Bren’s Traveling Bistro Serves Up Success with Star Micronics and iConnect POS

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Adventurous diners are common in many places and Chef Bren Jones wants to feed them! With this in mind, Jones established Bren’s Traveling Bistro, a unique food truck that moves from various locations introducing a variety of dishes from around the world to customers with a taste for new and exotic cuisine. With customers lining down the road whenever it made its temporary home, Bren’s Traveling Bistro needed a solution that would enable easy, rapid access to customer information from the counter to the kitchen while conducting business operations simultaneously.

After researching a variety of options, Jones chose a POS system bundle comprised of an Apple iPad®, iConnect POS software, and a TSP650IIBTi thermal receipt printerbrenstravelingbistropic from Star Micronics. Jones identified the software’s Blod-based platform and the printer’s Bluetooth communications capability as a perfect fit for Bren’s Traveling Bistro because it would support a POS system running entirely on mobile devices. Installation of the solution took just a few seconds and necessitated only that the app be downloaded on a single iPad®. A user-friendly interface between the iPad® and the app made training employees a painless process.

iConnect enables all transactions at Bren’s Traveling Bistro to be processed via the Cloud no matter where the food truck has traveled. Complementary positioning of buttons and icons on the screen ensures rapid service with minimal errors. Similarly, the Bluetooth connection between the iPad® and the TSP650IIBTi indicates that the printer can receive messages from a distance away, minimizing the duration between the moment orders are placed and the time of service.

The solution also yields access to the back office on-the-go, sales, inventory, and other critical business data that is instantly available via Internet or the iConnect app. Maintaining a secure handle on the operation, coupled with the ability to quickly serve more customers no matter the location, has helped Bren’s Traveling Bistro to establish a footprint and, in turn, boost profitability. Further upping the profitability ante, the low cost to acquire and use the solutions give Jones continued flexibility to invest in other aspects of the business at a local level.

“I truly value the products provided by iConnectPOS and Star Micronics,” Jones says. “They make running our food truck business simpler, organized, and less stressful. I will be using the POS system bundle to not only impress customers with fast paced service, but also provide exceptional food quality.

– Bren Jones, Owner and Chef, Bren’s Traveling Bistro

Read the full case study here: Star_Brens-Traveling-Bistro_Case-Study

The Rise of Experiential, Discount, and Specialty Retail

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In 2016, we have seen major shifts in the retail industry and consumer buying patterns. We’ve seen the largest Internet-based retailer in the world (Amazon) open brick-and-mortar stores, and we have seen “big-box” retailers closing stores. Clark has named just a few:

  • Macy’s plans to close about 15% of its locations amid challenging retail environment.
  • According to the Dallas Morning News, JCPenny CEO Marvin Ellison said the department store chain plans to close some of its roughly 1,000 stores soon.
  • CVS, America’s leading retail pharmacy, plans to close 70 stores early this year.
  • Mall-based retailer, The Limited, closed all of its nearly 250 stores across the country on January 8, but will continue to have an online presence.

Shift in Consumer Buying Patterns

With the closing of many department stores and “big-box” retail stores, we see that discount retailers such as T.J. Maxx, Marshalls, and Ross are thriving. Consumers are now realizing that many of the products or goods that they typically shop for in department stores can be found for a cheaper price either online or in discount stores. This shift is being largely influenced by the millennial generation. For retailers who do not fall into the “discount retailer” category, the key to competing is improved store data. This means creating a way to better track customer data in order to provide unique and authentic shopping experiences for each customer.

The Millennial Consumerscan_shop_featured

According to Forbes, there are eighty million millennials in America alone, and they represent about a fourth of the entire population, with $200 billion in annual buying power. This means that the buying patterns of millennials are having a direct impact on the retail industry and brick and mortar stores.

While millennials are commonly targeted as the “self-entitled” and “lazy” generation, it has been found that they are extremely price sensitive. Meaning, millennials will take the time to search for more affordable options (usually online or by using their smartphone) before making a purchase. Based on a survey performed by Accenture, 41% of respondents said they have practiced “showrooming” – the act of examining merchandise at a nearby retail store and then shopping for it online to find the lowest price.

