4 Ways to Get the Most Out of Your Cinema Kiosk

Discover four ways to get the most out of your cinema kiosk.

Kiosks are integral to the cinema experience, especially for theaters with a small staff. A kiosk can be used to purchase tickets, retrieve tickets bought online, and to place concession orders. These machines are especially important to movie-goers who arrive at the theater with just a few minutes to spare—they can bypass the line to purchase tickets or snacks and still find a seat in the theater before the previews start.

But don’t take our word for it—market research shows that given a choice, people actually prefer the do-it-yourself route.  One published study found that 89 percent of 1,000 people surveyed would “sometimes” or “always” choose a self-service kiosk over a full-service option. These kiosks are typically easy to use and engage cinema-goers during the ordering process.

A self-service kiosk is a win for your customers and your concession stand—these kiosks encourage larger orders by giving customers extra time to look through the menu and discover new items they would like to try.

Is your cinema kiosk reaching its full potential? Consider these four things:

  1. Your Kiosk should support a thermal printer A cinema kiosk should be equipped with a heavy duty thermal printer. The kiosk will need to produce tickets in the fastest way possible, and a thermal printer can do just that. The printer should also offer a jam free system. Having the receipts cut before the customer receives the ticket prevents the kiosk from jamming.

 

  1. Barcode scanner Movie theaters offer their own loyalty programs, but what good is being a member if you can’t scan your card at the cinema kiosk? Some cinema kiosks activate by touch screen or credit card swipe, while others require scanning a loyalty card. Your customers love freebies and accruing points towards free movie tickets, so don’t make them wait on the full-service line to get their rewards.

 

  1. Integrated speakers – A cinema kiosk should also include a set of integrated speakers to talk customers through the ticket buying and checkout process. This is especially important for people who aren’t familiar with self-service kiosks and need some additional direction and patrons who have vision issues and can’t read the screen clearly.

 

  1. Card Payment Acceptance If your full-service lines accept credit card payments, your cinema kiosk needs to accept them too. Not everyone carries cash, so make sure your kiosk is equipped with a card reader and payment processing platform.

 

 

Star Micronics’ kiosk printers give the added benefit of Star Cloud Services (SCS). With SCS the printer has a lot more to offer the seller and consumer. Engage Now is a service that prompts the consumer to rate their experience with the kiosk. The managers also get the ability to check the status of their equipment to make sure everything is running smoothly. There are still a number of tools available when using Star Cloud Services.

Cinema kiosks are the preferred method of ticket ordering, pickup and payment for many theater goers who want to control the process or skip the line because they’re short on time, or they don’t want to wait on line. Ordering snacks and drinks at the kiosk is a great way to generate additional sales, as people have a little extra time to peruse the menu at their own pace. A self-service kiosk serves a very specific purpose, so make sure it’s equipped with the features that will people through quickly so they can enjoy the show.

7 Must-Have Kiosk Technologies

Self-service technology, including kiosks with kiosk printers, continues to increase in popularity in a wide range of vertical markets. Retailers of all types, as well as quick service restaurants, gas stations, parking lots, casinos, telecommunications companies, transportation providers, and other organizations, are implementing these solutions.

However, capitalizing on the self-service trend and consumers’ affinity for kiosks in any application – retail or otherwise – necessitates strategic kiosk printer selection. Choosing the right kiosk printer is a matter of understanding the business environment, and customers.

There are seven ‘must-have’ kiosk technologies and accessories that you will find essential, depending on the application:

  1. Presenter. A presenter increases security and supports customer privacy by ensuring that receipts are delivered only to the right person;  if forgotten, they remain inside the kiosk where unauthorized parties cannot access them. The presenter also offers other benefits that make it worthwhile. Perhaps most importantly, the presenter prevents paper jams from occurring if receipts are inadvertently left in the printer. This, in turn, decreases the incidence of operating interruptions that cause customer service delays, and have a negative impact on the customer experience. What’s more, with a presenter, there is no opportunity for receipts or other collateral to fall to the floor if it is not delivered to the intended recipient. The end result is a reduction in litter, and cleaner-looking store, restaurant, or other business environment.
  2. Bezel. The bezel is an alternative to the presenter. Typically positioned between the kiosk slot and the printer, it acts as a guide to push paper out of the kiosk. If the best kiosk printer for your application is not designed to accommodate a presenter, or there is another reason why a presenter would not work with a particular kiosk printer model (e.g., space constraints), a bezel is a viable solution.
  3. Paper status alerts. Kiosks are typically left unattended for extended periods of time. However, you’ll need to know immediately when a kiosk printer requires more paper. Select a kiosk printer that displays alerts when it is low or entirely out of paper.
  4. Printing status alerts. Insist on a kiosk printer that’s capabilities include a visual alert to inform customers that their collateral has been printed and is ready for pickup.
  5. Digital receipt support. Star Micronics’ offers AllReceipts™, the perfect digital receipt application. Additionally, since the printer is constantly connected to a cloud service, customers will have easy access to a device management service. More information can be found on www.starcloudservices.com and www.allreceipts.com.
  6. Drivers. Kiosk printer software drivers must be compatible with a given kiosk’s operating system, be it Windows®, Mac®, OPOS, or JavaPOS.
  7. Software Development Kits (SDK). An SDK is necessary if the kiosk printer works on a mobile operating platform – i.e., Android™ or iOS. There is a huge incentive to also offer a digital receipt solution at an unattended kiosk. It reduces the use of paper and helps customers to keep product and retailer information on their mobile devices.

Please refer to our below eBook: A Guide to Selecting the Right Kiosk Printer for more tips on kiosk printers.

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