4 Ways to Prepare for Your New 2018 POS Integration

For an easy POS integration in 2018, follow these four steps

It’s almost 2018, and a new year means setting sales numbers to zero and making a new start. Position your business to make 2018 a great year by giving your customers the shopping or dining experiences they want while enabling your staff to work smarter, not harder. A new or upgraded point of sale (POS) system will allow you to have the POS integration your business needs now and also gives you some room to grow.

Here are four things to do if a new POS integration is on your wish list this holiday season:

  1. Speak with your staff about what they need to make their jobs run more smoothly.

Talk to your staff to understand their challenges and the technology that can help them do their jobs more easily and efficiently. A retail store’s counter staff and sales associates or a restaurant’s servers and line cooks are on the front lines of dealing with customers and hearing their feedback — especially when your business doesn’t live up to their expectations. Your employees’ input can help you identify which POS integrations are important for reducing wait times, increasing order accuracy and providing a higher level of customer service.

  1. Choose a system with these five capabilities.

When making an investment in a new POS system, ensure it has at least the POS integration capabilities to support these five types of solutions:

  • Sales reporting and analytics: Gain better insight into sales numbers and profit margins, identify top selling items.
  • Inventory management: Maintain proper inventory counts and gain transparency into which store locations have items available.
  • Customer relationship management: Collect important data about customer buying habits and preferences, which can be used as the basis of a marketing campaign.
  • Employee management: Time clock functionality, scheduling, and integrated payroll processing will automate some of the most time-consuming processes.
  • Check out tools: Make sure your POS system integrates with peripherals that help the checkout run smoothly, including barcode technology and fast, accurate scanning capability.

 

  1. Select a dealer partner that will train your staff and provide support so you get the most out of your investment.

Choose a reputable POS provider with a solid track record of success. Before signing on the dotted line, ask what types of training and support services are available. Star Micronics offers top of the line support through its website. Adding functionality to your POS system will require expert training to make sure your staff understands how to use new functions and features and how your business can leverage them to get the greatest ROI. Be sure to inquire about the availability of on-site training, tech support hours, repair services (on- or off-site) and additional support that’s available.

  1. Determine whether you will be using mobile POS, how, and when.

Carefully consider the choice to integrate mobile POS with your POS system. Mobile POS is a reliable way to increase table turn or reduce waiting at the check-out. Servers can take orders and process payments right from the table, which cuts several minutes of waiting for hungry diners. In retail stores, adding tablets or ruggedized mobile devices allows employees to search for inventory or process transactions right from the sales floor. Some retailers may opt to remove some of their traditional cash wraps and replace them with mobile devices, which frees up floor space for additional products. When you upgrade, evaluate whether adding mobile capabilities is a smart strategy for your business.

Star Cloud Services can offer all of these steps and more. After initial set up of your Star Micronics printer, you have a whole suite of tools ready to help improve your business. Star has an excellent support team for any issue that can arise, giving one less thing to worry about while managing your business. Mobile POS is also a large part of Star Micronics printers. We offer multiple printers that can even change from portable to desktop with a simple addition of a charging cradle.

A new POS integration can help optimize operations at your store or restaurant, improve inventory management and ease the workload on employees. If you’re considering purchasing a new POS system or upgrading the one you already own, choose one that enables integrations that automates processes, manage inventory and helps your business run more efficiently. The New Year gives you a fresh start, so make it the best one you can with a cutting-edge technology refresh.

Why Retailers Should Select a Receipt Printer that Doubles as a Label Printer

If you’ve been using a printer only for receipts, it’s time to consider using a receipt printer that also doubles as a label printer.If you’ve been using a printer only for receipts, it’s time to consider using a receipt printer that also doubles as a label printer. Label printers give SMB retailers the ability to print price tags, labels for online orders, shelf tags and even labels with your logo that help brand your business.

