Star Spotlight with Shift4

Shift4 blog

What does Shift4 do?

Shift4, the first card-present payment gateway and the largest independent payment gateway in North America, is now launching their mobile point of sale system. Shift4 decided to take a different appraoch in building their mPOS solution and wanted to put a focus on the enterprise market. Shift4 offers specific solutions to hospitality, retail, food and beverage, eCommerce, and most other industries which are scalable from a single store to an international enterprise with franchise and company-owned locations.

How is Shift4 working with Star Micronics?

Shift4 is a software-as-a-service provider that was seeking the perfect hardware to compliment their solution. They decided to go with Star Micronics base on their reliable and advanced printer models. Shift4 has integrated throughout Star’s entire line of point of sale peripherals including desktop thermal and impact printers, portable printers, and the all-in-one mPOP™ peripheral. Shift4 currently supports Star Micronics’ SM-S220i, SM-S230i, and SM-T300i portable printers, the TSP650II BTi and WebPRNT thermal printer, the SP700 impact kitchen printer, and the mPOP™.

What key benefits does the mPOP™ bring to Shift4 customers?

Shift4 values customer communication and keeps in close contact to make sure that all of their customers are satisfied with their solution. The mPOP offers a compact solution that can work with any mobile device. Having the printer and cash drawer combined into one peripheral is a huge benefit in the mPOS space, and it is simple to operate.

“In mobile point of sale, it’s important to have a solution that is versatile and doesn’t take up a lot of space. The mPOP combines the cash drawer and receipt printer into one compact form factor that it perfect for mPOS needs.” – Jeremy Fried, System Architect at Shift4.

 

Customer Experience Trends for the Future of Retail

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Technology in retail has reached an all time high and is continuing to grow in 2017. The Internet of Things (IoT), Virtual Reality (VR), and Augmented Reality (AR) have all began to make their breakthrough into retail technology. It’s needless to say that this technology is changing the customer experience.

IoT in Retail

The Internet of Things simply defined is the “internet working of physical devices, vehicles (also referred to as ‘connected devices’ and ‘smart devices’), buildings, and other items – embedded with electronics, software, sensors, actuators, and network connectivity that enable these object to collect and exchange data.”

IoT is everywhere! If you own a smart phone, then you are using IoT on a daily basis. With the new trend of mobile wallets and near field communication (NFC) payments, retailers are beginning to use IoT in their stores to enhance the customer experience. With wearable technology and NFC payments, retailers can provide more payment options for the customer and a smoother transaction process by allowing the customer to pay via smartphone or wearable device such as an Apple Watch.

Moving toward an age of paperless transactions, it’s crucial for retailers to accept mobile payments and offer digital interaction with their shoppers via IoT. Virtual and digital communication and transactions are something that shoppers are going to be looking for in 2017, and it will have a huge impact on the overall customer experience.

VR and AR in Retail

2016 has proved to us that virtual reality and augmented reality will change the way people shop and in turn, transform the customer experience in retail. Shoppers will no longer need to physically travel to a store to experience the way something looks and feels. While VR and AR are definitely related, the two are used very differently in retail technology.

If you are active on Facebook or another social media platform, you may have notices that many people have received a pair of virtual reality goggles during the holiday season (seriously… a lot of people). Overall, these goggles are used to play video games or experience virtual realities like riding a virtual roller coaster or exploring a virtual jungle. In terms of retail technology, virtual reality could possibly be the new way people do their shopping.

How will this change the customer experience? How will this change omnichannel retail?

Think about when you are shopping online, but hesitant to make the purchase because you’re not sure if the pants you are purchasing will fit you, or because you don’t know if the lamp you’re looking at will go well in the living room. With the rise of VR, ecommerce retailers will be able to create a virtual store and connect the shopper with the physical product, without the shopping ever needing to leave their home. Sounds crazy, right?

Now let’s talk about AR. In 2016, Pokémon Go! took the world by storm by introducing one of the first successful augmented reality games for smartphones. We quickly learned how the game could affect retailers, and retailers quickly learned how to take advantage of the game by offering discounts and special promotions to their customers who were playing.

