Why Retailers Should Select a Receipt Printer that Doubles as a Label Printer

If you’ve been using a printer only for receipts, it’s time to consider using a receipt printer that also doubles as a label printer.If you’ve been using a printer only for receipts, it’s time to consider using a receipt printer that also doubles as a label printer. Label printers give SMB retailers the ability to print price tags, labels for online orders, shelf tags and even labels with your logo that help brand your business.

If you’re in the market for a new printer, choose one that can work double duty for labels and receipts. Not convinced? Here are three reasons why you should be:

Improved customer service

The holiday shopping season is upon us, and according to a survey conducted by the National Retail Federation, people will spend an average of $967.13 this year. Buy online pickup in store is hugely popular, with more than 49% of the people surveyed saying they would take advantage of this option. The pickup counter is going to be busy, so using printed labels instead of a receipt taped onto a bag or box helps speed up customer service by cutting down the time it takes an employee to locate an order.

Stores using a label/receipt printer combination can produce proof-of-purchase labels for bag-free shopping as well as labels for returns that help store associates return products to inventory more easily and accurately — something they’ll especially appreciate after the holidays.

Better Branding

Labels and receipts take the guesswork out of determining where your customers purchased something. These small take-aways should be a consistent extension of your brand.

 

Custom labels: Your store’s logo, address, phone number and website can be added to the label template, so each label is easily identifiable. A customized label is an advertising opportunity that helps drive new and repeat business to your store. Using Star Cloud Services you can easily customize your receipts and get the most out of your printer.

 

Receipts: Label printers also have templates for customized receipt printing, so your store’s branding is cohesive. Every receipt should be customized with your store’s logo, brand messaging, website and tag line so people can easily see where it came from.

 

Increased operational efficiency

Mobile label printers can be used anywhere on the sales floor to print product labels, shelf tags and price tags for new products or markdowns. A mobile printer eliminates added back and forth to the point of sale terminal to print labels, so restocking and display changes can be done quickly.

An example is the Star Micronics’ SM-L300 portable receipt printer, which doubles as a fully integrated label printer for retail store, restaurant, delivery and warehouse applications. The SM-L300 supports thermal receipt paper and lined or linerless MAXstick label paper, making it the perfect mobile label printing solution for any business setting.

Protect your profit margin and inventory by labeling your items properly and displaying the prices. Proper labeling helps maintain accurate inventory counts in the POS system and protects you from pricing errors that can eat away at the bottom line. Many stores are subject to laws pertaining to pricing conflicts. For example, if a full-priced item is accidentally marked 50% off, the retailer to sell the item at the lowest marked price, even if it’s a mistake.

Get the most out of your printer investment with a model that can provide both labels and receipts to increase efficiency and accuracy, enhance customer service and ensure that online orders can be picked up easily.

 

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The Challenge of mPOS in Today’s Industry Trends

Mobile point of sale technology has become ubiquitous in today’s society, however the last impression of indicating customer satisfaction are often still at the checkout counter. Hence the challenges of mPOS in today’s industry are critical to the positive effect of customer experience.

“mPOS has been particularly successful in small business environments due to large feature set available at a low price point. In 2015, the mPOS adoption rate will accelerate as small to mid-sized merchants leverage mobile solutions to enhance customer experience and improve sales. The challenges of mPOS change drastically when moving from a small merchant with a single checkout setting to a multi-store, multi-check out, enterprise environment. For large enterprise retailers, there are new products and services in security, connectivity, design, functionality, and hardware to make your mobile strategy a success”

Michael Hanson, Executive Vice President, Star Micronics America, Inc.

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Enhance Customer Experience with a Clean, Organized Store

Adopting Star Micronics peripheral suite of mobile printers with Star Micronics cash drawers unlocks the power of our software developer kit to leverage new mobile solutions. Technology such as ProxiPRNT, which uses Bluetooth Smart (BLE) connection helps locate the nearest peripherals and securely open remote cash drawers. Star’s ProxiPRNT technology is ideal for any enterprise establishment implementing the ultimate mobile POS application to reduce queues in larger stores and have customers efficiently checked out with the purchase completed immediately. This will result in fewer lines and more space for new customers to shop in the store.

Saving Space in Customers’ Wallets

With the release of AllReceipts™, Star Micronics’ Digital Receipt Solution, customers can now save their receipts digitally during those busy holiday seasons. Complementing the paper receipts, shoppers can now scan the QR code and save a digital version of the receipt without having to provide any personal information such as e-mail address that could result in spam, such as an issue with e-receipts.

A digital receipt solution in the mPOS world would allow customers the option to have their receipts securely saved on their mobile device at all times.  AllReceipts™ not only enhances the shopping experience for the customers, but provides retailers real-time printer status, operational notifications, and customer survey results through a comprehensive dashboard.  This technology will help increase customer engagement between the store clerks and provide retailers a mPOS solution that eliminates cluttered wallets.

‘Always Leading-Always Innovating’

The face of retail will continue to change rapidly with new and advance mPOS technology. Leading the transition to the mobile world, Star Micronics’ hardware and software solutions help solve the challenges presented by the implementation of mPOS at a large scale.