If you’re in the market for a new printer, choose one that can work double duty for labels and receipts. Not convinced? Here are three reasons why you should be:

Improved customer service

The holiday shopping season is upon us, and according to a survey conducted by the National Retail Federation, people will spend an average of $967.13 this year. Buy online pickup in store is hugely popular, with more than 49% of the people surveyed saying they would take advantage of this option. The pickup counter is going to be busy, so using printed labels instead of a receipt taped onto a bag or box helps speed up customer service by cutting down the time it takes an employee to locate an order.

Stores using a label/receipt printer combination can produce proof-of-purchase labels for bag-free shopping as well as labels for returns that help store associates return products to inventory more easily and accurately — something they’ll especially appreciate after the holidays.

Better Branding

Labels and receipts take the guesswork out of determining where your customers purchased something. These small take-aways should be a consistent extension of your brand.

 

Custom labels: Your store’s logo, address, phone number and website can be added to the label template, so each label is easily identifiable. A customized label is an advertising opportunity that helps drive new and repeat business to your store. Using Star Cloud Services you can easily customize your receipts and get the most out of your printer.

 

Receipts: Label printers also have templates for customized receipt printing, so your store’s branding is cohesive. Every receipt should be customized with your store’s logo, brand messaging, website and tag line so people can easily see where it came from.

 

Increased operational efficiency

Mobile label printers can be used anywhere on the sales floor to print product labels, shelf tags and price tags for new products or markdowns. A mobile printer eliminates added back and forth to the point of sale terminal to print labels, so restocking and display changes can be done quickly.

An example is the Star Micronics’ SM-L300 portable receipt printer, which doubles as a fully integrated label printer for retail store, restaurant, delivery and warehouse applications. The SM-L300 supports thermal receipt paper and lined or linerless MAXstick label paper, making it the perfect mobile label printing solution for any business setting.

Protect your profit margin and inventory by labeling your items properly and displaying the prices. Proper labeling helps maintain accurate inventory counts in the POS system and protects you from pricing errors that can eat away at the bottom line. Many stores are subject to laws pertaining to pricing conflicts. For example, if a full-priced item is accidentally marked 50% off, the retailer to sell the item at the lowest marked price, even if it’s a mistake.

Get the most out of your printer investment with a model that can provide both labels and receipts to increase efficiency and accuracy, enhance customer service and ensure that online orders can be picked up easily.

 

Star Micronics adds CloudPRNT Support for TSP700II, TSP800II, and SP700 Printers

 

Somerset, NJ – June 26, 2017 – Star Micronics, leading provider of point of sale and proof of transaction technology, is proud to announce that they have added CloudPRNT support for their TSP700II and TSP800II thermal printers and SP700 impact printer. These Star printers will retrieve and print orders from any online ordering service integrating Star’s communication protocol.

Star’s CloudPRNT technology provides benefits to both restaurants and retail stores alike by eliminating the need for an extra tablet to send an online order to the printer. Instead, the ordering service will be able to communicate directly to the printer.

Star’s TSP700II label and receipt printer will allow pizzerias or coffee shops to accept and print an online order receipt or label to stick directly on the pizza box or coffee cup for take-out or delivery orders. For industries outside of food service, the TSP800II wide-format (4” wide) thermal printer will allow delivery services to print labels on the go directly through the cloud from a smartphone or mobile device.

Finally, the SP700 is Star’s most durable printing solution for kitchens. It is designed specifically to work in environments where heat and humidity can erode the type on the kitchen order. Paired with Star’s CloudPRNT communication protocol, restaurants can receive and print online orders directly to the SP700 kitchen printer to be prepared for pick-up or delivery.

These CloudPRNT supported printers also offer an intelligent interface to support POS functionality along with the online order system. The TSP700IIcloudPRNT and TSP800IIcloudPRNT are also compatible with Star Cloud Services, allowing users to offer their customers digital receipts through the AllReceipts™ app, and to engage with their customers for free.

