How PromoPRNT Empowers Retail Stores with Receipt Messaging

The New Consumer has Arrived

In an era of mobile advertising and discount shopping, retailers need to find new ways to reach their customers. New ways to create meaningful customer experiences. With new technologies coming and fading, for many retailers ‘going back to basics’ takes on a whole new meaning. Online advertising is expensive and the ROI has diminished in recent times.

As consumers have fundamentally changed how they shop and how they buy, retailers need to rethink how they use their existing hardware and software to augment their paths to purchase. This can be achieved also at the POS and with existing technologies. For local retailers, it’s not all about customer data, but also about providing memorable experiences that foster a deep human connection.

Nothing quite beats the charm of customer service and little personal touches on purchases and the intimacy of shopping at a local store or a favorite small business. So what then are the high-value potential channels that many retailers are neglecting? It turns out it’s offline and in-store marketing opportunities.

What if there was a simple way to drive customers important messages that they nearly always see? Email marketing open rates are declining, so retailers need to think about an easier way.

Consumers want to be recognized, and they want non-invasive messages that resonate with them. According to the 2017 DMA factbook, consumers with personalized experiences spend more and become repeat customers:

Post-Purchase Messaging

  • Product-specific feedback requests in an appropriate post-purchase timeframe (not too soon, but don’t wait too long either)

 

Event Reminders and Seasonal Campaigns

  • Invitations to special events at nearby locations

 

New Products Launch

  • New product releases in areas of interest

What if there was an offline tool at the POS itself that could deliver salient messages? Now there is.

 

What is PromoPRNT?

PromoPRNT is an in-store advertising tool that allows retailers, small businesses and any business with a physical location to leverage the full power of receipts.

Any POS with a Star Micronics printer can be using PromoPRNT to drive customer experience, build loyalty and engage its shoppers.

While retailers try to implement personalization and drive traffic online, this is a bit expensive for your local retailer or independent retail store. They need tools that humanize their brand, that are low-cost but yield long-term benefits.

 

Benefits of Using PromoPRNT

Customer-centric receipt messaging at the store or physical location can augment a retailer’s business in many ways:

 

Convert Offline to Online Traffic

  • Convert offline eyeballs to online website and social traffic

 

Drive Seasonal Deals and Advertise In-Store Events

  • Seamlessly increase “buzz” about seasonal campaigns and promote in-store discount events

 

Communicate Important Updates to All Customers

  • Communicate general purpose messages that have a wide reach and a nearly 100% “read-rate”

 

Conduct Retailtainment Campaigns that Charm Shoppers

  • Use wit, humor, and charm to create a memorable point-of-purchase experience that has long-term customer loyalty benefits.

 

Improve Authenticity of Brand Impressions that Build Trust

  • Create authentic moments for shoppers that will get them to return to your location.

 

Drive Repeat Sales

  • Drive repeat sales with loyalty program messages, discounts, coupons and time-limited offers.

 


Want to be among the hundreds of retailers and small businesses trying out PromoPRNT?  It’s free and easy to get started.

 

Retail Stores are Boosting In-Store Customer Experiences with Receipts

 

At Star Micronics, we’ve been innovating POS Tech customer engagement solutions for years as an innovation hub for POS.

Recently we have solved how retail stores can achieve digital receipts and micro receipts that engage customers, and this year we’re rolling out PromoPRNT, a seamless feature that allows stores to easily reach their customers with POS Ads in-store on receipts.

 

A Star printer at Souvlaki George, 2017.

PromoPRNT as an Innovative Location Marketing Tool

  • PromoPRNT is a new service available to Star Micronics Cloud (formerly called Star Cloud Services) registered members that empowers retailers to create printed promotions in addition to receipts.
  • PromoPRNT is a suite of tools that allow small businesses to easily reach their customers with the creation, design, and execution of location marketing campaigns on receipts.
  • Ultimately, with these PromoPRNT tools, retailers will be able to deliver incentives directly to shopper’s hands at a fraction of the cost of other marketing tools.

Mobile In-Store is Catching On

According to a survey by iVend Retail’s 2018 Global Path to Purchase, 60.1% of shoppers said they used their smartphones in brick-and-mortar stores. This means mobile is an important touch-point for physical retailers and stores to elevate the customer experience. In 2017, Star created a seamless way for customers to upload their receipts to their smartphones called AllReceipts.

Customer-centric apps allow retailers to boost their sales. A good example of this is how Starbucks has created a seamless way to do mobile ordering.

 

Photo Credit: Kate Taylor, Business Insider.

