How to Create the Perfect POS Solution for Your Fitness Center

Fitness centers have a unique environment and need a unique POS solution. Discover four ways to build the perfect POS for your fitness center.

A fitness center is a challenging environment for point of sale systems. There are staff schedules, members to track, classes to register for and different areas of the facility that may need retail POS functionalities but don’t have the counter space to spare.

Owners and managers who want to create the perfect POS solution for their fitness center can build it with the right componen

ts and applications. There are a wide range of technologies and point of sale hardware solutions that can help you elevate your fitness center to the next level.

Scheduling and membership management

Downloadable applications for scheduling and member management are popular because they require little upfront investment, update frequently, and typically you can use the hardware you already own. This affordable alternative to traditional, on-premises POS systems keep information secure and make it easy to create schedules and maintain client records, even when you’re not on site.

However, many web-based applications have printer connectivity issues.  A platform agnostic print data relaying application is a popular technology solution used to remedy this problem. You’ll want to find a low-cost, versatile solution to cloud/web-based printing that allows you to generate high-quality printing for your fitness center with professional, crisp graphics.

Solutions for off-site or outdoor fitness classes

Fitness center owners who host off-site events or outdoor fitness classes need to have receipt-printing capability for customers paying for retail products, classes or services. For this reason, you’ll want to find a Bluetooth Low Energy (BLE)-enabled printer. These portable receipt printers can range from compact models to more robust options and at price points that suit any budget.  Choose a portable receipt printer that is small and light and can easily be carried outdoors and used to print invoices, labels, receipts and other documentation.

Space-saving, cost-effective solutions 

 

Fitness centers aren’t cash-heavy operations, so many gym owners don’t feel the need to shell out big bucks for a full POS setup. But for a select few areas that handle cash—for example, a juice bar, babysitting or when paying for guests or special services— an ergonomic solution for tablet POS that combines a cash drawer and printer peripheral is the ideal solution. Select a unit with a fully integrated design that works with the tablet or mobile device of your choice, so you can have a mobile solution without compromising space, quality or functionality.

 

 

Quick and Easy Connections

Fitness center owners who choose popular iPad and iPhone POS solutions have demanded increasingly mobile and connected receipt printer solutions. Since gyms tend to be heavily soundproofed with electronic equipment or other signal blocking materials, you may struggle with connectivity.

Choose a printing solution from a line of printers that was created to take care of connectivity problems. For example, The Star Micronics TSP100IIIU offers a simple and extremely reliable tether connection for iOS devices via USB connectivity.

Gym owners looking for printing solutions for fitness centers should explore Star Micronics’ lineup of hardware and technology applications. Whether you are looking to add printer connectivity, mobile POS or off-site functionality, Star has a variety of options that will help you add the capabilities you need for a

n affordable price tag. Contact us for more information.

Star Micronics and Sudzy Team Up to Provide Turnkey iPad POS to Dry Cleaners


SOMERSET, N.J.Sept. 11, 2017 — Star Micronics, the global industry leader in point-of-sale printer solutions, has teamed up with Sudzy, a leading-edge developer of POS software for the dry cleaning industry, to provide an all-in-one cloud-based iPad POS solution, featuring Star Micronics mPOP, which is certified with the Sudzy software.

Sudzy POS provides many industry-specific features that allow dry cleaners to streamline processes and improve communication with their customers. Sudzy POS makes it easy to create and change orders with modifiers and detailed instructions for each individual garment, print garment tags, track orders, process payments with cash and credit cards, and alert customers when orders are ready for pickup —all activities, including sales volume, can be tracked in real time. A mobile app enables customers to place one-click orders directly from their phones and the drivers’ pickup and delivery routes are optimized. The fully integrated customer engagement platform helps increase sales with automated emails and coupons.

