POS Industry Updates and Trends of 2016

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We are now in the middle of the POS industry redefinition. 2016 and 2017 will be very interesting years where we will see major players rising and others disappearing in the industry.

In the last few years, mPOS solutions have proven that tablet devices are a reliable hardware solution for many retailers, and that the cloud is a reliable solution to provide instant information on not only one, but multiple retail locations. The POS of the 21st century was born, and is continuing to grow quickly.

What we see now is a strong demand for small, and easy to deploy POS solutions. Since most of the POS solutions now provide a cloud solution, the need for heavy store hardware has decreased significantly, and many POS providers are rethinking their hardware offering.

For many restaurants and retail stores, a simple tablet, cash drawer, and receipt printer is all that is needed . And don’t forget your payment device!   The payment device has actually become one of the most important devices at the POS.  It is the device that has the capability to enable Apple Pay, Android Pay, Samsung Pay, and most importantly, EMV enabled payment.

The October EMV deadline came and passed. It did not motivate many SMB retailers to change their POS. The way we, as consumers want to purchase a product is what will make the retailers want to upgrade their point of sale system.

Retailers and restaurateurs alike are looking to increase their revenue by offering purchase options both in-store and online. While online shopping has been around for quite some time, restaurants and food service are also beginning to adopt the idea of online ordering by allowing customers to order pick-up or delivery right from their smart phones.

Leading the transition to this new world, Star Micronics’s hardware and software solutions represent new opportunities for technology providers. Adopting Star Micronics peripheral suite of mobile or desktop printers with Star Micronics cash drawers,  or just embracing the world of all-in-one with the mPOP™, (cash drawer, printer, scanner and tablet stand in one, easy to ship package) helps to answer the requirement for smaller POS solution.

Technology like CloudPRNT allows restaurateurs to receive orders from online ordering services without the need to have the printer connected to any other device or service inside the store. CloudPRNT will work with the online service to store jobs, create jobs, and communicate with the printer directly through the cloud.

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In addition to leading the way to a better shopping or eating experience, Star is improving the way we manage our purchase receipts. Last year Star released the first true digital receipt solution, AllReceipts™, where shoppers can now decide for themselves if they want to keep their paper receipt or save and store them on their mobile device. Now, Star is offering retailers the capability to communicate electronically with their customers to promote their latest products.

The face of retail will continue to change rapidly and Star will always be there to lead and innovate for you and keep your business successful.

Cash, Card, or Phone?

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Our phones have already replaced our cameras, our iPods (or MP3s), and our computers. Now, they are beginning to replace our wallets. We are seeing more and more consumers reaching for their mobile phone at the point of sale instead of their wallet. It’s no surprise that this recent adoption of mobile payments is going to majorly change the way people shop.

The number one thing driving consumers toward mobile pay options and mobile wallets is simply the convenience of the payment. 45% of millennials said that they would be willing to connect their payment info to a wearable device in order to make fast, hassle-free payments, according to Adweek. If there is one thing that consumers today love, it’s for their shopping experience to be as quick and painless as possible. We know this because consumers, especially the millennial generation, prefers their shopping experience to be online. Seriously, what’s better than doing all your shopping from the comfort of your own living room? But, we are finding that brick and mortar stores are making a comeback.

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According to TimeTrade research, 85% of consumers say they prefer to shop in physical stores. However, there is still a convenience in the shopping experience that consumers are looking for. This comes at the point of sale.

Giving customers the option of their preferred payment method is important, because it can make or break the entire shopping experience. How many times have you had your credit card out and ready to pay only to hear “sorry, cash only”? According to Business Insider, about 45% of millennials (ages 18-34) have made an NFC payment, and 35% of adults 35 or older have done so. When a retailer cannot accept the customer’s preferred payment method, the entire shopping experience becomes frustrating and inconvenient for the shopper. We must accept that we are now moving toward an age where shoppers will be standing at the point of sale with their mobile device out and ready to pay.

