Everything Grocery Retailers Need to Know About Scale Integration

Grocery retailers sell a variety of items by weight, including fruit, vegetables, meat, fish, cold cuts, bulk bin dry goods, and more. Whether people are buying a bag of sweet treats or a pound of sliced cheese, you rely on grocery scales to measure the weight of items and calculate the prices. Although it seems easy to lay products on the scale and print the tags, there’s a battery of scientific tests and several government agencies dedicated to calculating weights and prices correctly.

Proper scale integration for your point of sale (POS) system can take some research. First, grocery retailers should check to see if the scale is NTEP certified for legal use.

What is NTEP? How does it work?

The National Type Evaluation Program (NTEP) is facilitated by the National Conference on Weights and Measures. NTEP standards cover every aspect of a scale’s use, including:

  • Capacity
  • Accuracy
  • Appearance
  • Effects of temperature and humidity changes

The standards are developed by a division of the U.S. Department of Commerce called the National Institute of Standards and Technology or NIST. Every device is tested in a lab setting to ensure compliance with federal laws and regulations.

An NTEP Certificate of Conformance (CoC) means the scale is legal for trade and can be used in a commercial setting to sell products by weight. Every NTEP-approved scale will have a CoC number that an inspector can use to verify that the scale meets the agency’s rigorous testing standards and is legal for use.

Why is NTEP important?

Grocery retailers that buy, sell, or determine prices by weight are required by law to use a NTEP certified scale. NTEP scale certification isn’t optional — never purchase a scale that doesn’t have a CoC. Only NTEP-certified devices, when properly inspected and calibrated, can legally determine the weight of products. A grocery retailer with a non-NTEP-certified scale integration may be subject to civil penalties, seizure of the illegal device, or stop-work orders.

Does it matter if my scale is off by a little?

Simply put — yes, it matters. Every state has its own agencies and departments that monitor scales and inspect them for accuracy. Customers trust that their grocery retailer is charging them accurately for the products they buy, so imagine the public relations nightmare if it was reported that your store was caught overcharging customers for items sold by weight. The bad publicity alone isn’t worth the risk to your business, even if it was unintentional. Don’t be cavalier about following the calibration and compliance laws, which help prevent fraud at the scale.

In addition, choose a scale that’s the correct accuracy class. A grocery retailer needs a scale that’s accurate, but doesn’t need the same type of scale used for medicinal or pharmaceutical purposes.

I’ve chosen a NTEP-certified scale, now what?

NTEP-certification doesn’t mean you can plug in the scale and start using it right away. Before using the scale, contact your local regulatory authority to find out what you need to do before processing any sales by weight. You’ll likely have to register the device for inspection prior to scale integration and participate in regular inspections.  A local weights and measures official will use NIST standards when inspecting your scale and certifying it for use.

Grocery retailers who charge for items by weight need a scale to conduct business legally. Look for a scale that is NTEP certified, and legal for use or trade, and be sure to consult your local laws and regulatory agency regarding its set up and use. Always maintain properly calibrated devices, to avoid overcharging customers or shorting your business.

Back-of-the-House vs. Front-of-the-House Receipt Printers for Restaurants

Restaurants are busy work environments where mistakes can quickly snowball into kitchen backups and long wait times for tables. A restaurant POS system with both front-of-the-house and back-of-the-house printers reduces the need for staff to decipher someone’s handwriting —which can mean fewer mistakes, quicker service, shorter lines, and more table turns.

However, restaurant printers are only effective if you choose the right ones. Receipt printers for restaurants aren’t usually “one size fits all.” The best printer for your kitchen might be different than the printer that sits on the counter in the dining room.

Back-of-the-House Printers: Impact Printers

The back-of-the-house is where heat, spills, particles, and steam can damage a printer to the point where it stops working—causing work to slow down or, even worse, forcing staff to handwrite tickets.

Choose an impact printer that uses bond paper that can withstand the hazards of a busy kitchen. Impact printers are designed so a printhead makes impact with an ink ribbon, transferring the message onto the receipt paper. The advantage of the ribbon is that two colors can be used, black for orders and red for modifiers. Bond paper will withstand humidity and the extreme temperatures found in hot kitchens and freezing cold storage. In addition, impact printers are loud and help to notify cooks when orders are coming in a rowdy kitchen environment.

