Star Micronics Teams up with Slatwall Commerce to Provide eCommerce Platform

 

 

 

 

NEWS RELEASE

 

Star Micronics Teams up with Slatwall Commerce to Provide eCommerce Platform

Somerset, NJ—March, 14, 2018 — Star Micronics, a global industry leader in point-of-sale printer solutions, has teamed up with Slatwall Commerce, an enterprise eCommerce software. Star Micronics’ mPOP now integrates with Slatwall POS, a web based system that is designed to allow organizations to manage orders, accounts, inventory, fulfillment, reporting and much more in a PCI compliant environment.

The Star mPOP is a hybrid Mobile Point of Purchase tablet POS system that brings together a cash drawer and printer. Sumit Verma, Vice President of Slatwall Commerce, says “our customers love the flexibility and customization that our software provides and the compact all-in-one hardware that Star’s mPOP provides.”

“We are thrilled that our partnership with Slatwall will allow us to provide our customers with increased eCommerce functionality,” said Christophe Naasz, Director of Business Development at Star Micronics.

About Slatwall Commerce

Slatwall Commerce is a leading, enterprise eCommerce platform used by B2B and B2C companies to solve complex requirements. Slatwall allows businesses to execute new initiatives while integrating seamlessly with supporting technology, paving the way for growth. Clients like Sotheby’s, Total Wine & More, Inc. Magazine, California Prison Industry Authority and Scientific American Magazine trust Slatwall for their eCommerce needs.  For more information, please visit www.slatwallcommerce.com.

About Star Micronics

Star Micronics, one of the world’s largest POS providers, has designated a portfolio of printing, secure cash management and customer solutions for any retail or hospitality establishment in POS and mPOS environments. Embracing the mobility wave, Star’s complementary SDKs allow users to utilize Star printers in tandem with Android, and iOS iPad and iPhone devices to generate receipts for all of its printers. Always leading, always innovating, Star Micronics enables web-based printing solutions, including remote cloud printing, wireless cash drawer solutions, proximity-based printing and secure cash management. For more information, please visit www.starmicronics.com or follow us on FacebookTwitterYouTube or LinkedIn.

How Digital Receipts Can Boost Omnichannel Retail

omnichannel blog

In the world of small to medium businesses (SMBs) in retail, we hear the word “omnichannel” being used quite often. Retailers are working to improve and grow their omnichannel strategy in order to better satisfy and engage with their customers. Today, there are so many channels for purchasing, it is important for SMB retail stores, especially brick and mortar, to utilize these channels to increase their engagement with customers and customer loyalty.

First, what does omnichannel mean?

Omnichannel is a multi-channel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a brick and mortar store.

Now the question is  – what does this mean for SMB retailers?

The answer seems very obvious – expand business by creating buying opportunities for customers through multiple channels. In order to do that and see an actual ROI from creating purchasing options from all channels, retailers will need to also develop a strategy for using these channels to increase customer loyalty and omnichannel marketing opportunities. Luckily, the two go hand-in-hand.

One important thing to consider about omnichannel retail is that you are not only giving your customers the option to choose which channel to purchase from, but you are giving them the flexibility of seamlessly moving between channels during their purchasing. For example, your customer finds the perfect dress for her friend’s wedding, but you do not have her size in stock. You will be receiving another shipment at the end of the week with her size included, but she is afraid that she may not make it back to the store in time. By offering the option to purchase through multiple channels, the customer can simply go online and pre-order the dress right from her smartphone, making it a win-win for both parties involved.

The tricky part here becomes marketing through the different channels in which customers are purchasing. Should you be investing in more digital advertisement to target your online buyers, or do in-store shoppers still make up the bulk of your total customers?

An easy way to bridge the gap between the digital channel and your brick and mortar store is to offer the option of digital receipts to customers. By offering the AllReceipts™ digital receipt application to in-store shoppers, you are automatically gaining access into their digital world, making the customer more likely to make future purchases through an alternative channel such as an online desktop or mobile device.

Since Star Cloud Services offers AllReceipts™ in-app marketing tools like Engage NOW and Flip, retailers can increase their omnichannel marketing strategies without any additional cost, and by targeting customers through all channels.

Star Cloud Services’ digital receipt solutions works to connect the retailer to the customer through IoT technology and uses the smartphone application, AllReceipts™, to help retailers engage with their customers through all purchasing channels, whether in-store or online.

With the growing adoption of mobile payments and mobile wallets, digital receipts are going to continue to grow in the retail space. By offering multi-channel purchasing options and using omnichannel marketing strategies, such as digital receipt applications, to engage with customers, you are opening your retail business to endless possibilities.

To learn more about Star Cloud Services and AllReceipts™, please visit www.starcloudservices.com.