4 Ways to Use Offers, Coupons, Discounts and Deals to Drive Revenue and Customer Loyalty

Photo Credit: Burst.  

At Star Micronics we’re a POS tech engagement company obsessed with adding value to retail stores and small businesses. We became a leading global manufacturer of mobile point of sale (POS) and customer engagement technologies through many years of building simple-to-use and reliable products such as receipt printers. In 2017 we created innovative partnerships at  Star Micronics Cloud (formerly called Star Cloud Services) which have helped solidify our position with tens of thousands of independent business users and hundreds of thousands of devices sold.

Today we want to present to you how to use promos, discounts, coupons, and deals to generate ROI and increase basket size at your store and local business. Creating offers cheaply that engage customers at the POS and at the time of sale is key for developing memorable offers that lead to repeat customers and long-term customer loyalty.

1. CREATE PROMOS EASILY ON RECEIPTS

The physical receipt is now a key marketing real estate in 2018. With the advent of our solution called PromoPRNT, you can easily create ads at the POS that quickly and efficiently create marketing campaigns on your store’s best deals, offers as well as QR-code-based coupons.

With Promo Maker and Promo Manager, retailers can create in-store ads on receipts that convert shoppers and get eyeballs with the greatest ROI and also improve word-of-mouth benefits for your small business. Since PromoPRNT allows for the customization of the offer, receipt-based promos can drive revenue 24/7 automatically with POS ads. The solution is available to registered users on the Star Micronics Cloud.  

Source: screenshot from Sophatar Webinar hosted by Star Micronics.

2. SYNC DIGITAL SIGNAGE WITH POST AND RECEIPT DATA

Sophatar is a Digital Signage startup with whom we have created an innovative solution with Sophatar® POS Signage™.  Easy-to-install digital screens help increase basket size, enabling retailers to produce more ROI from their top selling products. This means that through a simple software subscription, small businesses can easily create discounts, promos, and deals that integrate with POS data from Star Printers, directly and automatically creating contextual and dynamic signage that shoppers can see at physical locations.

This essentially enables any retail or hospitality business to implement professional digital signage that’s smart and can easily integrate with mobile coupons and loyalty cards, with no need for customers to install a mobile app. This not only creates customer loyalty, through engaging customer experience in-store but also deals that shoppers cannot resist. As the offers are generated and displayed, based on existing sales data, the best selling items can be displayed, driving higher revenues and increasing average basket sizes at your location.

3.  MOBILE LOYALTY OFFERS PAIRED WITH SEASONAL CAMPAIGNS

For promotions and loyalty offers that sync with a retailer’s Email and SMS marketing campaigns, it’s essential to onboard top customers into a customized loyalty program. From here, retailers and brick-and-mortar stores can drive ROI from events, seasonal campaigns, free product giveaways, birthday messages and other strategic discounts where loyalty points can drive in-store traffic.

Automated customer communications inside loyalty programs build and strengthen existing relationships with a retailer’s best shoppers. Thirdshelf is the ideal software for independent retailers to accomplish this:  

  • Creating a loyalty program out-of-the-box
  • Segmenting customers and tracking loyalty analytics
  • Automating Email and SMS marketing offers

Nurturing high-value customers can drive revenue and increase customer loyalty through tailored and highly segmented marketing campaigns that reach the smartphones of shoppers.

4. CREATING AN OMNICHANNEL LOYALTY EXPERIENCE

In an era when retailers need to create customer experiences in-store, at Star Micronics we believe that creating immersion in-store at the POS — via promos on receipts, via digital signage and mobile that can all work together to create promotions whose benefits stack, generating ROI at physical locations and increasing sales.

This is also a seamless loyalty strategy that is affordable even for retailers who operate from a single physical location. Secondly, the offers created via PromoPRNT, Sophatar® POS Signage™ and Thirdshelf complement different touch-points of the customer journey that create irresistible offers while boosting customer loyalty.

What the three solutions mentioned all have in common is that they exist to help retailers automate marketing at their retail location and at the POS, in-store, and via mobile, to create the best customer engagement at the lowest cost.

Star Cloud Services Introduces Receipt Flip

Star Cloud Services introduces a brand new feature to the AllReceipts™ digital receipt app, called Receipt Flip. Receipt Flip is the first two-sided, color digital receipt option for retailers. It is free to use for all retailers with a Star Micronics printer.

Why is it Important?

Receipt Flip provides retailers with a technology that allows them to take advantage of the back side of digital receipts – as they could on printed receipts – to display terms and conditions, store policies, promotions, marketing material, and more. Receipt Flip helps retailers create a better in-store experience for shoppers by making returns and exchanges drastically easier, as well as offering valuable promotions to keep them coming back.

What are the Benefits for Retailers?

For retailers, receipts are vital for three departments: financial – to know what was purchased, loss prevention – to know under which conditions items can be returned, and marketing – to get shoppers back in the store.

Often times, there is a large gap between digital solutions and loss prevention, causing confused and disgruntled customers and staff. Receipt Flip helps bridge that gap by ensuring the customer has a complete digital copy of their receipt. Loss prevention departments no longer have to worry about digital receipts not containing important terms and conditions or store policies. This also means customers have everything they need on their smart phone, and do not have to worry about keeping their physical receipt in case the retailer does not accept the digital copy. In addition, coupons and promotions are readily available to the customer without needing to keep track of a paper receipt, therefore increasing the likelihood of returning shoppers.

How does this Solution Stand Out?

Up until now, digital receipts have only encompassed the front side of the receipt, but not the back. Having access to the back gives customers the capability to go completely digital with their receipts, as they now have an exact replica available at their fingertips, helping to facilitate any return or exchange without friction.

With other digital receipt solutions, such as receipt apps that require customers to take a picture of their receipt, shoppers are not able, or encouraged to take a picture of the back of their receipt, therefore creating missed opportunities for marketing departments, and stress for loss prevention departments. Additionally, email receipts require shoppers to give up personal information, which is something that many shoppers do not want to, or are unwilling to do.

 

AllReceipts NRF“Star is very proud to take this important step in the new wave of retail marketing. When Star Micronics first released futurePRNT in 2005, the idea of low-cost customer engagement was born. Now 10 years later, we know that the physical transaction is becoming less important, while the focus is being put on the return of the shopper. Being able to provide not only retailers, but also shoppers with a reliable, digital receipt solution that is built to increase customer engagement, has been a personal dream come true!”

– David Salisbury, VP Sales and Marketing for Star Cloud Services

 

Visit www.starcloudservices.com for more information.