In modern kitchens where heat and oil are well-controlled, direct thermal printers can also be used. However, they also need some very specific features, such as splash resistance, warning buzzers, and an insect-proof design, as well as some other, more optional features.

Star Micronics’ impact printer recommended for all your back-of-the-house needs includes:

  • SP700: This fast, two-color printer is built to withstand heat and humidity while offering clear and crisp type, clamshell design for easy paper loading and an embedded power supply for space efficiency. The SP700 BTi supports iPad®, iPhone®, and iPod touch® devices in addition to Android™ and Windows devices.

 

 

 

 

Front-of-the-House Printers: Thermal Printers

In the front-of-the-house, aesthetics are important and the hazards are fewer.  Thermal printers are sleekly designed and have a compact footprint, so they don’t look like electronic clutter sitting out in the open. A thermal printer is quiet and uses a printhead to apply heat that transfers characters and images to receipt paper and labels.

These receipt printers for restaurants are perfectly suited for front-of-house printing needs like customer receipts, because they have a higher resolution than impact printers, so they print crisp, clear images. For restaurants that want a nicer looking receipt, or want to print coupons and marketing information, thermal printers are the right choice.

For the front-of-the-house, Star Micronics recommends:

  • TSP100III printer line: High-speed printing of 250 mm/second and a guillotine auto cutter helps your staff do their jobs as quickly as possible. The printers are easy to set up, are Cloud Ready, and compatible with AllReceipts, and they includes the futurePRNT Receipt Enhancement Tool.

 

 

 

 

  • TSP654II and TSP654IIResto: Easy to set-up and extremely fast, the TSP654II is extremely reliable, offers drop-in-and-print paper loading, and prints 300 mm/second. The TSP654II-Resto version is certified by “Revenu Quebec” to comply with the tax laws in the Canadian province. The TSP654II is available with WebPRNT for printing from web-based  applications and, it comes equipped for online ordering applications with cloudPRNT.

 

 

 

Front-of-the-House and Back-of-the-House

Star Micronics has created a state-of-the-art thermal printer recommended for all your front- and back-of-the-house needs.

  • mC-Print3: This fast, front-loading and front-exiting printer is one of the smallest printers in its class. It is the perfect solution for any restaurant. It comes with multiple connectivity options such as USB, Lightning USB, Bluetooth, and Ethernet, allowing it to connect to any PC, tablet or cloud-based software application.

In addition to its flat top design, it also includes a splash-proof enclosure to protect the printer from hazards such as water, debris, or insects when used in harsh environments or outdoors. Gain all of the benefits of a thermal receipt printer in the back-of-the-house with the mC-Print3.

 

 

 

Selecting a receipt printer for the front- vs. back-of-the-house restaurant environment doesn’t have to be a difficult decision. Typically, for restaurant kitchens and environments with extreme heat or cold, look for an impact printer built to withstand spills, humidity, dust particles and more. Unless, of course, you’re purchasing a Star Micronics mC-Print3, a versatile, sleek, and fast little printer that will handle both front-of-the-house and back-of-the-house applications with ease. For more information, please visit www.starmicronics.com.

Why Shoppers Prefer Brick-and-Mortar Stores

Oro — Singapore.

Written by Michael K. Spencer

 

While in parts of Asia e-commerce is really catching on, in North America especially, brick-and-mortar shopping experiences still dominate. However consumers have new expectations regarding convenience, discounts, personalization in retail, and in particular, the interactions at the POS like mobile payments and offers on receipts.

As stores are learning the kinds of experiences their audience enjoys, physical retailers are getting better at adapting and boosting store traffic and engaging with their customers in contemporary and complementary ways. Enabling a better experience is key by marrying the human with the technology.

  1. Cater to experiences.
  2. Create human-interaction that’s educational and fun.
  3. Do seasonal campaigns better, promote community, and leverage unique product, lifestyle and cultural niches.

We live in an era where online sales are booming and a lot of retail growth occurs online, however, the majority of shoppers still prefer visiting stores in person. Why is that?