As technology continues to advance and VR and AR becomes ‘the norm’, shoppers will expect a more technologically advanced customer experience. We can already see this trend with the growing adoption of online retailers and mobile payments. Now the question is: what can SMB retailers do to keep up with this advance in technology? How can they continue to keep the customer satisfied?

SMB Retail Technology

While the rise in retail technology will have a huge impact on the overall customer experience, there are ways SMB retailers will be able to better the customer experience for their shoppers in 2017 that won’t require a virtual reality store.

One very simple way SMB retailers can use technology already available to them to ehance the customer experience, is to create an omnichannel shopping experience for their customers. Engaging customers beyond the transaction is key when creating the ultimate shopping experience. This can be done through the retailer’s website, mobile app, etc. According to nChannel, two-thirds of shoppers will check prices on their phone before making a purchase in a brick and mortar retail store. For this reason, SMB retailers need to make sure that they are engaging customers both in-store and online in order to keep their shoppers satisfied.

Enhancing the Customer Experience

In this age of new technology, omnichannel retail, and being able to basically purchase anything you need online or on your smartphone at your convenience, there is an increased pressure being put on SMB retailers to keep their customers satisfied in-store. The important thing to note is that shopping is no longer just about making the purchase, but it is about the entire shopping experience, whether that is a virtual reality store, or superior customer service.

In order for SMB retailers to keep their customers satisfied, they must first understand their audience and their needs. If a retailer’s target audience is a middle or older-aged crowd, creating an app for a virtual store may not be appealing. For this same audience, increasing customer service reps in store or sending mailing coupons might be more efficient. With every audience comes a new strategy for providing the best customer experience.

 

Disruptive Technology and Its Influence on the Receipt

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It wasn’t that long ago that shopping was a single-channel experience. If a customer needed something, they purchased the item at the store, checked out at the register and took their receipt at the end of the transaction. However, disruptive technology like mobile commerce has opened new channels that have transformed the entire retail experience.

Mobility and the Modern Shopper

Mobile commerce is expected to hit an all-time high in 2017, according to the retail analysts at eMarketer.com. The website estimates that this year, more than 95 million Americans will make at least one purchase on a smartphone and an even higher number – 165 million people – will use their smartphones to research and compare products. Retailers have been working to adapt to shopper’s new preferences by optimizing their websites for mobile, introducing new store apps, and offering cross-channel purchasing options.

Although the competition from online-only retailers is fierce, big data has helped brick-and-mortar retailers learn more about their customers’ habits and preferences. Online shopping is highly personalized, so physical retail stores are working to provide a similar experience by gathering information about their customers via social media, traffic counts, and loyalty engagement, but big data has helped them to better predict trends, develop targeted marketing campaigns, engage customers across channels and generate a higher level of customer loyalty.

Mobile Commerce’s Impact on the Receipt

Disruptive technology like mobile payment platforms will continue to emerge and gain popularity and the number of purchases made using smartphones will soar. These innovations have transformed the way we shop and pay for purchases, but it’s also had an enormous impact on another staple of a payment transaction: the receipt.

Many retailers require receipts for returns and exchanges, but disruptive technology has changed the way we think about receipts – how they are printed and issues and what information they include. A customer who opts for the mobile checkout to avoid waiting in line still expects to be given a receipt, and Star Micronics’ printing and receipt apps along with wireless printers make this possible.

The SM-T300i, for example, is a popular wireless printer with an ultra-rugged design, perfect for busy restaurants or retailers and other harsh work environments. Printing is possible via practically every mobile device using Star’s newest app PassPRNT, which enables printing from an iPad®, iPhone®, iPod touch®, or Android™ device. Star’s cloudPRNT, is an innovative technology enabling users to print to Star printers directly through a cloud service.

Although it’s easy to lose track of paper receipts – whether they are crumpled on the floor of the car or shoved into a pocket, electronic receipts are easy to organize and access later. Star Micronics’ AllReceipts™ is a free, cloud-based digital receipt application that allows users to store and manage receipts on their mobile device. Customers just have to scan the QR code at the bottom of the receipt using the app.

