4 Ways to Use Offers, Coupons, Discounts and Deals to Drive Revenue and Customer Loyalty

Photo Credit: Burst.  

At Star Micronics we’re a POS tech engagement company obsessed with adding value to retail stores and small businesses. We became a leading global manufacturer of mobile point of sale (POS) and customer engagement technologies through many years of building simple-to-use and reliable products such as receipt printers. In 2017 we created innovative partnerships at  Star Micronics Cloud (formerly called Star Cloud Services) which have helped solidify our position with tens of thousands of independent business users and hundreds of thousands of devices sold.

Today we want to present to you how to use promos, discounts, coupons, and deals to generate ROI and increase basket size at your store and local business. Creating offers cheaply that engage customers at the POS and at the time of sale is key for developing memorable offers that lead to repeat customers and long-term customer loyalty.

1. CREATE PROMOS EASILY ON RECEIPTS

The physical receipt is now a key marketing real estate in 2018. With the advent of our solution called PromoPRNT, you can easily create ads at the POS that quickly and efficiently create marketing campaigns on your store’s best deals, offers as well as QR-code-based coupons.

With Promo Maker and Promo Manager, retailers can create in-store ads on receipts that convert shoppers and get eyeballs with the greatest ROI and also improve word-of-mouth benefits for your small business. Since PromoPRNT allows for the customization of the offer, receipt-based promos can drive revenue 24/7 automatically with POS ads. The solution is available to registered users on the Star Micronics Cloud.  

Source: screenshot from Sophatar Webinar hosted by Star Micronics.

2. SYNC DIGITAL SIGNAGE WITH POST AND RECEIPT DATA

Sophatar is a Digital Signage startup with whom we have created an innovative solution with Sophatar® POS Signage™.  Easy-to-install digital screens help increase basket size, enabling retailers to produce more ROI from their top selling products. This means that through a simple software subscription, small businesses can easily create discounts, promos, and deals that integrate with POS data from Star Printers, directly and automatically creating contextual and dynamic signage that shoppers can see at physical locations.

This essentially enables any retail or hospitality business to implement professional digital signage that’s smart and can easily integrate with mobile coupons and loyalty cards, with no need for customers to install a mobile app. This not only creates customer loyalty, through engaging customer experience in-store but also deals that shoppers cannot resist. As the offers are generated and displayed, based on existing sales data, the best selling items can be displayed, driving higher revenues and increasing average basket sizes at your location.

3.  MOBILE LOYALTY OFFERS PAIRED WITH SEASONAL CAMPAIGNS

For promotions and loyalty offers that sync with a retailer’s Email and SMS marketing campaigns, it’s essential to onboard top customers into a customized loyalty program. From here, retailers and brick-and-mortar stores can drive ROI from events, seasonal campaigns, free product giveaways, birthday messages and other strategic discounts where loyalty points can drive in-store traffic.

Automated customer communications inside loyalty programs build and strengthen existing relationships with a retailer’s best shoppers. Thirdshelf is the ideal software for independent retailers to accomplish this:  

  • Creating a loyalty program out-of-the-box
  • Segmenting customers and tracking loyalty analytics
  • Automating Email and SMS marketing offers

Nurturing high-value customers can drive revenue and increase customer loyalty through tailored and highly segmented marketing campaigns that reach the smartphones of shoppers.

4. CREATING AN OMNICHANNEL LOYALTY EXPERIENCE

In an era when retailers need to create customer experiences in-store, at Star Micronics we believe that creating immersion in-store at the POS — via promos on receipts, via digital signage and mobile that can all work together to create promotions whose benefits stack, generating ROI at physical locations and increasing sales.

This is also a seamless loyalty strategy that is affordable even for retailers who operate from a single physical location. Secondly, the offers created via PromoPRNT, Sophatar® POS Signage™ and Thirdshelf complement different touch-points of the customer journey that create irresistible offers while boosting customer loyalty.

What the three solutions mentioned all have in common is that they exist to help retailers automate marketing at their retail location and at the POS, in-store, and via mobile, to create the best customer engagement at the lowest cost.

5 Benefits of Digital Signage Solutions

As you plan your strategy, consider how your business could be reaping the benefits of digital signage.

Smart marketing includes the goal of making the best investment of precious advertising dollars on activities that people will see. As you plan your strategy, consider how your business could be reaping the benefits of digital signage.

