Star Spotlight with Appetize

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What does Appetize do?

Appetize is a modern enterprise point of sale platform that is specific for sports and entertainment, education, and professional industries. Designed from the bottom up with multi-site and multi-business units in mind, Appetize is deployed in over 15,000 business units with the most complex setups. Offered with a full site of features, Appetize offers a simple solution for mobile ordering and accepts payment methods of cash, credit, EMV, NFC, Apple Pay, RFID, Bluetooth, and many more.

How is Appetize working with Star Micronics?

Appetize works with Star Micronics’ printer peripherals including the TSP650IIBTi desktop receipt printer and the SM-S230i portable receipt printer. Appetize has Star printers in nearly all of their enterprise locations. To name a few, Appetize and Star provide POS solutions for the Golden 1 Center (home of the Sacramento Kings), U.S. Bank Stadium (home of the Minnesota Vikings), over 40 Live Nation properties, and many more.

How has Appetize teamed up with Star and Elo?

Appetize is also bundling their point of sale solution and Star peripherals with the Elo I-Series. This bundle appears mostly in bar, concession, and restaurant environments where hardwired functionality is needed.

The Appetize, Star, and Elo bundle provides a simple, fully integrated POS that includes a touch screen monitor for Android. This solution, with the I-Series flip-stand, can transform into a fully functional self-service kiosk, or used as a traditional point of sale system.

“We work with Star because it combines the best of modern and enterprise on the hardware side,” says Kevin Anderson, Chief Strategy Officer at Appetize. “When it comes to printers and the types of environments that Appetize is typically in, which is high pressure and high volume, we need a hardware that is reliable”

Is Your Restaurant Ready for the Growing Online Ordering Trend?

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Are you looking for a new way to grow your restaurant business? Consider online ordering. According to QSR Web, digital ordering is growing 300 percent faster than dine-in traffic, and analysts project in a few years, more restaurant sales will come from takeout, delivery, and other forms of off-premises dining, than from customers who dine-in.

Restaurant competition is fierce and profit margins are tight. The majority of independently-owned restaurants that open today will not survive beyond a few years, and according to an Ohio State University study, more than 60 percent will fail in the first year.

A Cornell University study revealed restaurant survival is based on finding ways to differentiate your business from the competition and being agile enough to successfully respond to consumer trends.

Don’t become a statistic. Offering online ordering is a feature your customers are looking for, and it also elevates your digital presence, which can help raise awareness about what makes your restaurant and your brand unique and appealing.

There are three options for adding online ordering services:

  • Sign up with a third-party online order network. There are a variety of options for online ordering networks you can work with depending on your location. Investigate costs – some will charge a percentage of each order and others charge a flat fee for being listed on their websites.
  • Sign up for the online ordering service of your current POS solution (if available). This option provides the added benefit of integrating online sales with your finance report, but functionality of the online ordering application itself may be limited.
  • Integrate your own online ordering system on your own website. You can establish online ordering through your own website or app. This option locks a customer into your brand when they are ready to place orders and can build customer loyalty.

The process of receiving orders from a third-part ordering site and getting them to the kitchen can still be a pain point for some restaurants. Restaurants usually receive orders via email on a tablet in the restaurant – or on several tablets if they work with more than one third-party network. During a shift, one or more employees may be assigned to communicate the orders to the kitchen and enter them into the point of sale (POS) system. The lack of integration between online ordering sites and the POS system means the process still requires labor hours and errors can still occur when orders are transferred.

Consider the gains in efficiency, productivity, and customer satisfaction for your restaurant if you could download an app that would send your online orders directly to the kitchen printer where your staff could start food prep immediately and ensure orders are ready at the appropriate times. Technology solutions are available to help your restaurant bridge the gap between online orders and the kitchen.

Maximizing online order processing efficiency will enable you to truly benefit from adding this service to your business, allowing you to address this major consumer trend, reach a wider pool of potential customers, and fully develop this revenue stream.

Learn how you can easily integrate online ordering in your restaurant with Star’s TSP650IIcloudPRNT cloud printer.