 

Deployment 2.0 of Starbucks reworks the workflow of employees to better optimize their time that caters to the new mobile ordering feature at Starbucks locations, with a dedicated place for customers to pick up their orders.

Starbucks insists that digital sales are a key for its future and displays one of the top in-app experiences of any global retailer. Dedicated employees for mobile ordering tasks means Starbucks have sped up their customer-experience to enable mobile ordering to become an ever-increasing portion of their sales.

In-Store Mobile Experience Trends

Shoppers who receive special offers via mobile while they are inside physical stores show higher conversion rates than in other customer journeys, according to Retail Dive. Mobile is also increasingly the starting place for research into products and retail locations that are local. At Star, we recognize the importance of both digital and physical cues for shoppers and thus have dedicated digital receipts and location marketing suite of services that is an omnichannel solution to better engage the modern shopper.

 

 

Digital Signage that combines Mobile Loyalty with Digital Displays

With more consumers using mobile at physical retail locations, Star also has another new program that leverages POS Digital Signage, with digital signage partner, Sophatar.

Sophatar® POS Signage is another new service available to retailers who are registered Star Micronics Cloud users, for a low monthly subscription cost. Combining POS Data, with digital signage screens, the solution is able to increase the basket size of the most popular selling items at hospitality, grocery, retail, and apparel boutique locations.

In this article, we have covered how retailers and brick-and-mortar small businesses can easily combine mobile, location-marketing receipt tech and POS digital signage to create a better in-store customer experience that increases retail sales.

 

The SMB Guide to Retail Promotions

E-commerce sales have outpaced brick-and-mortar store growth, but effective retail promotions will help you compete with online goliaths.

The weather is getting warmer and school’s almost over for the year. SMBs are shifting gears for summer months, lining the shelves with warm weather merchandise. Customers are ready for some fun in the sun, but they’re looking for deals to affordably stock up for summer camp and trips to the beach.

E-commerce sales have outpaced brick-and-mortar store growth, but effective retail promotions will help you compete with online goliaths. It’s important to focus on your existing customer base because marketing experts agree that it’s less expensive to retain customers than it is to acquire new ones. How much exactly? According to the Harvard Business Review, it ranges from 5 to 25 times more expensive to attract a new customer than it is to generate repeat business.

Brick-and-mortar stores still have the upper hand over online competitors when it comes to instant gratification and the face-to-face service experiences that shoppers crave. Supercharge these advantages by combining them with effective retail promotions that draw in foot traffic, giving customers can’t-miss reasons for wanting to shop in your store.

  1. Discount promotions: It’s natural to think that the easiest way to give sales figures a boost is to run discount promotions however, it’s important to ensure there’s enough long-term value to justify the short-term discount. Bundling is a great way to encourage shoppers to spend more money. Couple related items for a discount—for example, purchase a beach towel and get a bottle of sunscreen for 50% off. Partnering less popular items at full price with discounted best sellers is a smart way to move inventory quickly while still earning a profit.
  1. Utilize “free” in your promotions: Free items or small “tokens of affection” can go a long way toward making shoppers feel their business is appreciated. Customers are more likely to return to your store if they feel they are being rewarded for buying items they need or value, so “buy one, get one free” can inspire shoppers to stock up. This is especially effective for special event-related merchandise that’s headed for the markdown bin after the season is over. Retail promotions such as “purchase a $100 gift card and get a $10 gift card free,” are also popular because consumers feel like they are getting a bonus with their purchase.
  1. Coupons, coupons, coupons: Coupons are a great way to get people to try new products at a lower price, and if the product lives up to expectations, pay full price the next time. In addition, coupons like “spend $50 and take $10 off” give people an incentive to buy a few more items to reach the $50 goal, and let the shopper choose which items to purchase. Merchants can use their POS solutions to reduce the cost of printing coupons by generating offers in-store. Printing coupons on receipts allows you to reach a higher percentage of shoppers because you can be sure the customer receives it, and it gives your sales associates an additional opportunity to engage customers before they leave the store.
  1. Limited-time-only retail promotions: Discounts or items that are only available for a short amount of time creates scarcity and a sense of urgency to purchase. For example, flash sales that happen between certain hours will force people to purchase in that time frame. Daily deals give the perception that the deal will last only as long as the items are in stock. Use these tactics to your advantage with summer deals.

Although the retail landscape is competitive, SMBs can employ smart retail promotions to help attract new shoppers and retain their customer base. Coupons, free products, discounts, and limited-time-only sales can make an already-great, in-store shopping experience too irresistible to pass up.