Shopping habits have certainly changed as consumers are more technology-oriented and sophisticated than ever. Digital content is now a primary trusted source when shoppers are considering a new purchase or searching for the best deal. Digital content affects where we choose to shop and what to buy, and smart business owners are adapting their operations to find the most effective ways to communicate with their customers.

Effective communication is one of the primary benefits of digital signage. It is an interactive gateway that allows businesses to communicate directly with customers, engaging them while they are in the store. This strategy pays off—according to Independent Retailer, digital signage can increase overall sales volume by nearly 32%. Additional benefits of digital signage include:

1. Attention-Grabbing Displays

Consider this: digital signage is one of the most customizable forms of publicity and a virtual guarantee that the message will be seen by its target audience. Merchants may use the same digital interface to influence customer behavior by creating eye-catching displays and showcasing brands or services, which will ultimately drive sales and boost profit margins.

2. Dynamic, Contextual Content Updates

Digital signage is easy to control and can be modified quickly, allowing it to be incorporated into virtually any environment. Depending on the setup and service you choose, you may be able to store your own graphics and update the signage as often as you want. This is especially useful during holiday shopping time, or if you want to promote doorbusters and flash sales during certain hours.

You can take this a step further by implementing a digital signage solution that incorporates an AI element to determine your most popular sales items and which items are commonly sold together. Or, perhaps to identify items that have seen a sudden drop in sales. Such a solution would then display these items, promoting them to in-store customers to increase sales and boost profits.

3. Cost-Effective

Another one of the benefits of digital signage is that it provides an additional revenue stream for enterprising business owners. After the system is installed, retailers or restaurateurs may opt to pay off their original investment by selling advertising space to companies or brands that will complement the store’s operations. These ads elevate the status of certain brands, services or suppliers that want to raise brand awareness and raise their numbers in the store, target market or sales territory.

Moreover, making information available via digital messaging helps businesses reduce the cost of traditional campaigns, by saving money on printing, distribution and waste materials that will be discarded after the promotion has ended.

4. Boosts Impulse Purchase Sales

Digital signage is a valuable tool for businesses because it conveys important messages, in-store specials, promotions or advertising directly to patrons during a critical moment—while they are contemplating making a purchase. This will help increase revenues by giving shoppers an extra push to complete a transaction by displaying information about impulse buys, promotions and other specials.\

5. Increases In-Store Digital/Social Media Presence

Business owners should use social networks to increase brand awareness, drive repeat business, generate new customers and address customer satisfaction issues. By providing additional information directly to customers via digital signage, stores can generate additional sales revenue, recruit new people for their loyalty programs and even display digital endorsements from Facebook, Twitter and other websites such as Yelp, TripAdvisor and more.

As technology seeps into every aspect of our lives, it seems like a natural progression to incorporate the benefits of digital signage into your business strategy to enhance customer experiences—and store revenues. Digital signage is an effective marketing tool that’s worth exploring: Businesses that have incorporated this electronic medium are already harnessing its power and using it to boost traffic and increase sales, boost traffic.

How Cloud-based Software is Changing the POS Game

Cloud-based software solutions are affordable, powerful platforms that reduce downtime and increase mobility. Discover more.

Cloud-based point of sale (POS) packages are comprehensive solutions that are easy on your wallet. These affordable, powerful platforms reduce downtime and increase mobility, provide in-depth reports and securely store your important data. “Software as a Service” (SaaS) solutions are easy to install and update automatically, so you are always running the most recent version of the software. But how can a cloud-based POS solution help your restaurant up its game?

  1. Reduced downtime: Today’s cloud-based POS solutions keep functioning, even in the event of an internet outage. Solutions are available that secure your data in the cloud but that store data locally on restaurant hardware. When connectivity returns, data is synced to the cloud automatically. This allows your restaurant to operate without disruption.

A cloud-based solution also provides the benefit of keeping your data secure in the event of a power outage, theft or accident, so you are assured of business continuity and nothing is at risk for permanent loss.

 

  1. Cost-effective: Cloud-based software providers charge a budget-friendly monthly fee for software and data storage. This service is perfect for businesses that don’t have thousands of dollars in upfront fees to make an outright software purchase. There are no upgrade costs or unexpected charges — the monthly fee includes everything you need.

Using cloud-based software, there is also less of a burden on your IT staff. Updating POS terminals can be done quickly and easily. You are no longer required to update each terminal individually and restart the computer several times. Instead, owners of multiple restaurants or small chains can manage all their locations from one computer or mobile device saving you time and resources.