About Star Micronics

Star Micronics, one of the world’s largest POS providers, has designated a portfolio of printing, secure cash management, and customer solutions for any retail or hospitality establishment in POS and mPOS environments. Embracing the mobility wave, Star’s complementary SDKs allow users to utilize Star printers in tandem with Android™, and iOS iPad® and iPhone® devices to generate receipts for all of its printers. Always leading – always innovating, Star Micronics enables web-based printing solutions including remote cloud printing, wireless cash drawer solutions, proximity-based printing, and secure cash management. For more information, please visit www.starmicronics.com or follow us on FacebookTwitterYouTube, or LinkedIn.

 

Customer Experience Trends for the Future of Retail

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Technology in retail has reached an all time high and is continuing to grow in 2017. The Internet of Things (IoT), Virtual Reality (VR), and Augmented Reality (AR) have all began to make their breakthrough into retail technology. It’s needless to say that this technology is changing the customer experience.

IoT in Retail

The Internet of Things simply defined is the “internet working of physical devices, vehicles (also referred to as ‘connected devices’ and ‘smart devices’), buildings, and other items – embedded with electronics, software, sensors, actuators, and network connectivity that enable these object to collect and exchange data.”

IoT is everywhere! If you own a smart phone, then you are using IoT on a daily basis. With the new trend of mobile wallets and near field communication (NFC) payments, retailers are beginning to use IoT in their stores to enhance the customer experience. With wearable technology and NFC payments, retailers can provide more payment options for the customer and a smoother transaction process by allowing the customer to pay via smartphone or wearable device such as an Apple Watch.

Moving toward an age of paperless transactions, it’s crucial for retailers to accept mobile payments and offer digital interaction with their shoppers via IoT. Virtual and digital communication and transactions are something that shoppers are going to be looking for in 2017, and it will have a huge impact on the overall customer experience.

VR and AR in Retail

2016 has proved to us that virtual reality and augmented reality will change the way people shop and in turn, transform the customer experience in retail. Shoppers will no longer need to physically travel to a store to experience the way something looks and feels. While VR and AR are definitely related, the two are used very differently in retail technology.

If you are active on Facebook or another social media platform, you may have notices that many people have received a pair of virtual reality goggles during the holiday season (seriously… a lot of people). Overall, these goggles are used to play video games or experience virtual realities like riding a virtual roller coaster or exploring a virtual jungle. In terms of retail technology, virtual reality could possibly be the new way people do their shopping.

How will this change the customer experience? How will this change omnichannel retail?

Think about when you are shopping online, but hesitant to make the purchase because you’re not sure if the pants you are purchasing will fit you, or because you don’t know if the lamp you’re looking at will go well in the living room. With the rise of VR, ecommerce retailers will be able to create a virtual store and connect the shopper with the physical product, without the shopping ever needing to leave their home. Sounds crazy, right?

Now let’s talk about AR. In 2016, Pokémon Go! took the world by storm by introducing one of the first successful augmented reality games for smartphones. We quickly learned how the game could affect retailers, and retailers quickly learned how to take advantage of the game by offering discounts and special promotions to their customers who were playing.

As technology continues to advance and VR and AR becomes ‘the norm’, shoppers will expect a more technologically advanced customer experience. We can already see this trend with the growing adoption of online retailers and mobile payments. Now the question is: what can SMB retailers do to keep up with this advance in technology? How can they continue to keep the customer satisfied?

SMB Retail Technology

While the rise in retail technology will have a huge impact on the overall customer experience, there are ways SMB retailers will be able to better the customer experience for their shoppers in 2017 that won’t require a virtual reality store.

One very simple way SMB retailers can use technology already available to them to ehance the customer experience, is to create an omnichannel shopping experience for their customers. Engaging customers beyond the transaction is key when creating the ultimate shopping experience. This can be done through the retailer’s website, mobile app, etc. According to nChannel, two-thirds of shoppers will check prices on their phone before making a purchase in a brick and mortar retail store. For this reason, SMB retailers need to make sure that they are engaging customers both in-store and online in order to keep their shoppers satisfied.

