Is Your Restaurant Ready for the Growing Online Ordering Trend?

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Are you looking for a new way to grow your restaurant business? Consider online ordering. According to QSR Web, digital ordering is growing 300 percent faster than dine-in traffic, and analysts project in a few years, more restaurant sales will come from takeout, delivery, and other forms of off-premises dining, than from customers who dine-in.

Restaurant competition is fierce and profit margins are tight. The majority of independently-owned restaurants that open today will not survive beyond a few years, and according to an Ohio State University study, more than 60 percent will fail in the first year.

A Cornell University study revealed restaurant survival is based on finding ways to differentiate your business from the competition and being agile enough to successfully respond to consumer trends.

Don’t become a statistic. Offering online ordering is a feature your customers are looking for, and it also elevates your digital presence, which can help raise awareness about what makes your restaurant and your brand unique and appealing.

There are three options for adding online ordering services:

  • Sign up with a third-party online order network. There are a variety of options for online ordering networks you can work with depending on your location. Investigate costs – some will charge a percentage of each order and others charge a flat fee for being listed on their websites.
  • Sign up for the online ordering service of your current POS solution (if available). This option provides the added benefit of integrating online sales with your finance report, but functionality of the online ordering application itself may be limited.
  • Integrate your own online ordering system on your own website. You can establish online ordering through your own website or app. This option locks a customer into your brand when they are ready to place orders and can build customer loyalty.

The process of receiving orders from a third-part ordering site and getting them to the kitchen can still be a pain point for some restaurants. Restaurants usually receive orders via email on a tablet in the restaurant – or on several tablets if they work with more than one third-party network. During a shift, one or more employees may be assigned to communicate the orders to the kitchen and enter them into the point of sale (POS) system. The lack of integration between online ordering sites and the POS system means the process still requires labor hours and errors can still occur when orders are transferred.

Consider the gains in efficiency, productivity, and customer satisfaction for your restaurant if you could download an app that would send your online orders directly to the kitchen printer where your staff could start food prep immediately and ensure orders are ready at the appropriate times. Technology solutions are available to help your restaurant bridge the gap between online orders and the kitchen.

Maximizing online order processing efficiency will enable you to truly benefit from adding this service to your business, allowing you to address this major consumer trend, reach a wider pool of potential customers, and fully develop this revenue stream.

Learn how you can easily integrate online ordering in your restaurant with Star’s TSP650IIcloudPRNT cloud printer.

Download our full eBook here: Star_Online-Ordering_eBook

Gorge Greenery Grows Their Business with Star Micronics and Green Bits

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Gorge Greenery, the only Clean Green Certified recreational marijuana dispensary in the Columbia Gorge, prides itself on providing the highest quality cannabis products from the best producers and growers in Oregon. Gorge Greenery was able to find a simple, yet reliable point of sale solution for their upcoming dispensary through Green Bits and Star Micronics.

Gorge Greenery had no choice but to install a cloud-based point of sale system in their dispensary. A cloud-based system was the best option for Gorge Greenery to keep their initial investment at a reasonable cost, while also having the ability to access live sales information and reports from anywhere, at any time, without remote access software. “Our ability to remotely log-in from anywhere via the cloud was key,” says Kirsten Cook, Owner of Gorge Greenery.

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After researching their options, Gorge Greenery found Green Bits’ point of sale software with Star Micronics’ peripherals to be their best option. Green Bits application suite along with Star’s Bluetooth printer is what won over Gorge Greenery.

The ability to operate the point of sale on mobile devices and Apple iPads® that function seamlessly with Star’s TSP650IIBTi printer, was a true selling point for Gorge Greenery. The Green Bits software allowed dispensary management to easily see customer sales, state compliance, inventory management, and sales analyses reports all on one, easy-to-use platform.

The Green Bits and Star Micronics point of sale system was a huge benefit to Gorge Greenery. The solution gave them the ability to keep track of sales and analytics by bud tender in order to see which employees are performing well, compared to which ones could use further training. Gorge Greenery can now also keep track of cash management, inventory control, and hourly sales reports which in turn help them to efficiently schedule and decrease their labor costs.

 

“This technology allows us to present and expedite a professional experience to our customers. We are able to streamline the point of purchase process by four-fold. The Green Bits iPad-based system with Star’s wireless printer has helped us to reduce clutter, resulting in a huge increase of impulse sales at the point of purchase.” – Kirsten Cook, Owner of Gorge Greenery.