Local retailers provide a grass-roots way to connect with the community, culture, and vibe of a neighborhood, culture, and social life of a district. Retail and the marketplace is about connecting with our roots.

It’s Not Just About Convenience

While online shopping has never been easier, in a mobile-addicted world, younger consumers are showing a preference to experiences over the acquisition of stuff, goods, and material products.

Many younger consumers live in an era of discount shopping, price-wars, and comparative shopping impacted by the likes of mobile search, causing them to make different kinds of choices that retailers are still discovering in efforts to keep up with.

Smart small businesses and independent and local retailers are leveraging this to create a whole new retail culture around their products, staff, and locations. At Star Micronics, we’re creating products that reflect this. Sleek POS hardware at the cutting-edge of reliability and innovation.

We Are a Species of Touchers and Feelers

The more mobile is starting to impact every aspect of our lives, the more, as consumers, we crave tactile, human, intimate, empowering, and genuine interactions with local retailers. Human beings thrive not just with good customer service, but with customer experiences tailored to them in-person.

Small Businesses Are Learning to “Hack” The Experience Economy

Fostering the “experience economy” that has been related to Millennials (shoppers under 40) means how small business retailers engage with their audience through education, classes, in-person local influencers, events, and creating social relevance of their locations in the community, is a huge deal!

If the modern shopper associates the big-box retailers with price, speed, and fulfillment, what then are the equivalent characteristics of their favorite SMB local retailers? Small business-love and shopping local as trends, it can be argued, are at all-time highs. Consumers want to support family-owned businesses and retailers they consider more like them and in sync with their own values.

Men and Women Shop Differently — Why it Matters

According to Retail Dive, the way men and women approach shopping experiences might be different.

In particular, female shoppers overwhelmingly want to see, touch and feel products before buying them. Males, on the other hand, skew more toward the immediate satisfaction of taking items home with them.

If this is true, in-store enhancements that are design-orientated are catering to Millennials, including digital influence that is good for the planet such as Star’s Micro Receipt that saves paper on receipts. In fact, when stores show they care about sustainability and corporate social responsibility, their female customers gravitate more to them, showing how valuable from a loyalty and marketing perspective CSR and sustainability is for stores to embed in customer journeys.

How we Do Customer Experience is Changing

The way we do customer experience is shifting to the preferences of the new consumer. Retail tech must shift to being customer-centric, giving more choice and augmenting a store’s ability to connect with their customers on the most human basic emotional level.

With more than a third of consumers shopping online at least once a week, physical retailers and small business owners need to find ways to be more personable, unique, and offer better customer service than ever before. For these are the true differentiators that will build a loyalty customer base that generates revenue and improves margins.

Brick-and-mortar stores are beginning to incorporate mobile technology that humanizes their retail brands, such as Instagram stories, mobile coupons, digital receipts, and QR code-based technology. This technology marries the human with the resonating digital influence that is starting to permeate our society that can no longer be seen as separate from the emotional experience of our love of shopping in stores.

Physical stores are going through a wonderful transformation and a retail renaissance, and are still at the core, the center of our urban commercial experiences. This is even more true for small towns and local communities. Shoppers prefer trips to stores since they deliver experiences and not just stuff.

 

 

 

The Future of Blockchain in Retail

Written by: Michael K. Spencer

According to leading retail news publication, Retail Dive, blockchain will drive $164 billion in efficiencies for retail by 2030. The press release by IHS Markit defines business value as the cost savings and efficiencies resulting from incorporating blockchain into business strategies.

According to a Spring 2018 report by Deloitte, blockchain’s adoption in retail will also be at a tipping-point in the next five years. Deloitte sees this occurring especially in three main pillars of adoption:

  • Consumer — Improving and protecting the consumer experience
  • Supply chain — Improving process efficiencies across the supply chain
  • Payments and contracts — Improving transaction processes and ensuring the validity and implementation of contracts

While this provides a nice overview of mainstream adoption, it doesn’t take into consideration all the specialized blockchain startups that are seeking to impact a particular niche.

