3 Reasons Why Restaurants Should Allow Customers to Order Online

Online ordering and delivery are so convenient that more and more people are going online and, in a few clicks, having meals delivered to their door. Online ordering and delivery are so convenient that more and more people are going online and, in a few clicks, having meals delivered to their door. According to banking analysts Cowen, delivery will grow to a $76 billion industry by 2022. CNBC reports that online orders comprise half of all deliveries, with millennials and the 35-44 age group leading the pack among diners who are taking advantage of online ordering apps and services.

Online Ordering Makes Sense for Your Restaurant

Although most restaurants take phone orders, it’s a good idea to have an alternate ordering method so people won’t get a busy signal or wait on hold for too long. Online ordering also means the phone won’t be ringing as often, taking staff away from other tasks and making the atmosphere more pleasant for dine-in customers.

Online ordering allows diners to enter their orders online through the restaurant’s website or app and designate whether it’s for pickup, delivery, or dine-in. Online ordering solutions also enable the customer to pay with a credit card before the order is prepared, and it streamlines workflows by sending orders directly to the kitchen. Implementing an online ordering system means a better customer service experience for patrons and allows you to gather their contact information for future marketing efforts.

Online ordering is a great way to boost revenue and attract new customers. The addition of Amazon Eats and Seamless are making it easier than ever for restaurants to introduce online ordering. If you haven’t already, here are three reasons why your customers should be able to point, click, and eat:

  1. Increased sales and larger orders

Restaurants that introduce online ordering increase their takeout revenue, on average, by 30%. For small restaurants or ones with limited hours, adding online ordering and delivery generates an additional revenue stream without impacting your dine-in customers.

Online ordering encourages larger orders by giving customers extra time to look through the menu and discover new items they would like to try. Diners are in control of the ordering process and they can take their time reading the menu without feeling rushed, securely process their payments, and never get a busy signal.

  1. Improved order accuracy

Taking phone orders means an employee must be able to clearly hear the customer on the phone, accurately and legibly write down an order, and then input it into the point of sale (POS) system. Sometimes the employee may not hear the order correctly or make mistakes while entering it into the POS terminal. Removing these steps means less opportunity for errors and a reduction in the amount of time and resources wasted remaking orders prepared incorrectly.

 

  1. Expand your customer base

More of your customers will seek out restaurants with online ordering, so it’s important to have every option available—phone, online and ordering app. According to a survey by the National Restaurant Association, 61% of people said they consider delivery and takeout options important for table service restaurants.  The experts at QSR Web reported that online ordering is outpacing dine-in patrons by 300%. If reservations at your restaurant are hard to get, or there are only a few tables, online ordering makes it easy for people to satisfy their craving or try it for the first time quickly and easily.

Restaurants are preparing more meals for take-out than they are serving to on-premises customers, so make sure they can place their orders using the technology they want. Online ordering is the key to drawing in new customers and increasing revenue.

4 Features to look for in the Ultimate Restaurant Kitchen Printer

Image result for busy kitchen

Choosing the ultimate restaurant kitchen printer doesn’t have to be so intimidating. Follow these four tips and you’ll be golden.

Your restaurant kitchen is a busy work environment where there isn’t a large margin for error—one mistake means spending time and resources remaking dishes, which could cause a lengthy kitchen backup if it happens several times during a busy shift.

If your wait staff is handwriting tickets for the kitchen, you’re asking for trouble. Meal prep workers who can’t read a server’s handwriting have two choices: guess what the ticket says or spend time asking the server, which can create a ripple effect of extra waiting, starting in the kitchen.

The extra seconds spent trying to decipher someone’s chicken scratch—or worse, having to ask them—can add up to extra minutes that people wait for food or drinks, which means additional time at the table and ultimately, longer wait times for people to be seated. More waiting means less table turns, which will cost you money. However, a restaurant kitchen printer can help recoup wasted minutes by cutting down food prep time and resources spent correcting mistakes.

How do you know which restaurant kitchen printer is right for you? Here are four things to consider:

  1. Choose an impact printer – Even the cleanest, most well-run kitchen is full of landmines that can damage electronics, especially printers. Heat, spills, particles and steam can harm a restaurant kitchen printer and cause expensive downtime while the printer is repaired or replaced.

Choose an impact printer with a ruggedized design that can withstand the hazards of a restaurant kitchen. Impact printers are designed so a printhead makes impact with an ink ribbon, transferring the message onto the receipt paper. The type of paper is key in this situation. Using impact paper gives the added benefit of withstanding heat, oil, and other harmful conditions found in the kitchen. Unlike thermal paper, impact paper doesn’t black when it is left in the heat of a kitchen.

 

  1. Internal power supply – Whether you’re operating a spacious kitchen, small kiosk or food truck, choose a restaurant kitchen printer with an internal power supply. An internal power supply eliminates the need for snaking power cords around the kitchen so printers can be placed at different work stations. If space is at a premium in your eatery, an internal power supply can free up several inches of valuable real estate.

 

  1. High-speed throughput – Kitchen backups can quickly snowball into extra waiting, so trim seconds off meal prep times whenever possible. A restaurant kitchen printer should have a high-speed throughput of 13 receipts per minute, which increases staff productivity and efficiency in the kitchen. The printer’s clear, easy-to-read tickets means your staff doesn’t have to play guessing games with the orders –they can print tickets quickly, assemble the dishes faster and ensure every selection comes out correctly the first time. Faster service means more throughput, higher profit margins and bigger tips for your wait staff.

 

  1. Easy paper loading – Choose a restaurant kitchen printer that is designed for easy paper loading. A restaurant kitchen printer will help staff shave minutes off food prep time, but don’t squander that saved time on reloading paper or struggling with paper jams—drop-in and print paper loading capability means staff can get back to work quickly.

Restaurant kitchen printers are an important tool for streamlining kitchen operations. An impact printer that prints quickly and clearly will help staff reduce meal prep times and increase order accuracy. Best of all, a kitchen printer will help everyone earn more money: faster table turns means more tips for wait staff and higher profit margins.