Download the full success story here: Gorge-Greenery-Case-Study

Top Retail Blogs to Follow this Holiday Season

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With Thanksgiving and Black Friday behind us, retailers are in “holiday season” mode with special promotions, seasonal marketing campaigns, long hours, and hectic customer requests. Now more than ever, retailers need to pay attention to the holiday retail trends, and look for any tips they can find on how to make this season a little bit easier for everyone.

SMB retailers require actionable insights that are retail-centric for the nitty gritty of the daily management of their stores. In our years of working with hundreds of ISVs, VARs, POS providers, and retail stores themselves, we’ve come to also appreciate the retail influencers, insiders, and thought-leaders that inspire us to perfect our craft. Star took a look at some retail blogs and put together this list of the best retail blogs to follow this holiday season.

Here are just a few that we recommend checking out:

1. Vend

Aside from the fact that Vend is one of the best blogs for retailers to follow, they have dedicated an entire series of blog articles to holiday retailers with their “Vend’s 2016 Holiday Retail Boot Camp” series. The twelve-part blog series includes tips on how to improve your store and increase sales during the holiday season, all while answering of the what, how, any why on where to begin!

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2. Retail Geek

For a non-traditional holiday retail blog, be sure to check out the Retail Geek. This site hosts weekly podcasts with hosts Jason “Retailgeek” Goldberg and Scot Wingo. Their last two podcasts have focused on the holidays with a holiday preview and cyber holiday recap. Many of their podcasts also feature reputable guest hosts as well.

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3. Shopify

Shopify is another point of sale company that is killing the holiday retail blog game! Shopify boasts tons of great blog articles for retailers that vary from retail tips, to management strategy, to inspirational posts. This holiday season, they are helping out retailers with articles like: Seasonal Staffing 101: How to Prep Employees For the Holiday Shopping Rush and How to Cater to Last-Minute Holiday Shoppers.

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4. Signal

The holiday season is the perfect time to capture customer data because store traffic is generally increased. But, what do you do with data once the sleigh bells stop ringing and the holiday hype is over? Signal offers tons of articles that focus on data capture, sharing, and onboarding for the SMB retailer.

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5. ShopKeep

ShopKeep is the perfect blog to follow if you are an SMB retailer looking to compete with “big-box” retailers this holiday season. ShopKeep offers tons of tips and guidance on how to boost those retail sales. With the holidays underway, this is the best time to check out their blog and see how you can exceed your sales goals and increase traffic to your store.

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6. Square

While the holiday season usually brings in the highest profits of the year for retailers, there is still a ton of work that needs to go into an effective seasonal marketing plan. Square’s blog has tons of articles to help retailers with their holiday marketing plans. From email marketing, to trendy window displays, Square can help you get the most bang for your buck this holiday season.

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7. Lightspeed

Lightspeed takes holiday blogging to a whole new level! Like most retail blogs, Lightspeed’s holiday blogs offer tips and guides for retailers on how to get through the holiday season with the most ease as possible. Including articles for inventory management and Holiday tax treats for small business, Lightspeed has something for any retail business.

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Time is ticking! Visit any of the recommended blogs above to start gathering tips and pointers on how to get the most out of this holiday season for your retail business.

 

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Electronic NFC Payments Continually Increase in Popularity

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Who is using it?

Millennials are embracing the use of their phones and mobile near field communication (NFC) technology at the checkout lane. Now is the time for small business owners to accept that reality and harvest the benefits by adapting their point of sale system.

Picture this. A consumer is in a hurry to grab a quick bite to eat on their way to a meeting. While driving through town, the consumer sees a local restaurant and decides it would be a good place to pick up lunch. Getting back on the road with as little time disruption as possible is important. After a quick meal prepared by the merchant, the consumer soon realizes he left his wallet in the car, but notices that the restaurant accepts mobile payments. Without hesitating, the consumer pulls out his phone at the point of sale and uses it to pay for his meal. After a speedy meal and transaction, both the merchant and consumer are happy with the exchange.

Consumers and shoppers are always looking for the smallest queue. NFC technology effectively cuts back the wait time since people with smaller purchases can complete their purchase faster. There’s no more waiting a half an hour just to buy a single item. Thankfully, there’s also no more searching through purses (or man purses because… it’s 2016) for oversized wallets filled with tons of credit cards or cash. With the advent of technologies like Apple Pay, Samsung Pay, Google Pay, and Android Pay, wallets are succumbing to the Internet of Thing (IoT), a past time that consumers are likely not to miss.