Recently, a corporate startup called Bakkt was announced where the likes of even Starbucks is a major partner. This has the retail and crypto community buzzing over if we’ll be able to pay for a Starbucks drink with cryptocurrencies such as ETH (Ethereum), XLM (Stellar), XRP (Ripple) or another crypto.

What makes this news noteworthy is since Bakkt is being formed by Intercontinental Exchange — the trading colossus that owns the New York Stock Exchange and other global marketplaces, namely Jeffrey Sprecher and his partner Kelly Loeffler. With the likes of Microsoft and Boston Consulting Group involved, the retail applications here could be enormous.

This could be a “Bakkt to the future” story for crypto in retail, where Starbucks on ICE (Intercontinental Exchange) combine forces. However, for blockchain in retail, the patents are where the real action is occurring, where the likes of Alibaba (the e-commerce giant) is a leader for blockchain patents with long-term implications in retail.

Deloitte’s report suggests that for blockchain’s future in retail, before 2020 many large retailers and businesses are quickly determining what value blockchain might hold for them, and have —or will begin—testing it soon, to benefit greatly while others will surely miss out and fall behind. Major retail chains now need not only to think about e-commerce, but the next layer of the internet, blockchain.

According to the forecast by IHS Markit, in the worst “downside” case scenario for the future of blockchain in retail, still sees this value increasing to $49 billion by 2030. To put this figure in perspective, the business value of blockchain in 2017 for retail and e-commerce was only $38 million.

Bakkt’s CEO describes it as the following:

“Bakkt is designed to serve as a scalable on-ramp for institutional, merchant, and consumer participation in digital assets by promoting greater efficiency, security, and utility.”

Merchant and consumer participation definitely sounds like retail. Many analysts believe Bakkt is an example of—and which the ICE can offer— something the crypto world currently lacks and that many crypto enthusiasts steadfastly reject: a trusted third party. How cryptocurrencies might integrate into retail will require these trusted and centralized businesses to get involved to help spur innovation in the space.

This signals Wall St. and larger investors that are starting to enter the cryptocurrency and blockchain landscape and while retail has been slow to follow; in the 2020s this movement could accelerate considerably as more use cases come into being including IBM’s private blockchain consortium. In 2018 a rapid rise of crypto funds and Wall St.’s more active involvement means it will spur on the retail sector to integrate with blockchain solutions that ultimately won’t just decrease costs and improve efficiencies, but improve customer experiences.

 

 

RetailNOW 2018 Recap

This year, RetailNOW 2018 ran from August 5th to 8th at the Gaylord Opryland Resort & Convention center in Nashville, Tennessee. In this post, we’ll do a short recap of some of the trends and our own experience of it at Star Micronics and our growing ecosystem of partners.

RetailNOW was buzzing this year on Twitter under the hashtag #RetailNOW2018. It’s held by RSPA, a trade association comprised of resellers, ISVs, manufacturers, payment processors, distributors, and other POS and tech ecosystem participants.

Star Micronics had some exciting new products to showcase such as our mCollection including new printers and scales, which got a fair amount of attention at RSPA.

RetailNOW is an important event for POS tech since it combines resellers with both hardware and software ecosystems. The point of sale industry is being challenged right now with channel sustainability and thus the role RSPA plays is crucial.

Star Micronics’ booth was #803 and our set-up looked like this:

 

We held a contest where those who entered could win an Amazon Echo Spot. Our new mCollection series was well received, especially our scales.

With over 160 exhibitors and a packed agenda, RetailNOW 2018 was the ideal event for us to showcase our mCollection series that has been designed with the latest tech to deliver products that are especially compact in size, sleek, and offer the easiest setup in the industry with a reliable and remarkable user experience. Where our mCollection truly shines is in connectivity–each printer has multiple connectivity options including Bluetooth, CloudPRNT, Ethernet, and of course, lightning USB and traditional USB options.

 

RSPA speakers had warm receptions that looked like this:

                          Image credit: RSPA Twitter.

The inaugural RSPA women of the year in 2018 was Abby Sorensen. On the ISV insights panel, the importance of finding partners who need your software but who also have the same DNA was mentioned. The RetailNOW 2018 event also included golf, free head-shots at the photo booth on the show floor, and many other perks. Many speakers added value around the best practices for ISVs, VARs, and Vendors.