Download our full eBook here: Star_Online-Ordering_eBook

5 Reasons Why Your Restaurant Needs an Online Ordering System

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We recently posted an article about how our smart phones are replacing other devices in our lives such as cameras, computers, iPods, etc. They are changing the way we do everything, including the way we order food. In an age of being able to text instead of call, restaurants have learned to adopt this strategy of communication with online ordering systems.

Now, you can order your take-out or delivery with just a few simple clicks through online ordering systems and applications such as GrubHub, Seamless, and more. Some larger franchises, like Domino’s, have even created their own online ordering applications. This new way of ordering is growing rapidly among the younger generations. According to QSRweb, 52% of U.S. Internet users would likely use a smartphone or tablet for ordering take-out and delivery if possible, with 74% of millennials expressing interest in doing so. It’s needless to say that if you own or operate a restaurant that offers take-out or delivery, you should consider an online ordering system. Here’s why:

1. Higher Employee Productivity. Think about all the time your employees spend taking orders over the phone and making sure that the order is correct. When taking orders over the phone, there is a higher likelihood of miscommunication, in turn, compelling employees to stay on the phone longer to ensure that they have gotten the correct order before hanging up. By implementing an online ordering service, employees will spend less time taking phone orders and can spend more time actually preparing those orders for pick-up or delivery to the customer. Another great benefit of online ordering is the ability for the customer to pre-place large orders and set a specific pick-up or delivery time. This allows the restaurant employees time to properly prep large orders in advance.

2. Order Accuracy. Going back to the miscommunication that often occurs when taking orders over the phone, online ordering systems allow the customer to select and modify their food order exactly the way they like it. This order will then be sent directly to a restaurant printer with no misunderstanding or miscommunication. Being able to take an order straight from the printer to prep will cut back on order inaccuracy and will save the restaurant from wasting money and bad reviews.

3. Grow your Business. Sometimes people don’t want to be bothered with calling and placing their take-out or delivery order over the phone, and opt for a restaurant that provides an online ordering service or application instead. Convenience is key when it comes to customer service. Providing a seamless and easy-to-use  online ordering system will create a better experience for customers, resulting in an increase in sales.

4. Ability to Build a Database. When your customers order through an online ordering service, this creates an opportunity for you to capture information, such as an email address, and use this information to create a database. This database can then be used to communicate with your customers and encourage them to come back through loyalty programs, email marketing, mailing coupons, and more. When taking orders over the phone, you often times only receive their phone number and delivery address, which usually does not allow you to reengage with the customer after the transaction is complete.

5. Powerful Analytics. Once you’ve built your database of customers, you can then use analytics offered with online ordering services to track the ordering patterns of your customers. This will allow you to offer tailored promotions to customers based on what they frequently order or how frequently they order. You can also use this information to adjust, add, or remove menu items based on what your customers are ordering.

Implementing an online ordering system can bring endless benefits to your restaurant business. You may consider using your own, or partnering with an existing online ordering app. Whichever you choose, Star Micronics is there to help you seamlessly integrate online ordering into your restaurant by providing cloud-based point of sale technology to help that order go straight from the cloud, to your restaurant, and then out the door.

Learn more about Star’s TSP650IIcloudPRNT receipt printer here.

Bac’n Me Crazy Improves Customer Wait with Star Micronics and Wholly App

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Bac’n Me Crazy is a gourmet food truck based in Charleston, SC that specializes in out of this world dishes that are loaded with bacon. Bac’n Me Crazy was one of many food trucks in the Charleston area that was searching for a way to help their customers avoid the crazy and unpredictable South Carolina weather, and create a smoother workflow for employees. Wholly App and Star Micronics teamed up to provide Bac’n Me Crazy with the ideal solution for their food truck.

Bac’n Me Crazy, one of the most popular food trucks in Charleston, SC, was searching for a way to make ordering not only easier for the customer, but for the employees as well. The unpredictable east coast weather made standing in line at an outdoor food truck an undesirable prospect for customers. Always putting the customer first, Bac’n Me Crazy sought an online ordering solution from Wholly App that would help to make the ordering experience more convenient for customers, and create an easier and smoother workflow for employees.