Where are they being used?

contactless-lead-1355413251According to a Business Insider article, there are approximately 2.5 million point of sale systems equipped with NFC readers that are being used in the United States alone and Apple Pay is looking at a lot of growth. Mobile payment systems are being used in local retail stores, restaurants, for public transportation, and inside convenience stores when consumers are making a quick or small purchase. As long as the point of sale hardware or credit card reader displays an NFC logo, that means Apple Pay and other mobile payments are compatible at that retail location.

 

Barclays is now leading the finance industry with newly announced ATMs. The new machines offer cardholders contactless access to their accounts via mobile key points at the ATM, according to multiple news sources. These new machines utilize the same kind of near field communication technology, and prompts user authorization to allow the debit card stored on their device to be used for banking.

Why are they using it?

In 2014, PayPal disrupted the payments industry where users could pay across platforms with a single touch, without the hassle of entering usernames and passwords. A year earlier, companies like Venmo began the downplay of entering credit card numbers on small screens. Innovative technology continually changes our world, and millennials are adapting by using these services to help create a smooth initial transaction at checkout. PayPal and Venmo revolutionized the way younger consumers interact with their finances, and larger tech companies notice the switch in consumer behavior and react by scaling use of mobile payments.

In addition to the mobile payment phenomenon, millennials are now using more coupons than previous generations and they are accessing these on their mobile device. Imagine allowing customers to not only use their phone for coupons at the point of sale, but for payment as well. The two go hand-and-hand because with every mobile payment, there is an opportunity for the merchant to access the customer digital world by offering digital receipts and coupons, ultimately driving more return customers.

Small businesses can believe in the post-cash payment era because it all comes down to speed, ease, and simplicity. Using a phone to pay for goods provides a better solution for consumers who don’t like to carry cash or consistently forget their wallet, and it provides a faster and easier workflow for the retailer who wants to keep their lines moving.

Learn more about Star’s digital receipts and coupon solutions at www.starcloudservices.com.

Rob Hom

Marketing Intern

Star Spotlight with Hike POS

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What does Hike POS do?

Hike POS is an award-winning omnichannel retail point of sale solution designed for small businesses around the world. With Hike POS, retailers can sell in-store, online, and on-the-go. Hike believes that point of sale should be modern, flexible, and user-friendly, which is why they have made their solution available for PC, Mac, and iOS users. With a wide application suite including inventory management, gift cards, customer loyalty, and more, Hike POS makes it easier than ever to start & grow your business.

How are you working with Star Micronics?

Star was the first choice of point of sale printers for Hike POS. Hike POS promotes Star printers with their cloud-based feature which was recently introduced. Hike POS software combined with Star’s mPOP combination cash drawer, receipt printer, and barcode scanner, allows retailers to get a true, all-in-one mPOS solution that is easy to use and helps grow business.

Hike POS has also been one of the first Star Certified Software Partners to fully integrate Star Cloud Services’ digital receipt and customer engagement tools. Using Star Cloud Services, Hike POS retailers can now offer their customers the option of digital receipts through Star’s AllReceipts™ digital receipts app.

What are the biggest benefits of AllReceipts™ for retailers and for Hike POS?

Retailers love the idea of offering their customer digital receipts, but struggle to get their customers to give up their email address. Hike POS wanted to provide a solution for this problem that their customers where experiencing, so they turned to AllReceipts™. Allowing their retailers to still offer digital receipts without needing any personal information from the customer was a huge win for Hike POS customers.

Hike POS vendors were also able to take advantage of other Star Cloud Services features including the instant customer feedback survey, Engage NOW, and Receipt Flip.

“Star is a leader in technology and manufactures fully integrated printers that are easy for our customers to use, including their USB and Ethernet printers, along with the all-in-one mPOP. Star is truly the printer provider of choice for Hike POS” – Jay Sutaria, Business Development Director for Hike POS.

Star-Salesforce Solution Helps Capture Data and Respond at Each Touchpoint on the Customer’s Journey

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Operating under the brand names Blackbird Vineyards, Recuerdo Windes, Resolute Wine, and AERENA Galleries & Gardens, Bespoke Collection offers a curated selection of boutique wines, one-of-a-kind objet d’art, and unique lifestyle experience.