Sunshine Daydream Offers Groovy Digital Receipt Solution to Customers with Star Micronics’ Help

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Sunshine Daydream Hippie Shop is a psychedelic shopping boutique, located in St. Louis, Missouri. Sunshine Daydream offers an array of merchandise from clothes, to home décor, to smoking accessories, and more. Already a user of Star Micronics TSP100 LAN printers, Sunshine Daydream has decided to implement Star’s AllReceipts™ digital receipt app in all four locations, allowing customers to store and manage their receipts digitally on their smart phones.

Sunshine Daydream, already a user of Star’s TSP100 thermal printers with Microsoft RMS, was looking for a way to better connect with their customers. After seeing a live demo of the AllReceipts app, they immediately saw the value to the solution. Allowing customers to view their receipt digitally was a feature that Sunshine Daydream was previously looking for, but was very expensive to add to their Microsoft RMS platform. AllReceipts free digital receipt app was the perfect solution.

AllReceipts digital receipt app provided Sunshine Daydream with a way to engage with customers and receive their direct feedback on their shopping experience. The app also allows Sunshine Daydream to manage their POS directly through the app, seeing receipt recalls, printer status, and if the cash drawer had been left open for too long. What’s more, the AllReceipts app came at no additional expense for Sunshine Daydream, and the installation took less than two minutes; they were able to go live with the app instantaneously!

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“Star’s AllReceipts app was the perfect digital receipt solution for Sunshine Daydream. Aside from it costing us nothing, the install was easy, and it allows us to receive direct feedback from our customers, and manage our devices digitally through the app, which was a huge plus!”

– Jay Trudeau, Owner of Sunshine Daydream

Download the full success story here: Star_Sunshine-Daydream_Case-Study

The Value of Digital Receipts

AllReceipts logo with TM copy

Receipts are crucial for various reasons, including tax deductions, issuing refunds or reimbursements, reconciling credit card and bank statements, providing proof of service, and more. However, as our world continues to embrace the transition to all things digital, having a shoe box full of paper receipts or a stack of them in your wallet is no longer desirable for consumers (was it ever?). Instead, well-executed digital receipts are now the preferred solution.

Although digital receipts are invaluable for retailers and customers, the reasons why vary. For retailers, they offer access to key customer data that can be used to drive a number of business decisions including which items to stock and when, tailoring marketing and promotional efforts, and more. For consumers, they provide a safe, easy and convenient way to store and manage all their receipts in a single place. As mobile devices solidify their stake as shoppers’ primary companion, a digital receipt solution is important to stay competitive.

What’s wrong with email?

When shoppers opt for emailed in lieu of printed receipts, they might not realize they are entering into the world of unsolicited email marketing. With privacy and anonymity being a top-of-mind concern among consumers today, a digital receipt solution that takes users’ email for self-serving marketing purposes creates distrust and apprehension among shoppers, making it an ineffective solution.

… Or taking a picture of the receipt?

Similar to the lack of discretion from digital receipts that demand an email address, digital receipt solutions that require users to take a picture of their printed receipt are ineffective and outdated. Think of this approach as the equivalent of holding a microphone to a speaker to record a song – would you really prefer a crackly, muffled version to the nice crisp sound of a digital audio file? It’s unlikely. Additionally, when taking a picture of a printed receipt, consumers don’t necessarily have the option to photograph the back side, therefore creating missed opportunities for marketing departments and stress for loss distrust and prevention departments.

Check out Star Cloud Services eBook to learn more about the value of digital receipts: The Value of Digital Receipts

To learn more about Star Cloud Services and AllReceipts™, please visit www.starcloudservices.com.

3 Ways to Retain Customers Using AllReceipts™

AllReceipts - LinkedIn

More often than not, when you walk into a store to buy something, chances are, you’ve been there before. Customers tend to return to their favorite stores when looking for particular items for a number of reasons. Perhaps the location is convenient for the shopper. The store always happens to have what the shopper needs. Maybe the shopper just likes to stick to what they’re comfortable with. Whatever the reason may be, there is a reason that shoppers continue to return to the same few stores for their particular shopping needs.

With AllReceipts™ digital receipt app, you can ensure that your store always retains its shoppers and builds customer loyalty!

AllReceipts™, digital receipt app from Star Micronics, allows customers to digitally store and manage their paperless receipts. But what’s more, AllReceipts™ also allows for retailers to personally engage and communicate with their shoppers to give them a unique and personal shopping experience. These three great features offered by Star Cloud Services, a subsidiary of Star Micronics, allow retailers to better engage and connect with their shoppers to retain customers and build shopper loyalty.