Disruptive technology like mobile payments and big data have changed the way people shop as brick-and-mortar retailers work to compete with the highly-customized experience that online-only retailers can provide. Receipts are still expected with every purchase, so this technology has been forced to evolve as shoppers prefer mobile checkout and paying with their smartphones. Star Micronics offers an arsenal of options for retailers seeking wireless solutions for receipt printing, so customers can receive their receipts and organize them the way they are most comfortable.

Star Spotlight with Vend

Vend with Star

What does Vend do?

Vend is America’s leading retail POS software, inventory management, ecommerce & customer loyalty platform for iPad®, Mac, and PC. Vend has customers in over 150 countries and prides itself on providing seamless point of sale solutions for retail, food and beverage, coffee shops, and more. Vend’s ecommerce and sales operations features make it easy for retailers to provide the perfect shopping experience for any customer whether in-store or online.

How is Vend working with Star Micronics?

Vend works with Star Micronics’ printer peripherals to bundle a sleek, yet reliable point of sale solution for any retailer. With certified support for Star’s TSP100 and TSP650IIBTi desktop printers, SM-S220i portable printer, and all-in-one mPOP™ peripheral, Vend offers solutions for large or small retail environments. Vend has also recently added support for Star Cloud Services’ free digital receipt solution and customer engagement tools. Star Cloud Services, along with Star’s AllReceipts™ digital receipt app, allows retailers to offer their shoppers the option to claim a digital copy of their receipt and gives them the ability to later engage with their customers through the app.

How is Vend working with the new Micro Receipt?

Star Cloud Services recently released a new feature called the Micro Receipt. The Micro Receipt allows retailers to print only the AllReceipts QR code on the paper receipt, saving up to 80% on paper compared to the original. While only the QR code and optional store name and time stamp will appear on the paper receipt, once scanned within the AllReceipts app, the customer will have gained access to the full, itemized receipt in the app. Vend is the first to integrate the new Micro Receipt, allowing their retailers to get a longer lifecycle out of every Star Micronics printer.

“We think there is great potential to introduce this new solution, specifically the Micro Receipt, to our customers,” says PE Perruchot de la Bussiere, General Manager of Channel and Business Development for Vend. “With this innovative solution, we will be able to work with resellers and find new customers together.”

Technology Shifts & Consumer Trends in Front of 2017

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Amazon Go and the Post Checkout Era Begins

New broke out detailing Amazon’s latest innovate in retail, Amazon Go beta, which opens to the public in 2017. Amazon has built a grocery store equipped with machine learning technology, similar to that in self-driving cars, and is testing out a post checkout, post line waiting era in retail. Here’s the cool Amazon Go video for your enjoyment. Companies like ShelfX and a Swedish entrepreneur have also attempted unmanned grocery stops (before it was cool).

Why is there so much hype surrounding it? Consumers are in and out of the store thanks to Amazon’s “Just Walk Out Shopping” experience. Families and individuals can go into the store, see something on the shelf, and walk out with it while never speaking to an employee (it’s called technology, not shoplifting?).

This means POS users need to start thinking ahead of the curve and preparing themselves for yet another technological advancement. Granted, since the program is in beta, that doesn’t mean things are going to change overnight, but now is a good time to start brainstorming changes so the impact of a new status quo is less severe.

Amazon-Go-TA

This new shopping experience requires customers to have an Amazon account, a supported smartphone, and the Amazon Go app installed to shop freely. The outside orange square logo display Amazon and Go in large letters, and on the inside there are four bottom menus that users can press “key”, “receipts”, “about”, and “more”.

I speculate they might release for both Android and iOS. Users can enter the store by tapping on “key” and scanning the QR code that appears on screen to pass through a subway-like terminal. That process than activates the shopper’s virtual cart and customers can begin taking goods. Amazon Go automatically updates the user’s inventory in the app when products are detected taken from our returned to the shelves. Customers don’t need to scan out and when they pass back through the terminal, the app sens a mobile notification alerting that a payment was processed, and a digital receipt is then sent to their device.