 

  1. Mobility: Cloud-based software makes it easy to add more terminals, mobile POS or additional checkouts — you just configure new sites and equipment for the software, sync them and you’re good to go. They automatically run the same solution, with the same data accessibility, as the other terminals in your restaurant. And once your network is established, you can manage every location from one computer or mobile device, whether it’s an on-site terminal in a back office or your home computer.

 

  1. Remote data access: With cloud-based POS, you can login in from any location at any time to view sales and inventory information, allowing you to keep track of your business throughout the day. Cloud-based POS systems include a variety of reporting options that give you an in-depth look into every shift, hour, day, week, month or year. Running sales reports also help restaurant owners and managers identify the most popular menu items so they can make sure top-selling selections are always available, maximizing profitability and increasing customer satisfaction.

If you are considering upgrading a legacy POS system for your restaurant, learn more about the features of cloud-based software and how these solutions could benefit your business. With their business continuity, mobility, and scalability features — as well as anytime, anywhere access to your POS system and data — cloud-based software can be a smart choice for your next POS system.

Star Micronics Teams Up with eMobilePOS to Offer Cloud Printing With Its Mobile ‘Order-Ahead’ Solution

Tupyx mobile ‘Order-Ahead’ application enables restaurants and venue operators to grow sales and tap into a hot market while streamlining food preparation with cloud printing of mobile order tickets on certified Star printers

SOMERSET, NJ. —Nov. 6, 2017 — Star Micronics, a leading manufacturer of mobile, Point of Sale (POS), and a customer engagement technologies, today announced it has teamed up with e-Nabler Corp., developer of the award-winning eMobilePOS® suite of point-of-sale solutions to offer intelligent cloud printing for orders submitted via e-Nabler’s mobile ‘Order-Ahead’ and stored value app TupyxSM. The solution will be premiering at IAAPA Attractions Expo (booth #3157) in Orlando, November 14-17.

The innovative cloud printing service enables Tupyx mobile orders to be printed directly on dedicated Star Micronics kitchen printers at various food and beverage prep stations, etc. The technology frees up counter space, as there is no need for additional tablets or computers in order to manage the notification and flow of orders. Additionally, Tupyx can be interfaced with eMobilePOS or virtually any POS thus eliminating the need for double data entry resulting in seamless integration of mobile orders with the regular order flow.

“Tupyx paired with the simplicity of the Star Micronics’ cloud printing technology is a powerful yet affordable solution that enables restaurants to offer the convenience of mobile ordering while streamlining the order process and staying organized in the kitchen,” says Christophe Naasz of Star Micronics. “Staff can simply just fulfill and stage the next printed order for delivery or pickup instead of trying to figure out and prioritize between different order flows.

“By partnering with Star Micronics, we can now offer a completely seamless order process for pick-up or delivery at home, office, or in-seat at a venue, and the order process is fully integrated with all the other order flows,” says Joel Vazquez, president of e-Nabler.  “The Tupyx mobile “Order-Ahead” App enables restaurants and venue operators to tap into the quickly growing mobile commerce market and customers spend much less time waiting in line or, no time at all, as the orders may also be queued up for delivery.”

e-Nabler has to date certified Star TSP650/700/800 and SP700 for cloud printing of mobile orders with Tupyx.

About Star Micronics

Star Micronics, one of the world’s largest POS providers, has designated a portfolio of printing, secure cash management and customer solutions for any retail or hospitality establishment in POS and mPOS environments. Embracing the mobility wave, Star’s complementary SDKs allow users to utilize Star printers in tandem with Android, and iOS iPad and iPhone devices to generate receipts for all of its printers. Always leading, always innovating, Star Micronics enables web-based printing solutions, including remote cloud printing, wireless cash drawer solutions, proximity-based printing and secure cash management. For more information, please visit www.starmicronics.com or follow us on Facebook, Twitter, YouTube or LinkedIn.

 

About e-Nabler Corp.

Founded in 2001, e-Nabler Corp., the company behind the award-winning eMobilePOS software, is one of the pioneers in mobile POS solutions and cloud-based software-as-a-service. eMobilePOS was the first full-featured POS app on iTunes and has, to date, processed more than 3 billion transactions. The company was recognized with the “Best New Mobile App” by AT&T during CTIA in 2008 and was awarded RSPA’s Innovative Solution Award at RetailNOW 2011. eMobilePOS is available for Android, Apple iOS and Windows. For more information, please visit www.tupyx.biz, www.eMobilePOS.com or follow us on Twitter at @eMobilePOS and on Facebook.