Bespoke Collection strives to capture the essence of personal connection in their own customer interactions and knew that Salesforce was the best platform to keep their focus on the customer. Bespoke already utilizes Salesforce’s Sales Cloud and Marketing Cloud to ensure they capture and respond appropriately to each touchpoint of a customer’s journey. Bespoke was in search of a platform that would allow them to continue to track each customer’s journey while also capturing critical customer data at the point of sale.

Bespoke Collection discovered SuiteRetail’s SuitePOS for Salesforce with Star Micronics peripherals, which allowed them to capture customer data at the point of sale and input the data directly into Salesforce. SuitePOS for Salesforce paired with Star’s TSP100 receipt printers allowed Bespoke Collection to gather real-time, end-to-end information using one user-friendly interface, one database, and one security model.

Bespoke sales associates can now look up a customer’s journey and, with a single click, be ready to take a transaction, facilitating an even more efficient and personalized customer experience.

bes_logo“Whether a guest is considering art today, or buying wine tomorrow, it’s essential that each and every sales associate has access to that customer’s journey,” says Paul Leary, President of Bespoke Collection. “With SuitePOS for Salesforce and Star Micronics peripherals, we can better track our customers’ journeys and ensure that each customer is receiving the experience they are looking for.”

Download the full case study here: star_bespoke-collection_case-study

The Benefits of Free POS for Bakery Shops

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With technology moving forward and over 9,000 bakeries in the U.S., a recent study found that over 70% of those businesses still use an analog cash register. It could be because they are already used to them, or it could be because they feel the cost is prohibitive. However, there are good free POS systems which help to optimize operations and service.

These systems are able to remedy the problems bakeries deal with on a regular basis. Though it may seem like a giant pipe dream to have a full POS system in a small business at no expense, it’s very possible. The features and benefits offered promote efficiency in the bakery, and ensures customers get the time and service they need.

Generally, a lot of bakers think that a few lost customers here and there is acceptable. This is not the case, as they typically do not return. Lee Resources found that 91% of unhappy customers will not return for repeat business. One bad experience is enough to cost many dollars in profit from the lost chance of repeat business.

Loyal customers are like gold to small businesses. A study by Constant Contact found that eighty-two percent of small business owners say that loyal customers were their primary sources of profit and success.

Let’s go over the features that can help a bakery help them roll in the dough.

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It All Starts In the Kitchen, But Ends with A Happy Customer

The heart and soul of any bakery is where the bread is made, which makes the kitchen in the back even more important than the counter in the front. Making sure that cooks and other kitchen staff have the tools they need to fulfill orders quickly and correctly is what keeps a bakery operating at maximum efficiency.

A point of sale system comes with core features that are built to make the entire process of baking goods and selling them to customers must faster, easier, and less prone to mistakes which cause customer issues and loss of profit. Bakery profits need to rise as much as the dough in the oven will.

Order Management

Bakeries do much more than sell individual loafs to people who walk in to make a purchase. Restaurants, stores, and other businesses often make large orders on a daily and sometimes even hourly basis. A pen and paper “system” is prone to error, and busy periods will lead to incorrect orders and misplaced tickets. Order management allows counter staff to provide accurate, digital order lists to the kitchen staff that have been taken down as they were on the phone. This ensures accuracy when the order is being baked and prepared.

Order Tracking

When effort is put into ensuring that customer orders are completed and received by a grinning customer, each step to completion must be tracked. With order tracking, managers can keep track of walk-ins, deliveries, dine-ins and even drive-thru orders. By tracking each step, it cuts down on errors because they can be corrected in real-time. Accurate orders always make for happy customers, especially in an industry where order mix-ups are the norm.

Customer Management

Bakeries are busy for a reason; customers and businesses alike purchase from them regularly. No matter who the customer is, everyone could use a slice of bread. This is why they are better off using a bakery POS instead of quickly scratching out words on a pad of paper. It’s a given that these will get lost in the shuffle out. This is proven with a study by Acxiom which reported that half of businesses today cannot name their most loyal customers. Having a record of frequently ordered items from a customer will make their ordering process more convenient for both the buyer and seller.

Inventory Management

No one runs a successful bakery by selling items on the fly. Taking an order and not having the baked goods to complete it will leave a customer looking for another bakery. With inventory management features, managers can actively add to the counts with a few button presses, and the POS will simply manage the inventory as items are sold, instead of dealing with the pressure and panic of managing a constantly changing inventory, the point of sale system does all the tough stuff for you.