It’s now the responsibility of the point of sale industry to make these mobile payments possible and easy to implement for SMB retailers.

From a point of sale standpoint, we already see ISVs (Independent Software Vendors) working to make their POS applications compatible with mobile payments. Some, such as Square, have even developed their own customized payment terminals to accept any type of mobile payment along with chip-enabled credit cards. By moving toward mobile payments as the norm, we are left wondering what that means for the future of point of sale.

This could easily lead to a greater move toward digital receipts. When retailers are implementing mobile payment options, it is important for them to keep in mind the idea of the mobile wallet not just for payment, but for the digital receipt as well. While many mobile payment platforms offer digital receipt options, if retailers want to use those digital receipts as an opportunity to engage with their customers, going with an outside digital receipt provider might be the best option.

The bottom line is that cash and card payments will never fully disappear. As the adoption of mobile payments continues to grow, we will find a growing demand for more brick and mortar retailers to accept these type of payments.

Learn more about Star Cloud Services digital receipt solutions at www.starcloudservices.com.

How Digital Receipts Can Boost Omnichannel Retail

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In the world of small to medium businesses (SMBs) in retail, we hear the word “omnichannel” being used quite often. Retailers are working to improve and grow their omnichannel strategy in order to better satisfy and engage with their customers. Today, there are so many channels for purchasing, it is important for SMB retail stores, especially brick and mortar, to utilize these channels to increase their engagement with customers and customer loyalty.

First, what does omnichannel mean?

Omnichannel is a multi-channel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a brick and mortar store.

Now the question is  – what does this mean for SMB retailers?

The answer seems very obvious – expand business by creating buying opportunities for customers through multiple channels. In order to do that and see an actual ROI from creating purchasing options from all channels, retailers will need to also develop a strategy for using these channels to increase customer loyalty and omnichannel marketing opportunities. Luckily, the two go hand-in-hand.

One important thing to consider about omnichannel retail is that you are not only giving your customers the option to choose which channel to purchase from, but you are giving them the flexibility of seamlessly moving between channels during their purchasing. For example, your customer finds the perfect dress for her friend’s wedding, but you do not have her size in stock. You will be receiving another shipment at the end of the week with her size included, but she is afraid that she may not make it back to the store in time. By offering the option to purchase through multiple channels, the customer can simply go online and pre-order the dress right from her smartphone, making it a win-win for both parties involved.

The tricky part here becomes marketing through the different channels in which customers are purchasing. Should you be investing in more digital advertisement to target your online buyers, or do in-store shoppers still make up the bulk of your total customers?

An easy way to bridge the gap between the digital channel and your brick and mortar store is to offer the option of digital receipts to customers. By offering the AllReceipts™ digital receipt application to in-store shoppers, you are automatically gaining access into their digital world, making the customer more likely to make future purchases through an alternative channel such as an online desktop or mobile device.

Since Star Cloud Services offers AllReceipts™ in-app marketing tools like Engage NOW and Flip, retailers can increase their omnichannel marketing strategies without any additional cost, and by targeting customers through all channels.

Star Cloud Services’ digital receipt solutions works to connect the retailer to the customer through IoT technology and uses the smartphone application, AllReceipts™, to help retailers engage with their customers through all purchasing channels, whether in-store or online.

With the growing adoption of mobile payments and mobile wallets, digital receipts are going to continue to grow in the retail space. By offering multi-channel purchasing options and using omnichannel marketing strategies, such as digital receipt applications, to engage with customers, you are opening your retail business to endless possibilities.

To learn more about Star Cloud Services and AllReceipts™, please visit www.starcloudservices.com.

 

Bar POS: 4 Things to Help You Be Successful

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Owning and managing a bar is not all fun and games, but takes a lot of time and hard work. With drink specials, pricing, food menus, and of course, money to worry about, it leaves little time to consider how you will manage the point of sale system of your bar. For bars and restaurants in particular, the point of sale and cash management is extremely important. In a fast-paced environment with a high cash flow, you will want a point of sale that is easy to use for employees and will help you connect with your customers. Here are a few things to consider when choosing a POS for your bar or restaurant.