NFC Contactless Payments lead the change into the Post Checkout Era

Snapchat Spectacles and the Engaging Brick and Mortar Space

Snapchat, known as Snap, Inc., released a camera equipped pair of sunglasses called Spectacles that might seem familiar to those who bought Google Glass. TechCrunch reports Spectacles allow users to record video tidbits in a socially accepted style. On November 21st 2016, a pop up shop appeared overnight in New York City where app users and curios consumers initially waited as long as three hours in wintery weather to get their hands on a pair. Inside the brick and mortar store was a single vending machine (SnapBot), where customers choose up to two out of three sunglasses, selling for $129.99 each. I was in the city visiting some friends and decided to snag a pair for myself. While I anxiously waited in line, there were a few thing that I noticed about the store. Snap Inc engaged their users and holiday customers by providing exclusive content. Unique snap codes were placed throughout the queue and shoppers in line were able to entertain themselves by scanning them. The staff was equally as engaging by educating their new product users in-store with personalized customer service.

Showrooming Pains and Frustrations

Retailers will continue to struggle against online sales due to a developing showroom trend that is likely to move forward into the new year. Consumers visiting in-store locations are purchasing goods online later at their own convenience after studying the product in-store. I’ve seen people walk into a store, snapping a quick photo and leaving without a purchase. This can be increasingly difficult for retailers and small business owners to keep a healthy relationship with customers while fighting for their attention. At first glance it might seem as though showrooming is becoming a nuisance, but some retailers are using this as an opportunity to innovate. Small businesses can utilize new technology available to study their target market, improve the ecommerce experience, as well as integrating a seamless purchasing system between online and physical

Personalization and Exclusivity

In a retail world where department stores once ruled the market, small unique ships are are able to provide value, unique in-store experiences, and cultivate relationships with their customers, are embracing the momentum shift. Therefore, offering a unique and personalized shopping experience is vital for customer retention, on-site sales, and business growth. The goal is to add a hint of intimacy and customer care, rather than entertaining customers (depending on your objective and brand).

Rob Hom

Marketing Intern

 

Growing Restaurant Revenue with Mobile POS

restaurant mPOS

Mobility is dominating the point of sale world. From table-side service, to tablet point of sale, mobility is making is easier for restaurant owners and operators to perform quick and painless transactions and give their customers the ideal dining-out experience. While some of the smaller, “mom and pop” restaurants may be hesitant to invest in a mobile point of sale (mPOS) system, they could be missing out on a huge boost in revenue by not upgrading. In addition to revenue increase, the adoption of an mPOS system could also mean an increase in tips for servers, making it easier to maintain low turnover rates.

A report by Software Advice shows that mPOS can predominantly impact your servers’ commitment to upselling – therefore, increasing daily restaurant revenue. Upselling is a sales technique that restaurant server often use to induce the customer to purchase more expensive items, upgrades, or add-ons when placing their order. This technique is commonly used by restaurant server because their calculated tip becomes higher with every dollar spent by the customer.

How does mPOS impact upselling?

In restaurant settings where the mPOS system is used for table-side service, the server may have a tablet in-hand entering the order as it is being placed. This can help remind the server to ask the customer if they would like to add a side of fries to their order or upgrade their drink to a larger size for only a dollar more. This is especially helpful for daily promotions or one-day offers that are not a part of the server’s regular order-taking routine.

restaurant mPOS charts

In the chart above provided by Software Advice, you can see that restaurants are not upselling as much as they could be. However, we can see that the majority of customers surveyed are more likely to make an order modification that was suggest by their server when dining out.

The Mobile POS Checklist

In case revenue increase isn’t reason enough to adopt a mobile point of sale system, we’ve outlined some additional benefits that mPOS can bring to restaurant businesses. According to an additional report done by Software Advice, 72% of restaurant owners request mobile restaurant POS software.

First and foremost, you need an mPOS system that is simple enough for any server to fluently use. If you’re looking for a mobile solution that will allow for a table-side service, you must ensure that your mPOS software is quick and easy-to-use. If your servers are disrupting the order process by taking the time to search for items in the POS, it defeats the purpose of the table-side mPOS solution.

Secondly, you will need a receipt printer that works seamlessly with your mPOS solution and will allow for a total transaction to be completed right at the table. It has been bound that engaging customers by having them complete the payment process right on the tablet can actually lead to an increase in tips. When this transaction is complete, servers equipped with portable, handheld receipt printers can kindly print and hand the customer their receipt without ever disrupting the transaction process.