 

Tips for Value Added Resellers (VARs)

POS VARs are evolving how they see the emerging ecosystem:

                       Image credit: Jim Roddy on Twitter

RSPA is really committed to providing year-round education on topics relevant to its community with everything from tech boot camps to regional events and global expansion. VARs are also increasingly relying on automation tools to streamline their business.

                  Image credit: Jim Roddy on Twitter

VARs know what works for them in terms of the top lead generation tools. For many of them, product catalogs, software overview videos and educational content such as buyers guides, e-books, lists, and live chats work really nicely. RetailNOW 2018 was full of educational content for VARs, Vendors, and those in related POS tech industries.

 

Retail Stores are Boosting In-Store Customer Experiences with Receipts

 

At Star Micronics, we’ve been innovating POS Tech customer engagement solutions for years as an innovation hub for POS.

Recently we have solved how retail stores can achieve digital receipts and micro receipts that engage customers, and this year we’re rolling out PromoPRNT, a seamless feature that allows stores to easily reach their customers with POS Ads in-store on receipts.

 

A Star printer at Souvlaki George, 2017.

PromoPRNT as an Innovative Location Marketing Tool

  • PromoPRNT is a new service available to Star Micronics Cloud (formerly called Star Cloud Services) registered members that empowers retailers to create printed promotions in addition to receipts.
  • PromoPRNT is a suite of tools that allow small businesses to easily reach their customers with the creation, design, and execution of location marketing campaigns on receipts.
  • Ultimately, with these PromoPRNT tools, retailers will be able to deliver incentives directly to shopper’s hands at a fraction of the cost of other marketing tools.

Mobile In-Store is Catching On

According to a survey by iVend Retail’s 2018 Global Path to Purchase, 60.1% of shoppers said they used their smartphones in brick-and-mortar stores. This means mobile is an important touch-point for physical retailers and stores to elevate the customer experience. In 2017, Star created a seamless way for customers to upload their receipts to their smartphones called AllReceipts.

Customer-centric apps allow retailers to boost their sales. A good example of this is how Starbucks has created a seamless way to do mobile ordering.

 

Photo Credit: Kate Taylor, Business Insider.

 

Deployment 2.0 of Starbucks reworks the workflow of employees to better optimize their time that caters to the new mobile ordering feature at Starbucks locations, with a dedicated place for customers to pick up their orders.

Starbucks insists that digital sales are a key for its future and displays one of the top in-app experiences of any global retailer. Dedicated employees for mobile ordering tasks means Starbucks have sped up their customer-experience to enable mobile ordering to become an ever-increasing portion of their sales.

In-Store Mobile Experience Trends

Shoppers who receive special offers via mobile while they are inside physical stores show higher conversion rates than in other customer journeys, according to Retail Dive. Mobile is also increasingly the starting place for research into products and retail locations that are local. At Star, we recognize the importance of both digital and physical cues for shoppers and thus have dedicated digital receipts and location marketing suite of services that is an omnichannel solution to better engage the modern shopper.

 

 

Digital Signage that combines Mobile Loyalty with Digital Displays

With more consumers using mobile at physical retail locations, Star also has another new program that leverages POS Digital Signage, with digital signage partner, Sophatar.

Sophatar® POS Signage is another new service available to retailers who are registered Star Micronics Cloud users, for a low monthly subscription cost. Combining POS Data, with digital signage screens, the solution is able to increase the basket size of the most popular selling items at hospitality, grocery, retail, and apparel boutique locations.

In this article, we have covered how retailers and brick-and-mortar small businesses can easily combine mobile, location-marketing receipt tech and POS digital signage to create a better in-store customer experience that increases retail sales.

 

The Future of Cannabis Retail is Looking Good

 

The retail cannabis industry is growing fast, $75 billion by 2030 fast.

But let’s look at the nearer future. According to Arcview Market Research and BDS Analytics, by 2021 the cannabis market is expected to reach $24.5 billion. Currently, cannabis is legal in 9 states for recreational use while 30 states have legalized cannabis for medical usage.

