Wings Pizza n Things Manages High-Volume Sales, Has a Reliable Total Solution with Paradise POS

When sports fans in Temple, Texas, want to enjoy great food while watching the game, they head for Wings Pizza n Things. Voted the best wings in central Texas for 10 years running, the single-location, 40-employee restaurant sells about 50,000 wings each week. Customer favorites also include pizza, burgers, and authentic Philly cheesesteaks. Since owners Mike and Sara Dent opened Wings Pizza n Things in 2006, their goals were serving fresh, quality menu items and creating a fun, family-friendly atmosphere.

The Challenge

Wings Pizza n Things needed to find a point of sale (POS) solution provider that could equip its business with the innovative technology it needs to handle a high-volume of sales. The restaurant also wanted to partner with a POS provider that could deliver a total solution, including POS hardware and software, reliable printer solutions for the front- and back-of-house, payment processing, and fast efficient service.

The Solution

When the Dents met the Paradise POS team, they knew they found the right partner. Paradise POS was the one-stop-shop for POS, third-party peripherals like kitchen ticket printers and receipt printers, credit card processing, and personalized customer support and service that Wings Pizza n Things was looking for. Owner Mike Dent says he was impressed by Paradise POS’ iPad-based system that equipped servers with mobile POS and gave his business a way to easily benefit from future innovation. “They were the only company that offered software updates, so as the technology improved, your POS system improved as well,” says Dent. “With other companies you basically purchased software, and you were never able to take advantage of the
always-improving technology that was out there.”

Because of Paradise POS’ roots in payment processing, the company provided Wings Pizza n Things with a comprehensive POS and payment solution. “That’s a difficult thing to find in this business,” says Dent. “If we have any POS or credit card issues, we literally make one phone call.” Dent adds that, because of their Texas roots, the Paradise POS team is easy to work with. “They’re very friendly and that comes through when you’re talking to them,” he says.

Wings Pizza n Things began working with Paradise POS in 2012, originally installing three Paradise POS terminals. The Paradise POS system is iPad-based, which combines legacy POS functionality with the easy-to-use iOS interface. The reliable Paradise POS system also features offline mode, so the system keeps working, even if there is an internet outage.

The Wings Pizza n Things solution also utilizes two models of Star Micronics printers. The TSP700 series impact printer is used in the kitchen due to its durability and high-quality ticket printing in a hot, humid kitchen environment. It is also capable of multicolor printing; by printing modifiers in red, it helps to eliminate confusion in the kitchen and increases speed. In the front of the house, the restaurant uses the Star TSP650 series for receipt printing. Wings Pizza n Things uses printer routing during busy times, and the printers aid the restaurant with branding due to their ability to print logos on receipts.

Dent says, “We were the first pizza restaurant POS system Paradise POS installed, so they worked with us until we had all the components we needed to operate efficiently, from the modifiers to being able to break down pizza toppings per slice and making it all understandable for the kitchen.

“They learned with us and were open to the changes we needed to make it work. They were with us 100% along the way — there’s not another company out there like that.” Dent was impressed that the Paradise team was willing to stay for a few days after installation to address any issues that occurred.

When the restaurant expanded in 2015 and the volume of business grew, Paradise POS equipped Wings Pizza n Things with two additional terminals and eight server iPads. With advancements in Paradise POS’ capabilities, parts of the second installation were managed remotely and it only took a few days for the restaurant to have full use of the system.

Click here to download the full success story.

5 of the Most Beautiful Cannabis Dispensaries in America

The cannabis industry is huge in the United States – and it’s just getting started. In 2017, the industry employed 121,000 people and took in roughly $9 billion in sales. With more and more states legalizing its use, those numbers are expected to steadily rise and many more cannabis dispensaries will surely open their doors. Curious about the dispensaries already in operation? Let’s take a look at five of the most beautiful cannabis dispensaries in America – in no particular order.

1. Barbary Coast | San Francisco, California

When it comes to providing a safe, clean, and comfortable atmosphere for its clients, Barbary Coast goes above and beyond. With a wide range of lab-tested flowers, pre-rolls, premium vape cartridges, concentrates, edibles, and more, it’s no wonder this place became a hot spot in The City by the Bay.

Barbary Coast in San Francisco, California

Barbary Coast offers a dab and vape bar, as well as a stylish personal lounge for customers to relax, enjoy themselves with friends and family, and make new friends. Visitors may browse, receive one-on-one recommendations from staff, and experience the strong sense of community established in the dispensary.