Easy-to-Use Software

Bars, nightclubs, and restaurants tend to be very hectic and fast-paced working environments for bartenders and servers. This means you will want a point-of-sale system that is easy to navigate for both management and employees. Being a bartender in a busy bar often means having to take multiple drink orders at one time and remembering the separate tabs for each. A point of sale system that allows your employees to easily manage tabs, split items, and enter happy hour and other other drink specials will cut down on the amount of time spent entering orders, and will increase the time spent preparing drinks and communicating with customers.

You will also want a system that allows employees to print customer tabs and receipts, or send food orders directly to a kitchen printer.

Cash Management

When managing a bar, you will typically have a higher amount of cash coming in compared to your standard restaurant. For this, you will want to ensure that your point of sale system has the capabilities to handle large amounts of cash. You may also want to consider a proximity-based solution for your cash drawer to ensure that your cash drawer is always safe while bartenders are restocking liquor or grabbing food orders from the kitchen.

Ambiance

In a bar, ambiance is extremely important! People decide to go out to a bar to relax after a long day of work, or to have fun with a group of friends. You want to make sure that your bar makes guests feel welcome and comfortable no matter their reason for being there. With that, be sure to consider the look and feel of your point of sale. When sitting at the bar, customers will see your bartender running tabs, printing receipts, and interacting with the point of sale. Invest in a POS that will display a smooth transaction between the employees and the POS system, and one that jibes with the ambiance of your bar. If you’re the type of bar to have wooden stool seats and dart boards lining the walls, then a standard cash drawer and printer with a tablet should do the job. If your bar radiates a more modern and trendy look, you may want to go for a sleek, all-in-one POS system, such as the Star mPOP™.

Customer Engagement

As a bartender, engaging with customers is important for two reasons: you get better tips, and customers end up spending more money on drinks. When customers feel comfortable talking to and engaging with their bartender, they are more likely to stay longer and purchase more drinks while they cat. But what about after the customer leaves? It’s just as important to engage with customers after their visit as it is to during their visit in order to ensure they continue coming back. There are a number of customer engagement options offered by POS providers with just one being digital receipts.

Offering a digital receipt option to your customer customers can easily allow you to track how often a customer frequents your bar and their go-to drink order. This then allows you to offer your customer coupons or inform them of promotions using those digital receipts. Star’s AllReceipts™ digital receipt solution offers engagement tools, such as Engage NOW and Flip, providing customers with coupons and discounts using the back of the digital receipts, or can direct them straight to your website. AllReceipts™ also offers device management options and data facilitation tools to make sure you get to most out of your digital receipt solution.

In your bar, a POS can be so much more than just a place to manage cash and input orders, but it can help you grow your business!

A Beginner’s Guide to POS Software and Systems

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Investing in a point of sale (POS) system is one of the best things you can do for your business, but with so many options on the market, how do you determine which POS hardware and software best suit your business needs and your budget?

This guide can help you get on the right path to finding the perfect POS system for your business.

Step 1: Define Business Needs

No one wants to waste time and money on a POS solution that lacks needed capabilities, or has unnecessary features that increase the price. To avoid purchasing a system that isn’t right for your business, you need to identify the specific challenges that you will need your new POS system to address.

Start by asking yourself:

  • Is business suffering because customers must often wait in long lines at the POS?
  • Do shoppers frequently leave your establishment empty-handed because you don’t have the merchandise they want?
  • Are you spending too much time managing employees or trying to find out why your sales volume often doesn’t jibe with your inventory levels?
  • Do you want to attract new customers?

Once you have clearly identified your business needs, research which POS functions address them. The list of functions you need your new system to provide will help narrow the field of choices when you shop for a new POS system.