By installing Wholly App’s solution with Star’s TSP650IIBTi printer and WebPRNT, Bac’n Me Crazy was able to not only create a better ordering experience for customers, but improve the overall daily workflow of their business. Wholly App was able to create a customized solution for Bac’n Me Crazy, allowing customers to order from their phones, and receive an alert when their order is ready. When the customer ordered, the order would be sent directly to the Star printer using WebPRNT. WebPRNT eliminates the need to install any drivers, and enables printing from Wholly App’s native application built specifically for Bac’n Me Crazy. Star’s TSP650IIBTi has the durability to withstand the rush hours, and offers ultimate mobility with its Bluetooth feature, allowing employees to move the printer throughout the truck as necessary.

AR-160129982 “This solution has been a dream come true for us,” says Jason Broz, Founder of Bac’n Me Crazy. “Wholly App and Star Micronics’ solution allowed us to increase our business and make the lives of our customers easier – which is really the most important thing to us.”

“When developing this app for Bac’n Me Crazy and thinking of printing options, Star was our first choice,” says Mike Werner, Found of Wholly App. “The TSP650IIBTi with WebPRNT made our job so much easier by providing a mobile and durable solutions that could print orders right from the app.”

 

Download the full success story here: Star – Bac’n Me Crazy Case Study

Finding the Right mPOS for Your Food Truck

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It’s food truck season, folks! The warmer seasons are the best time to grab an outdoor bite from your local food truck or food stand. We see them popping up more and more as the weather gets warmer, and people flooding them to snag some quick and tasty street food. This often times results in crowded trucks with long lines, making business very hectic for cooks and cashiers. Luckily, Star Micronics has the perfect mobile point of sale technology for these businesses, making their job all the more easy, while also keeping customers happy and satisfied with their service.

When thinking about finding the right mPOS system for your seasonal food truck or food stand, there are a few key considerations. Are you looking to solve the issue of line busting? Are you trying to create a more efficient workflow for your employees? Do you want to save space in your compact location by switching to a more mobile printer peripheral?

If you answered yes to any of these questions, Star has the solution for you!

Kitchen Printers

If you’ve ever ordered from a busy food truck in the middle of the summer, you can see that it can be a hot and hectic environment for cooks. The “old-school” process of writing down orders and passing them off the cook becomes inefficient when handwriting is hard to read, the cooks are very busy, or when the order gets lost or damaged in the transition between order-taker and cook. Using a POS system to input orders and send them to an impact kitchen printer makes for an easier workflow because the order is being taken and entered into the POS in real-time. The order can then be sent directly to the impact printer, eliminating miscommunication between the “front of truck” and “back of truck” staff. Impact printers are also often times noisy, making it easier for the cook to know when a new order is coming through, and the paper remains durable in hot environments.

Receipt Printers

Just because your customer is ordering food on-the-go, doesn’t mean they don’t need their receipt. A thermal POS printer is necessary for food trucks for the obvious – to provide a proof of transaction, but the key for food trucks is to keep the printer mobile. A Bluetooth thermal desktop printer or a portable printer is the best solution for food trucks. When working in such a small location, things can get tight. With a Bluetooth enabled thermal printer, you can move your printer daily throughout the truck to wherever space allows. Portable printers are also a viable option for receipt printing because it not only allows you to move throughout the truck, but to move outside of the truck for a line-busting POS solution.

Multi-Function Printers

Again, when trying to navigate a food truck on a busy summer afternoon, space can be limited. For those who are looking to really save counter-space, a multi-function peripheral might be the best option for you. Star Micronics’ latest mPOP™, all-in-one mobile point of purchase combines a cash drawer with a two-inch receipt printer, and a 1D barcode scanner to create the perfect mPOS solution for small spaces. Using Bluetooth connection, the mPOP can also be repositioned in the food truck or food stand in order to maximize counter space, and can be operated on-the-go using a tablet or mobile device.

To find the right mPOS solution for your food truck, visit www.starmicronics.com.