2. Emerald Pharms | Hopland, California

According to its website, when you visit Emerald Pharms, “you might think you’re in an art gallery or a green technology wonderland rather than a medical marijuana dispensary.”

Emerald Pharms is a one-of-a-kind dispensary that focuses on natural, sustainable, and locally grown cannabis. The site manages a 12-acre Solar Living Center which features renewable energy sources, eco-friendly buildings, biodynamic gardens, and more. Customers can even refuel their cars with recycled biodiesel, or charge up their electric vehicles (via solar panels).

Emerald Pharms in Hopland, California

At the Pharm, visitors can walk across the lush landscape and view thousands of organically grown edibles, wildflowers, and ornamental plants. All are welcomed and encouraged to explore the off-the-grid “permaculture oasis” and attend its events including product demos, yoga, art classes, picnicking, and more.

3. The Herbal Cure | Denver, Colorado

The Herbal Cure is a family-owned business that takes great pride in its work and is committed to its award-winning marijuana strains. The dispensary’s mission is simple: to provide the highest quality cannabis and customer service to its clients.

On the exterior, visitors see a log cabin-style depot with a “cannaboose” train car on the property that was inherited with the land. The back of the dispensary features local graffiti and murals, which are rotated through the year. Inside, clients are introduced to exotic strains, fair prices, and the result of dedicated professionals perfecting their craft. Shoppers will also find a strong family-like vibe among the staff, or as they are called, “The Cure Crew,” who make it a priority to make every visitor feel welcome, comfortable, and secure.

The Herbal Cure in Denver, Colorado

4. Om of Medicine | Ann Arbor, Michigan

What makes Om of Medicine stand out is its ambition to create a collaborative, safe, and inspiring environment that promotes the rights of its patients and improves their quality of life. Establishing a welcoming environment for all ages and bridging the gap between nature and technology, Om of Medicine captures the duality of life and perfect balance.

Om of Medicine in Ann Arbor, Michigan

Notable features within the dispensary include a living wall installation, an aquarium, and local art galleries. Together with its state-of-the-art products and its compassionate staff, the dispensary holds events such as medical research sessions, grow seminars, comedy shows, yoga classes, film showings, and more, to not only serve the community, but to be a part of it.

5. Hashtag Cannabis | Seattle, Washington

The first thing you notice about Hashtag Cannabis is COLOR! The bright purple exterior of this cannabis dispensary features a colorful fish mural and a neon blue door to boot. With two locations in Fremont and Redmond, Washington, Hashtag Cannabis offers customers smokable flower, concentrates, infused edible products, capsules, tinctures, and lotions.

Hashtag Cannabis in Seattle, Washington

Designed to provide product to both customers seeking recreational cannabis, as well as those who need assistance with medical issues, Hashtag Cannabis strives to improve its customers’ quality of life. The dispensary also aims to help its community, and has raised thousands of dollars for non-profit organizations focused on hunger and immigrant family rights.

Some call it art, some call it science, but no one can deny the increasing consumer demand for cannabis dispensaries in the United States (and beyond) today. Are you a reseller looking to cash in on this booming industry? Download our e-book today.

How to Celebrate Earth Day Every Day with Star Micronics

Earth Day is upon us! Established in 1970, the holiday aims to educate people around the globe about environmental issues. This year Earth Day falls on Monday, April 22, but did you know you can give back to the environment every day using your Star Micronics technology? Read on to learn about the many ways we strive to preserve the earth while supplying top notch point of sale (POS) solutions.

Star Printer Environmental Profiles

Star puts forth great consideration into manufacturing safe and environmentally friendly products. Each printer model has an Environmental Profile featuring information on its usage safety, hazardous chemical substances, ecology considerations, and more. Click here to browse the Environmental Profiles.

