Star Micronics and LOCFOOD Equip Mexico City Cuisine to Operate at Home & On the Road

Mexico City Cuisine, located in Vista, California, offers full catering services for everything from formal dinner parties and corporate events to casual gatherings and weddings – in addition to having multiple food truck locations. Mexico City Cuisine recently made the switch to Star Micronics’ mPOP™ all-in-one cash drawer and printer peripheral POS system paired with LOCFOOD’s CRAVE Vend mPOS software.

The mPOS bundle provided Mexico City Cuisine with the most practical option for both in-store and off-site locations. The mPOP™ paired with CRAVE Vend software provided Mexico City Cuisine with a mobile solution compatible with the iOS iPad® devices that were already being used for customer transactions. Mexico City Cuisine found the mPOP™ to be the best given its modern, sleek, all-in-one design, and its simple Bluetooth connectivity set-up. What’s more, CRAVE Vend mPOS software paired perfectly with the solution to create a complete mPOS package, allowing Mexico City Cuisine to use the solution in any of its various locations.

 

MexCityCuisineLogo3 “Star Micronics’ mPOP™ is the perfect solution for us at Mexico City Cuisine,” says Leo Garcia, owner of Mexico City Cuisine. “The all-in-one, compact design of the mPOP™ paired with the CRAVE Vend mPOS software allows us to use the same POS system in both our store and food truck locations with zero inconvenience.” 

 


“CRAVE Vend originated from seeing Mexico City Cuisine employees use iOS devices in their daily transactions,” says Thuc Luu, Founder of LOCFOOD, Inc. “We are so pleased to have been able to design a full mPOS software to be used with tablet and other mobile devices, and to work with Star Micronics to create a full mPOS bundle that is easy-to-use for retailers and restaurateurs.” 

 

 

Download the full case study here: Star_Mexico-City-Cuisine_case-study

Star Technology Day Recap

IMG_1259.jpg small

Star Micronics would like to thank everyone who attended our very first Star Technology Day event hosted in Mexico City! Star Micronics had a wonderful time catching up with our customers and partners, and showing off all of Star’s newest technology. We’d like to share some of the highlights from the show for anyone who may have missed out.

IMG_2506While Star has a reputation for attending a variety of trade shows and events throughout the year, this was our very first Star-hosted event for distributors, resellers, end-users, and software partners. We were very excited to host our own event and showcase some of our newest products and technology.

Star Micronics spent the day showing off our newest TSP100III thermal receipt printer, now available with Wi-Fi connectivity and simple “Push ‘n’ Connect” WPS connection, making it the easiest wireless set-up in the industry. Also featured was Star’s all-in-one mPOP™, mobile point of purchase solution with built-in cash drawer and printer peripheral for tablet POS. Star was also showcasing our very own digital receipt application, AllReceipts™, which allows customers to store digital copies of their receipts, and provides more customer engagement for retailers with new features such as Engage NOW and Receipt Flip.

Star was proud to host a number of our software partners, allowing them to demonstrate their POS and mPOS software in conjunction with Star products. Software partners included GoNet, iPOS by Ivan, iZettle, Pacific Soft, MSP, National Soft, MyBusiness POS, SkyPOS, and Touch Bistro.

Thank you again to all who attended and we look forward to seeing everyone next year!

Star Cloud Services Introduces Receipt Flip

Star Cloud Services introduces a brand new feature to the AllReceipts™ digital receipt app, called Receipt Flip. Receipt Flip is the first two-sided, color digital receipt option for retailers. It is free to use for all retailers with a Star Micronics printer.

Why is it Important?

Receipt Flip provides retailers with a technology that allows them to take advantage of the back side of digital receipts – as they could on printed receipts – to display terms and conditions, store policies, promotions, marketing material, and more. Receipt Flip helps retailers create a better in-store experience for shoppers by making returns and exchanges drastically easier, as well as offering valuable promotions to keep them coming back.

What are the Benefits for Retailers?

For retailers, receipts are vital for three departments: financial – to know what was purchased, loss prevention – to know under which conditions items can be returned, and marketing – to get shoppers back in the store.

Often times, there is a large gap between digital solutions and loss prevention, causing confused and disgruntled customers and staff. Receipt Flip helps bridge that gap by ensuring the customer has a complete digital copy of their receipt. Loss prevention departments no longer have to worry about digital receipts not containing important terms and conditions or store policies. This also means customers have everything they need on their smart phone, and do not have to worry about keeping their physical receipt in case the retailer does not accept the digital copy. In addition, coupons and promotions are readily available to the customer without needing to keep track of a paper receipt, therefore increasing the likelihood of returning shoppers.

How does this Solution Stand Out?