The Star mPOP combines a small cash drawer and two-inch receipt printer in a sleek, space-saving design that is ideal for tight workspaces and low-cash businesses such as dry cleaners. The mPOP communicates via Bluetooth, and additional USB ports are neatly positioned in the back, offering quick and easy access for bar code scanners, tag printers and other peripherals. Paired with an iPad secured in a stand, the mPOP turns into a turnkey POS system that is easy to use and install.

In addition, Star offers the heat- and humidity-resistant SP700 impact printer for tag printing, and drivers picking up laundry use the SM-S220i mobile printer to print laundry bag tags.

“We discovered that most dry cleaners still use out-of-date POS software and hardware, many from the ’90s, creating a barrier between them and the customers,” said Roy Ganor, co-founder and CEO at Sudzy. “Star’s mPOP offers a robust and modern design combined with easy integration with our POS software and is ideal for use by dry cleaners.”

“Star is proud to partner with Sudzy to offer a cutting-edge POS solution that enables dry cleaners to better serve their customers and grow their business,” says Christophe Naasz, director of business development, at Star Micronics. “Sudzy POS for iPad paired with mPOP is a cost effective solution for dry cleaners looking to upgrade to the next-generation POS.”

The Sudzy and Star Micronics all-in-one POS solution is available from Sudzy and includes an iPad with Sudzy POS software, tablet stand, credit card reader, and Star mPOP with receipt printer and cash drawer, optional bar code reader, and tag printer. Customers pay a small fee for the hardware upfront and get the basic software with unlimited updates for free. Premium features are available at a low monthly fee.

About Sudzy
Sudzy provides an all-in-one POS and customer engagement solution designed to grow dry cleaning businesses. The company connects local dry cleaners with their customers for online and walk-in orders by streamlining all processes. Sudzy was founded by Roy Ganor and Hilary Barr in 2015, and has already helped hundreds of dry cleaners in New York City. The Sudzy app is available in the Apple Store.

About Star Micronics
Star Micronics, one of the world’s largest POS providers, has designated a portfolio of printing, secure cash management and customer solutions for any retail or hospitality establishment in POS and mPOS environments. Embracing the mobility wave, Star’s complementary SDKs allow users to utilize Star printers in tandem with Android, and iOS iPad and iPhone devices to generate receipts for all of its printers. Always leading, always innovating, Star Micronics enables web-based printing solutions, including remote cloud printing, wireless cash drawer solutions, proximity-based printing and secure cash management. For more information, please visit www.starmicronics.com or follow us on FacebookTwitterYouTube or LinkedIn.

3 Reasons Why Receipt Design Customization Isn’t Going Out of Style

Retailers spend thousands of hours and resources perfecting their store’s branding — from the signage to the colors and floor layout — and every detail is important for brand identity and fostering customer loyalty. Retailers who spend their time meticulously planning and branding their operations shouldn’t stop at websites and brick-and-mortar locations — every element, right down to the sales receipt — is an opportunity to reinforce brand messaging. The sales receipt is your last chance to make a great impression, so don’t waste it. Receipt design customization can make your store stand out from the competition, build brand awareness, disseminate information about promotions, issue coupons, and solicit feedback.

Customized paper receipts are a win-win because sales associates or cashiers can talk about the coupons or survey details before issuing the receipt to a customer with reinforcing messaging. Here are three benefits of incorporating this technology into your business:

1. Branding. Every receipt design customization should include your logo, website and tag line to help raise brand awareness and make it easier for your customers to identify where the receipt came from. Many retailers also elect to print a coupon onto the receipt, because research shows that 70% of shoppers seek out printed coupons. Issuing coupons or discounts is a great way to generate goodwill with your customers because it makes them feel their business is appreciated. In addition to building goodwill, coupons can also help boost sales. This is especially effective if you are looking to introduce a new product or service — the 2K17 Valassis Coupon Intelligence Report revealed that 86% of people said that they were persuaded to purchase a new product because they had a coupon for it. And once people try something at a discount and like it, they are more willing to pay full price in the future.

