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GDPR: The Renaissance of SMB Receipt Marketing
Today, because more than half of retail sales are influenced by digital – and GDPR influences data collection – a new trend is emerging: Retailers are turning to offline marketing.
While large retailers may have the funds to dedicate to safeguarding their big data, SMBs tend to have smaller budgets and fewer staff to manage such procedures. How do these stores continue to successfully communicate with customers – and stay protected against regulation?
Receipt Marketing: A Secret Weapon to Boost Customer Engagement
Independent retailers may create email marketing campaigns or implement a basic loyalty program, but there’s another thing they could be doing: receipt marketing.
Apart from customer service at physical stores, what’s the one thing shoppers always take away with them? A receipt, which is an intuitive and significantly underutilized marketing channel!
Customer retention, loyalty and engagement are all built upon developing relationships, being memorable, standing out and creating a connection. What if a cute or funny message on a receipt could do that? What if coupons, discounts, QR codes and thoughtful messages on receipts could build rapport with your audience?
It’s Cheap, Easy, Safe and Humanizing
Because digital marketing doesn’t always produce results for brands with a strict budget, offline marketing that reaches all customers could be a more rational place to invest your customer engagement dollars.
Just think of the possibilities! Your messaging can be timely and feature endearing calls-to-action that brighten your customer’s day. And the best part? This type of offline marketing has no privacy infringements – just enticing offers and a personal touch that makes SMBs feel genuine.
Customer Incentives for Return Business
Receipts can be a great place to highlight special offers to boost future store, restaurant and kiosk traffic.
Offline Meets Mobile: QR Codes
QR codes embedded on receipts, cards and in-store posters mean offline marketing can sync up with mobile offers.
Persuasive Discount Offers and Time-Sensitive Offline Messaging
Receipt marketing is a great way to reach a lot of eyeballs at an extremely low cost. Discounts with time-sensitive offers can create some of the best results and are a part of the most persuasive loyalty campaigns.
PromoPRNT: The Free Offline Marketing Tool
Ready to get your offline marketing tactics rolling? Star Micronics has developed PromoPRNT, a complimentary, easy-to-use receipt marketing program for SMBs, local retailers and independent stores. With PromoPRNT, you can:
- Make and schedule custom receipt offers and promotions
- Manage receipt promotions from the cloud
- Increase customer retention and drive loyalty marketing campaigns
- Make each customer visit unique and make the experience more memorable
For small businesses, offline advertising will never really die because it drives repeat business in the age of e-commerce. With GDPR and look-alike regulations hitting the retail industry, offline marketing is a low stress, low cost and high ROI way of communicating with your customers … with a nearly 100% read rate!
Learn more about PromoPRNT
Heidi Orpilla is the Digital Content Specialist at Star Micronics where she creates and manages content for Star’s blog, social media, website, products, and more. Heidi has a passion for writing and has worked in the B2B marketing space for over five years. Prior to working at Star, Heidi worked at a large reseller for six years.