Up until now, digital receipts have only encompassed the front side of the receipt, but not the back. Having access to the back gives customers the capability to go completely digital with their receipts, as they now have an exact replica available at their fingertips, helping to facilitate any return or exchange without friction.

With other digital receipt solutions, such as receipt apps that require customers to take a picture of their receipt, shoppers are not able, or encouraged to take a picture of the back of their receipt, therefore creating missed opportunities for marketing departments, and stress for loss prevention departments. Additionally, email receipts require shoppers to give up personal information, which is something that many shoppers do not want to, or are unwilling to do.

 

AllReceipts NRF“Star is very proud to take this important step in the new wave of retail marketing. When Star Micronics first released futurePRNT in 2005, the idea of low-cost customer engagement was born. Now 10 years later, we know that the physical transaction is becoming less important, while the focus is being put on the return of the shopper. Being able to provide not only retailers, but also shoppers with a reliable, digital receipt solution that is built to increase customer engagement, has been a personal dream come true!”

– David Salisbury, VP Sales and Marketing for Star Cloud Services

 

Visit www.starcloudservices.com for more information.

Dylan’s Candy Bar Sweetens the Deal with Star Micronics and SuiteRetail

_96A5988

 

Dylan’s Candy Bar, the world’s largest confectionary emporium and lifestyle brand, recently made the switch to SuiteRetail’s SuitePOS solution, which features Star Micronics printers and peripherals
SuiteRetail & DCB video

Click here to watch the video interview.

Dylan’s Candy Bar sought an ERP platform that facilitated a singular unequivocal view of their busieness. Net Suite was the obvious choice, but the in-store solution proved the most difficult to solve: Dylan’s needed a SAAS solution that seamlessly integrated with NetSuite, robust enough to handle the velocity of their transactions, but attractive enough to compliment the upbeat and modern style unique to all of the Dylan’s flagship stores.

 

The POS bundle comprised of SuiteRetail’s SuitePOS for NetSuite and Star Micronics printers and peripherals proved to be the only viable option. No other alternative combined the speed to handle Dylan’s transaction volume, integration with NetSuite, and has the necessary visual appeal.

 

 ” We found the perfect solution in Star Micronics printers and SuitePOS. The solution is iPad/iPhone-based and offered visual appeal and easy integration that was the perfect fit for our stores. We’re also actively looking at Star’s new all-in-one, the mPOP, given its design aesthetic and potential ‘fit’ at our new smaller locations.”

– David Reid, CFO of Dylan’s Candy Bar

sr_logo_web_2016

“At SuiteRetail, we are always looking to pair our POS software with modern, sleek, and super-reliable peripherals that match the SuitePOS brand and reputation. As far as printers, we really only found this with Star Micronics. We love Star’s printers and their new mPOP because they are visually appealing, and their performance is rock-solid.”

– Jeff Schneider, Co-Founder and Director of SuiteRetail

Download the full success story here: Star_Dylans-Candy-Bar_Case-Study

 

NRF 2016 Recap

 

NRF 2016

Star Micronics would like to thank all of those who visited us at NRF Big Show 2016! We had an amazing time interacting with our customers and partners, building new relationships, and sharing information on our newest products and technology. We’d like to share some of the highlights from the show for anyone who might have missed it.

For Star, trade shows are a way to connect with our customers and partners on a more personal level. We were fortunate enough to have not only a number of partners featuring Star products in our booth, but all over the show floor. With both traditional POS and new mPOS technology and solutions being displayed, Star was able to reach a wider audience and show off both our classic, and our most innovative solutions for the POS and mPOS technology industry.

mPOP mPOP microsoft interview

Our new all-in-one POS solution, the mPOP, was the star of our show this year! The mPOP, Mobile Point of Purchase, is Star’s first hybrid for tablet POS that combines a cash drawer and printer peripheral. Along with the number of mPOPs showcased in our own booth with our partners’ software and tablet mounting cases, we found them across the entire show being featured at Intel, Microsoft, MagTek, Celerant, Armor Active, and more!

TSP100III TSP100III NRF video

For the first time, Star Micronics showcased our newest POS thermal receipt printer, the TSP100III, at NRF 2016! Star anticipates the TSP100III to be one of our hit product of 2016. The POS thermal receipt printer is perfect for retail and hospitality with simple “Push ‘n’ Connect” WPS set-up, WLAN connection, USB power source for tablet or mobile device charging, high-speed printing, and tons of other great features.

AllReceipts AllReceipts NRF

Star Micronics is also expecting big things for AllReceipts in 2016! From Star Cloud Services, AllReceipts, is a free digital receipt solution available on all Star Micronics printer models. With complete demos and free giveaways, people flooded the AllReceipts stand to learn more about how to digitally manage their receipts.