In addition to the ease of use and fluid transaction process, mPOS systems often offer features such as inventory management, loyalty, and customer data capture, that help you run your restaurant more efficiently.

If you’re looking for an mPOS solution to take your restaurant business to the next level, be sure to check out Star’s line of portable receipt printers for your mobile point of sale needs.

3 Critical Payment Trends to Watch This Year

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The past few years have brought rapid evolution and change to the payments industry, with the same growth expected in 2017. Retailers must remain aware of these developments to properly compete with other operations in their vertical market. Here is a close look at three critical payment trends that will prevail this year.

Mobile Wallet Growth

Statistics make a strong case for including increased momentum for mobile wallets on the list of significant payment trends to watch in 2017. This is especially true of mobile wallets that incorporate near field communication (NFC) technology.

  • According to a report by research firm Research and Markets, the global mobile wallet market will experience a compound annual growth rate (CAGR) of 35.5% between 2017 and 2021.
  • Technavio, another research firm, has predicted a similar CAGR (more than 35%) for mobile wallets through 2021.
  • A Capital One Wallet Survey conducted by Capital One late last year shows that nearly one-quarter (24%) of U.S. consumers use mobile wallets in some capacity.
  • More proof that the use of mobile wallet technology among consumers is trending up: Of 24% of Capital One survey respondents who claimed to utilize mobile wallet technology, more than 63% have been doing so for less than a year. This demonstrates rapid adoption and use of the technology in 2016, according to Capital One, with a similar pattern expected throughout 2017.

Ongoing technological advanced in NFC devices and heightened security of payment portals rank among catalysts for the consistent growth of mobile payments and its high rank among key payment trends, according to Research and Markets and Technavio. Mobile wallet options such as integration with coupons and tickets are fueling the fire as well.

Payment Security Push

With perpetrators’ attempts as and methods for transaction fraud growing more sophisticated, increased and varied attempts to shore up payment security is one of the hottest payment trends. There is now a major move among U.S. merchants to migrate to point of sale (POS) equipment that accommodates microprocessor chip-enabled credit and debit cars (“chip cards”) under the umbrella of the Europay/Mastercard/Visa (EMV) liability shift that took effect in October of 2015.

  • The Payments Security Task Force, a consortium of payment networks, backs, credit unions, acquirers, retailers, POS device manufacturers, and industry trade groups, estimates that the shift to EMV will “reach 98%” by the end of this year.
  • According to Mastercard, 9 in 10 Americans now user chips cards, a 38 point year-over-year increase from 49% in 2015 to 87% in 2016. Payment trends cited in a recent Mastercard report includes additional increased in chip card usage in 2017.

More mPOS

Mobile point of sale (mPOS) and tablet POS devices are becoming a staple as merchants adopt mobile technology to assist with line-busting and speeding up transactions during peak traffic periods. What’s more, with innovations like Star Micronics’ new mPOP™ accessories, tablet POS devices can be used as a cost effective, fully functioning point of sale system. This versatility makes mPOS a hot ticket item in 2017.

  • According to a study conducted by Boston Retail Partners, almost half (49%) of retailers are using mobile solutions for sales staff. That’s up from less than a third (31%) from last year.

Payment trends other than those discussed here may also take hold in 2017. However, the rise of mobile wallets and mPOS, coupled with a greater emphasis on payment security, merit special attention in the coming months.

Learn more about the mPOP™, Mobile Point of Purchase, here.

Bren’s Traveling Bistro Serves Up Success with Star Micronics and iConnect POS

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Adventurous diners are common in many places and Chef Bren Jones wants to feed them! With this in mind, Jones established Bren’s Traveling Bistro, a unique food truck that moves from various locations introducing a variety of dishes from around the world to customers with a taste for new and exotic cuisine. With customers lining down the road whenever it made its temporary home, Bren’s Traveling Bistro needed a solution that would enable easy, rapid access to customer information from the counter to the kitchen while conducting business operations simultaneously.

