4 Reasons to Use Bluetooth Technology in Restaurants

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In the restaurant business, one of the most important things to do is to keep your customers satisfied. One can do this by making sure their customers are receiving the correct order and in a timely fashion, but by also making sure that their staff is equipped with the technology to provide customers with a unique and satisfying experience. By enabling Bluetooth point of sale technology, restaurant owners can take their customer experience to the next level by creating a smoother workflow for employees, and a convenient way for customers to order and pay. Here are the top four benefits of using Bluetooth POS technology in your restaurant.

1. Simple Set-up

One of the biggest benefits of using Bluetooth point of sale technology in your restaurant is the simple set up. With Bluetooth enabled receipt printers, users can eliminate the need for messy cables, and simply pair their tablet or mobile device with the Bluetooth printer to easily print kitchen orders or receipts. Another benefit of wireless Bluetooth over WiFi connectivity for your point of sale is that you no longer have to worry about outages due to network connection issues.

2. Table-side Service

By pairing a tablet or mobile device with your receipt or kitchen printer, this allows for servers to take customer orders right there at the table and send the orders directly to the printer. Restaurant owners and managers no longer need to worry about the server forgetting to enter the order after taking it, because it is all being done in real-time. Additionally, Bluetooth POS technology allows restaurants to equip each table with their own tablet device, so customers can sit down and order as they please without needed to wait for their server in a busy restaurant.

3. Improve Order Accuracy

By enabling table-side service in your restaurant, you are ensuring improved order accuracy. As the server is taking the customer’s order, they can simultaneously send the order through the point of sale system to the kitchen for preparation. This means that there will be less miscommunication between the customer and the server, and between the server and the kitchen staff. There is less chance of there being missing item from the order or having an order placed incorrectly. The server can also remember to upsell add-ons or suggest a new item, because the full menu is right there in front of them as they enter the customer’s order. This not only improves customer satisfaction, but can result in an increase in revenue for the restaurant owner.

4. Pay at the Table Capability

When providing the convenience of table-side ordering to your restaurant guests, it is important to compliment that with table-side payment capability. Ordering and paying for food either online or through a mobile application is quickly gaining popularity, and consumers are now looking for this same convenience when dining out. With pay at the table capability, customers can simply swipe their card and receive their receipt right at the table, or pay through a mobile app offered through the restaurant without having to wait for the server to bring the check, return to collect the payment, and then print the receipt. Again, allowing customers to pay at their own convenience will help to increase customer satisfaction and allow restaurants to get more tables in and out more quickly, resulting in a reduced wait time and increase in revenue.

Sabor POS and Star Micronics provide a point of sale solution for restaurants that utilizes Bluetooth technology in order to guarantee total workflow efficiency and an increase in customer satisfaction. Learn more about Sabor POS and their support for Star’s TSP100IIIBi, TSP650II BTi, and SP700 BTi printers, and the all-in-one mPOP™ peripheral for restaurants.

Download our success story here: Star_Castrillo_Case-Study

RSPA RetailNOW 2016 Recap

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RSPA RetailNOW 2016 has just come to an end and Star Micronics would like to thank all of those who visited our RetailNOW 2016 booth! We always enjoy connecting with customers and partners, and forming new relationships at industry events. In case you missed it, here are a few highlights from the show.

Our mPOP™, combination cash drawer and printer peripheral stole the show! As our mobile point of purchase solution continues to gain popularity among the POS industry, we have more and more partners integrating software support for the mPOP. The peripheral was displayed in Star’s booth with partners such as Quetzal, Hike POS, retailcloud, and Keystroke. The mPOP was also spotted in a number of partner booths including BlueStar, ScanSource, MS Cash Drawer, eMobilePOS, Pioneer Solutions, iVend Retail, Logivision, TeamSable, Anywhere Commerce, and more!

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AllReceipts®, Star’s free digital receipt application, supported by Star Cloud Services (SCS) continues to be a hot topic at RSPA RetailNOW. Star Cloud Services showcased their services along with AllReceipts in Star Micronics’ booth. VARs were lining up to register for SCS right there. Star and SCS are continuing this promotion to make it possible to register more resellers for Star Cloud Services solutions. The idea being to encourage resellers to implement the AllReceipts digital receipt solution into their retailers’ stores who are already using Star printers.

“We are proud to announce that we will offer a $30 per printer promotion for VARs who enable retailers to connect their printers to deliver AllReceipts digital receipts and other services offered by SCS to their customers”

 – David Salisbury, VP of Sales & Marketing for Star Cloud Services

For more information on the reseller promotion, please contact Pete diCoio – pdicoio@starmicronics.com.