2. Customer Satisfaction. Receipt design customization isn’t limited to event promotions and coupons; it can also open a direct channel of communication with your customers. A customer satisfaction survey is an excellent way to gauge customer engagement and satisfaction. Typically, customers are offered an incentive like a discount coupon or free item for completing the survey. These surveys (or an internet link to the survey) should be included on the receipt because it helps you understand your customers’ needs, evaluate employee performance and remedy issues quickly.

3. ROI. Digital receipts should be a part of your marketing and branding strategy to help you collect data, but they shouldn’t replace paper receipts entirely. An e-receipt may never reach potential customers if the cashier inputs email addresses incorrectly or the e-receipt gets lost in the shuffle of their email in-boxes. Paper receipts provide a higher ROI: hard copies to do double or triple duty as proof of purchase, customer survey and promotional messages/coupons.

Receipt design customization gives you the ability to leverage receipts for marketing and brand awareness. Printing coupons and brand messaging on customer receipts allows you to reach a higher percentage of shoppers for a fraction of the cost of a print or digital campaign. Take advantage of this opportunity to elevate brand awareness, promote new products and thank customers for their business.

What to Expect from Star Micronics at VARTECH 2017

VARTECH 2017 is almost upon us and Star Micronics is gearing up for another great show lineup. VARTECH is unique as it provides value-added resellers the opportunity to rub elbows and build relationships with hardware manufacturers and software solution providers. Star Micronics is looking forward to connecting with our current and potential reseller partners and demonstrating the kind of value Star printers and customer engagement solutions can provide.

What resellers can expect:

Star Cloud Services

You can expect demonstrations of our Star Cloud Services applications such as AllReceipts®, Micro Receipts, and Receipt Flip. All of our Star Cloud Services applications are tailored to drive customer engagement and boost customer loyalty. They are also designed to provide our reseller partners with the opportunity to help merchant clients gather big data, run loyalty campaigns, and provide better customer experiences.

Faster, Easier, Better – TSP100IIIU

Your customers can use the new TSP100IIIU receipt printer to connect simply and directly to an iOS device while simultaneously charging the iOS device as well!

SM-L300 + Cradle

With the SM-L300 + Cradle, empower your client base to easily switch from desktop to mobile mode. The new cradle is designed to hold the SM-L300 with or without a belt clip. It doesn’t hurt that this little printer + cradle looks great on the go or on the counter with its small footprint and modern design.

Portable Printers

Get up close and personal with a wide variety of our portable printers at VARTECH 2017, including the SM-S230i, SM-T300i, SM-T400i, SM-L200.

mPOP + Peripherals

With our support for the new peripheral options for the all-in-one mPOP™, Mobile Point of Purchase, you can help your customers transform their mPOP into a complete point of sale hub with optional 1D or 2D barcode reader, scale options, a customer-facing line display, and a port for an external cash drawer.

cloudPRNT

With cloudPRNT, restaurants’ online orders will be sent directly from your online ordering service to the kitchen. This cuts out any need for additional hardware to send online orders to the printer. What’s more, this product allows payment providers to deploy a very simple payment solution with printer receipts at any mobile point of sale location.

SP700: The Ideal Kitchen Receipt Printer

All of your restaurant customers need this printer. The SP700 is specially designed for use in hot and humid environments. Because of this, it is the ideal printer for kitchen order printing. On top of its rugged design, its speed, reliability, and embedded power supply, make this receipt printer a must-have.

In addition to these extraordinary solutions, Star will also be featuring these solutions at VARTECH 2017:
• BSC10
• Label/Sticky Printers (TSP700II, TSP800II, SM-L300, TSP654SK)
SK1-21, SK1-31, SK1-41, TUP900, TUP500

We’re excited to see all the great education sessions and events on the VARTECH 2017 agenda, scheduled for Sept. 18 and 19 at the Rosen Shingle Creek Resort in Orlando, Florida. You can contact us to reserve a spot on our calendar for a meeting or one-on-one demo of our products.
We look forward to seeing you at VARTECH!

