3 Cloud-based Applications Every Pizza POS Should Integrate With

Integrating these 3 cloud-based applications with your pizza POS will boost profits and keep customers coming back.

A POS system can help raise sales at your pizzeria by streamlining the entire operation from order to delivery. It’s no secret that pizza margins are razor slim, so anything pizzeria owners can do to encourage repeat business like online ordering and faster service will help boost sales, and keep people coming back for hot, fresh pizza. There are 3 cloud-based applications that will boost your profits.

You can enhance your POS system with several cloud-based applications for ordering, receipts and technology-monitoring apps that alert you immediately if there’s a problem. If you already own a POS system and want to upgrade some of the technology but aren’t ready to lay out the cash for a technology overhaul, there is a solution. Here are the applications you should integrate with for faster customer service, higher profit margins, and an edge over the competition.

 

  • Online Ordering – You don’t need to upgrade your hardware to get online ordering. Your Star printer should integrate with Star CloudPRNT, which acts as a bridge between the ordering module and the store’s printer.

On average, orders placed online are 25% higher than orders placed over the phone. Diners prefer to order online, because they can place their order without anyone waiting on them, which takes off the pressure of deciding quickly.

A cloud-based application also helps reduce the number of errors an employee makes while taking an order over the phone and then inputting it into the POS system. By transmitting orders directly to the system, you eliminate the extra step and the possibility for mistakes. ­

Online ordering also means that restaurant staff can see sales reports and ingredient tracking information in real time, which helps avoid disappointment when a diner finds out the selections they ordered are unavailable.

 

  • Digital Receipts – The sales receipt is your last chance to make a great impression, so don’t waste it. These paper proofs of purchase are an important tool to help your pizzeria stand out from the competition, build brand awareness, disseminate information about promotions, issue coupons and solicit feedback. Receipts can be customized to include website information and social media pages, so customers can stay in touch about new menu items, or send in a review.

Digital receipts and online ordering applications can help you gather data about your customers, which can be used to distribute marketing materials and information about new menu offerings and specials.

Star Micronics’ AllReceipts technology is a cloud-based application that pizzeria owners can download to print receipts directly from their online ordering module. AllReceipts communicates directly with the printer (no additional hardware necessary), for a seamless integration into your online ordering system.

 

  • Device Management for in-house and delivery – A cloud-based application for device management can alert you to a hardware problem before it snowballs into a bigger issue. Star Micronics’ Device Management tool gives you insight into your installed base of printers, even those with different locations, on an online dashboard. This is ideal for monitoring, maintaining and updating your receipt printing hardware, because time diverted away from the kitchen or front end to troubleshoot your printers means a delay in customer service.

 

Finding an Online Ordering system that integrates with your POS software is not always the best solution. In reality they come with many challenges that could be detrimental to your business and potentially damage customer relationships. Many restaurateurs have abandoned their POS-integrated solutions and moved to standalone systems. However, by using a standard POS receipt printer like the TSP654IICLOUDPRNT from Star Micronics, you now have the possibility to use the same printer for both your POS and Online ordering system while limiting your hardware cost!

The pizza business can be tough—but the right technology can make it easier to stay ahead of the competition. Pizzeria owners looking to add new technology shouldn’t scrap their current POS system—there’s a host of cloud-based applications you can integrate to introduce online ordering, device management and receipt printing. These apps are easily downloaded and integrated for immediate results—higher profits, faster customer service and satisfied diners.

The Value of Digital Receipts

AllReceipts logo with TM copy

Receipts are crucial for various reasons, including tax deductions, issuing refunds or reimbursements, reconciling credit card and bank statements, providing proof of service, and more. However, as our world continues to embrace the transition to all things digital, having a shoe box full of paper receipts or a stack of them in your wallet is no longer desirable for consumers (was it ever?). Instead, well-executed digital receipts are now the preferred solution.

Although digital receipts are invaluable for retailers and customers, the reasons why vary. For retailers, they offer access to key customer data that can be used to drive a number of business decisions including which items to stock and when, tailoring marketing and promotional efforts, and more. For consumers, they provide a safe, easy and convenient way to store and manage all their receipts in a single place. As mobile devices solidify their stake as shoppers’ primary companion, a digital receipt solution is important to stay competitive.

What’s wrong with email?

When shoppers opt for emailed in lieu of printed receipts, they might not realize they are entering into the world of unsolicited email marketing. With privacy and anonymity being a top-of-mind concern among consumers today, a digital receipt solution that takes users’ email for self-serving marketing purposes creates distrust and apprehension among shoppers, making it an ineffective solution.

… Or taking a picture of the receipt?

Similar to the lack of discretion from digital receipts that demand an email address, digital receipt solutions that require users to take a picture of their printed receipt are ineffective and outdated. Think of this approach as the equivalent of holding a microphone to a speaker to record a song – would you really prefer a crackly, muffled version to the nice crisp sound of a digital audio file? It’s unlikely. Additionally, when taking a picture of a printed receipt, consumers don’t necessarily have the option to photograph the back side, therefore creating missed opportunities for marketing departments and stress for loss distrust and prevention departments.

Check out Star Cloud Services eBook to learn more about the value of digital receipts: The Value of Digital Receipts

To learn more about Star Cloud Services and AllReceipts™, please visit www.starcloudservices.com.

3 Ways to Retain Customers Using AllReceipts™

AllReceipts - LinkedIn

More often than not, when you walk into a store to buy something, chances are, you’ve been there before. Customers tend to return to their favorite stores when looking for particular items for a number of reasons. Perhaps the location is convenient for the shopper. The store always happens to have what the shopper needs. Maybe the shopper just likes to stick to what they’re comfortable with. Whatever the reason may be, there is a reason that shoppers continue to return to the same few stores for their particular shopping needs.

With AllReceipts™ digital receipt app, you can ensure that your store always retains its shoppers and builds customer loyalty!

AllReceipts™, digital receipt app from Star Micronics, allows customers to digitally store and manage their paperless receipts. But what’s more, AllReceipts™ also allows for retailers to personally engage and communicate with their shoppers to give them a unique and personal shopping experience. These three great features offered by Star Cloud Services, a subsidiary of Star Micronics, allow retailers to better engage and connect with their shoppers to retain customers and build shopper loyalty.

  1. Engage NOW and Messages. Engage NOW and Messages allows retailers to better engage with their customers by giving them the ability to communicate relevant information whether that be promotions, discounts, new arrivals, coupons, or taking the customer directly to their website or desired social media page. With Engage NOW and Messages, the customer can simply tap on the store name, and the retailer’s customer message or website will then appear on the screen.
  2. Receipt Flip. With Receipt Flip, retailers can take full advantage of the entire receipt space by customizing the back. Yet another way to engage with customers, receipt backs can be used to display terms and conditions, store policies, watermark, promotions and marketing material, and more. Simply upload your content into the dashboard to start getting the most out of your receipts.
  3. Customer Survey. The Instant Customer Satisfaction Survey feature allows retailers to receive real-time feedback from customers. When claiming a digital receipt in the AllReceipts™ app, customers are prompted to provide feedback on their experience, which is relayed to the retailer’s user-friendly survey dashboard, allowing them to see how many customers have claimed receipts and the satisfaction level of the service received.

To learn more about the AllReceipts™ digital receipt app, visit www.starcloudservices.com or www.allreceipts.com.