It’s no question that the millennial generation is very unique. Retailers have struggled to understand the buying patterns and the interests of this generation for quite some time now. Unlike the Baby Boomer or Gen X generations, millennials tend to be less influenced by advertising and promotional content, and care more about the authenticity of a brand. Millennials best connect with people over logos. The fact that millennials are less likely to go for the “brand name” over a cheaper option, is largely impacting the way retailers must market themselves and their brand. The recent closing of Macy’s and JCPenny stores speaks volumes when compared to the popularity these stores held with previous generations.

Specialty Retail Steps Up

Specialty retailers are businesses that focus on specific product categories. It isn’t the product they sell that determines if a company is a specialty store, but rather the breadth of their product offering.

As we see more and more large retail stores closing, we see specialty retail continue to thrive. Brick and mortar retail is becoming less about shopping and more about the customer experience. With the rise of retail technology such as IoT, virtual reality and augmented reality in retail, consumers are entering brick and mortar stores with the expectation that they will walk away with more than just their purchase, but with a valuable and unique shopping experience.

With the generation that values experiences over items now holding such high buying power, retailers have to make an adjustment to their previous selling strategy. Retailers are beginning to take advantage of IoT and artificial intelligence to create a more personalized shopping experience. Specialty retail is thriving because it has been much easier for SMB and specialty retailers to create these personalized experiences, because they are more likely to have repeat customers, making it possible to establish a certain level of customer loyalty. “Big-box” retail stores have a more difficult time creating a unique customer experience, simply because their audience is too large, and too diverse to maintain a valuable relationship with the customer.

For retailers to survive in this age of discount and digital shopping, it is essential that retailers do not just sell goods, but that they sell an experience.

Star Spotlight with iVend Retail

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What does iVend Retail do?

CitiXSys develops technology and omnichannel retail solutions with the iVend Retail suite. The solution consists of about seven modules that has the terminal POS, mobile POS, e-commerice, loyalty, and more, all in one solution that works right out of the box. iVend Retail is designed to address the challenges faced by omnichannel retailers today.

How is iVend Retail working with Star Micronics?

iVend Retail certified Star Micronics’ mPOP™, combination cash drawer and receipt printer peripheral, in order to provide their retailers with a compact, sleek, and attractive contemporary offering. Star’s mPOP has been integrated with iVend Retail’s terminal POS and mPOS solution to deliver their customers an all-in-one, out of the box offering with a hardware component. The mPOP and iVend Retail solution has been hugely popular within the footwear and apparel retail industry due to the mPOP’s sleek look, and it’s ability to compliment the retailer’s image and brand.

What key benefits and features is the mPOP bringing to iVend Retail customers?

CitiXSys has recent released iVend 6.5 with the new POS designer. This solution allows the retailer to take advantage of the slick, mPOP device and tailer the point of sale screen to match. The mPOP and iVend solution also offers a highly functional and reliable solution for the retailer that requires no technical knowledge to operate.

“The main attraction of the mPOP to our customers is that it gives a sleek, compact look in the store,” says Paula DiSilva, VP of Sales for Asia Pacific for CitiXSys. “They’re looking for a larger footprint in brick and mortar stores and need something that will blend in nicely with their brand.”

 

5 Reasons Retailers Want Ergonomic mPOS Solutions in 2017

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Mobile point of sale (mPOS) solutions have ranked on retailers’ list of “nice to have” technologies since their introduction several years ago. However, for most merchants, mPOS solutions are “must-haves” for 2017. Here’s why.

1. Convenience. Customers are no longer willing to stand in long lines to complete sales transactions. They want options that allow them to pay for their items quickly, and that allow them to pay from locations other than the stationary checkout lane. With mPOS solutions, retailers can accept payments in store aisles, at temporary checkout stations on the sales floor and, in the case of sidewalk sales, in front of the store itself. Additionally, retailers that sell merchandise in other environments, such as craft shows or farmer’s markets, can securely process credit card payments when mPOS solutions are in their technology toolbox.

2. Access to Information. Increasingly, consumers are using their smartphone while shopping at brick-and-mortar stores. According to a recent survey by mobile loyalty firm SessionM, 90 percent of respondents said they research products on their smartphones; 54 percent search for price comparisons; 48 percent search for product information; and 42 percent check reviews online. Equipping sales associates with mPOS devices allows store employees to access the same product information as shoppers, and it allows them to engage shoppers at the point of decision.