Enhancing the Customer Experience

In this age of new technology, omnichannel retail, and being able to basically purchase anything you need online or on your smartphone at your convenience, there is an increased pressure being put on SMB retailers to keep their customers satisfied in-store. The important thing to note is that shopping is no longer just about making the purchase, but it is about the entire shopping experience, whether that is a virtual reality store, or superior customer service.

In order for SMB retailers to keep their customers satisfied, they must first understand their audience and their needs. If a retailer’s target audience is a middle or older-aged crowd, creating an app for a virtual store may not be appealing. For this same audience, increasing customer service reps in store or sending mailing coupons might be more efficient. With every audience comes a new strategy for providing the best customer experience.

 

Disruptive Technology and Its Influence on the Receipt

disruptive technology blog

It wasn’t that long ago that shopping was a single-channel experience. If a customer needed something, they purchased the item at the store, checked out at the register and took their receipt at the end of the transaction. However, disruptive technology like mobile commerce has opened new channels that have transformed the entire retail experience.

Mobility and the Modern Shopper

Mobile commerce is expected to hit an all-time high in 2017, according to the retail analysts at eMarketer.com. The website estimates that this year, more than 95 million Americans will make at least one purchase on a smartphone and an even higher number – 165 million people – will use their smartphones to research and compare products. Retailers have been working to adapt to shopper’s new preferences by optimizing their websites for mobile, introducing new store apps, and offering cross-channel purchasing options.

Although the competition from online-only retailers is fierce, big data has helped brick-and-mortar retailers learn more about their customers’ habits and preferences. Online shopping is highly personalized, so physical retail stores are working to provide a similar experience by gathering information about their customers via social media, traffic counts, and loyalty engagement, but big data has helped them to better predict trends, develop targeted marketing campaigns, engage customers across channels and generate a higher level of customer loyalty.

Mobile Commerce’s Impact on the Receipt

Disruptive technology like mobile payment platforms will continue to emerge and gain popularity and the number of purchases made using smartphones will soar. These innovations have transformed the way we shop and pay for purchases, but it’s also had an enormous impact on another staple of a payment transaction: the receipt.

Many retailers require receipts for returns and exchanges, but disruptive technology has changed the way we think about receipts – how they are printed and issues and what information they include. A customer who opts for the mobile checkout to avoid waiting in line still expects to be given a receipt, and Star Micronics’ printing and receipt apps along with wireless printers make this possible.

The SM-T300i, for example, is a popular wireless printer with an ultra-rugged design, perfect for busy restaurants or retailers and other harsh work environments. Printing is possible via practically every mobile device using Star’s newest app PassPRNT, which enables printing from an iPad®, iPhone®, iPod touch®, or Android™ device. Star’s cloudPRNT, is an innovative technology enabling users to print to Star printers directly through a cloud service.

Although it’s easy to lose track of paper receipts – whether they are crumpled on the floor of the car or shoved into a pocket, electronic receipts are easy to organize and access later. Star Micronics’ AllReceipts™ is a free, cloud-based digital receipt application that allows users to store and manage receipts on their mobile device. Customers just have to scan the QR code at the bottom of the receipt using the app.

Disruptive technology like mobile payments and big data have changed the way people shop as brick-and-mortar retailers work to compete with the highly-customized experience that online-only retailers can provide. Receipts are still expected with every purchase, so this technology has been forced to evolve as shoppers prefer mobile checkout and paying with their smartphones. Star Micronics offers an arsenal of options for retailers seeking wireless solutions for receipt printing, so customers can receive their receipts and organize them the way they are most comfortable.

Technology Shifts & Consumer Trends in Front of 2017

retail startups

Amazon Go and the Post Checkout Era Begins

New broke out detailing Amazon’s latest innovate in retail, Amazon Go beta, which opens to the public in 2017. Amazon has built a grocery store equipped with machine learning technology, similar to that in self-driving cars, and is testing out a post checkout, post line waiting era in retail. Here’s the cool Amazon Go video for your enjoyment. Companies like ShelfX and a Swedish entrepreneur have also attempted unmanned grocery stops (before it was cool).