  1. Engage NOW and Messages. Engage NOW and Messages allows retailers to better engage with their customers by giving them the ability to communicate relevant information whether that be promotions, discounts, new arrivals, coupons, or taking the customer directly to their website or desired social media page. With Engage NOW and Messages, the customer can simply tap on the store name, and the retailer’s customer message or website will then appear on the screen.
  2. Receipt Flip. With Receipt Flip, retailers can take full advantage of the entire receipt space by customizing the back. Yet another way to engage with customers, receipt backs can be used to display terms and conditions, store policies, watermark, promotions and marketing material, and more. Simply upload your content into the dashboard to start getting the most out of your receipts.
  3. Customer Survey. The Instant Customer Satisfaction Survey feature allows retailers to receive real-time feedback from customers. When claiming a digital receipt in the AllReceipts™ app, customers are prompted to provide feedback on their experience, which is relayed to the retailer’s user-friendly survey dashboard, allowing them to see how many customers have claimed receipts and the satisfaction level of the service received.

To learn more about the AllReceipts™ digital receipt app, visit www.starcloudservices.com or www.allreceipts.com.

Star Cloud Services Introduces Receipt Flip

Star Cloud Services introduces a brand new feature to the AllReceipts™ digital receipt app, called Receipt Flip. Receipt Flip is the first two-sided, color digital receipt option for retailers. It is free to use for all retailers with a Star Micronics printer.

Why is it Important?

Receipt Flip provides retailers with a technology that allows them to take advantage of the back side of digital receipts – as they could on printed receipts – to display terms and conditions, store policies, promotions, marketing material, and more. Receipt Flip helps retailers create a better in-store experience for shoppers by making returns and exchanges drastically easier, as well as offering valuable promotions to keep them coming back.

What are the Benefits for Retailers?

For retailers, receipts are vital for three departments: financial – to know what was purchased, loss prevention – to know under which conditions items can be returned, and marketing – to get shoppers back in the store.

Often times, there is a large gap between digital solutions and loss prevention, causing confused and disgruntled customers and staff. Receipt Flip helps bridge that gap by ensuring the customer has a complete digital copy of their receipt. Loss prevention departments no longer have to worry about digital receipts not containing important terms and conditions or store policies. This also means customers have everything they need on their smart phone, and do not have to worry about keeping their physical receipt in case the retailer does not accept the digital copy. In addition, coupons and promotions are readily available to the customer without needing to keep track of a paper receipt, therefore increasing the likelihood of returning shoppers.

How does this Solution Stand Out?

Up until now, digital receipts have only encompassed the front side of the receipt, but not the back. Having access to the back gives customers the capability to go completely digital with their receipts, as they now have an exact replica available at their fingertips, helping to facilitate any return or exchange without friction.

With other digital receipt solutions, such as receipt apps that require customers to take a picture of their receipt, shoppers are not able, or encouraged to take a picture of the back of their receipt, therefore creating missed opportunities for marketing departments, and stress for loss prevention departments. Additionally, email receipts require shoppers to give up personal information, which is something that many shoppers do not want to, or are unwilling to do.

 

AllReceipts NRF“Star is very proud to take this important step in the new wave of retail marketing. When Star Micronics first released futurePRNT in 2005, the idea of low-cost customer engagement was born. Now 10 years later, we know that the physical transaction is becoming less important, while the focus is being put on the return of the shopper. Being able to provide not only retailers, but also shoppers with a reliable, digital receipt solution that is built to increase customer engagement, has been a personal dream come true!”

– David Salisbury, VP Sales and Marketing for Star Cloud Services

 

Visit www.starcloudservices.com for more information.

But what does Star Micronics really do?

In conversation recently, I was asked that same old question “What does your company do?” As an automatic reaction, I delivered my well-rehearsed reply how ‘we provide consumers with proof of purchases at millions of location worldwide.’ After delivering the response, I realized how dramatically the company has changed in recent years and it was time to redefine the new Star Micronics.

As I took inventory of the company, our people, the markets, and our key differentiators, I could quickly see a what the value of the new Star Micronics. Although every company is proud of products, services and solutions, it is truly our family that make Star shine.

Star Micronics is blessed to have an experienced team of trusted sales advisors for our partners that has over 210 years of industry experience which equates to over 17 years per team member. When you are speaking to a member of the Star channel sales team, you can be confident you are consulting with the best in the industry. As the company and industry have rapidly evolved, so have our partners. Star Micronics is proud to welcome new partners to the Star family every day by embracing long term industry stables that recognize the status quo is over and Star is leading the path to the future and new industry partners that bring ideas and technology to our rapidly changing market.