3. Endless aisle capability. Today’s consumers want what they want, when they want it – and if it’s not available at your store, shoppers will turn to your competitors to get it. mPOS solutions can prevent this from happening by providing endless aisle capability. Endless aisle capability allows customers to access an establishment’s e-commerce store, find the item that is out of stock in the current brick-and-mortar location and order immediately. Customers can shop endless aisles and arrange for the item to be delivered or picked up at the store, thanks to mPOS.

4. Space saving. Traditional POS technology occupies a lot of room on retail counters; the bulkier the equipment, the more difficult it is for store employees to operate in tight spaces. Bulky tech equipment is also less aesthetically pleasing. By contrast, ergonomic mPOS solutions have a small footprint and a sleek appearance, as well as require only minimal counter space. This paves the way for a more attractive store, with more room on the counters to display merchandise.

5. Support for a top-notch customer experience. Retail in 2017 is all about providing customers with the first-class customer experience they have come to expect and demand. mPOS solutions contribute heavily to that experience by allowing retailers to offer efficient customer service, payment flexibility, access to the widest possible range of merchandise, and a higher level of customer engagement.

mPOP your way 3When you plan for a new mPOS, a complete retail solution is more than a tablet. Easy-to-integrate peripheral components, such as a 1D or 2D barcode scanner, receipt printers, scales, customer displays, and cash drawers, are vital to the retailer’s mPOS success. Star Micronics’ mPOP™, Mobile Point of Purchase, is the first “hybrid for tablet” POS and is an ideal solution for tablet and mobile device-based POS. It affords the above-mentioned benefits and so much more. To learn about mPOP™ and other POS options from Star Micronics, visit www.starmicronics.com.

 

 

Download the our eBook: 5 Ways Ergonomic mPOS Solutions for Large Retailers Increase Sales and Boost Customer Satisfaction

5 Benefits of Liquor Store Point of Sale Systems

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With over 42,000 liquor stores across the U.S., liquor store owners are constantly faced with finding new ways to stay ahead of the game. This can be as simple as upgrading to a point of sale system in place of an old and bulky cash register. Installing a POS system in your liquor store will not only open up opportunities for creating customer loyalty, but it can help with the overall management of your business. Here are the 5 of the biggest benefits that a POS system can bring to your liquor store business:

1. Simple Transactions

With an easy-to-use POS system, liquor store owners and operators can simply enter pricing based on single, multi-pack, and cases to automatically ring up the customer’s order without manually entering pricing. This also allows employees to automatically include discounts or coupons based on items sold, or the category of items. For non-scannable items, users can create fast, preset pick keys to ring up popular items.

2. Inventory Management

Point of sale systems allow liquor store employees to use inventory management features on single or multi-store locations, and provides multiple methods for adding, adjusting, and counting inventory. Print barcode labels when receiving new inventory, and let the POS track sales when scanning or entering items for check-out so you know when you begin to run low on specific items.

3. Employee Scheduling

Easily use your POS system to track employee’s clock-in and clock-out times, and track sales by department, store, and various date/time ranges. Store owners can use this information to conclude which employees are selling the most products, and which employees need further training. This information can also be used to track when your store is getting the most traffic so you can schedule an extra cashier for those times, and keep the lines moving.

4. Manage Reports

With a fully integrated point of sale, liquor store owners can easily run reports to monitor discounts and refunds, and track sales by item, brand, type, or date/time purchased. Store management can also gain instant access to inventory reports from any browser that includes current sales and inventory, or reorder reports to maintain static or dynamic levels of stock.

5. Customer Loyalty

By using a point of sale system in your liquor store, you now have the ability to capture important customer data and purchase history information. Many POS systems include automated VIP club pricing to help reward frequent customers, and offer a CRM to track customer buying history, and to target marketing efforts.retailcloud Additionally, digital receipts open another way to engage with customers through the point of sale. By adopting a digital receipt app for your customers to use, store owners can now offer their customers tailored discounts and promotions through the receipt itself. Learn how to start offering your customers digital receipts with Star printers. at www.starcloudservices.com.

Make your POS more than just a place for customers to complete a transaction, but a tool to crease a smoother workflow for your business, and an opportunity to engage with customers, and create customer loyalty.

Learn more about retailcloud’s POS for liquor stores at www.retailcloud.com.