Why is there so much hype surrounding it? Consumers are in and out of the store thanks to Amazon’s “Just Walk Out Shopping” experience. Families and individuals can go into the store, see something on the shelf, and walk out with it while never speaking to an employee (it’s called technology, not shoplifting?).

This means POS users need to start thinking ahead of the curve and preparing themselves for yet another technological advancement. Granted, since the program is in beta, that doesn’t mean things are going to change overnight, but now is a good time to start brainstorming changes so the impact of a new status quo is less severe.

Amazon-Go-TA

This new shopping experience requires customers to have an Amazon account, a supported smartphone, and the Amazon Go app installed to shop freely. The outside orange square logo display Amazon and Go in large letters, and on the inside there are four bottom menus that users can press “key”, “receipts”, “about”, and “more”.

I speculate they might release for both Android and iOS. Users can enter the store by tapping on “key” and scanning the QR code that appears on screen to pass through a subway-like terminal. That process than activates the shopper’s virtual cart and customers can begin taking goods. Amazon Go automatically updates the user’s inventory in the app when products are detected taken from our returned to the shelves. Customers don’t need to scan out and when they pass back through the terminal, the app sens a mobile notification alerting that a payment was processed, and a digital receipt is then sent to their device.

NFC Contactless Payments lead the change into the Post Checkout Era

Snapchat Spectacles and the Engaging Brick and Mortar Space

Snapchat, known as Snap, Inc., released a camera equipped pair of sunglasses called Spectacles that might seem familiar to those who bought Google Glass. TechCrunch reports Spectacles allow users to record video tidbits in a socially accepted style. On November 21st 2016, a pop up shop appeared overnight in New York City where app users and curios consumers initially waited as long as three hours in wintery weather to get their hands on a pair. Inside the brick and mortar store was a single vending machine (SnapBot), where customers choose up to two out of three sunglasses, selling for $129.99 each. I was in the city visiting some friends and decided to snag a pair for myself. While I anxiously waited in line, there were a few thing that I noticed about the store. Snap Inc engaged their users and holiday customers by providing exclusive content. Unique snap codes were placed throughout the queue and shoppers in line were able to entertain themselves by scanning them. The staff was equally as engaging by educating their new product users in-store with personalized customer service.

Showrooming Pains and Frustrations

Retailers will continue to struggle against online sales due to a developing showroom trend that is likely to move forward into the new year. Consumers visiting in-store locations are purchasing goods online later at their own convenience after studying the product in-store. I’ve seen people walk into a store, snapping a quick photo and leaving without a purchase. This can be increasingly difficult for retailers and small business owners to keep a healthy relationship with customers while fighting for their attention. At first glance it might seem as though showrooming is becoming a nuisance, but some retailers are using this as an opportunity to innovate. Small businesses can utilize new technology available to study their target market, improve the ecommerce experience, as well as integrating a seamless purchasing system between online and physical

Personalization and Exclusivity

In a retail world where department stores once ruled the market, small unique ships are are able to provide value, unique in-store experiences, and cultivate relationships with their customers, are embracing the momentum shift. Therefore, offering a unique and personalized shopping experience is vital for customer retention, on-site sales, and business growth. The goal is to add a hint of intimacy and customer care, rather than entertaining customers (depending on your objective and brand).

Rob Hom

Marketing Intern

 

The Rise of Experiential, Discount, and Specialty Retail

FashionBanner

In 2016, we have seen major shifts in the retail industry and consumer buying patterns. We’ve seen the largest Internet-based retailer in the world (Amazon) open brick-and-mortar stores, and we have seen “big-box” retailers closing stores. Clark has named just a few:

  • Macy’s plans to close about 15% of its locations amid challenging retail environment.
  • According to the Dallas Morning News, JCPenny CEO Marvin Ellison said the department store chain plans to close some of its roughly 1,000 stores soon.
  • CVS, America’s leading retail pharmacy, plans to close 70 stores early this year.
  • Mall-based retailer, The Limited, closed all of its nearly 250 stores across the country on January 8, but will continue to have an online presence.