After researching a variety of options, Jones chose a POS system bundle comprised of an Apple iPad®, iConnect POS software, and a TSP650IIBTi thermal receipt printerbrenstravelingbistropic from Star Micronics. Jones identified the software’s Blod-based platform and the printer’s Bluetooth communications capability as a perfect fit for Bren’s Traveling Bistro because it would support a POS system running entirely on mobile devices. Installation of the solution took just a few seconds and necessitated only that the app be downloaded on a single iPad®. A user-friendly interface between the iPad® and the app made training employees a painless process.

iConnect enables all transactions at Bren’s Traveling Bistro to be processed via the Cloud no matter where the food truck has traveled. Complementary positioning of buttons and icons on the screen ensures rapid service with minimal errors. Similarly, the Bluetooth connection between the iPad® and the TSP650IIBTi indicates that the printer can receive messages from a distance away, minimizing the duration between the moment orders are placed and the time of service.

The solution also yields access to the back office on-the-go, sales, inventory, and other critical business data that is instantly available via Internet or the iConnect app. Maintaining a secure handle on the operation, coupled with the ability to quickly serve more customers no matter the location, has helped Bren’s Traveling Bistro to establish a footprint and, in turn, boost profitability. Further upping the profitability ante, the low cost to acquire and use the solutions give Jones continued flexibility to invest in other aspects of the business at a local level.

“I truly value the products provided by iConnectPOS and Star Micronics,” Jones says. “They make running our food truck business simpler, organized, and less stressful. I will be using the POS system bundle to not only impress customers with fast paced service, but also provide exceptional food quality.

– Bren Jones, Owner and Chef, Bren’s Traveling Bistro

Read the full case study here: Star_Brens-Traveling-Bistro_Case-Study

The Rise of Experiential, Discount, and Specialty Retail

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In 2016, we have seen major shifts in the retail industry and consumer buying patterns. We’ve seen the largest Internet-based retailer in the world (Amazon) open brick-and-mortar stores, and we have seen “big-box” retailers closing stores. Clark has named just a few:

  • Macy’s plans to close about 15% of its locations amid challenging retail environment.
  • According to the Dallas Morning News, JCPenny CEO Marvin Ellison said the department store chain plans to close some of its roughly 1,000 stores soon.
  • CVS, America’s leading retail pharmacy, plans to close 70 stores early this year.
  • Mall-based retailer, The Limited, closed all of its nearly 250 stores across the country on January 8, but will continue to have an online presence.

Shift in Consumer Buying Patterns

With the closing of many department stores and “big-box” retail stores, we see that discount retailers such as T.J. Maxx, Marshalls, and Ross are thriving. Consumers are now realizing that many of the products or goods that they typically shop for in department stores can be found for a cheaper price either online or in discount stores. This shift is being largely influenced by the millennial generation. For retailers who do not fall into the “discount retailer” category, the key to competing is improved store data. This means creating a way to better track customer data in order to provide unique and authentic shopping experiences for each customer.

The Millennial Consumerscan_shop_featured

According to Forbes, there are eighty million millennials in America alone, and they represent about a fourth of the entire population, with $200 billion in annual buying power. This means that the buying patterns of millennials are having a direct impact on the retail industry and brick and mortar stores.

While millennials are commonly targeted as the “self-entitled” and “lazy” generation, it has been found that they are extremely price sensitive. Meaning, millennials will take the time to search for more affordable options (usually online or by using their smartphone) before making a purchase. Based on a survey performed by Accenture, 41% of respondents said they have practiced “showrooming” – the act of examining merchandise at a nearby retail store and then shopping for it online to find the lowest price.

It’s no question that the millennial generation is very unique. Retailers have struggled to understand the buying patterns and the interests of this generation for quite some time now. Unlike the Baby Boomer or Gen X generations, millennials tend to be less influenced by advertising and promotional content, and care more about the authenticity of a brand. Millennials best connect with people over logos. The fact that millennials are less likely to go for the “brand name” over a cheaper option, is largely impacting the way retailers must market themselves and their brand. The recent closing of Macy’s and JCPenny stores speaks volumes when compared to the popularity these stores held with previous generations.