Step 2: Set a Budget 

Decide how much your business can afford to spend on a POS system. By most accounts, the average industry investment in POS systems total 2 to 3 percent of retailers’ annual volume, and 1 to 1.5 percent of restaurant operators’ annual volume. Consider ongoing costs, such as software maintenance/updates, hardware maintenance, and technical support.

Step 3: Shop for Software

As you consider your options, you will find that not every software solution is compatible with all POS hardware. Selecting your software first will prevent you from being limited in functionality.

There are different types of software you can choose from:

  • Native. Native POS software is installed on your POS hardware. It is easier to customize then cloud-based software.
  • Cloud-based software (Software-as-as-Service, or SaaS). In a SaaS model, software is delivered via the cloud, and you pay for it on a monthly subscription basis. Also, cloud-based software can be accessed from anywhere there is an Internet connection, giving you enhanced visibility into, and control over your operation. Customizing this type of software may be difficult.
  • Hybrid software. This software can be run online in the cloud or offline.

Step 4: Find Compatible Hardware

The POS software you choose will dictate the POS hardware that you can use. In many cases, however, there will still be a number of options to choose from. Some of the choices you must make are related to how your employees will use the system. For example:

  • What is the preferred input method? Some operators favor keyboards or a scanner interface for POS data input, while others prefer a touchscreen interface that facilitates faster data input and easier training for new employees.
  • Will you use mobile POS? POS functionality on a tablet or other mobile device can give you line-busting, in aisle assist, and pay-at-the-table capabilities that can greatly enhance customer experiences. Your options include adding mobile POS to a traditional, stationary system, or using mobile POS alone.
  • Which peripherals are needed? You need to consider printers, cash drawers, PIN pads, payment card readers, and barcode scanners, and select the model that best suits your needs.
  • Will you accept all forms of payment? Make sure your new system gives your customers the ability to pay by their preferred method. Now that the U.S. is migrating toward EMV payments, all new POS systems should have the ability to accept chip card payments. Failure to do so can result in bearing liability for fraudulent payment card changes. Also consider trends that indicate emerging payment types. Mobile wallet use, for example, is gaining ground. To accept payments of this type, you’ll need POS solutions that include near field communications (NFC) technology.
  • Which terminal design do you prefer? A traditional POS terminal design may work well for your business. If space at the checkout counter is limited, however, you may want to consider a more ergonomic solution with a smaller footprint, such as an all-in-one configuration that incorporates basic peripherals (e.g., printers, cash drawers, credit card readers, PIN pads, and customer displays) or a tablet POS system. You will also find options that are aesthetically pleasing and don’t detract from a store’s dècor or restaurant’s ambiance.

For more information on choosing a POS system, download our POS Software and Systems Buyer’s Guide eBook.

RSPA RetailNOW 2016 Recap

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RSPA RetailNOW 2016 has just come to an end and Star Micronics would like to thank all of those who visited our RetailNOW 2016 booth! We always enjoy connecting with customers and partners, and forming new relationships at industry events. In case you missed it, here are a few highlights from the show.

Our mPOP™, combination cash drawer and printer peripheral stole the show! As our mobile point of purchase solution continues to gain popularity among the POS industry, we have more and more partners integrating software support for the mPOP. The peripheral was displayed in Star’s booth with partners such as Quetzal, Hike POS, retailcloud, and Keystroke. The mPOP was also spotted in a number of partner booths including BlueStar, ScanSource, MS Cash Drawer, eMobilePOS, Pioneer Solutions, iVend Retail, Logivision, TeamSable, Anywhere Commerce, and more!

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AllReceipts®, Star’s free digital receipt application, supported by Star Cloud Services (SCS) continues to be a hot topic at RSPA RetailNOW. Star Cloud Services showcased their services along with AllReceipts in Star Micronics’ booth. VARs were lining up to register for SCS right there. Star and SCS are continuing this promotion to make it possible to register more resellers for Star Cloud Services solutions. The idea being to encourage resellers to implement the AllReceipts digital receipt solution into their retailers’ stores who are already using Star printers.