With such a high market growth expectancy, dispensaries sell a variety of cannabis products in the forms of hash, rosin, shatter, and oils which can be smoked or vaped. In addition, as many are aware, cannabis is also sold in the forms of candy and baked goods. As for pharmaceutical use, cannabis contains cannabidiol (CBD) which when used in the form of candy or oil aids in the treatment of pain and epilepsy. Now that sounds pretty good.

Let’s Talk Business

There’s no doubt that cannabis has health benefits that aid in the relief of:

  • Pain
  • Muscle spasms
  • Arthritis
  • Dravet’s Syndrome
  • Mental health symptoms
  • Etc…

But what about benefits for businesses?

Well, as was mentioned earlier, legal cannabis reached $9.7 billion in sales in 2017.

https://tumblr.com/

But let’s dig a little deeper into the facts and figures…

By 2021, marijuana sales are expected to reach a whopping $24.5 billion. Younger generations are turning to cannabis consumption and slowly turning away from alcohol. This has resulted in a decrease in binge drinking, 9% below the nation’s average, in the states where marijuana is legalized. Funnily enough, the industry’s sales will be led by people 55 and older. With such a diverse market, the cannabis industry is opening up multiple opportunities for businesses to flourish.

The increased popularity, and acceptance, of the cannabis industry is leading to the establishment of more small businesses with an increase in employment opportunities. With cannabis stores becoming more common in legalized states, the industry of creating products to efficiently, and legally, weigh and sell marijuana to meet regulations are necessary for the success of the business. Additionally, with cannabis being legalized all over Canada, there may even be a possibility that the East coast will speed up its state adoption for recreational use.

Regardless, cannabis is creating a diverse industry that includes the need for different markets to ensure its success, thus providing a positive impact on the nation’s economy.

The Cannabis POS Industry

With Cannabis creating such a diverse industry, it only makes sense that businesses will need reliable POS systems…

Keep in mind that the cannabis industry is different than your average retail business.

There are multiple rules and regulations that need to be followed in order to ensure that your business is legal. Here are some key points to remember when choosing your POS system:

  1. Cannabis is a cash business
  2. Sensitive scales are a necessity
  3. Labels are regulated
  4. Receipts are essential

 

For more details about Cannabis Point of Sale,  download our FREE eBook and explore our new Cannabis POS collection   

The SMB Guide to Retail Promotions

eCommerce sales have outpaced brick-and-mortar store growth, but effective retail promotions will help you compete with online goliaths.

The weather is getting warmer and school’s almost over for the year. SMBs are shifting gears for summer months, lining the shelves with warm weather merchandise. Customers are ready for some fun in the sun, but they’re looking for deals to affordably stock up for summer camp and trips to the beach.

eCommerce sales have outpaced brick-and-mortar store growth, but effective retail promotions will help you compete with online goliaths. It’s important to focus on your existing customer base because marketing experts agree that it’s less expensive to retain customers than it is to acquire new ones. How much exactly? According to the Harvard Business Review, it ranges from 5 to 25 times more expensive to attract a new customer than it is to generate repeat business.

Brick-and-mortar stores still have the upper hand over online competitors when it comes to instant gratification and the face-to-face service experiences that shoppers crave. Supercharge these advantages by combining them with effective retail promotions that draw in foot traffic, giving customers can’t-miss reasons for wanting to shop in your store.

  1. Discount promotions: It’s natural to think that the easiest way to give sales figures a boost is to run discount promotions however, it’s important to ensure there’s enough long-term value to justify the short-term discount. Bundling is a great way to encourage shoppers to spend more money. Couple related items for a discount—for example, purchase a beach towel and get a bottle of sunscreen for 50% off. Partnering less popular items at full price with discounted best sellers is a smart way to move inventory quickly while still earning a profit.
  1. Utilize “free” in your promotions: Free items or small “tokens of affection” can go a long way toward making shoppers feel their business is appreciated. Customers are more likely to return to your store if they feel they are being rewarded for buying items they need or value, so “buy one, get one free” can inspire shoppers to stock up. This is especially effective for special event-related merchandise that’s headed for the markdown bin after the season is over. Retail promotions such as “purchase a $100 gift card and get a $10 gift card free,” are also popular because consumers feel like they are getting a bonus with their purchase.
  1. Coupons, coupons, coupons: Coupons are a great way to get people to try new products at a lower price, and if the product lives up to expectations, pay full price the next time. In addition, coupons like “spend $50 and take $10 off” give people an incentive to buy a few more items to reach the $50 goal, and let the shopper choose which items to purchase. Merchants can use their POS solutions to reduce the cost of printing coupons by generating offers in-store. Printing coupons on receipts allows you to reach a higher percentage of shoppers because you can be sure the customer receives it, and it gives your sales associates an additional opportunity to engage customers before they leave the store.
  1. Limited-time-only retail promotions: Discounts or items that are only available for a short amount of time creates scarcity and a sense of urgency to purchase. For example, flash sales that happen between certain hours will force people to purchase in that time frame. Daily deals give the perception that the deal will last only as long as the items are in stock. Use these tactics to your advantage with summer deals.