Specialty Retail Steps Up

Specialty retailers are businesses that focus on specific product categories. It isn’t the product they sell that determines if a company is a specialty store, but rather the breadth of their product offering.

As we see more and more large retail stores closing, we see specialty retail continue to thrive. Brick and mortar retail is becoming less about shopping and more about the customer experience. With the rise of retail technology such as IoT, virtual reality and augmented reality in retail, consumers are entering brick and mortar stores with the expectation that they will walk away with more than just their purchase, but with a valuable and unique shopping experience.

With the generation that values experiences over items now holding such high buying power, retailers have to make an adjustment to their previous selling strategy. Retailers are beginning to take advantage of IoT and artificial intelligence to create a more personalized shopping experience. Specialty retail is thriving because it has been much easier for SMB and specialty retailers to create these personalized experiences, because they are more likely to have repeat customers, making it possible to establish a certain level of customer loyalty. “Big-box” retail stores have a more difficult time creating a unique customer experience, simply because their audience is too large, and too diverse to maintain a valuable relationship with the customer.

For retailers to survive in this age of discount and digital shopping, it is essential that retailers do not just sell goods, but that they sell an experience.

Star Cloud Services Introduces the Micro Receipt

Micro Receipt - Website 2

Star Cloud Services (SCS) is proud to introduce the Micro Receipt service, available to use with the AllReceipts™ or Itemize app.

What is the Micro Receipt?

The Micro Receipt is a printed 2D barcode (QR code) paper receipt. This QR code can be scanned by any smart phone using the AllReceipts or Itemize app to claim a digital copy of the full length, itemized receipt. The Micro Receipt allows retailers to create a reduced paper receipt, printing only the store name, time stamp, and the AllReceipts QR code.

Who can use the Micro Receipt?

The Micro Receipt is an additional service offered by Star Cloud Services. Star Cloud Services is free to install for any retailer using a Star Micronics thermal receSCS certifiedipt printer. SCS can either be easily downloaded with the Star futurePRNT Windows driver or integrated with the StarPRNT SDK for iOS and Android. In addition to the Micro Receipt, Star Cloud Services offers a full suite of digital receipting and customer engagement tools.

Star has made it easy for retailers to know which point of sale software has certified Star Cloud Services. Simply look for the “Star Cloud Services Certified” logo on any POS software page or on the Star Micronics Software Partners page.

Benefits for the retailer

Retailers are now looking for an eco-friendly and simple alternative to offering lengthy paper receipts. The Micro Receipt allows retailers to reduce the paper size of the receipt up to 80% from its original length. With the Micro Receipt, retailers can actually include more information on the receipt while saving on paper! In addition to the transaction information, SCS allows retailers to utilize the back of the digital receipt with its Receipt Flip service. Receipt Flip enables users to include coupons, promotions, terms and conditions, and more on the back side of the digital receipt. Once the receipt is scanned in the AllReceipts app, the shopper can use the Flip feature to access these promotions or conditions.

Retailers can now include store information, coupons, promotions, terms and conditions, bar codes, and more, all while saving on paper!

Benefits for the shopper

People are beginning to be less accepting of lengthy paper receipts. It’s no secret that long paper receipts can be obnoxious and inconvenient for the shoppers. Often times, shoppers are opting to received email receipts as opposed to the standard paper receipt. The only problem with email receipts is that they are not anonymous. Once a retailer has your email address to send a paper receipt, they can then access more of your personal information, or spam your inbox with unwanted emails.

Star Cloud Services digital receipts are 100% anonymous for the shopper, and the AllReceipts digital receipt app doesn’t require users to give any personal information upon download. With the customer engagement tools such as Receipt Flip and Engage Now, customers can choose when they want to engage with the retailer, rather than being bombarded with emails.

In addition, users only need to scan their receipt once in the AllReceipts app, and the receipt is kept as a digital copy forever. You never have to worry about misplacing or accidentally throwing away a receipt! On the flip side, if the shopper does need to hold on to the paper receipt, the Micro Receipt takes up significantly less space in they shopper’s purse or wallet due to its vastly reduced paper size.

Learn more about the benefits of the Micro Receipt at www.starmicronics.com/star-micronics-cloud/micro_receipt or www.starcloudservices.com.