Shift in Consumer Buying Patterns

With the closing of many department stores and “big-box” retail stores, we see that discount retailers such as T.J. Maxx, Marshalls, and Ross are thriving. Consumers are now realizing that many of the products or goods that they typically shop for in department stores can be found for a cheaper price either online or in discount stores. This shift is being largely influenced by the millennial generation. For retailers who do not fall into the “discount retailer” category, the key to competing is improved store data. This means creating a way to better track customer data in order to provide unique and authentic shopping experiences for each customer.

The Millennial Consumerscan_shop_featured

According to Forbes, there are eighty million millennials in America alone, and they represent about a fourth of the entire population, with $200 billion in annual buying power. This means that the buying patterns of millennials are having a direct impact on the retail industry and brick and mortar stores.

While millennials are commonly targeted as the “self-entitled” and “lazy” generation, it has been found that they are extremely price sensitive. Meaning, millennials will take the time to search for more affordable options (usually online or by using their smartphone) before making a purchase. Based on a survey performed by Accenture, 41% of respondents said they have practiced “showrooming” – the act of examining merchandise at a nearby retail store and then shopping for it online to find the lowest price.

It’s no question that the millennial generation is very unique. Retailers have struggled to understand the buying patterns and the interests of this generation for quite some time now. Unlike the Baby Boomer or Gen X generations, millennials tend to be less influenced by advertising and promotional content, and care more about the authenticity of a brand. Millennials best connect with people over logos. The fact that millennials are less likely to go for the “brand name” over a cheaper option, is largely impacting the way retailers must market themselves and their brand. The recent closing of Macy’s and JCPenny stores speaks volumes when compared to the popularity these stores held with previous generations.

Specialty Retail Steps Up

Specialty retailers are businesses that focus on specific product categories. It isn’t the product they sell that determines if a company is a specialty store, but rather the breadth of their product offering.

As we see more and more large retail stores closing, we see specialty retail continue to thrive. Brick and mortar retail is becoming less about shopping and more about the customer experience. With the rise of retail technology such as IoT, virtual reality and augmented reality in retail, consumers are entering brick and mortar stores with the expectation that they will walk away with more than just their purchase, but with a valuable and unique shopping experience.

With the generation that values experiences over items now holding such high buying power, retailers have to make an adjustment to their previous selling strategy. Retailers are beginning to take advantage of IoT and artificial intelligence to create a more personalized shopping experience. Specialty retail is thriving because it has been much easier for SMB and specialty retailers to create these personalized experiences, because they are more likely to have repeat customers, making it possible to establish a certain level of customer loyalty. “Big-box” retail stores have a more difficult time creating a unique customer experience, simply because their audience is too large, and too diverse to maintain a valuable relationship with the customer.

For retailers to survive in this age of discount and digital shopping, it is essential that retailers do not just sell goods, but that they sell an experience.

Star Spotlight with iVend Retail

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What does iVend Retail do?

CitiXSys develops technology and omnichannel retail solutions with the iVend Retail suite. The solution consists of about seven modules that has the terminal POS, mobile POS, e-commerice, loyalty, and more, all in one solution that works right out of the box. iVend Retail is designed to address the challenges faced by omnichannel retailers today.

How is iVend Retail working with Star Micronics?

iVend Retail certified Star Micronics’ mPOP™, combination cash drawer and receipt printer peripheral, in order to provide their retailers with a compact, sleek, and attractive contemporary offering. Star’s mPOP has been integrated with iVend Retail’s terminal POS and mPOS solution to deliver their customers an all-in-one, out of the box offering with a hardware component. The mPOP and iVend Retail solution has been hugely popular within the footwear and apparel retail industry due to the mPOP’s sleek look, and it’s ability to compliment the retailer’s image and brand.

What key benefits and features is the mPOP bringing to iVend Retail customers?

CitiXSys has recent released iVend 6.5 with the new POS designer. This solution allows the retailer to take advantage of the slick, mPOP device and tailer the point of sale screen to match. The mPOP and iVend solution also offers a highly functional and reliable solution for the retailer that requires no technical knowledge to operate.