Star Micronics RSPA RetailNOW 2017 Recap

RSPA RetailNOW 2017 has just come to an end and Star Micronics would like to thank all of those who visited our RetailNOW 2017 booth! We always enjoy connecting with customers and partners, and forming new relationships at industry events. In case you missed it, here are a few highlights from the show.

mPOP+ peripherals

The mPOP™ + peripherals drew quite a crowd. Not only is our ISV partner list growing in support of this sleek hardware bundle solution, the growing number of peripheral options available for the mPOP is making this point of sale powerhouse even more desirable. Now, the mPOP is available with an optional 2D barcode scanner, scale, customer display, and external cash drawer. These peripheral options broaden the type of transactions merchants will be able to process and help increase transaction volume as well.

TSP100IIIU: Faster, Easier, Better

Our TSP100IIIU drew interest due to its effortless connection with mobile devices and the fact that it simultaneously charges any iOS device connected to it through the USB port. With enhanced features, faster print speed, and effortless connectivity, the TSP100IIIU is ready to shake up the point of sale world.

SM-L300 Portable Printer

The SM-L300 was a show stopper. VARs were intrigued with its ability to connect to any iOS device without needing to pair. It’s the perfect mobile solution for any environment that uses multiple devices for mobile printing.

Star Cloud Services

Star Cloud Services also made an RSPA RetailNOW 2017 appearance, featuring the AllReceipts® digital receipt solution as well as the versatile uses of Micro Receipts and Receipt Flip. This was a big hit with VARs who were lined up, ready to listen to the finer points of mobile receipt management and customer engagement empowered by Star Cloud Services and ISV partners.

Booth Partners

Star Micronics is always happy to feature several software partners in our tradeshow booth. ISV partners featured in the Star Micronics booth this year included Tapingo, Greenbits, TouchBistro, Vend, eMobile POS, Appetize, Total Merchant Services, Weigh ‘n Pay, and CAP Software.
On a busy show floor, it can be a challenge to see all of the demonstrations and learn about all of the products you want to, so we are extending an invitation to give us a call or arrange for a demonstration. To learn more about our point of sale solutions, visit http://starmicronics.com/.

Star Spotlight with Green Bits

What does Green Bits do?

Green Bits is an inventory and point of sale system for recreational cannabis retail. Unlike a standard point of sale system, Green Bits is directly integrated into their customer’s state seed-to-sale tracking system. Green Bits is designed from the ground up to integrate seamlessly into any store’s workflow and is built for speed, simplicity, and security.

How is Green Bits working with Star Micronics?

Green Bits has added support for Star Micronics TSP650II BTi receipt printer and CD3 crash drawers. With Green Bits being an iPad-based software, the Bluetooth receipt printer allows customer to print receipts without needed a physical, wired connection. Green Bits customers find the Bluetooth connection between the iPad and receipt printer to be very strong and easy to troubleshoot should any issues arise.

What key benefits do Green Bits and Star Micronics bring to the cannabis retail market?

Green Bits currently runs over 50% of cannabis retail stores in Washington and also supports Colorado and Oregon, all of which use Star Micronics’ TSP650II BTi printer with a CD3 cash drawer. As recreational cannabis legalization continues to grow, Green Bits and Star Micronics will continue to dominate that market. The bundled solution allows retailers to keep track of their sales and analytics by budtender in one, easy-to-use platform. The wireless connection between the device and printer also helps to reduce clutter, making it easier for retailers to increase their impulse sales at the POS.

What to Expect from Star Micronics at RetailNOW 2017

It’s that time of year for retail and point of sale industry professionals to gather at RSPA RetailNOW 2017! It’s the only show that focuses strictly on technology providers (resellers, software vendors, payment professionals, manufacturers and distributors). This year, Star Micronics (booth #707) is looking forward to realigning our strategy and efforts in producing top-quality POS printer peripherals, reuniting with our partners to provide solutions for new and emerging markets, and reengaging with new technology and opportunities.