For many companies mobility is just another trend or challenge but to Star Micronics Business Development team, this was our moment to demonstrate our “Always Leading, Always Innovating” spirit. Our team recognized that the mobility was the future, mobility was the disruptor that the once stagnant POS industry needed. Star embraced mobility and recognized that the world of feeds, speeds and emulations was over. The new mobile world opened the doors to integration, connectivity, and solutions. Star Micronics America invested in the right people to capitalize on the new mobile world and now 25% of our workforce is in the integration and market solution team – helping ISVs and end-users utilize our SDKs and new connected solutions. Behind the scenes, the Star family from Operations, Finance, IT, Human Resources and Sales Administration makes it happen everyday.

The next time you ask me about my company, I will be proud to say that ‘the new Star Micronics is the market leader that drive innovative solutions today and a family of proven partners for success tomorrow.
Michael Hanson

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The Challenge of mPOS in Today’s Industry Trends

Mobile point of sale technology has become ubiquitous in today’s society, however the last impression of indicating customer satisfaction are often still at the checkout counter. Hence the challenges of mPOS in today’s industry are critical to the positive effect of customer experience.

“mPOS has been particularly successful in small business environments due to large feature set available at a low price point. In 2015, the mPOS adoption rate will accelerate as small to mid-sized merchants leverage mobile solutions to enhance customer experience and improve sales. The challenges of mPOS change drastically when moving from a small merchant with a single checkout setting to a multi-store, multi-check out, enterprise environment. For large enterprise retailers, there are new products and services in security, connectivity, design, functionality, and hardware to make your mobile strategy a success”

Michael Hanson, Executive Vice President, Star Micronics America, Inc.

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Enhance Customer Experience with a Clean, Organized Store

Adopting Star Micronics peripheral suite of mobile printers with Star Micronics cash drawers unlocks the power of our software developer kit to leverage new mobile solutions. Technology such as ProxiPRNT, which uses Bluetooth Smart (BLE) connection helps locate the nearest peripherals and securely open remote cash drawers. Star’s ProxiPRNT technology is ideal for any enterprise establishment implementing the ultimate mobile POS application to reduce queues in larger stores and have customers efficiently checked out with the purchase completed immediately. This will result in fewer lines and more space for new customers to shop in the store.

Saving Space in Customers’ Wallets

With the release of AllReceipts™, Star Micronics’ Digital Receipt Solution, customers can now save their receipts digitally during those busy holiday seasons. Complementing the paper receipts, shoppers can now scan the QR code and save a digital version of the receipt without having to provide any personal information such as e-mail address that could result in spam, such as an issue with e-receipts.

A digital receipt solution in the mPOS world would allow customers the option to have their receipts securely saved on their mobile device at all times.  AllReceipts™ not only enhances the shopping experience for the customers, but provides retailers real-time printer status, operational notifications, and customer survey results through a comprehensive dashboard.  This technology will help increase customer engagement between the store clerks and provide retailers a mPOS solution that eliminates cluttered wallets.

‘Always Leading-Always Innovating’

The face of retail will continue to change rapidly with new and advance mPOS technology. Leading the transition to the mobile world, Star Micronics’ hardware and software solutions help solve the challenges presented by the implementation of mPOS at a large scale.

 

The True Value in Printed and Digital Receipts

Have you ever lost a needed receipt to a purchase? With the release our AllReceipts™ App, it is important to understand the value and differences between printed receipts and digital receipts. Our new eBook will help you manage your receipts easier by guiding you into the transition of digital receipt management. Printed paper receipts complement their digital counterparts and this blog post will preview our eBook and explore why.

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Think about the many times a bank statement or credit card statement has verified a payment that you were unfamiliar with. Certainly, you want to reference the purchase on your printed receipt; but if the printed receipt was faded or was lost over time, it is always a safe solution to have a digital copy on your preferred mobile device.

Receipts are critical for many scenarios such as:

  • Refunds- proof to merchants to issue an amount back to your account
  • Reimbursements- business travel costs, work-related purchases
  • Tax deductions- deductible expenditures on IRS returns
  • Warranties- proof of item purchased for coverage

Always keep in mind; rather it is ‘short term’ or ‘long term’ reasoning for keeping your receipts, receipts play a major role in your life! There is no escaping the need for receipts, both printed and digital. We all know it can be difficult to remember your receipt, that’s why Star Micronics is here to help!

Click here to read the full eBook ‘The Value of Receipts: Printed and Digital”.

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Star Micronics, AllReceipts™ Digital Receipt Solution

To find more information on AllReceipts™, Star Micronics FREE digital receipt solution, visit http://www.allreceipts.com/.