“The main attraction of the mPOP to our customers is that it gives a sleek, compact look in the store,” says Paula DiSilva, VP of Sales for Asia Pacific for CitiXSys. “They’re looking for a larger footprint in brick and mortar stores and need something that will blend in nicely with their brand.”

 

5 Reasons Retailers Want Ergonomic mPOS Solutions in 2017

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Mobile point of sale (mPOS) solutions have ranked on retailers’ list of “nice to have” technologies since their introduction several years ago. However, for most merchants, mPOS solutions are “must-haves” for 2017. Here’s why.

1. Convenience. Customers are no longer willing to stand in long lines to complete sales transactions. They want options that allow them to pay for their items quickly, and that allow them to pay from locations other than the stationary checkout lane. With mPOS solutions, retailers can accept payments in store aisles, at temporary checkout stations on the sales floor and, in the case of sidewalk sales, in front of the store itself. Additionally, retailers that sell merchandise in other environments, such as craft shows or farmer’s markets, can securely process credit card payments when mPOS solutions are in their technology toolbox.

2. Access to Information. Increasingly, consumers are using their smartphone while shopping at brick-and-mortar stores. According to a recent survey by mobile loyalty firm SessionM, 90 percent of respondents said they research products on their smartphones; 54 percent search for price comparisons; 48 percent search for product information; and 42 percent check reviews online. Equipping sales associates with mPOS devices allows store employees to access the same product information as shoppers, and it allows them to engage shoppers at the point of decision.

3. Endless aisle capability. Today’s consumers want what they want, when they want it – and if it’s not available at your store, shoppers will turn to your competitors to get it. mPOS solutions can prevent this from happening by providing endless aisle capability. Endless aisle capability allows customers to access an establishment’s e-commerce store, find the item that is out of stock in the current brick-and-mortar location and order immediately. Customers can shop endless aisles and arrange for the item to be delivered or picked up at the store, thanks to mPOS.

4. Space saving. Traditional POS technology occupies a lot of room on retail counters; the bulkier the equipment, the more difficult it is for store employees to operate in tight spaces. Bulky tech equipment is also less aesthetically pleasing. By contrast, ergonomic mPOS solutions have a small footprint and a sleek appearance, as well as require only minimal counter space. This paves the way for a more attractive store, with more room on the counters to display merchandise.

5. Support for a top-notch customer experience. Retail in 2017 is all about providing customers with the first-class customer experience they have come to expect and demand. mPOS solutions contribute heavily to that experience by allowing retailers to offer efficient customer service, payment flexibility, access to the widest possible range of merchandise, and a higher level of customer engagement.

mPOP your way 3When you plan for a new mPOS, a complete retail solution is more than a tablet. Easy-to-integrate peripheral components, such as a 1D or 2D barcode scanner, receipt printers, scales, customer displays, and cash drawers, are vital to the retailer’s mPOS success. Star Micronics’ mPOP™, Mobile Point of Purchase, is the first “hybrid for tablet” POS and is an ideal solution for tablet and mobile device-based POS. It affords the above-mentioned benefits and so much more. To learn about mPOP™ and other POS options from Star Micronics, visit www.starmicronics.com.

 

 

Download the our eBook: 5 Ways Ergonomic mPOS Solutions for Large Retailers Increase Sales and Boost Customer Satisfaction

What to Expect at NRF 2017

star-mpop

Everyone in the point of sale industry knows that NRF is the biggest trade show of the year! As always, Star will be there exhibiting with our entire team of Star Sales, Integrations, and Marketing professionals at booth #3731. In 2016, Star released a number of new products including our TSP100III series and TSP650IIWLAN printers, our new CD3 Cash Drawers, and our PassPRNT, cloudPRNT, and StarPRNT SDK technologies. We’ve also built a number of great partnerships with point of sale software and retail technology providers.

Here’s a sneak peak of what you’ll see at the Star booth at NRF 2017:

mPOP™ Your Way!