Business Reporting

After a hectic day of running around, tending to the ovens and making sure customers aren’t left hungry, the bakery manager just wants to know how much profit was made from today’s haul. Instead of sitting down to do the time-consuming math, POS systems take care of all the calculating in real-time as the staff does business and makes customers happy. All information will be stored on a cloud server and can be accessed at any time. It is constantly updated as sales are performed. Even better, the closing manager only has to simply close the register at the end of the day.

As demonstrated, a POS system has a lot to offer to any small bakery. If bakeries wish to see their customer satisfaction rise, it’s time to check out one of these systems and see the benefits and solutions they provide from the moment they are booted up at the start of each day.

Many of our customers who own and manage small bakeries provide us with a lot of vital feedback, which we put together for this piece, as useful information is always good to share in today’s business market. If more tips are needed, reach out to us at any time, or download eHopper POS for free and discover the benefits.

To find even more great posts such as these, visit eHopper’s blog for new ones each week.

Ronald Morris

Marketing Manager for eHopper Services, LLC

4 Ways Digital Receipts Can Help You through the Holiday Season

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Whether you are an SMB or a “big-box” retailer, the holiday season can present a busy and challenging time for retail store owners, operators, and employees. While challenging, the holiday season usually also brings the highest sales of the year for retailers. It is important to ensure that you are operating your retail store at utmost efficiency and that you are upholding excellent customer service during the chaotic season. Star Cloud Services wants to make your job easier by offering a seamless solution for digital receipts and customer engagement for your retail store. Here are 4 ways digital receipts can help you through this holiday season:

1. Create Omnichannel Opportunities

By offering customers the option of digital receipts through Star’s receipt printers, you are building a connection between their brick and mortar shopping experience and their digital world. When using Star Cloud Services’ digital receipt solutions, you have the ability to offer much more than just a digital receipt by using the Engage Now feature. With Engage Now, you engage with your customers through all channels and give shoppers an easy way to access either your website or social media pages.

2. Promote Seasonal Sales and Discounts

Another great way to connect with shoppers through digital receipts is Star Cloud Services’ Flip feature. Most digital receipt applications only allow the customer to store a digital copy of the front of their receipt. With Flip, retailers can fully utilize the back side of the receipt for store promotions and coupons. This is perfect for holiday promotions! While shoppers are busy trying to find the perfect holiday gifts for their friends and families, digital receipts offer a quick and convenient way to already have discounts and coupons right on their smartphone. No more sifting through email promotions and mailing coupons to find a great deal!

3. More Convenience for Shoppers

While the holiday season is always the busiest for retailers, the post-holiday season tends to bring a different type of chaos – returns. After the holidays are over and everyone has sorted through their gifts, there comes the time for returns and exchanges to be made. Rather than relying on shoppers to save their receipts during the holidays, offer them digital receipts instead. Now, whether it is the gift giver or the gift receiver who misplaced the receipt, there is always a safe and secure copy stored on the buyer’s smartphone in the AllReceipts™ app.

4. Build Post-Holiday Season Loyalty

Let’s not forget about the post-holiday season. While the holidays are great for retailers in terms of increasing sales, it is still important to keep sales up during the remainder of the year. Stay relevant to your customers! Star Cloud Services digital receipt solutions allow retailers to continue to engage with customers for months after the initial transaction has been made.

Make the hectic holiday season a little bit easier this year by using Star Cloud Services to offer an easy digital receipt solution to your shoppers.

Learn more about Star Cloud Services at www.starcloudservices.com.

Castillo Restaurant Gains Efficiency with Solutions from Star Micronics and Sabor

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Castillo is a New York City restaurant, offering unique Ecuadorian cuisine with a twist of America, Italian, and South American spices and flavors. Established in Sunset Park fifteen years ago, Castillo is now famously known for their dishes by different geographical locations in Ecuador, including the coast, the Andes Mountains, and the norther border between Ecuador and Columbia.

With their expanding business, Castillo felt their current POS system was unreliable and did not offer the data and analytics needed for sustaining operations. The POS system was dependent on their network’s WiFi connection, which caused their printer  and cash drawer to cease to function when the internet connection was lost from the router. Castillo also had trouble analyzing the data collected from their POS application. The owners understood data was collected accurately, but the dashboard was difficult to navigate and did not display user-friendly functionality. This dilemma left Castillo challenged to decipher the future of their growing business.