Here’s a sneak peak of what you can expect to see at the Star booth at RetailNOW 2017:

mPOP™ Your Way!

Star Micronics has officially released support for new peripheral options for our all-in-one mPOP™, Mobile Point of Purchase. Transform your mPOP™ into a complete point of sale hub with optional 1D or 2D bar code reader, scale options, a customer-facing line display, and external cash drawer.

Faster, Easier, Better – TSP100IIIU

The TSP100IIIU is a game changing USB POS receipt printer! Its the first of its kind to be able to connect directly to an Apple iPad® or iPhone® using an Apple Lighting cable for reliable communication between the printer and device, and simultaneous device charging.

SM-L300 Portable Printer for Receipt, Label, and MAXStick®

The SM-L300 is Star’s latest addition to their line of Bluetooth low energy (BLE) portable printers. This 3-inch, lightweight portable printer features an adjustable multi-paper width and an optional charging cradle. The SM-L300 supports thermal receipt paper and linel, linerless, and MAXStick® labels, making it the perfect portable printer for on-the-road or mobile receipt or label printing.

Come see our POS printer peripherals with the following software solutions:

CAP supplies specialty retailers with custom tools and software, as well as any hardware they may need. CAP’s retail software solutions are suited to a variety of businesses in a wide range of verticals such as specialty boutiques, small grocery, convenience stores, apparel, and more. CAP Software solution will be shown on Star’s mPOP.

 

PopScrap is a global scrap metal compliance specialist and U.S. based recycling software prodiver to the international scrap, waste, and recycling industry. Weigh & Pay’s software solution will be shown on Star’s mPOP with new scale option.

 

TouchBistro offers a POS specifically for restaurants that is easy to use and learn, helps increase staff performance, drives greater operation efficiency, and improves customer experience. TouchBistro will be shown on Star’s TSP100IIIBi printer.

 

Green Bits is designed specifically for the cannabis retail market and is designed from the ground – up to integrate seamlessly with your store’s workflow. The Green Bits solution will be shown on a Star TSP100IIIU printer.

 

Total Merchant Services offers payment processing and more to help business grow. Groovv POS includes everything merchants need to manage, grow and optimize their business, all in a compact point of sale system that’s easy to set up and free to use. The Groovv POS solution with be shown on Star’s mPOP with a Samsung tablet.

 

Appetize Point of Sale technology brings value to hundreds of enterprise businesses in sports and entertainment, education, convention centers, dining, theme parks, and more. The Appetize solution with be shown with a Star TSP700II printer with Elo’s I-Series and Wallaby flip-stand.

 

 

eMobilePOS is a next-generation POS solution for retail and restaurants that is EMV ready for tablets and smartphones. eMobilePOS will be shown with a Star Micronics SM-T300i portable printer.

 

Vend offers point of sale solutions for retail that works on Mac, iPad, and PC. It includes everything you need to run your business from POS, to eCommerce, to hardware, and more. Vend will be shown with a Star TSP100III printer and Star Cloud Services digital receipt and customer engagement tools.

 

Visit us at booth #707!

 

Sunglass Menagerie Finds Their Shine with Vend and Star Micronics’ mPOP™

Sunglass Menagerie has proudly served the New Jersey beach community for the past 38 years offering a variety of sunglass options for every type of beach bum. Sunglass Menagerie was originated in the late 70s before big brand sunglasses began to take off. Being one of the first sunglass stores in the country, Sunglass Menagerie’s goal is to have a pair of sunglasses for every face that enters the store. Over the past 30 years, Sunglass Menagerie has expanded to open 6 stores along the Jersey shore, and plans to open 5 more stores this upcoming season. With Sunglass Menagerie’s success and recent expansion, they sought a point of sale system that would work seamlessly across all locations. Star Micronics’ mPOP™ with Vend POS for retail was the perfect solution.