Paper Reduction

Paper usage is a receipt printer’s largest negative burden on the environment. Taking this fact into consideration, Star designed ways to reduce the severity of receipt paper’s ecological impact while maintaining user comfort and familiarity. Here are some examples of how:

  • Reduced Top Margin: The top margin is the white space starting from the paper’s top edge down to the first line of printed text. In the past, typical receipt printers had top margins ranging from 11 to 15 mm, resulting in lots of unnecessary waste over time. Realizing this, Star defined the default top margin size of the TSP143III to 3 mm and made the feature available on other printer models in our lineup. The result? Conserving between 8 to 12 mm per receipt without any effort or adjustment from the retail shop or restaurant owner!
  • Receipt Length and Width Compression: Many Star printers enable retailers to reduce the size of their receipts without requiring any modification to existing POS software. Store owners have the ability to compress receipts horizontally, vertically, or both ways, for maximum paper conservation. Reduction of both vertical and horizontal space can reduce receipt size by a total of 75% without compromising image quality.
  • On-Demand Printing: Each day, cashiers provide receipts for small purchases, most of which are immediately discarded. The TSP143III addresses this wasteful situation by offering an intuitive option to print the receipt – or not – with no modification to existing POS software. Should the customer wish to not have the receipt printed, the cashier can simply hit the “No” button to skip the print job. The transaction data can then be automatically saved into a journal which allows the store or restaurant owner to browse past transactions, reprint receipts, and more. (Please note some countries ban transaction reprinting or logging, so this feature may not be available in your country should such a law exist).
  • Digital Receipts: What better way to reduce paper waste than with digital receipts? With Star Micronics Cloud Services, end users may provide digitized receipts in a fast, free, and secure way using any Star receipt printer.

Energy Efficiency

Although the cost to power a receipt printer is quite small, business owners can still benefit from Star’s energy efficient solutions. By using a Star receipt printer, businesses can save on electricity and add to their green efforts without making a large investment or changing company operations.

Star is proud to be ENERGY STAR-qualified! An international standard for the promotion of energy efficiency, the ENERGY STAR qualification is a highly respected achievement for any product. In order for a product to obtain the qualification mark, it must meet strict energy requirements set by the government.

Sustainable Packaging

To further reduce negative impact on the environment, Star has adopted environmentally friendly packaging techniques, including:

  • Recyclable Packaging: Every Star printer ships in a recyclable cardboard box which can be easily dismantled and folded. The TSP143III took this initiative a step further by featuring the removal of polystyrene and Styrofoam packaging. These components were replaced by the same recyclable cardboard (which protects products from damage just as well).
  • Electronic Manuals: Star provides an electronic user manual on the installation CD included with most printer models. The manual, along with other documentation including setup sheets, installation guides, and FAQs, are available online for download.

Environmentally Friendly Manufacturing

Star continually monitors and conforms to international laws and standards, obtains certifications, and investigates new ways to make our products safe for people and the environment. Some environmental initiatives Star has taken include:

  • ISO 14001 Conformity: Star’s main printer manufacturing locations conform to the ISO 14001 international standard.
  • RoHS Compliance: All Star printers are RoHS (Restriction of use of Hazardous Substances) compliant. RoHS restricts the inclusion of certain hazardous substances in electronics manufacturing.
  • WEEE Compliance: All Star printers have earned the WEEE (Waste from Electrical and Electronic Equipment) marking. WEEE mandates the proper disposal and recycling processes of electronics equipment.
  • Environmental Activity Reporting: A yearly Environmental Report is published and posted on Star’s corporate website.
  • Green Procurement Guide and Survey Issuance: Star created a Green Procurement Guide, which is distributed to all suppliers and enables Star to mandate and monitor the exclusion of particular materials during manufacturing processes.
  • BPAFree Paper Rolls: Star is proud to provide BPA-free, premium grade printer paper rolls. Authentic Star paper rolls are easily recognized by the Blue Core.

Recycling Practices

Star strives to be eco-friendly every step of the way and encourages its customers to follow local standards for recycling electronics. Please note the disposal process for desktop printers, portable printers and batteries varies from country to country. Please refer to the appropriate measures mandating the disposal method of the country in which your printer is used.

Encourage Others to Go Green

Last but not least, one of the best ways to “do your part” when it comes to improving the environment is to encourage others to do the same! Business owners can use PromoPRNT, a value-add tool that prints custom promotions on receipts, to encourage its customers to use reusable bags, recycling product packaging, and more.

Looking to learn more about Star Micronics’ environmentally friendly technology? Click here to browse Star’s hardware products.

