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Ah, moms. They are there for us since day one, and they remind us to take care of ourselves when we are adults. Clearly many people appreciate their mothers, and feel that there’s no better way to thank mom than to treat her on Mother’s Day. In fact, according to the National Retail Federation, in 2018, 86% of American consumers celebrated the holiday, and they spent $179.77 each (with the biggest spenders shelling out nearly $225)!
It’s simply a no brainer that businesses large and small should cash in on the loving holiday. Implementing an in-store Mother’s Day marketing campaign in particular is great idea. Why? Because collectively, 64% of consumers will shop at department stores and specialty stores (like florists and jewelers), versus just 31% of shoppers who plan to shop online. Additionally, nearly 30% of moms claim they would love to receive the gift of an experience, like a spa day or entertainment tickets.
PromoPRNT: The Perfect Solution for Mother’s Day Marketing
Lucky for retailers and restaurants, with Star Micronics PromoPRNT, there’s never been an easier way to take advantage of in-store marketing. PromoPRNT works with your existing Star receipt printer (at no additional cost) and enables you to print customized promotions – directly on the receipts that go into your customer’s hand! Benefits of PromoPRNT include:
- Increase customer retention
- Make each customer visit unique
- Manage promotions from anywhere
- Make custom promotions from templates
- And more!
Click here to learn more about PromoPRNT, or check out our short intro video below:
To help you out, Star has created three customizable Mother’s Day promotion templates, which are available now in the Promotion Builder. Check them out now:
Promo 1: Invite Customers to Take Mom Out
Promo 2: Promote Your Mother’s Day Sales
Promo 3: Host a Giveaway
Remember, all of these templates are now available to use in Promo Builder!
Ready to learn more or register for PromoPRNT? Click here to learn more and register your Star printer.
Heidi Orpilla is the Digital Content Specialist at Star Micronics where she creates and manages content for Star’s blog, social media, website, products, and more. Heidi has a passion for writing and has worked in the B2B marketing space for over five years. Prior to working at Star, Heidi worked at a large reseller for six years.