While mPOP™ has been around for a couple of years now, Star is continuously making updates and improvements to our all-in-one peripheral to make it the best ergonomic mPOS solution on the market. This year, we are going to be showcasing the mPOP as a point of sale hub with optional accessories including a 1D or 2D barcode scanner, customer display, scale, or a DK port to connect an external cash drawer to the mPOP.

cloudPRNT

CloudPRNT is Star’s lastest advance in point of sale technology, allowing users to print to Star printers directly through a cloud service. With cloudPRNT, retailers and restaurateurs can easily accept and print online orders with no need for an extra tablet to communicate with the printer. See a live demo at our booth!

Star Cloud Services Introduces the Micro Receipt™!

Star Cloud Services (SCS) is making huge strides in the digital receipt market! With new features in 2016, including Receipt Flip and Data Facilitation, retailers are now offered more services for the same cost – NOTHING! SCS is free to retailers using Star receipt printers and allows them to better engage with their customers and offer digital receipts through Star’s AllReceipts™ app (which is also free to download in the App Store and Google Play).

This year, SCS is proudmicro-receipt to introduce the Micro Receipt™. We all know that receipts are a necessary, yet sometimes annoying piece of paper that often goes missing or gets thrown away. That is why SCS has created the Micro Receipt!

The Micro Receipt contains all of the same information as a full-length receipt, but allows the retailer to save paper by only printing their store name or logo, time stamp, and an AllReceipts™ scannable QR code. Customers can then scan the QR code on their smartphone using the AllReceipts™ app and gain access to all of their purchase information along with coupons or promotions on the digital copy. SCS will be showing demos of the Micro Receipts, AllReceipts app, and all of their additional free services at the Star booth.

 

 

Now, let’s meet our Star partners who will be at NRF 2017:

itemize-color-logo-1Itemize and Star Micronics have partnered to revolutionize the digital expense receipt market. Itemize is an app that allows users to capture data from their receipts for expense purposes. They have now integrated AllReceipts™ QR capability for a more clean and legible digital receipt, ensuring more accurate data capture.

 

dorDôr and Star Cloud Services have partnered to help retailers know their business inside and out. With Dôr, retailers can see how many customers are visiting their store, compared to how many customers are making a purchase. Retailers can now optimize staffing, improve marketing spending, and be everywhere with Dôr and SCS.

 

thirdshelf-logoThirdshelf, another new partner of Star Cloud Services helps retailers to build and nurture customer relationships. Combined with Engage NOW from Star Cloud Services, retailers can create branded loyalty programs to start marketing like a pro. With Thirdshelf and SCS, retailers can make every sale the start of their next.

 

nclose-3d-logo_09252012-300x227nClose, a long time partner of Star Micronics, will be exhibiting in Star’s booth, showcasing their protective tablet enclosures and mobile credit card readers for POS. With stands and enclosures for Apple iPad®, Samsung, and Windows tablets, nClose designs pair perfectly with any of Star’s mPOS peripherals.

 

largecolinlogo-300x75MoZONE offers a unique omnichannel and proximity marketing solution for all smartphones with no apps required. Using Star’s TSP100ECO printers, MoZONE allows customers to order and pay from any smartphone, tablet, or computer, while notifying customers of deals and promotions based on the customer’s location.

 

emobileposStar and eMobilePOS will be showcasing their point of sale solutions for retail and hospitality with Star’s mPOP™, and SM-T300i and SM-S220i mobile printers. In addition, eMobilePOS and Star will be showcasing our latest solutions with Elo’s iSeries. Visit the eMobilePOS partner counter in the Star booth for a live demo!

 

Visit our mPOP™ table!

The mPOP is Star’s first hybrid for tablet POS that combines a cash drawer and printer peripheral. Over the past few years, the mPOP has redefined the mPOS market, and many software providers have partnered to support the mPOP with their point of sale software solutions. Make sure to stop by our mPOP table in NRF booth to see a full display of software and stand options for the mPOP.

mpop-table

 

We look forward to seeing you there!