What to Expect at NRF 2017

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Everyone in the point of sale industry knows that NRF is the biggest trade show of the year! As always, Star will be there exhibiting with our entire team of Star Sales, Integrations, and Marketing professionals at booth #3731. In 2016, Star released a number of new products including our TSP100III series and TSP650IIWLAN printers, our new CD3 Cash Drawers, and our PassPRNT, cloudPRNT, and StarPRNT SDK technologies. We’ve also built a number of great partnerships with point of sale software and retail technology providers.

Here’s a sneak peak of what you’ll see at the Star booth at NRF 2017:

mPOP™ Your Way!

While mPOP™ has been around for a couple of years now, Star is continuously making updates and improvements to our all-in-one peripheral to make it the best ergonomic mPOS solution on the market. This year, we are going to be showcasing the mPOP as a point of sale hub with optional accessories including a 1D or 2D barcode scanner, customer display, scale, or a DK port to connect an external cash drawer to the mPOP.

cloudPRNT

CloudPRNT is Star’s lastest advance in point of sale technology, allowing users to print to Star printers directly through a cloud service. With cloudPRNT, retailers and restaurateurs can easily accept and print online orders with no need for an extra tablet to communicate with the printer. See a live demo at our booth!

Star Cloud Services Introduces the Micro Receipt™!

Star Cloud Services (SCS) is making huge strides in the digital receipt market! With new features in 2016, including Receipt Flip and Data Facilitation, retailers are now offered more services for the same cost – NOTHING! SCS is free to retailers using Star receipt printers and allows them to better engage with their customers and offer digital receipts through Star’s AllReceipts™ app (which is also free to download in the App Store and Google Play).

This year, SCS is proudmicro-receipt to introduce the Micro Receipt™. We all know that receipts are a necessary, yet sometimes annoying piece of paper that often goes missing or gets thrown away. That is why SCS has created the Micro Receipt!

The Micro Receipt contains all of the same information as a full-length receipt, but allows the retailer to save paper by only printing their store name or logo, time stamp, and an AllReceipts™ scannable QR code. Customers can then scan the QR code on their smartphone using the AllReceipts™ app and gain access to all of their purchase information along with coupons or promotions on the digital copy. SCS will be showing demos of the Micro Receipts, AllReceipts app, and all of their additional free services at the Star booth.

 

 

Now, let’s meet our Star partners who will be at NRF 2017:

itemize-color-logo-1Itemize and Star Micronics have partnered to revolutionize the digital expense receipt market. Itemize is an app that allows users to capture data from their receipts for expense purposes. They have now integrated AllReceipts™ QR capability for a more clean and legible digital receipt, ensuring more accurate data capture.

 

dorDôr and Star Cloud Services have partnered to help retailers know their business inside and out. With Dôr, retailers can see how many customers are visiting their store, compared to how many customers are making a purchase. Retailers can now optimize staffing, improve marketing spending, and be everywhere with Dôr and SCS.

 

thirdshelf-logoThirdshelf, another new partner of Star Cloud Services helps retailers to build and nurture customer relationships. Combined with Engage NOW from Star Cloud Services, retailers can create branded loyalty programs to start marketing like a pro. With Thirdshelf and SCS, retailers can make every sale the start of their next.

 

nclose-3d-logo_09252012-300x227nClose, a long time partner of Star Micronics, will be exhibiting in Star’s booth, showcasing their protective tablet enclosures and mobile credit card readers for POS. With stands and enclosures for Apple iPad®, Samsung, and Windows tablets, nClose designs pair perfectly with any of Star’s mPOS peripherals.

 

largecolinlogo-300x75MoZONE offers a unique omnichannel and proximity marketing solution for all smartphones with no apps required. Using Star’s TSP100ECO printers, MoZONE allows customers to order and pay from any smartphone, tablet, or computer, while notifying customers of deals and promotions based on the customer’s location.

 

emobileposStar and eMobilePOS will be showcasing their point of sale solutions for retail and hospitality with Star’s mPOP™, and SM-T300i and SM-S220i mobile printers. In addition, eMobilePOS and Star will be showcasing our latest solutions with Elo’s iSeries. Visit the eMobilePOS partner counter in the Star booth for a live demo!

 

Visit our mPOP™ table!