Sunglass Menagerie was experiencing huge success over the past few years, and needed a point of sale system to keep up with the high volume of transactions during their busy season. Prior to the install of the mPOP with Vend, Sunglass Menagerie used an analog cash register that they referred to as ‘a cigar box with a calculator’. When they decided to upgrade their technology, customers immediately noticed. Being based in beach town locations, Sunglass Menagerie typically employs high school or college students that are looking to make some extra cash over summer break. Their old cash register was very difficult for employees to set up and operate. “Employees could never be sure if the machine would even start up or work properly for the day,” said Colton Karch, Store Leader of Sunglass Menagerie.

The ‘out of the box’ solution offered by Star and Bend was simple to set up, only taking about 30 minutes. “A temp employee was able to get the first mPOP set up and running within an hour,” recalls Karch. Sunglass Menagerie never experienced a single technology issue with the hardware, and the Vend software offered a user-friendly solution for employees. The Vend POS solution allowed employees to run real-time reports, see their daily sales numbers, and complete seamless customer transactions, all to improve the overall customer experience.

The Vend and Star Micronics mPOS system brought many benefits to Sunglass Menagerie. One of the largest was inventory control. For the first time, Sunglass Menagerie has the ability to gain instant access to inventory reports to ensure that they never run out of popular items. Management can now check-in remotely and know exactly what they have available in each store, resulting in less lost customers.

The mPOP was also able to provide a smoother workflow for employees and management. Employees no longer have to worry about the system shutting down, and management is no longer receiving phone calls on how to change the receipt paper or that the machine ran out of ink.

“It’s comforting to know that we are no longer losing sales due to the system being down. Employees understand and enjoy using the new system. Knowing exactly what we have in stock and being able to see their sales numbers makes the employees more excited to set new goals and sell more sunglasses.”

– Colton Karch, Store Leader, Sunglass Menagerie

Download the full success story: Sunglass Menagerie Case Study

How a Thermal Printer with a USB Tether Connection Benefits Restaurants

Restaurant owners that want to turn tables faster and increase throughput often look to upgrade their technology. Mobile solutions can help boost profits and ensure a higher level of customer satisfaction – but even the newest, most feature-rich solutions only print as quickly as their device to receipt printer connection allows.

It doesn’t matter if you’re dealing with top of the line POS hardware or more affordable packages, even the best technology won’t perform as expected without connectivity you can count on.

Star Micronics has developed a new printer with a USB tether option that eliminates connectivity problems between the device and the receipt printer, so data is transferred to receipt printers quickly when your restaurant staff is on the go.

What causes connectivity problems?

Device to printer connectivity problems can cause dropped tickets, order mistakes, and errors in food preparation. They also can cause a delay in the time it takes to transmit data.

What is a USB tether?

The main connectivity options restaurant owners usually consider for their device to printer connections are Wi-Fi, Ethernet and Bluetooth. Unfortunately, none are a perfect fit – Bluetooth and Wi-Fi connections can be unpredictable in a hospitality environment, while Ethernet connections may be awkward and difficult to set up.

AUSB tether is the ideal solution for a restaurant or hospitality venue that needs “always on” connectivity between devices. USB tethers are established when an Internet-enabled device, like an iPad or Android tablet, is connected to another wireless device using a wireless connection or a physical cable via a USB connection. USB tether, especially when wired to another device, is extremely reliable.

How can I employ a USB tether in my restaurant?

If your restaurant needs to print receipts from mobile, web-based POS applications but struggles with connectivity issues, a printer that is connected via USB tether is the perfect solution. Star Micronics’ new TSP100IIIU offers a simple and extremely reliable tether via USB connectivity. If you’re using an Apple device, the USB tether will simultaneously charge the device that is it connected to.