Have Card, Will Travel: MBTA Introduces Mobile Credit Card Payment Option

Keolis Commuter Service (Keolis) operates the Massachusetts Bay Transportation Authority’s (MBTA) rail system, the fifth largest in North America. The MBTA and Keolis recently expanded their partnership to align through incentives and global best practices increases to revenue and ridership. As a component of this directive, the rail operator recognized a need for better insight into ticket and revenue numbers than what the MBTA’s paper ticket system provided. The paper tickets were tallied once a month, making limited data available only once every 30 days. In order to create a new marketing and promotional campaign that would boost ridership and optimize schedules, Keolis needed readily available, in-depth data that could form the basis of its new growth initiative.

The Challenge

In addition to addressing the lack of data, Keolis wanted to tackle another problem: a top complaint from passengers was the inability to pay onboard with a credit or debit card. MBTA’s Greater Boston area commuter rail moves an estimated 127,000 riders a day, but its onboard ticketing options were limited. Passengers could purchase tickets with cards from a kiosk at the station or in-person at a ticket window. However, if riders boarded the train without tickets, they would have to pay cash, or download the MBTA’s Commuter Rail mobile ticketing app.

Boston is a large tourism destination, so visitors or occasional users on board who didn’t have cash had two choices: download the app to pay or be issued a post-ride payment form to mail in later. Additionally, this cash-only option onboard was a security issue for conductors who had to carry large sums of money. Since fares are determined by departure and arrival zones, for non-ticket holders onboard, conductors had to memorize zone pricing to calculate the fare of a ticket, accept payment, then calculate the change to return to the passenger, or issue a non-payment form before moving on to the next rider. There could be up to 188 travelers in each car, so waiting for people to download the app or issuing them a post-ride payment form made each conductor’s job take longer than it should. In addition, riders who accepted the post-payment form were on the honor system to mail it in, so MBTA would risk loss of revenue on riders who didn’t carry cash.

The Solution

Conductors already carried Mobile Computing Devices (MCD) to receive notifications and train information, so Keolis sought a solution that would integrate with the hardware that was already in use. The rail operator partnered with the software company e-Nabler Corp, developers of eMobilePOS suite of point-of-sale applications for their unique mobile solutions expertise, who developed RailSales mPOS, which supports onboard ticket purchases with various tender types such as credit or debit cards. e-Nabler’s system runs on the Apple iPhone 6S (MCD) with an Infinite Peripherals Linea Pro 6 scanner and a Star Micronics SM-S230i handheld printer. Star’s SM-S230i is a 2” portable Bluetooth and USB printer that is compact and lightweight, so it can be worn on the conductors’ belts. The printer is MFi certified and easily connects to and pairs with the MCD.

This setup allows conductors to use the same interface they were already familiar with, which eliminated the need to carry a second mobile device and train on a new mobile operating system. The RailSales ticketing application’s new dynamic scheduling interface gives conductors up-to-the-minute train, zone and station selections for fare calculations and makes the end-of-day shift reconciliation accurate and much more convenient. RailSales mPOS also gives passengers the ability to pay on the train with a credit or debit card, or cash and get a receipt that can be validated visually or by scanning the receipt’s QR code.

The new fully operational integrated mobile RailSales solution was successfully rolled out in record time to approximately 400 conductors over four months after a successful 10-conductor pilot.

Click here to download the full success story.

4 Easter Marketing Ideas for Your Store Using PromoPRNT

Spring has sprung and Easter is almost here! If you haven’t developed an Easter marketing plan for your store, you are missing out. In 2016, a whopping 8 in 10 Americans planned to celebrate the holiday, and they spent $17.3 billion that year (and $146 per person). That’s a lot of festive customers at your fingertips, ready to make you some “egg-cellent” profits.

Ready to get started? Did you know that with PromoPRNT, you can use your existing Star Micronics printer to create custom Easter promotions that are printed directly on the bottom of receipts? Here’s a quick rundown of PromoPRNT’s features:

  • Make custom promotions from templates
  • Manage promotions from anywhere
  • Increase customer retention
  • Make each customer visit unique

You can now easily get your Easter marketing hopping with our pre-made PromoPRNT templates. Check them out:

Promo 1: Promote Easter Sales

Want to grow some business this spring? Host an Easter weekend sale! The template is editable, so customize it to match your store’s specific sale.

Promo 2: Highlight Special Easter Products

If you offer Easter- and spring-themed products, this is your time to shine. Promote them now on your receipts so your current customers become repeat customers.

Promo 3: Host a Social Media Contest

Who doesn’t want to win something? Host a social media giveaway contest and not only gain sticky customers, but also some followers.