“We are proud to announce that we will offer a $30 per printer promotion for VARs who enable retailers to connect their printers to deliver AllReceipts digital receipts and other services offered by SCS to their customers”

 – David Salisbury, VP of Sales & Marketing for Star Cloud Services

For more information on the reseller promotion, please contact Pete diCoio – pdicoio@starmicronics.com.

Our own David Salisbury from Star Cloud Services participated in The Future of mPOS panel at RetailNOW 2016. David, along with other experts from the industry, discussed where mobile point of sale is headed and how the large shift to digital will help to shape the future of mPOS.

Star thanks everyone again for taking the time to visit us and learn more about our point of sale peripherals at RetailNOW 2016. We look forward to seeing you all next year!

10 Ways mPOS Can Benefit Your Business

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As a business owner, the last thing you should need to stress over is your point-of-sale system. POS  systems are designed to make your daily workflow smoother and easier for business owners and employees alike. If you’re considering a mobile POS solution, be sure to look at ergonomic mobile solutions.

These solutions recognize that some businesses need peripherals beyond the basic tablet POS, such as a combination cash drawer/receipt printer. Here’s what ergonomic mobile solutions offer:

1. Convenience. With an ergonomic tablet POS plus cash drawer/receipt printer, you can accept all payments anywhere, anytime. This is a big improvement over common mPOS, which traditionally only handles electronic payments.

2. Space saver. Ergonomic solutions reduce your POS footprint significantly. With their small size and sleek profile, these platforms are attractive and unobtrusive in your retail or restaurant environment, freeing up space in which you can add tables or expand merchandise displays.

3. Assist mPOS solutions. Because these ergonomic mobile solutions rely on Bluetooth technology for connectivity, they’re fully mobile when needed and rid you of tangled wires and a jumble of dongles.

4. Full functionality. Ergonomic mobile solutions offer robust features and functionality for a wide range of applications.

5. Receipt printer. Small and compact, a built-in printer lets you quickly and quietly print a receipt as soon as the transaction closes. Additionally, sometimes single accessories are needed without a full system. In this case, you should check to see if your system can support additional printers for your bar, kitchen, and other areas.

6. Barcode scanner. If your tablet or mobile device lacks a barcode scanner, your ergonomic mobile solution easily accommodates an optional plug-and-play scanner for reading merchandise.

7. Cash Drawer. A secure cash drawer stores currency, checks, receipts and other important items. The size of the cash drawer you choose will depend on the number of cash transactions you process a day.

8. Software application. To get the greatest value of your ergonomic mobile solution, pick a software application that supports the latest payment options such as NFC and EMV. This will help you to avoid another technology upgrade in the near future.

9. Tablet/device. When evaluating tablet and mobile device options on the market, be sure to select hardware that’s designed to process NFC and EMV payments, preferable without requiring add-ons or peripherals to do so. Choose a device that’s compatible with your preferred software application. Most software applications have a preferred operating system, however if you need a software application to be cross compatible, make sure to do your research and find a web-based solution.

10. Digital receipt. More and more retailers want to deliver an in-store experience that provides digital support. There are innovative, downloadable apps on the market today that are supported by many POS systems. These apps allow your customers to receive a digital copy of their receipt on their smatphones. Some of these apps even allow functionality for customer satisfaction surveys, so retailers can always get a gauge on how they are perceived by their customers.

For more information on mPOS solutions, download our eBook: mPOS: How it’s Revolutionizing Payments

Dry Cleaning POS Software Checklist: 10 Things Not to Compromise On

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Your dry cleaning business must operate efficiently and profitably to succeed in this highly competitive market. So it stands to reason that when you are considering new point of sale (POS) software for your business, that you would settle for nothing less than the solution that allows you to operate most efficiently and maximize profits.

There are many POS software options available, but you need to narrow the field of choices to those that have the features best suited for operating a dry cleaning business.

This checklist of POS software for dry cleaners can help. It lists 10 features essential to your operations, and finding software with these features can bring you one step closer to the right solutions for your business.