Contact details

Matthew Inan, Director Business Development & Channel Sales, e-Nabler
Tel: 305-968-6472 | mginan@e-nablercorp.com

Joel Vázquez, CEO, e-Nabler
Tel: 787-763-5959 | mailto:jvazquez@e-nablercorp.com

 

Media Contacts

Star Micronics America Inc.

Letica Arce, marketing manager

larce@starmicronics.com

848-216-3283

3 Cloud-based Applications Every Pizza POS Should Integrate With

Integrating these 3 cloud-based applications with your pizza POS will boost profits and keep customers coming back.

A POS system can help raise sales at your pizzeria by streamlining the entire operation from order to delivery. It’s no secret that pizza margins are razor slim, so anything pizzeria owners can do to encourage repeat business like online ordering and faster service will help boost sales, and keep people coming back for hot, fresh pizza. There are 3 cloud-based applications that will boost your profits.

You can enhance your POS system with several cloud-based applications for ordering, receipts and technology-monitoring apps that alert you immediately if there’s a problem. If you already own a POS system and want to upgrade some of the technology but aren’t ready to lay out the cash for a technology overhaul, there is a solution. Here are the applications you should integrate with for faster customer service, higher profit margins, and an edge over the competition.

 

  • Online Ordering – You don’t need to upgrade your hardware to get online ordering. Your Star printer should integrate with Star CloudPRNT, which acts as a bridge between the ordering module and the store’s printer.

On average, orders placed online are 25% higher than orders placed over the phone. Diners prefer to order online, because they can place their order without anyone waiting on them, which takes off the pressure of deciding quickly.

A cloud-based application also helps reduce the number of errors an employee makes while taking an order over the phone and then inputting it into the POS system. By transmitting orders directly to the system, you eliminate the extra step and the possibility for mistakes. ­

Online ordering also means that restaurant staff can see sales reports and ingredient tracking information in real time, which helps avoid disappointment when a diner finds out the selections they ordered are unavailable.

 

  • Digital Receipts – The sales receipt is your last chance to make a great impression, so don’t waste it. These paper proofs of purchase are an important tool to help your pizzeria stand out from the competition, build brand awareness, disseminate information about promotions, issue coupons and solicit feedback. Receipts can be customized to include website information and social media pages, so customers can stay in touch about new menu items, or send in a review.

Digital receipts and online ordering applications can help you gather data about your customers, which can be used to distribute marketing materials and information about new menu offerings and specials.

Star Micronics’ AllReceipts technology is a cloud-based application that pizzeria owners can download to print receipts directly from their online ordering module. AllReceipts communicates directly with the printer (no additional hardware necessary), for a seamless integration into your online ordering system.

 

  • Device Management for in-house and delivery – A cloud-based application for device management can alert you to a hardware problem before it snowballs into a bigger issue. Star Micronics’ Device Management tool gives you insight into your installed base of printers, even those with different locations, on an online dashboard. This is ideal for monitoring, maintaining and updating your receipt printing hardware, because time diverted away from the kitchen or front end to troubleshoot your printers means a delay in customer service.

 

Finding an Online Ordering system that integrates with your POS software is not always the best solution. In reality they come with many challenges that could be detrimental to your business and potentially damage customer relationships. Many restaurateurs have abandoned their POS-integrated solutions and moved to standalone systems. However, by using a standard POS receipt printer like the TSP654IICLOUDPRNT from Star Micronics, you now have the possibility to use the same printer for both your POS and Online ordering system while limiting your hardware cost!

The pizza business can be tough—but the right technology can make it easier to stay ahead of the competition. Pizzeria owners looking to add new technology shouldn’t scrap their current POS system—there’s a host of cloud-based applications you can integrate to introduce online ordering, device management and receipt printing. These apps are easily downloaded and integrated for immediate results—higher profits, faster customer service and satisfied diners.

Stop and See Us at Money 20/20 USA 2017 Booth #1355

 

Star Micronics showcases new innovative solutions at Money 20/20 USA 2017.

Money 20/20 is right around the corner and Star Micronics is ready to showcase some game changing products. We’re excited to be a part of the event, which is scheduled from October 22 to 25 in Las Vegas. Money 20/20 USA is one of the largest global events that showcases payments and financial services innovation for commerce connected through mobile, retail, marketing, data and technology. The Star Micronics team is ready to meet with leaders from every corner of the industry that flock to the event to find new business opportunities and to strengthen partnerships.