The mPOP is Star’s first hybrid for tablet POS that combines a cash drawer and printer peripheral. Over the past few years, the mPOP has redefined the mPOS market, and many software providers have partnered to support the mPOP with their point of sale software solutions. Make sure to stop by our mPOP table in NRF booth to see a full display of software and stand options for the mPOP.

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We look forward to seeing you there!

Star Spotlight with Quetzal

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What does Quetzal do?

Quetzal is designed from the ground up for one specific group of customers: forward-thinking and stylish clothing and shoe retailers who have one or two locations with ambitions to open a few more. Quetzal POS is a cloud-based point of sale software that can be ran on Apple iPad® devices, with the ability to connect up to ten locations. The fully integrated point of sale allows users to do everything from the iPad from importing, to sales, to customer management, to visual retail-time reporting.

How is Quetzal working with Star Micronics?

Quetzal has integrated Star’s mPOP™, Mobile Point of Purchase, peripheral for a sleek, all-in-one solution for their specialty retailers. In addition to the mPOP, Quetzal has also certified support for Star’s TSP100 printers and the AllReceipts™ digital receipt app. Retailers can use both the mPOP and TSP100 peripherals to offer their customers digital receipts through the AllReceipts app, and engage with customers and manage their devices with Star Cloud Services.

What key benefits do Star peripherals bring the the specialty retail market?

Star’s mPOP and printer peripherals offer an easy solution for retailers to set up their point of sale using and iPad device. With no need for additional development or integration, retailers can get the entire point of sale up and running in no time. In addition to the easy set-up, Star’s mPOP offers an attractive, yet reliable cash drawer and receipt printer for the retailer, with the option of digital receipts being an added bonus.

“Our customers are able to get set up with any of the Star products literally in moments of opening it out of the box. It’s a very simple solution for our retailers to set up and we can complete the implementation in less than five minutes with no technical skills required.” – Joshua Stanphill, VP of Sales and Marketing for Quetzal.

Top Retail Blogs to Follow this Holiday Season

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With Thanksgiving and Black Friday behind us, retailers are in “holiday season” mode with special promotions, seasonal marketing campaigns, long hours, and hectic customer requests. Now more than ever, retailers need to pay attention to the holiday retail trends, and look for any tips they can find on how to make this season a little bit easier for everyone.

SMB retailers require actionable insights that are retail-centric for the nitty gritty of the daily management of their stores. In our years of working with hundreds of ISVs, VARs, POS providers, and retail stores themselves, we’ve come to also appreciate the retail influencers, insiders, and thought-leaders that inspire us to perfect our craft. Star took a look at some retail blogs and put together this list of the best retail blogs to follow this holiday season.

Here are just a few that we recommend checking out:

1. Vend

Aside from the fact that Vend is one of the best blogs for retailers to follow, they have dedicated an entire series of blog articles to holiday retailers with their “Vend’s 2016 Holiday Retail Boot Camp” series. The twelve-part blog series includes tips on how to improve your store and increase sales during the holiday season, all while answering of the what, how, any why on where to begin!

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2. Retail Geek

For a non-traditional holiday retail blog, be sure to check out the Retail Geek. This site hosts weekly podcasts with hosts Jason “Retailgeek” Goldberg and Scot Wingo. Their last two podcasts have focused on the holidays with a holiday preview and cyber holiday recap. Many of their podcasts also feature reputable guest hosts as well.

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3. Shopify

Shopify is another point of sale company that is killing the holiday retail blog game! Shopify boasts tons of great blog articles for retailers that vary from retail tips, to management strategy, to inspirational posts. This holiday season, they are helping out retailers with articles like: Seasonal Staffing 101: How to Prep Employees For the Holiday Shopping Rush and How to Cater to Last-Minute Holiday Shoppers.

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4. Signal

The holiday season is the perfect time to capture customer data because store traffic is generally increased. But, what do you do with data once the sleigh bells stop ringing and the holiday hype is over? Signal offers tons of articles that focus on data capture, sharing, and onboarding for the SMB retailer.

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5. ShopKeep

ShopKeep is the perfect blog to follow if you are an SMB retailer looking to compete with “big-box” retailers this holiday season. ShopKeep offers tons of tips and guidance on how to boost those retail sales. With the holidays underway, this is the best time to check out their blog and see how you can exceed your sales goals and increase traffic to your store.