  1. Intuitive Interfaces and Functionality. POS software with an easy to use interface will also benefit your business by making the task of training new employees easier and quicker.
  2. Labor Management. The POS system can help managers monitor attendance and control overtime.
  3. Peripheral Support. Make sure the POS solution you invest in today can accommodate your business’ changing needs, and can scale or be upgraded to accommodate new technology.
  4. Customer Engagement. The customer relationship management (CRM) module of your POS software solution provides you with an updated database of customer contacts, delivery information, and even how much starch individual customers like in their shirts.
  5. Delivery. Your POS software should also support mobile POS and a mobile printer to equip your drivers with tools for delivery confirmation, to print invoices and receipts, and to accept payments.
  6. Labeling and Tags. You’ll want to ensure that your receipt printer can handle wash tag printing that will be durable after the customer takes it home.
  7. Payment Processing. Your POS system should provide your customers with the convenience of accepting any of their preferred payment methods.
  8. Inventory Management. Whether you use a numbering or a barcode system, your POS software solution should include an inventory management tool that helps you track items from drop off to pickup or delivery.
  9. Assisted Assembly. If your dry cleaning business has automatic assembly systems or if you are considering it for the future, make sure your POS system can integrate with them so your business can take full advantage of this time-saving technology.
  10. Reporting. Your POS solution should provide reports in a format that allows you to keep a close watch on operations and on your bottom line.

In a highly competitive dry cleaning market, decisions that can impact your efficiency and profitability are too important to take lightly. Practice due diligence to ensure your new POS software solution will provide the right features, and ultimately, the right outcomes for your business.

Download our full eBook: Dry Cleaning POS Software Checklist: 10 Things Now to Compromise On.

3 Ways to Market Your Small Business for Less

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When you’re an independent retailer or a small business owner, marketing funds tend to be limited. Not only are you already competing with the big franchise retailers, but reaching and engaging with your target audience can be especially difficult because you may not have the tools and budget available to develop a massive marketing campaign like your competitors.

All is not lost! Big box or even online retail marketing will not kill your business just yet. We now have the technology right at our finger tips to reach and connect with large audiences for little, to no cost. Here are three easy ways to market your small business and engage with customers without breaking the bank!

1. Social Media

Social Media is crucial for any small business. According to Digital Trends, “people in the U.S. check their Facebook, Twitter, and other social media accounts a staggering 17 times a day, meaning at least once every waking hour.” With people spending that much time on social media, it is almost a guaranteed way to gain business exposure.

Since there are now so many different social media platforms available with almost all of them offering a free sign up, social media is an excellent strategy for engaging with customers and building a larger audience for your business. Social media sites such as Twitter, Instagram, and Facebook are great for engaging with people because it allows your customers to tag you in Tweets and Instagram photos, or post directly to your wall on your business Facebook page. These social media platforms are also effective at encouraging potential shoppers to visit your website or even better, initiating conversation with customers because it allows you to integrate “call-to-actions” such as clickable links, photos, polls, lead-generation cards, and more right into your posts. This is especially great for retail because you can create social media posts about a special product, and then lead shoppers right to the website to purchase; and it’s free!

If you’re struggling to gain a good social media following, remember to communicate with your customers that you are active on social media. Utilize your social media pages to advertise sales, contests, and special promotions. If people have a reason to follow you, they will!

2. Create Content

When owning a small business, whether that be a clothing store, coffee shop, or salon, it can be tough to compete with big name franchises that already have such a large base of loyal customers. How can you help your customers be confident in the fact that your coffee tastes better than Starbucks, or that you have the scoop on the next big fashion trends that Macy’s has yet to start selling? Create content!

Owning a website or blog for your business is the best way to communicate your knowledge with customers and increase the amount of customers visiting your store. Your website or social media page is usually the first thing a person looks to when taking interest in your new business or product, so why not fill them with your abundance of knowledge for what you do?

