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What is the cost of receipt paper? It’s $1.25 per 1000 receipts. The true cost of PromoPRNT is just owning a Star Micronics receipt printer and the time to customize receipt messaging to your audience. Any small business or retail store can be doing in-store POS ads with this tool. PromoPRNT has Promo Builder and Promo Scheduler, making it the easiest way for retailers to do in-store ads at the time of purchase. Offline marketing is severely underestimated in 2018, and PromoPRNT works on the valuable real estate where it’s easiest to get eyeballs—the physical paper receipt.
In the first half of 2018, a slew of retailers have been busy trying this brand-new service added to the popular Star Micronics Cloud Services platform.
Marketing doesn’t have to be expensive or yield uncertain results such as with Facebook or Instagram ads online. PromoPRNT is immediate, physical, and ends up, literally, in your shoppers’ hands.
It allows small businesses to build rapport with customers where it matters most — at the physical location. Having the ability to do campaigns in-store, that are easy to set up and practically automated and very inexpensive, obviously has incredible benefits.
PromoPRNT is also a great way for resellers of retail hardware and software to gain a recurring revenue stream. Meanwhile for retail store managers, this is an easy way to communicate with customers, to implement a customer retention program and gain traction on campaigns, discounts, and seasonal offers. Small businesses are using it to implement the following:
Communicate Easily with Customers
- A discount offer or time-limited promotion
- Quotes & branding keywords
- Hiring notices
Build Rapport with Customers
- Event reminders
- A positive thank you message
- Driving traffic online
Create Customer Experiences
- Customer feedback surveys
- Seasonal campaign sale (e.g. Back-to-School deals)
- A funny message for brand awareness
Build Customer Loyalty
- Mention of a charity or community initiative
- A point-of-purchase message designed for customer retention
- Seasons greetings messages
PromoPRNT Costs Only a Star Printer
PromoPRNT as an automation tool for retail stores only costs the price of a Star Micronics Printer. With a library of templates and the built-in Promo Builder and Scheduler to create and schedule receipt ads, it’s very easy to set-up.
PromoPRNT takes no time at all. To connect your printer, it takes under 3 minutes. To make your first promotion from a template, it takes under 5 minutes. So, in about 10 minutes, you are up and running.
How to Set Up and Use PromoPRNT
All a small business requires to on-board PromoPRNT is to own a Star Micronics receipt printer and to sign up on Star Micronics Cloud.
In an era of mobile and eCommerce, it’s refreshing for retailers to have such a simple tool that can be so valuable for building customer experiences. Customer experiences and an entire brand’s reputation live in memories made in the brick-and-mortar store. The physical store is the centerpiece of the retail brand. So why not augment it?
PromoPRNT supports any printer that works with windows PC. We support USB connected printers, with the most common printer being the TSP143III series. We also support the TSP654II series, TSP743II, and mPOP and the new mC-Prints under Windows.
To get started simply sign up here.
We recently crafted a short how-to video to show just how easy it is for retailers and small businesses to implement.
Brianna Moriarty is the Partner Development Manager at Star Micronics where she works with channel-partners to grow their business and develop new markets. Brianna has a background in marketing and uses this to help VARs and ISVs to establish a go-to-market strategy and create co-marketing campaigns. She enjoys following the latest social media marketing trends and creating content for retailers and SMBs.