The TSP100IIIU allows iOS, Windows or Android devices to tether directly to the receipt printer. The simple connection, lightning fast printing speed and compact design provides the reliability required for fast-paced service, high volume transactions and workplaces where wireless networking is difficult.

This cost-effective printer option includes everything you need to upgrade your printing capabilities. The printer comes with an internal power supply, cables, mounting kits, and paper roll. Its simple “plug and play” connectivity and new USB serial number feature, allows a PC to detect the TSP100IIIU on its Windows platform using any USB port.

Your customers expect to see up-to-the minute POS solutions that empower them to order when they want, how they want and pay the check promptly when they are finished. However, mobile POS is only as reliable as the internet connection that keeps it up and running. Restaurants that use tablet POS in their restaurant or hospitality venue should take advantage of Star’s new receipt printer with the USB tether option so they can print receipts anytime, anywhere, with a reliable internet connection.

Learn more about the TSP100IIIU: http://starmicronics.com/pages/TSP100

Small Business Tips: How Retailers Can Leverage User Generate Content

If you’ve looked into marketing options and best practices for your retail business, you may have seen the term “user generated content” being tossed around quite a bit. For retailers and small businesses, leveraging user generated content is a great way to grow your marketing and sales for little to no cost.

What is User Generated Content?

User generated content (UGC) is defined as any type of content including videos, photos, blogs, tweets, etc. that has been created and published by unpaid contributors. In the case of retail, this would be content created by your customers. This can range from Instagram photos featuring your new line of summer wear, to a Facebook Live video of your bath bomb dissolving to create the most relaxing bath time.

Now the question to ask is: Do user generated marketing campaigns actually work? The short answer is yes!

Organic vs. Driven UGC

Now that you know what user generated content is and have seen some statistics to back up the benefit of UGC campaigns, let’s talk about what it can do for your brand. Leveraging UGC on social media portrays that your brand is so likable, that people want to promote it themselves. Sometimes UGC comes from different motives. Many brands will hold a photo contest in order to leverage user generated content, whereas others generate is more naturally.

For example, if you follow any millennial females on Instagram, you may have seen the famous red bathing suit post that “broke the Internet”. Sunny Clothing Co. saw the opportunity to make their Instagram post go viral by posting a photo of a woman in a red bathing suit with the caption telling their followers that they can get that same bathing suit for free by reposting the photo and tags Sunny Clothing Co. For an SMB retailer, this is a genius way to organically boost your social media following and take advantage some free user-generated marketing. It was in fact so genius, that the company underestimated the success of the post. They ended up with so many respondents that they had to put a limit on the number of red bathing suits they could give away.

Personalization and Contests

Coca-Cola, on the other hand, found a more subtle way to run their UGC campaign. Within the past year or so, you may have noticed that Coke began putting people’s names on their bottles. You may have even found yourself searching through to find a Coke bottle with your own name on it. So how is this campaign helping to create user generated content? We live in a digital age where everything and anything we do gets posted to Facebook, sent in a Snapchat, posted to Instagram, or even sent to a group chat on iMessage. And for some funny reason, people love finding their name on things! With the combination of that and our obsessions with sharing our day-to-day tasks on social, Coke created a wildly successful UGC campaign.

How to Leverage UGC

Before you go off and launch your very own UGC campaign, there are first a few questions you will need to ask yourself. Do you want to drive the UGC? Do you have the budget to give away prizes for top posts? Will the content generated by your customers be consistent with your brand?

Creating Campaigns that Live On

It’s important to remember that leveraging user generated content can be as simple as using a social media monitoring tool to see when your customers are talking about your brand, or it can be as complex as starting an entire UGC campaign like Sunny Clothing Co. or Coca-Cola. While Sunny Clothing Co.’s UGC campaign was very successful, it was also very short lived, as it was only a one-day contest. Coke, on the other hand, is going on their second summer of their “Share a Coke” campaign.

It is important look at your goals and why you want to leverage UGC, and how your business can benefit from it.