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Star Micronics and Sabor provided Castillo with both hardware and software solutions for the ideal POS system bundle. Star Micronics’ TSP650IIBTi receipt printer pairs easily with Bluetooth connectivity. Castillo no longer has to worry about losing a WiFi connection if the internet went down. The quick and easy-to-use receipt printer includes “Drop-In & Print” paper loading, compact size, a reliable guillotine auto-cutter, and a fast printing speed of 60 receipts per minute. The installation only took about 15 minutes, and training was painless with easy-to-learn tutorials from Sabor’s “One-on-One” support team. Castillo staff members are now confident that they can perform excellent customer service and have a reliable printer during long business hours.

“We are very satisfied with the Sabor POS System,” says Maria Lema, Owner and General Manager of Castillo. “The issues we had with out printer and WiFi are not apparent on this system. Sending orders to the kitchen is no longer a hassle as it was with our older POS system. We like the restaurant features of the new system. They are certainly easy to use with big buttons to identify all the different sections of the software! We strongly recommend Sabor and Star Micronics solutions to other growing businesses. Everything is working great and I am more satisfied than ever!”

Download the full case study here: Star_Castillo_Case-Study

5 Reasons Why Your Restaurant Needs an Online Ordering System

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We recently posted an article about how our smart phones are replacing other devices in our lives such as cameras, computers, iPods, etc. They are changing the way we do everything, including the way we order food. In an age of being able to text instead of call, restaurants have learned to adopt this strategy of communication with online ordering systems.

Now, you can order your take-out or delivery with just a few simple clicks through online ordering systems and applications such as GrubHub, Seamless, and more. Some larger franchises, like Domino’s, have even created their own online ordering applications. This new way of ordering is growing rapidly among the younger generations. According to QSRweb, 52% of U.S. Internet users would likely use a smartphone or tablet for ordering take-out and delivery if possible, with 74% of millennials expressing interest in doing so. It’s needless to say that if you own or operate a restaurant that offers take-out or delivery, you should consider an online ordering system. Here’s why:

1. Higher Employee Productivity. Think about all the time your employees spend taking orders over the phone and making sure that the order is correct. When taking orders over the phone, there is a higher likelihood of miscommunication, in turn, compelling employees to stay on the phone longer to ensure that they have gotten the correct order before hanging up. By implementing an online ordering service, employees will spend less time taking phone orders and can spend more time actually preparing those orders for pick-up or delivery to the customer. Another great benefit of online ordering is the ability for the customer to pre-place large orders and set a specific pick-up or delivery time. This allows the restaurant employees time to properly prep large orders in advance.

2. Order Accuracy. Going back to the miscommunication that often occurs when taking orders over the phone, online ordering systems allow the customer to select and modify their food order exactly the way they like it. This order will then be sent directly to a restaurant printer with no misunderstanding or miscommunication. Being able to take an order straight from the printer to prep will cut back on order inaccuracy and will save the restaurant from wasting money and bad reviews.

3. Grow your Business. Sometimes people don’t want to be bothered with calling and placing their take-out or delivery order over the phone, and opt for a restaurant that provides an online ordering service or application instead. Convenience is key when it comes to customer service. Providing a seamless and easy-to-use  online ordering system will create a better experience for customers, resulting in an increase in sales.

4. Ability to Build a Database. When your customers order through an online ordering service, this creates an opportunity for you to capture information, such as an email address, and use this information to create a database. This database can then be used to communicate with your customers and encourage them to come back through loyalty programs, email marketing, mailing coupons, and more. When taking orders over the phone, you often times only receive their phone number and delivery address, which usually does not allow you to reengage with the customer after the transaction is complete.

5. Powerful Analytics. Once you’ve built your database of customers, you can then use analytics offered with online ordering services to track the ordering patterns of your customers. This will allow you to offer tailored promotions to customers based on what they frequently order or how frequently they order. You can also use this information to adjust, add, or remove menu items based on what your customers are ordering.

Implementing an online ordering system can bring endless benefits to your restaurant business. You may consider using your own, or partnering with an existing online ordering app. Whichever you choose, Star Micronics is there to help you seamlessly integrate online ordering into your restaurant by providing cloud-based point of sale technology to help that order go straight from the cloud, to your restaurant, and then out the door.

Learn more about Star’s TSP650IIcloudPRNT receipt printer here.