Although the retail landscape is competitive, SMBs can employ smart retail promotions to help attract new shoppers and retain their customer base. Coupons, free products, discounts, and limited-time-only sales can make an already-great, in-store shopping experience too irresistible to pass up.

Star Micronics and CardFlight Team Up to Offer A Simple, Bring Your Own Tablet Countertop Point of Sale Solution

NEWS RELEASE   

 

                                                  

SwipeSimple Register, the new simple countertop POS solution from CardFlight featuring the Star Micronics mPOP, will be demoed for the first time at ETA TRANSACT in Las Vegas

 

SOMERSET, NJ — April 13 2018 — Star Micronics, the global industry leader in POS printing solutions, announces it has teamed up with CardFlight, the leader in payment technology and mobile POS solutions, to deliver a bundled cash register and payment terminal solution for the modern merchant’s needs, combining SwipeSimple hardware and software with Star Micronics’ mPOP and the portable receipt printer SM-L200.

SwipeSimple Register works on virtually any iOS or Android tablet, and lets merchant acquirers provide merchants with a modern and intuitive hardware and software setup for their payment needs. The SwipeSimple solution supports payments with EMV Quick Chip  and NFC contactless for all types of mobile wallets, and cash. By partnering with Star Micronics, CardFlight can now offer merchants the convenience of issuing paper receipts for both countertop and mobile needs.

“We are excited to partner with Star Micronics,” said Derek Webster, Founder and CEO of CardFlight. “As our company continues to build payment acceptance solutions for a broad range of small businesses, the partnership helps us expand the SwipeSimple product suite to serve even more merchants.”

SwipeSimple Register for countertop merchants features Star Micronics mPOP that combines cash drawer and receipt printer in a sleek and compact design, making it easy to fit into even the smallest retail spaces. Bluetooth connectivity and smart cable management keep the counter clutter free. Mobile merchants also have the option to use SwipeSimple Register on a smartphone or tablet and print receipts on Star Micronics’ portable receipt printer SM-L200. The SM-L200 is the first portable printer with the ability to connect to any Apple iOS BLE-compatible device without having to pair with it.

“Our mPOP and mobile printing solution paired with SwipeSimple are both easy to set up and use, which is perfect for the modern small merchant,” said Jon Levin, Star Micronics’ product integration manager. “We look forward to working with CardFlight to expand into new markets.”

Star Micronics will be exhibiting at booth # 838 and SwipeSimple Register paired with Star Micronics’s mPOP will be demonstrated at CardFlight’s booth #618 at ETA TRANSACT, April 17-19 in Las Vegas.

Media Contacts

Star Micronics America Inc.

Letica Arce, marketing manager

larce@starmicronics.com

848-216-3283

CardFlight, Inc.

Meytal Burstein, director of marketing

meytal@cardflight.com

607-821-8886

About Star Micronics

Star Micronics, one of the world’s largest POS providers, has designated a portfolio of printing, secure cash management, and customer solutions for any retail or hospitality establishment in POS and mPOS environments. Embracing the mobility wave, Star’s complementary SDKs allow users to utilize Star printers in tandem with Android™, and iOS iPad® and iPhone® devices to generate receipts for all of its printers. Always leading – always innovating, Star Micronics enables web-based printing solutions including remote cloud printing, wireless cash drawer solutions, proximity-based printing, and secure cash management. For more information, please visit www.starmicronics.com or follow us on Facebook, Twitter, YouTube, or LinkedIn.

