Star Cloud Services Introduces Receipt Flip

Star Cloud Services introduces a brand new feature to the AllReceipts™ digital receipt app, called Receipt Flip. Receipt Flip is the first two-sided, color digital receipt option for retailers. It is free to use for all retailers with a Star Micronics printer.

Why is it Important?

Receipt Flip provides retailers with a technology that allows them to take advantage of the back side of digital receipts – as they could on printed receipts – to display terms and conditions, store policies, promotions, marketing material, and more. Receipt Flip helps retailers create a better in-store experience for shoppers by making returns and exchanges drastically easier, as well as offering valuable promotions to keep them coming back.

What are the Benefits for Retailers?

For retailers, receipts are vital for three departments: financial – to know what was purchased, loss prevention – to know under which conditions items can be returned, and marketing – to get shoppers back in the store.

Often times, there is a large gap between digital solutions and loss prevention, causing confused and disgruntled customers and staff. Receipt Flip helps bridge that gap by ensuring the customer has a complete digital copy of their receipt. Loss prevention departments no longer have to worry about digital receipts not containing important terms and conditions or store policies. This also means customers have everything they need on their smart phone, and do not have to worry about keeping their physical receipt in case the retailer does not accept the digital copy. In addition, coupons and promotions are readily available to the customer without needing to keep track of a paper receipt, therefore increasing the likelihood of returning shoppers.

How does this Solution Stand Out?

Up until now, digital receipts have only encompassed the front side of the receipt, but not the back. Having access to the back gives customers the capability to go completely digital with their receipts, as they now have an exact replica available at their fingertips, helping to facilitate any return or exchange without friction.

With other digital receipt solutions, such as receipt apps that require customers to take a picture of their receipt, shoppers are not able, or encouraged to take a picture of the back of their receipt, therefore creating missed opportunities for marketing departments, and stress for loss prevention departments. Additionally, email receipts require shoppers to give up personal information, which is something that many shoppers do not want to, or are unwilling to do.

 

AllReceipts NRF“Star is very proud to take this important step in the new wave of retail marketing. When Star Micronics first released futurePRNT in 2005, the idea of low-cost customer engagement was born. Now 10 years later, we know that the physical transaction is becoming less important, while the focus is being put on the return of the shopper. Being able to provide not only retailers, but also shoppers with a reliable, digital receipt solution that is built to increase customer engagement, has been a personal dream come true!”

– David Salisbury, VP Sales and Marketing for Star Cloud Services

 

Visit www.starcloudservices.com for more information.

Bluetooth and mPOS, A Perfect Pairing

Have you ever made a hands-free call in your car or listened to music on a wireless headphone? If so, then you probably used a device running on Bluetooth technology. These days, almost any personal electronic device comes with Bluetooth – from your laptop to your mobile phone. Named after 10th-century King Harald Bluetooth, who was temporarily able to unite several warring Scandinavian tribes, Bluetooth is a protocol for short-range wireless communications.

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When two Bluetooth enabled devices connect to each other, this is called pairing. The structure and the global acceptance of Bluetooth technology means any Bluetooth enabled device, almost everywhere in the world, can connect to other Bluetooth enabled devices located in proximity to one another.

The key features of Bluetooth technology are its ubiquitous use in consumer electronics, low power consumption and low cost. The Bluetooth Specification defines a uniform structure for a wide range of devices to connect and communicate with each other.

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Bluetooth technology offers an easy way for businesses to set up a wireless point of sale solution operating in an mPOS ecosystem. Star Micronics has an extensive catalog of Bluetooth supported products ranging from desktop receipt printers, portable receipt printers, impact kitchen printers, label printers, wide format printers, secure medical prescription printers and secure wireless cash management solutions. All Star Micronics Bluetooth receipt printers and Bluetooth cash drawers are dual chip Apple MFi certified with Bluetooth iOS support for iOS and all Apple iDevices as well as Bluetooth 2.1 support for Android and Windows based mobile devices.

 

To learn more about Bluetooth solutions from Star visit http://www.starmicronics.com/printer/technology/bluetooth

Enter the World of mPOS

Initially embraced by small merchants for credit card transactions, mobile point of sale (mPOS) has exploded into a billion dollar industry offering both software and hardware solutions for retailers and merchants of all sizes. Improvements to wireless communication such as WiFi and Bluetooth have also made it easier to host mPOS solutions within a brick and mortar location. By replacing traditional stationary cash registers and PC operated cash wraps with space saving mPOS solutions, retailers are allowed to physically disconnect their devices from the store counter to complete the transaction with the customer anywhere in the store.

The transition from a traditional POS to an mPOS also signals a shift in the way people are paying for their goods. As more people use credit card or other forms of payments such as mobile payment apps, NFC, bitcoin, etc., there is less emphasis on cash. However diminished, cash cannot be ignored because people still use hard currency to pay for goods and services. So how can we make cash mobile?

At Star Micronics America, we have created solutions to mobilize cash by making cash management more accessible through a variety of communication options. With the ability to communicate via standard wired printer driven interface or Star’s DK-AirCash wireless option for Ethernet, Bluetooth 2.1 or MFi certified Bluetooth communication; Star’s SMD2 cash drawers offer a complete and secure currency solution. Star’s DK-AirCash wireless option allows the cash drawer to operate without being physically connected or wired to other peripherals. For instance, you can initiate checkout by taking cash payment and printing the customer’s receipt from the sales floor. Then staying engaged, walk the customer over to the cash drawer to get their change and complete the transaction without having all of the devices physically connected.

While we want to disconnect devices from traditional stations, we do not want to visually disconnect the devices from the store. As a result, Star released white color options on select TSP100 and TSP650II printers for use in an mPOS environment. With clean lines and smooth white tone, Star’s white printers match the look of tablets and other mobile devices commonly used by retailers operating in a mobile point of sale environment. Sleek and sophisticated, Star’s white printers can be prominently displayed without creating disconnect from the store’s brand and visual identity.

Whether if you are ready or not, the era of mPOS is here to stay. Maximize your retail space and engage your customers with mobile technology. We have more innovative technologies on the way so stay tuned to Star and keep pace with the new era of mobile point of sale.

Mike-Hanson_LI

Mike Hanson, Vice President Star Micronics America Inc.

Star Micronics Announces Exclusive Partnership with Sanei Electric Inc.

Star Micronics America is pleased to announce its exclusive partnership with Sanei Electric Inc. to expand its kiosk solution offerings with two-inch (SK1-20 Series), three-inch (SK1-30 Series) and four-inch (SK1-40 Series) thermal kiosk printer series as part of the company’s continued commitment to the growing kiosk market.

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The SK1 line of thermal kiosk printers provides dependable, maintenance-free printing with a quick speed of up to 200mm/sec with 203 dpi resolution. The diverse SK1 Line of kiosk printers provides horizontal, vertical and drop-in loading paper formats for the SK1-20 Series and SK1-30 Series and horizontal paper format for the SK1-40 Series. Presenters are available on select models for the entire SK1 Line of kiosk printers. Additional options include large paper roll holder and bezel paper detector for the SK1-20 and SK1-30 Series.

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The SK1 line of thermal kiosk printers offer a variety of features, accessories, and sizes to meet virtually every kiosk application, including gas pumps, airline e-ticket/boarding passes, ATMs, bus/rail tickets, gift registries, Internet access terminals, lottery/gaming, and maps/direction kiosks.

To learn more about Star Micronics printers, visit www.starmicronics.com.