Stop by our booth #1355 to take a look at our all-star lineup:

SM-L300 Portable Printer with it’s Cradle

The new cradle for the SM-L300 portable printer allows users to effortlessly move from mobile to desktop mode — and then back to mobile mode. Used with or without a belt clip, the SM-L300 + Cradle boasts a small footprint and modern design that charges the portable printer while docked.

mPOP with it’s Peripherals

The mPOP™ is the first hybrid tablet (point of sale) POS combining cash drawer and printer peripherals with convenient Bluetooth and USB connectivity. Now, you can transform your all-in-one mPOP into a complete POS system with new available peripheral options, including 1D or 2D barcode reader, scale options, a customer-facing line display, and a port for an external cash drawer.

cloudPRNT

cloudPRNT is our innovative technology that will allow users to print to Star printers directly through a cloud service. This provides benefits to retailers and restaurateurs

alike by eliminating the need for additional hardware to send online orders to the printer.

Star Cloud Services

Star Micronics provides additional support through our Star Cloud Services. SCS includes applications like AllReceipts®, customer surveys, Engage NOW, Device Management, Receipt Flip, Micro Receipt and more. The goal of Star Cloud Service is to provide modern Web-based applications using both the legacy and mPOS Star Products already installed in-store, reducing cost to retailers.

All-in-one solution featuring Elo I-Series and TSP100IIIU

The Elo I-Series Android all-in-one is available with an optional mPOS flip stand that rotates from sales associate or cashier to customer for easy signature and payment capture. The stand is designed to house our TSP100IIIU printer, which provides businesses with complete self-service kiosk applications for any environment that calls for a space-saving point of sale terminal.

 

Star Micronics and Sophatar Feature POS Display
This year at Money 20/20 we will be partnering with Sophatar. The digital display company will be combined with Star Micronics to showcase all of our products seamlessly together. They provide a more engaging customer experience by bringing the advantages of the web to a physical space. To learn more about Sophatar head over to their website.

 

We’re looking forward to seeing all of the fantastic sessions and keynote speakers at Money 20/20 USA.

 

We look forward to seeing you at Money 20/20! Booth #1355

 

2016 Highlights!

Star Micronics adds CloudPRNT Support for TSP700II, TSP800II, and SP700 Printers

 

Somerset, NJ – June 26, 2017 – Star Micronics, leading provider of point of sale and proof of transaction technology, is proud to announce that they have added CloudPRNT support for their TSP700II and TSP800II thermal printers and SP700 impact printer. These Star printers will retrieve and print orders from any online ordering service integrating Star’s communication protocol.

Star’s CloudPRNT technology provides benefits to both restaurants and retail stores alike by eliminating the need for an extra tablet to send an online order to the printer. Instead, the ordering service will be able to communicate directly to the printer.

Star’s TSP700II label and receipt printer will allow pizzerias or coffee shops to accept and print an online order receipt or label to stick directly on the pizza box or coffee cup for take-out or delivery orders. For industries outside of food service, the TSP800II wide-format (4” wide) thermal printer will allow delivery services to print labels on the go directly through the cloud from a smartphone or mobile device.

Finally, the SP700 is Star’s most durable printing solution for kitchens. It is designed specifically to work in environments where heat and humidity can erode the type on the kitchen order. Paired with Star’s CloudPRNT communication protocol, restaurants can receive and print online orders directly to the SP700 kitchen printer to be prepared for pick-up or delivery.

These CloudPRNT supported printers also offer an intelligent interface to support POS functionality along with the online order system. The TSP700IIcloudPRNT and TSP800IIcloudPRNT are also compatible with Star Cloud Services, allowing users to offer their customers digital receipts through the AllReceipts™ app, and to engage with their customers for free.

About Star Micronics

Star Micronics, one of the world’s largest POS providers, has designated a portfolio of printing, secure cash management, and customer solutions for any retail or hospitality establishment in POS and mPOS environments. Embracing the mobility wave, Star’s complementary SDKs allow users to utilize Star printers in tandem with Android™, and iOS iPad® and iPhone® devices to generate receipts for all of its printers. Always leading – always innovating, Star Micronics enables web-based printing solutions including remote cloud printing, wireless cash drawer solutions, proximity-based printing, and secure cash management. For more information, please visit www.starmicronics.com or follow us on FacebookTwitterYouTube, or LinkedIn.