 

Star Micronics also had the pleasure of welcoming our Latin America team to the show. It was a great opportunity for us not only to connect with our own team, but to meet the many partners and customers that they have been working closely with as well.

Overall, it was the wonderful combination of our customers, partners, and our own Star Micronics team that helped to make NRF 2016 a successful show. Thank you again to everyone who attended and we look forward to seeing you all next year!

 

Brianna Moriarty

Marketing Communications Associate

But what does Star Micronics really do?

In conversation recently, I was asked that same old question “What does your company do?” As an automatic reaction, I delivered my well-rehearsed reply how ‘we provide consumers with proof of purchases at millions of location worldwide.’ After delivering the response, I realized how dramatically the company has changed in recent years and it was time to redefine the new Star Micronics.

As I took inventory of the company, our people, the markets, and our key differentiators, I could quickly see a what the value of the new Star Micronics. Although every company is proud of products, services and solutions, it is truly our family that make Star shine.

Star Micronics is blessed to have an experienced team of trusted sales advisors for our partners that has over 210 years of industry experience which equates to over 17 years per team member. When you are speaking to a member of the Star channel sales team, you can be confident you are consulting with the best in the industry. As the company and industry have rapidly evolved, so have our partners. Star Micronics is proud to welcome new partners to the Star family every day by embracing long term industry stables that recognize the status quo is over and Star is leading the path to the future and new industry partners that bring ideas and technology to our rapidly changing market.

For many companies mobility is just another trend or challenge but to Star Micronics Business Development team, this was our moment to demonstrate our “Always Leading, Always Innovating” spirit. Our team recognized that the mobility was the future, mobility was the disruptor that the once stagnant POS industry needed. Star embraced mobility and recognized that the world of feeds, speeds and emulations was over. The new mobile world opened the doors to integration, connectivity, and solutions. Star Micronics America invested in the right people to capitalize on the new mobile world and now 25% of our workforce is in the integration and market solution team – helping ISVs and end-users utilize our SDKs and new connected solutions. Behind the scenes, the Star family from Operations, Finance, IT, Human Resources and Sales Administration makes it happen everyday.

The next time you ask me about my company, I will be proud to say that ‘the new Star Micronics is the market leader that drive innovative solutions today and a family of proven partners for success tomorrow.
Michael Hanson

The mPOP is a staple for who Star is!

No more than 4 years ago, our cozy little POS world was experiencing an inconceivable shifting demand for mobile solutions, there was much in question, and certainly much to debate with the legacy world.  It drove many vendors like Star to either develop, adopt, or accommodate the growing mobile needs for end-users and solution providers.  There were times when we heard, “you’ll never see people printing from consumer devices long term!” “…tablets weren’t made for POS!” And at that time, the state and longevity of mPOS had caused significant controversy. Currently though, in 2015, there is no denying how mPOS affected the POS industry since. Vendors like Star were marching forward, listening to the pains and needs of our customers and partners.   We invested our time, people, and resources into what we knew was going to be HUGE.  Many were hesitant, but Star was valiant – taking on an exceedingly massive risk putting such resources into the ever-questionable mPOS wave, which (at the time), could have easily not made it to shore.

 

Our efforts since, have paid off enormously.  We formed an entire Integration Team, and dedicated that team to being able to support ISV’s who were completely new to the game, our industry, and working with POS and channel folks like Star.  Why was this so important? Well, Star became more than just “the printer people” for these new ISV’s, we became a resource – aligning them with the right partners in the industry to support, and help their businesses grow, many of whom have grown substantially since.  It’s all part of what Star does: being great listeners, teachers, but more notably, being the best partner a new ISV could have.

 

With the recent release of Star’s new all-in-one printer/cash-drawer combo, the mPOP – we’ve developed something that is the first of its kind – beautifully designed, and meticulously crafted; the mPOP is a product that boasts sleekness and a quality build, unlike anything our industry has ever seen.  Its glistening finish and unique design is truly Star innovation at its best.  Encompassing SMB and VSB markets, the mPOP is a low-cost, ideal fit for merchants looking to save counter space and money.  Its products like the mPOP that are a staple for who Star is, but more importantly, why Star does what they do.  In 2015, Star is more than a hardware provider, we are a technology solution provider – developing some of the most innovative products to hit the market in 20 years! We are truly, “Always Leading & Always Innovating”!

Pete Dicoio

Channel Partner Executive

mPOS_trends_shopping

The Challenge of mPOS in Today’s Industry Trends

Mobile point of sale technology has become ubiquitous in today’s society, however the last impression of indicating customer satisfaction are often still at the checkout counter. Hence the challenges of mPOS in today’s industry are critical to the positive effect of customer experience.