Promo 4: Advertise an Easter Event

If you happen to be hosting an Easter-themed event, using PromoPRNT is a great way to advertise it. Make sure to remind your staff to alert customers of the event information located on their receipts.

Remember, all of these templates are now available to use in Promo Builder!

Haven’t signed up yet for PromoPRNT? No problem. Click here to learn more and register your Star printer, or watch our video:

Why E-Commerce Brands are Moving to Brick-and-Mortar

We’ve all heard of the term “retail apocalypse.” When you hear that phrase, you probably imagine brick-and-mortar stores shutting their doors. But guess what? That’s simply not happening (if brands innovate!). In fact, the opposite is occurring: e-commerce brands are opening physical stores, and fast. There are approximately 600 stores across the United States that belong to former online-only brands! Let’s explore why.

Online Saturation – and Expense

We probably don’t need to tell you that the online market is saturated … really saturated. Approximately 77% of marketers use at least one social media channel to market their business, and the overall organic reach you’re able to obtain on social media apps is falling as the platforms change newsfeed algorithms so users see more from their friends, and less from brands.

On top of the fierce competition in the world of online advertising, placing ads in the digital realm is also very expensive. In recent years, the cost for online ads on search engines and social media platforms has skyrocketed – it can be 10 times more expensive to acquire a new customer online than it is in a physical store!

Experiential Opportunities

No matter which way you cut it, an online shopping trip can only be so interactive. On the contrary, physical stores offer the added benefit of allowing shoppers to engage with products, interact with employees, and soak in the brand’s culture.

Brick-and-mortar stores are home to immersive experiences that will create a lasting memory for shoppers. For example, Casper, an online mattress store, is opening 200 physical stores so that customers can book naps and test out mattresses before buying. A creative, unforgettable in-person experience is priceless (especially when it includes naps).

Other examples of physical experiential retail include:

  • Nike Live Concept Store: The athletic brand offers personalized advice, in person, to align customers with the best possible products to meet their fitness goals.
  • Wayfair: The online furniture retailer is opening its first physical location in fall 2019, which will allow customers to meet face-to-face with design experts, try out furniture in person, and more.
  • Warby Parker: The eyewear brand saw huge success when it opened its first pop-up in 2013, and it now operates dozens of physical stores and claims it gathers the most valuable data in person, and realized retail isn’t dead, it just needed a “creative makeover.”

A Fruitful Fusion

Sometimes the perfect place for an online brand is in a physical store. Take Glamsquad, for example.

Glamsquad in CVS

Glamsquad, an on-demand, in-home beauty service, recently partnered with CVS to offer express versions of its services. This is a great way for the brand to meet new customers in person, especially those who may not yet be aware of the online brand’s services (why not fill your prescription and get a manicure?).

Another benefits for e-brands taking up physical shop has to do with returns. Instead of simply mailing back a returned item, customers may opt to return the merchandise in person at the physical store, which presents a valuable opportunity: the opportunity to make another sale.

Make the most of your brick-and-mortar store with Star! Click here to learn how Star and Cohub streamlined one candy shop’s inventory management processes.

3 Ways to Grow Your Restaurant Business

In the world of restaurants, there’s immense pressure to not just maintain business, but to grow it. There are over 1 million restaurants in the U.S. alone, and their projected sales in 2018 topped $825 billion. In a world that becomes a little more digital and connected each and every year, it’s important to stay ahead of the competition and stay in the foremind of your customers. Here are three ways to grow your restaurant business – in the modern world.

1. Use an Online Ordering Service

Nowadays, online ordering services are thriving. There are both local and nationwide services, and the industry is estimated to be worth nearly $19.5 billion and is expected to grow 5.9% annually through 2023. In other words, there’s never been a better time to jump into the online ordering game if you haven’t already.

Benefits of Online Ordering Services:

  • New Business: Online ordering services are a great way to appeal to a new market and draw in new customers outside of your restaurant.
  • Reduce Human Error: Another huge benefit of using an online ordering service is clearer communications. Online ordering services can eliminate the confusion that sometimes occurs when orders are placed over the phone. Simply put, online services increase order accuracy and make the process easier for both the customer and the employee.
  • Transparent Cash Flow: Last but certainly not least, online ordering services give transparent cash flow information, making it easy to keep a close eye on your profits. Online services can make it possible to keep track of costs of preparing an order and compare it to the price you’re giving the customer.