Our own David Salisbury from Star Cloud Services participated in The Future of mPOS panel at RetailNOW 2016. David, along with other experts from the industry, discussed where mobile point of sale is headed and how the large shift to digital will help to shape the future of mPOS.

Star thanks everyone again for taking the time to visit us and learn more about our point of sale peripherals at RetailNOW 2016. We look forward to seeing you all next year!

Bac’n Me Crazy Improves Customer Wait with Star Micronics and Wholly App

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Bac’n Me Crazy is a gourmet food truck based in Charleston, SC that specializes in out of this world dishes that are loaded with bacon. Bac’n Me Crazy was one of many food trucks in the Charleston area that was searching for a way to help their customers avoid the crazy and unpredictable South Carolina weather, and create a smoother workflow for employees. Wholly App and Star Micronics teamed up to provide Bac’n Me Crazy with the ideal solution for their food truck.

Bac’n Me Crazy, one of the most popular food trucks in Charleston, SC, was searching for a way to make ordering not only easier for the customer, but for the employees as well. The unpredictable east coast weather made standing in line at an outdoor food truck an undesirable prospect for customers. Always putting the customer first, Bac’n Me Crazy sought an online ordering solution from Wholly App that would help to make the ordering experience more convenient for customers, and create an easier and smoother workflow for employees.

By installing Wholly App’s solution with Star’s TSP650IIBTi printer and WebPRNT, Bac’n Me Crazy was able to not only create a better ordering experience for customers, but improve the overall daily workflow of their business. Wholly App was able to create a customized solution for Bac’n Me Crazy, allowing customers to order from their phones, and receive an alert when their order is ready. When the customer ordered, the order would be sent directly to the Star printer using WebPRNT. WebPRNT eliminates the need to install any drivers, and enables printing from Wholly App’s native application built specifically for Bac’n Me Crazy. Star’s TSP650IIBTi has the durability to withstand the rush hours, and offers ultimate mobility with its Bluetooth feature, allowing employees to move the printer throughout the truck as necessary.

AR-160129982 “This solution has been a dream come true for us,” says Jason Broz, Founder of Bac’n Me Crazy. “Wholly App and Star Micronics’ solution allowed us to increase our business and make the lives of our customers easier – which is really the most important thing to us.”

“When developing this app for Bac’n Me Crazy and thinking of printing options, Star was our first choice,” says Mike Werner, Found of Wholly App. “The TSP650IIBTi with WebPRNT made our job so much easier by providing a mobile and durable solutions that could print orders right from the app.”

 

Download the full success story here: Star – Bac’n Me Crazy Case Study

But what does Star Micronics really do?

In conversation recently, I was asked that same old question “What does your company do?” As an automatic reaction, I delivered my well-rehearsed reply how ‘we provide consumers with proof of purchases at millions of location worldwide.’ After delivering the response, I realized how dramatically the company has changed in recent years and it was time to redefine the new Star Micronics.

As I took inventory of the company, our people, the markets, and our key differentiators, I could quickly see a what the value of the new Star Micronics. Although every company is proud of products, services and solutions, it is truly our family that make Star shine.

Star Micronics is blessed to have an experienced team of trusted sales advisors for our partners that has over 210 years of industry experience which equates to over 17 years per team member. When you are speaking to a member of the Star channel sales team, you can be confident you are consulting with the best in the industry. As the company and industry have rapidly evolved, so have our partners. Star Micronics is proud to welcome new partners to the Star family every day by embracing long term industry stables that recognize the status quo is over and Star is leading the path to the future and new industry partners that bring ideas and technology to our rapidly changing market.

For many companies mobility is just another trend or challenge but to Star Micronics Business Development team, this was our moment to demonstrate our “Always Leading, Always Innovating” spirit. Our team recognized that the mobility was the future, mobility was the disruptor that the once stagnant POS industry needed. Star embraced mobility and recognized that the world of feeds, speeds and emulations was over. The new mobile world opened the doors to integration, connectivity, and solutions. Star Micronics America invested in the right people to capitalize on the new mobile world and now 25% of our workforce is in the integration and market solution team – helping ISVs and end-users utilize our SDKs and new connected solutions. Behind the scenes, the Star family from Operations, Finance, IT, Human Resources and Sales Administration makes it happen everyday.

The next time you ask me about my company, I will be proud to say that ‘the new Star Micronics is the market leader that drive innovative solutions today and a family of proven partners for success tomorrow.
Michael Hanson