Creating content or having a blog is a great way to communicate what’s new and trendy with your customers. For example, if you own a clothing boutique, starting a fashion blog is the perfect way to draw consumers to your website. It shows shoppers that your store not only has the best new clothes and accessories, but that your store knows what fashion trends are going to be the ‘next big thing’.

3. Digital Receipts

It seems so simple, right? Every customer is going to receive a receipt at the point of purchase. Now think about how you can use those receipts as a marketing tool!

We’ve all seen the surveys that big box retailers tell you to fill out at the bottom of the receipt to win a $500 shopping spree, and we’ve all ignored them and thrown those receipts away at one point or another. Today, with your shoppers armed with smart devices, you have a better chance at engaging with customers by going digital. There are a number of digital receipt solutions, but Star Micronics’ AllReceipts® offers a free, convenient digital receipt app that is beneficial for retailers and for shoppers.

While many digital receipt solutions require the customer to give up personal information such as their email address or phone number, AllReceipts allows the retailer to directly connect with the customer without needing any of their personal information. AllReceipts has features and tools such as Customer Survey, Flip, and Engage NOW that allow retailers to receive instant feedback from shoppers, provide their customers with promotions and coupons by utilizing the back side of the receipt, and encourage customers to visit their website or social media page. AllReceipts is a great marketing tool for retailers and allows them to offer their customers a digital receipt option, all while engaging with customers and encouraging them to come back to their store. What’s more, AllReceipts is free for retailers to install with any Star Micronics receipt printer.

Bottom line: Competing with large franchises can be difficult to do when you’re an independent retailer or a small business, but there are tons of free tools out there to market your business. Star Micronics recognizes this and that is why we want to help you be a better retailer!

For more information on AllReceipts®, please visit www.starcloudservices.com.

Bac’n Me Crazy Improves Customer Wait with Star Micronics and Wholly App

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Bac’n Me Crazy is a gourmet food truck based in Charleston, SC that specializes in out of this world dishes that are loaded with bacon. Bac’n Me Crazy was one of many food trucks in the Charleston area that was searching for a way to help their customers avoid the crazy and unpredictable South Carolina weather, and create a smoother workflow for employees. Wholly App and Star Micronics teamed up to provide Bac’n Me Crazy with the ideal solution for their food truck.

Bac’n Me Crazy, one of the most popular food trucks in Charleston, SC, was searching for a way to make ordering not only easier for the customer, but for the employees as well. The unpredictable east coast weather made standing in line at an outdoor food truck an undesirable prospect for customers. Always putting the customer first, Bac’n Me Crazy sought an online ordering solution from Wholly App that would help to make the ordering experience more convenient for customers, and create an easier and smoother workflow for employees.

By installing Wholly App’s solution with Star’s TSP650IIBTi printer and WebPRNT, Bac’n Me Crazy was able to not only create a better ordering experience for customers, but improve the overall daily workflow of their business. Wholly App was able to create a customized solution for Bac’n Me Crazy, allowing customers to order from their phones, and receive an alert when their order is ready. When the customer ordered, the order would be sent directly to the Star printer using WebPRNT. WebPRNT eliminates the need to install any drivers, and enables printing from Wholly App’s native application built specifically for Bac’n Me Crazy. Star’s TSP650IIBTi has the durability to withstand the rush hours, and offers ultimate mobility with its Bluetooth feature, allowing employees to move the printer throughout the truck as necessary.

AR-160129982 “This solution has been a dream come true for us,” says Jason Broz, Founder of Bac’n Me Crazy. “Wholly App and Star Micronics’ solution allowed us to increase our business and make the lives of our customers easier – which is really the most important thing to us.”

“When developing this app for Bac’n Me Crazy and thinking of printing options, Star was our first choice,” says Mike Werner, Found of Wholly App. “The TSP650IIBTi with WebPRNT made our job so much easier by providing a mobile and durable solutions that could print orders right from the app.”

 

Download the full success story here: Star – Bac’n Me Crazy Case Study