Star-Salesforce Solution Helps Capture Data and Respond at Each Touchpoint on the Customer’s Journey

bespoke-collection-riverhouse-5

Operating under the brand names Blackbird Vineyards, Recuerdo Windes, Resolute Wine, and AERENA Galleries & Gardens, Bespoke Collection offers a curated selection of boutique wines, one-of-a-kind objet d’art, and unique lifestyle experience.

Bespoke Collection strives to capture the essence of personal connection in their own customer interactions and knew that Salesforce was the best platform to keep their focus on the customer. Bespoke already utilizes Salesforce’s Sales Cloud and Marketing Cloud to ensure they capture and respond appropriately to each touchpoint of a customer’s journey. Bespoke was in search of a platform that would allow them to continue to track each customer’s journey while also capturing critical customer data at the point of sale.

Bespoke Collection discovered SuiteRetail’s SuitePOS for Salesforce with Star Micronics peripherals, which allowed them to capture customer data at the point of sale and input the data directly into Salesforce. SuitePOS for Salesforce paired with Star’s TSP100 receipt printers allowed Bespoke Collection to gather real-time, end-to-end information using one user-friendly interface, one database, and one security model.

Bespoke sales associates can now look up a customer’s journey and, with a single click, be ready to take a transaction, facilitating an even more efficient and personalized customer experience.

bes_logo“Whether a guest is considering art today, or buying wine tomorrow, it’s essential that each and every sales associate has access to that customer’s journey,” says Paul Leary, President of Bespoke Collection. “With SuitePOS for Salesforce and Star Micronics peripherals, we can better track our customers’ journeys and ensure that each customer is receiving the experience they are looking for.”

Download the full case study here: star_bespoke-collection_case-study

Posted in Success Stories and tagged , , , , , , , , , , , .

4 Comments

  1. Good post! I read your blog often and you always post excellent content. I posted this article on Facebook and my followers like it. Thanks for writing this!

  2. whoa1h this blog is great i love reading your posts. Keep up the great work! You know, a lot of people are looking around for this information, you can aid them greatly.

  3. We’ve used Salesforce for years, it’s expensive, but the best CMS in the biz IMO. Love to see the integrations. Cheers.

Leave a Reply

Your email address will not be published. Required fields are marked *