns. She enjoys following the latest social media marketing trends and creating content for retailers and SMBs.