Examples of Services:

Grubhub Inc. is a web commerce platform for ordering and delivering take-out food. Based in Chicago, as of Q1 2018 the company has 14.5 million active users and 80,000 associated restaurants across 1,700 cities in the United States.

Uber Eats is an American online food ordering and delivery platform launched by Uber in 2014 and based in San Francisco, California. Users can order food from participating restaurants on their website or with a smartphone/tablet application.

DoorDash Inc. is an on-demand food delivery service founded in 2013 by Stanford students Andy Fang, Stanley Tang, Tony Xu and Evan Moore. A Y Combinator-backed company, DoorDash is one of several technology companies that uses logistics services to offer food delivery from restaurants on-demand.

And many more!

2. Adopt a Loyalty Program and/or Branded App

Looking to establish your brand and gain more fans? Of course, you are! Did you know a loyalty program can help you do just that? And trust us, today’s consumers want the perks that loyalty programs can offer: 86% of shoppers say they’ve joined a loyalty program to collect points for rewards.

Tying into our first tip, select online ordering services also offer loyalty programs and branded apps to restaurants. Uber Eats offers Uber Rewards, which allows customers to accrue points for every dollar spent on Uber car rides and Uber Eats purchases. Users can also achieve different membership levels, unlocking things like priority pickups, complimentary upgrades, and more.

In a similar vein, ChowNow offers branded mobile apps to restaurants. The apps, available for both iOS and Android, not only allow customers to purchase food, but also allows restaurants to display logos, food photos, and more. And according to ChowNow, app-wielding restaurants see a 10% increase in order frequency per diner. Can’t beat that!

3. Integrate Star Micronics Restaurant Solutions

Whether it’s a fine dining restaurant or a fast-casual restaurant – or anything in between – Star has what it takes to optimize restaurants of all kinds. Here are two ways how:

  • mC-Print3: Specially designed for restaurants, the 3-inch thermal mC-Print3 is not only splash-proof and insect-proof, but sleek, compact, and connected. Built for the modern world, the mC-Print3 offers Bluetooth, USB, Lightning, LAN and CloudPRNT connectivity, and is easy to integrate through common SDK. Click here to learn more about the mC-Print3.
  • PromoPRNT: While digital is king these days, there’s one valuable marketing medium that isn’t going away anytime soon, and that provides an even more direct communication with the customer: a receipt! With Star’s PromoPRNT software (compatible with mC-Print3), you can create custom promotions from templates that are delivered directly into customers’ hands, boosting customer retention and engagement rates. Operate multiple locations? No problem – with PromoPRNT, you can manage promotions for multiple stores, all from one central location. Click here to learn more about PromoPRNT.

With just a little bit of effort and a few new tools (or maybe just your existing printer), you can take your restaurant to the next level. Click here to learn more about how Star can help take you there.

Infographic: The Rise of Online Ordering

Here’s something you probably already know: the online ordering industry is booming. Here are some things you may not have known, though: 86% of consumers use off-premise services at least monthly, and food delivery in particular is expected to grow 12% year-over-year in the next five years. And last but not least, digital ordering and delivery has grown 300% faster than dine-in traffic!

If you’re looking to learn more about the online ordering industry as a whole, you’re at the right place. The below online ordering infographic explores the history of online ordering, industry key players and revenues, customer demographics, and more – including what point of sale features restaurants looking to jump into the growing industry should look for. Enjoy!

Click here to discover how Star teams up with 3B Apps to provide restaurants with an easy online ordering and payment solution.

Online Ordering Infographic:

Curious how Star can help you launch your own online ordering services? Contact us today!

How to Create an Amazing Return Policy

No matter what kind of business you operate, having a rock-solid return policy is of utmost importance. Whether you operate an online business or a brick-and-mortar – or both – having a strong return policy can save you a lot of headache (and money). Did you know that:

  • At least 30% of products ordered online are returned,
  • Nearly 9% of products purchased in a brick-and-mortar are returned,
  • And in one year alone, Americans returned $260 billion worth of merchandise to retailers!