About CardFlight

CardFlight is the leader in payment technology and mobile point-of-sale solutions for merchant service providers, banks, and independent sales organizations, including 15 of the top 50 merchant acquirers in the US. CardFlight’s SwipeSimple product suite provides easy-to-use SasS solutions for tens of thousands of merchants across all 50 states.

CardFlight takes pride in building and maintaining solutions that are a step ahead of the curve in technology, reliability, and user experience. As the US leader in EMV Quick Chip enablement, CardFlight makes it easy, accessible, and secure for partners and merchants to accept payments. For more information, please visit www.cardflight.com.

3 Cloud-based Applications Every Pizza POS Should Integrate With

Integrating these 3 cloud-based applications with your pizza POS will boost profits and keep customers coming back.

A POS system can help raise sales at your pizzeria by streamlining the entire operation from order to delivery. It’s no secret that pizza margins are razor slim, so anything pizzeria owners can do to encourage repeat business like online ordering and faster service will help boost sales, and keep people coming back for hot, fresh pizza. There are 3 cloud-based applications that will boost your profits.

You can enhance your POS system with several cloud-based applications for ordering, receipts and technology-monitoring apps that alert you immediately if there’s a problem. If you already own a POS system and want to upgrade some of the technology but aren’t ready to lay out the cash for a technology overhaul, there is a solution. Here are the applications you should integrate with for faster customer service, higher profit margins, and an edge over the competition.

 

  • Online Ordering – You don’t need to upgrade your hardware to get online ordering. Your Star printer should integrate with Star CloudPRNT, which acts as a bridge between the ordering module and the store’s printer.

On average, orders placed online are 25% higher than orders placed over the phone. Diners prefer to order online, because they can place their order without anyone waiting on them, which takes off the pressure of deciding quickly.

A cloud-based application also helps reduce the number of errors an employee makes while taking an order over the phone and then inputting it into the POS system. By transmitting orders directly to the system, you eliminate the extra step and the possibility for mistakes. ­

Online ordering also means that restaurant staff can see sales reports and ingredient tracking information in real time, which helps avoid disappointment when a diner finds out the selections they ordered are unavailable.

 

  • Digital Receipts – The sales receipt is your last chance to make a great impression, so don’t waste it. These paper proofs of purchase are an important tool to help your pizzeria stand out from the competition, build brand awareness, disseminate information about promotions, issue coupons and solicit feedback. Receipts can be customized to include website information and social media pages, so customers can stay in touch about new menu items, or send in a review.

Digital receipts and online ordering applications can help you gather data about your customers, which can be used to distribute marketing materials and information about new menu offerings and specials.

Star Micronics’ AllReceipts technology is a cloud-based application that pizzeria owners can download to print receipts directly from their online ordering module. AllReceipts communicates directly with the printer (no additional hardware necessary), for a seamless integration into your online ordering system.

 

  • Device Management for in-house and delivery – A cloud-based application for device management can alert you to a hardware problem before it snowballs into a bigger issue. Star Micronics’ Device Management tool gives you insight into your installed base of printers, even those with different locations, on an online dashboard. This is ideal for monitoring, maintaining and updating your receipt printing hardware, because time diverted away from the kitchen or front end to troubleshoot your printers means a delay in customer service.

 

Finding an Online Ordering system that integrates with your POS software is not always the best solution. In reality they come with many challenges that could be detrimental to your business and potentially damage customer relationships. Many restaurateurs have abandoned their POS-integrated solutions and moved to standalone systems. However, by using a standard POS receipt printer like the TSP654IICLOUDPRNT from Star Micronics, you now have the possibility to use the same printer for both your POS and Online ordering system while limiting your hardware cost!

The pizza business can be tough—but the right technology can make it easier to stay ahead of the competition. Pizzeria owners looking to add new technology shouldn’t scrap their current POS system—there’s a host of cloud-based applications you can integrate to introduce online ordering, device management and receipt printing. These apps are easily downloaded and integrated for immediate results—higher profits, faster customer service and satisfied diners.