“mPOS has been particularly successful in small business environments due to large feature set available at a low price point. In 2015, the mPOS adoption rate will accelerate as small to mid-sized merchants leverage mobile solutions to enhance customer experience and improve sales. The challenges of mPOS change drastically when moving from a small merchant with a single checkout setting to a multi-store, multi-check out, enterprise environment. For large enterprise retailers, there are new products and services in security, connectivity, design, functionality, and hardware to make your mobile strategy a success”

Michael Hanson, Executive Vice President, Star Micronics America, Inc.

Star_Micronics_Hanson

Enhance Customer Experience with a Clean, Organized Store

Adopting Star Micronics peripheral suite of mobile printers with Star Micronics cash drawers unlocks the power of our software developer kit to leverage new mobile solutions. Technology such as ProxiPRNT, which uses Bluetooth Smart (BLE) connection helps locate the nearest peripherals and securely open remote cash drawers. Star’s ProxiPRNT technology is ideal for any enterprise establishment implementing the ultimate mobile POS application to reduce queues in larger stores and have customers efficiently checked out with the purchase completed immediately. This will result in fewer lines and more space for new customers to shop in the store.

Saving Space in Customers’ Wallets

With the release of AllReceipts™, Star Micronics’ Digital Receipt Solution, customers can now save their receipts digitally during those busy holiday seasons. Complementing the paper receipts, shoppers can now scan the QR code and save a digital version of the receipt without having to provide any personal information such as e-mail address that could result in spam, such as an issue with e-receipts.

A digital receipt solution in the mPOS world would allow customers the option to have their receipts securely saved on their mobile device at all times.  AllReceipts™ not only enhances the shopping experience for the customers, but provides retailers real-time printer status, operational notifications, and customer survey results through a comprehensive dashboard.  This technology will help increase customer engagement between the store clerks and provide retailers a mPOS solution that eliminates cluttered wallets.

‘Always Leading-Always Innovating’

The face of retail will continue to change rapidly with new and advance mPOS technology. Leading the transition to the mobile world, Star Micronics’ hardware and software solutions help solve the challenges presented by the implementation of mPOS at a large scale.

 

The True Value in Printed and Digital Receipts

Have you ever lost a needed receipt to a purchase? With the release our AllReceipts™ App, it is important to understand the value and differences between printed receipts and digital receipts. Our new eBook will help you manage your receipts easier by guiding you into the transition of digital receipt management. Printed paper receipts complement their digital counterparts and this blog post will preview our eBook and explore why.

Ebook_ValueofReceipts

Think about the many times a bank statement or credit card statement has verified a payment that you were unfamiliar with. Certainly, you want to reference the purchase on your printed receipt; but if the printed receipt was faded or was lost over time, it is always a safe solution to have a digital copy on your preferred mobile device.

Receipts are critical for many scenarios such as:

  • Refunds- proof to merchants to issue an amount back to your account
  • Reimbursements- business travel costs, work-related purchases
  • Tax deductions- deductible expenditures on IRS returns
  • Warranties- proof of item purchased for coverage

Always keep in mind; rather it is ‘short term’ or ‘long term’ reasoning for keeping your receipts, receipts play a major role in your life! There is no escaping the need for receipts, both printed and digital. We all know it can be difficult to remember your receipt, that’s why Star Micronics is here to help!

Click here to read the full eBook ‘The Value of Receipts: Printed and Digital”.

AllReceipts-Banner2

Star Micronics, AllReceipts™ Digital Receipt Solution

To find more information on AllReceipts™, Star Micronics FREE digital receipt solution, visit http://www.allreceipts.com/.

Processing Shipment with Enhanced Label Printing

With the mobile POS industry rapidly growing with new technology and continuous innovation on the horizon, manufacturing and warehouse facilities, along with the retail industry are discovering new ways to improve productivity and profitability.

It is essential for the shipping and receiving industry to properly print labels on-the-go as their employees are moving quickly within a warehouse environment. By printing labels on-the-go, employees will have an increase in efficiency and better control of production. As for retailers, in order to track items accurately to the stockroom from point of sale transactions, inventory associates will need a portable printer that allows flexibility in printing and applying barcodes instantaneously for inventory management.

 

Enhanced Label Printing Star Micronics SM-T400i

Mobile printers can be an asset in eliminating the distance that workers travel from a single station just to acquire their labels. As a result, Star Micronics has label options for their SM-T400i, rugged four inch (112mm) portable Bluetooth printer. Supporting iOS, Android and Windows operating systems, the portable receipt and label printer is also Apple MFi certified, which can be use with the iPod Touch®, iPhone® and iPad®. With a rugged design and a wide 104mm printable area, the SM-T400i is perfect for outdoor applications, field service, and warehouse operations.

To learn more about Star Micronics SM-T400i portable Bluetooth printer, please click HERE.