The product is damaged. The wrong item was purchased. The merchandise is no longer wanted. The reasons customers request a return can be endless – but you can develop a return policy to handle it all. Here are some tips and guidelines to help you create an amazing return policy for your business:

What to Define in Your Policy

  • Receipt: You must define whether or not customers need a receipt in order to make a return. While this is optional, it is beneficial to require a receipt for myriad reasons: they enable you to verify the purchase came from your business, they help you accurately record the return in your books, and much more. Some different variations to include receipts in your policy include no returns without receipts, no exchanges without receipts, no-receipt returns will result in store credit, and more.
  • Identification: Next, decide whether you want to require customers to present ID upon returning products. Variations of identification policy could include ID is required with receipts, ID is required without a receipt, or ID is not required.
  • Payment type: When customers return an item, how will you refund them? Some choices include an exchange (return an item for a new item), cash refund, credit/debit card refund, or store credit.
  • Timing: Next up, it’s time to decide the required timing of the return. Can customers return items 14, 30, 60, or 90 days out? The choice is yours. Some businesses choose to vary the time range depending on product type (for example, clothing may be returned within 90 days, but makeup must be returned within 30 days).
  • Restrictions: Last but not least, what is the fine print of your policy? What items are not allowed to be returned, or “all sales final”? For example, sometimes businesses restrict returns on heavily discounted items and customized products.

Why Paper Receipts are Key

  • Easy for customers to retain: A digital receipt has its advantages, but when it comes to returns, nothing beats a good, old-fashioned paper receipt. Paper receipts can easily be kept in customers’ wallets, and avoids the frustrating, time-consuming process of sifting through emails looking for a receipt.
  • Can include more than just return information: Did you know you can include more on your receipt than just transaction and return information? With Star’s value-add PromoPRNT tool, you can easily include custom promotions directly on the bottom of receipts – and all from one central location!
  • Cut down on fraud: Here’s a shocking statistic for you: according to the National Retail Federation, a whopping 5% of returns are cases of return fraud (which costs U.S. retailers $9-17 billion per year)! Printing paper receipts – and requiring them for a return – is a sure-fire way to cut down on instances of return fraud in your store.

How to Manage Your Return Policy

  • Be consistent: To establish your policy, be sure to apply it to each and every customer. Also, to avoid surprises, it can be helpful to inform customers about your policy at the time of purchase.
  • Train your staff: Properly training your staff to handle different return scenarios can make the entire process smoother for both your business and your customers.
  • Display the policy: Be sure to prominently display your return policy near your register and on your receipts so that it’s constantly visible to both customers and employees.
  • E-commerce tips: If you operate an e-commerce store, check out these tips for an online return policy.

Star can help with more than just return policies – learn more now about how we provide simple mobile point of sale (mPOS) management.

The Bang Candy Store Gets a Sweet Deal from Cohub and Star Micronics

When Sarah Souther experienced a handmade marshmallow for the first time, it sparked a curiosity for the confectionary arts, and a desire to experiment with flavors. Soon after, she discovered an affinity for candy creation, and launched The Bang Candy Company, an artisan marshmallow company specializing in high-end sweets.

Now a popular and successful business, the shop prides itself in its ability to create decadent candies, syrups, and other treats, without the use of preservatives, stabilizers, and artificial ingredients. It now serves as both a confectionery production space and a café where customers can enjoy house-made goods while watching the candy creation process.

The Challenge

The Bang Candy Company has continuously experimented with flavors and creations, and has added a wide variety of new items to its inventory. With the growth the shop has experienced, it needed a way to streamline its inventory management.

The store is located in an area frequented by busy tourists, so inventory lookup and checkout processes both needed to be sped up. The Bang Candy Company has also been looking to implement pop-up shops around the holidays, which required additional registers, but the expense presented an obstacle.

The Solution

The Bang Candy Company chose to use an iPad-based POS system that allows for portability in order to
accommodate the flagship store, as well as any future pop-up shops. The iPad runs Cohub software, which features detailed, real-time inventory tracking and management, and provides an easy way to search for items and filter results. Cohub was also able to create an app for The Bang Candy Company, which enabled them to integrate the Star Micronics TSP100IIIBi receipt printer with their POS software.

The installation at the flagship store only required one system in order to suit The Bang Candy Company’s needs without exceeding the budget. In just a couple of hours, the system was installed and ready to use. Cohub trained the shop’s team on how to use the Cohub software and Star Micronics hardware. Because of the technology’s ease-of-use, training was fast and simple, and Cohub remained on-site the first day the software was rolled out.

Click here to download the full success story.