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Last week, we had the pleasure of attending and exhibiting at NRF 2019 at the Jacob K. Javits Convention Center in New York City. The Star family was set up at booth #3601, and also took some time to explore the show floor and learn even more about the latest trends in retail. Here’s a look back at what we demonstrated in our booth, as well as some of the key trends we noticed around the show.
The Star Booth
Our booth this year was one of our best yet! We chose to create a mock shopping mall, complete with a candy store, apparel boutique, and even a sports stadium. In our “mall,” we demonstrated:
One highlight of our NRF booth this year was our latest line of mPOS products, the mCollection. Built with the latest technology, the mCollection features sleek and modern printers, scales, and peripherals to offer the full hardware solution, for a variety of industries. The mCollection now also features its very own stand that unifies all of the peripherals and even hides all clunky cables. The lineup’s clean, sophisticated look (and high-end scales) lends itself perfectly to cannabis and confectionery markets, so that’s what we demonstrated this year at NRF!
In-store marketing and customer retention are always hot topics that retail brands want to improve upon. To assist, Star created PromoPRNT, a value-added tool that allows retailers to engage and reengage customers where it matters the most – in the store! By offering printed promotions and information, you can encourage loyalty among customers, with the printer you already use. To educate NRF visitors on PromoPRNT, we set up an “In-Store Marketing” booth, and it was a hit.
Our Brand-New Coreless Rolls:
On Monday, January 14, we released new coreless paper rolls! It was great timing, and we were able to show off our eco- and budget-friendly rolls at Retail’s Big Show.
We were very happy to host some of our best partners in our booth this year. On the software/point of sale side, we demonstrated with Appetize, Apptizer, Evoke, Mad Mobile, SuiteRetail, Vend, and Veras Retail. And when it comes to hardware, we proudly displayed ArmorActive, BOX IT, Elo, Heckler Design, Innovative, Mimo Monitors, nClose, and SpacePole.
Trends from Around the Show
Self-service kiosk technology was everywhere at NRF! The need for kiosk printers is quickly expanding as consumers prefer a more fast-paced experience. Star offers printing solutions to fit any kiosk – whether it be for ATMs, lottery, self-ordering, or retail.
Smart displays that incorporate dynamic data were another trend we spotted at NRF. An interesting example of this was a demo featuring electronic grocery shelf labels that displayed featured recipes, country of origin, competitors’ prices, and more.
From a bar demo where you created your own drink, to a session focused on architecting an immersive customer environment, experiential retail was a hot NRF topic. Today’s consumers are looking for an authentic, hands-on shopping experience, and that trend was very clear this year at the show.
We had a blast at NRF 2019 and can’t wait for NRF 2020!
Heidi Orpilla is the Digital Content Specialist at Star Micronics where she creates and manages content for Star’s blog, social media, website, products, and more. Heidi has a passion for writing and has worked in the B2B marketing space for over five years. Prior to working at Star, Heidi worked at a large reseller for six years.