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6. Square

While the holiday season usually brings in the highest profits of the year for retailers, there is still a ton of work that needs to go into an effective seasonal marketing plan. Square’s blog has tons of articles to help retailers with their holiday marketing plans. From email marketing, to trendy window displays, Square can help you get the most bang for your buck this holiday season.

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7. Lightspeed

Lightspeed takes holiday blogging to a whole new level! Like most retail blogs, Lightspeed’s holiday blogs offer tips and guides for retailers on how to get through the holiday season with the most ease as possible. Including articles for inventory management and Holiday tax treats for small business, Lightspeed has something for any retail business.

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Time is ticking! Visit any of the recommended blogs above to start gathering tips and pointers on how to get the most out of this holiday season for your retail business.

 

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Star Spotlight with Hike POS

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What does Hike POS do?

Hike POS is an award-winning omnichannel retail point of sale solution designed for small businesses around the world. With Hike POS, retailers can sell in-store, online, and on-the-go. Hike believes that point of sale should be modern, flexible, and user-friendly, which is why they have made their solution available for PC, Mac, and iOS users. With a wide application suite including inventory management, gift cards, customer loyalty, and more, Hike POS makes it easier than ever to start & grow your business.

How are you working with Star Micronics?

Star was the first choice of point of sale printers for Hike POS. Hike POS promotes Star printers with their cloud-based feature which was recently introduced. Hike POS software combined with Star’s mPOP combination cash drawer, receipt printer, and barcode scanner, allows retailers to get a true, all-in-one mPOS solution that is easy to use and helps grow business.

Hike POS has also been one of the first Star Certified Software Partners to fully integrate Star Cloud Services’ digital receipt and customer engagement tools. Using Star Cloud Services, Hike POS retailers can now offer their customers the option of digital receipts through Star’s AllReceipts™ digital receipts app.

What are the biggest benefits of AllReceipts™ for retailers and for Hike POS?

Retailers love the idea of offering their customer digital receipts, but struggle to get their customers to give up their email address. Hike POS wanted to provide a solution for this problem that their customers where experiencing, so they turned to AllReceipts™. Allowing their retailers to still offer digital receipts without needing any personal information from the customer was a huge win for Hike POS customers.

Hike POS vendors were also able to take advantage of other Star Cloud Services features including the instant customer feedback survey, Engage NOW, and Receipt Flip.

“Star is a leader in technology and manufactures fully integrated printers that are easy for our customers to use, including their USB and Ethernet printers, along with the all-in-one mPOP. Star is truly the printer provider of choice for Hike POS” – Jay Sutaria, Business Development Director for Hike POS.

Star-Salesforce Solution Helps Capture Data and Respond at Each Touchpoint on the Customer’s Journey

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Operating under the brand names Blackbird Vineyards, Recuerdo Windes, Resolute Wine, and AERENA Galleries & Gardens, Bespoke Collection offers a curated selection of boutique wines, one-of-a-kind objet d’art, and unique lifestyle experience.

Bespoke Collection strives to capture the essence of personal connection in their own customer interactions and knew that Salesforce was the best platform to keep their focus on the customer. Bespoke already utilizes Salesforce’s Sales Cloud and Marketing Cloud to ensure they capture and respond appropriately to each touchpoint of a customer’s journey. Bespoke was in search of a platform that would allow them to continue to track each customer’s journey while also capturing critical customer data at the point of sale.

Bespoke Collection discovered SuiteRetail’s SuitePOS for Salesforce with Star Micronics peripherals, which allowed them to capture customer data at the point of sale and input the data directly into Salesforce. SuitePOS for Salesforce paired with Star’s TSP100 receipt printers allowed Bespoke Collection to gather real-time, end-to-end information using one user-friendly interface, one database, and one security model.

Bespoke sales associates can now look up a customer’s journey and, with a single click, be ready to take a transaction, facilitating an even more efficient and personalized customer experience.

bes_logo“Whether a guest is considering art today, or buying wine tomorrow, it’s essential that each and every sales associate has access to that customer’s journey,” says Paul Leary, President of Bespoke Collection. “With SuitePOS for Salesforce and Star Micronics peripherals, we can better track our customers’ journeys and ensure that each customer is receiving the experience they are looking for.”

Download the full case study here: star_bespoke-collection_case-study