Why Retailers Should Select a Receipt Printer that Doubles as a Label Printer

If you’ve been using a printer only for receipts, it’s time to consider using a receipt printer that also doubles as a label printer.If you’ve been using a printer only for receipts, it’s time to consider using a receipt printer that also doubles as a label printer. Label printers give SMB retailers the ability to print price tags, labels for online orders, shelf tags and even labels with your logo that help brand your business.

If you’re in the market for a new printer, choose one that can work double duty for labels and receipts. Not convinced? Here are three reasons why you should be:

Improved customer service

The holiday shopping season is upon us, and according to a survey conducted by the National Retail Federation, people will spend an average of $967.13 this year. Buy online pickup in store is hugely popular, with more than 49% of the people surveyed saying they would take advantage of this option. The pickup counter is going to be busy, so using printed labels instead of a receipt taped onto a bag or box helps speed up customer service by cutting down the time it takes an employee to locate an order.

Stores using a label/receipt printer combination can produce proof-of-purchase labels for bag-free shopping as well as labels for returns that help store associates return products to inventory more easily and accurately — something they’ll especially appreciate after the holidays.

Better Branding

Labels and receipts take the guesswork out of determining where your customers purchased something. These small take-aways should be a consistent extension of your brand.

 

Custom labels: Your store’s logo, address, phone number and website can be added to the label template, so each label is easily identifiable. A customized label is an advertising opportunity that helps drive new and repeat business to your store. Using Star Cloud Services you can easily customize your receipts and get the most out of your printer.

 

Receipts: Label printers also have templates for customized receipt printing, so your store’s branding is cohesive. Every receipt should be customized with your store’s logo, brand messaging, website and tag line so people can easily see where it came from.

 

Increased operational efficiency

Mobile label printers can be used anywhere on the sales floor to print product labels, shelf tags and price tags for new products or markdowns. A mobile printer eliminates added back and forth to the point of sale terminal to print labels, so restocking and display changes can be done quickly.

An example is the Star Micronics’ SM-L300 portable receipt printer, which doubles as a fully integrated label printer for retail store, restaurant, delivery and warehouse applications. The SM-L300 supports thermal receipt paper and lined or linerless MAXstick label paper, making it the perfect mobile label printing solution for any business setting.

Protect your profit margin and inventory by labeling your items properly and displaying the prices. Proper labeling helps maintain accurate inventory counts in the POS system and protects you from pricing errors that can eat away at the bottom line. Many stores are subject to laws pertaining to pricing conflicts. For example, if a full-priced item is accidentally marked 50% off, the retailer to sell the item at the lowest marked price, even if it’s a mistake.

Get the most out of your printer investment with a model that can provide both labels and receipts to increase efficiency and accuracy, enhance customer service and ensure that online orders can be picked up easily.

 

Why Bluetooth Low Energy is the Best Option for Mobile Printing

People most commonly think of Bluetooth as the wireless technology that allows them to connect a mobile device to a car or an earpiece. Bluetooth has given rise, however, to a newer generation of wireless technology – Bluetooth low energy (BLE) – which was first introduced in 2011. Today, BLE is the best option for mobile printing and other devices that require short bursts of connectivity.

In order to understand why BLE is perfect for all mobile printing needs, it’s important to know the difference between Bluetooth and BLE. Bluetooth connectivity is designed for devices like wireless headsets and speakers, mobile phones, and is ideal for streaming applications such as Pandora or Netflix. In comparison, Bluetooth low energy (also known as Bluetooth 4.0) is exactly what its name says: low power consumption wireless technology.

BLE for mobile 2

How does BLE work?

Bluetooth and BLE both operate on the same 2.4 GHz ISM band. Unlike regular Bluetooth that uses a lot of power, BLE stays in sleep mode until a connection is initiated with a mobile device. The connections are short bursts because the data is traded quickly. Bluetooth low energy devices’ energy consumption levels are so low; one device can run on the same battery for years. Obviously, Bluetooth low energy isn’t going to work for Netflix, but its’ perfect for devices that only need to exchange data quickly and intermittently, like a mobile printer.

Who can use BLE devices?

BLE is perfect for devices that don’t need to stream large amounts of data continuously. This universal-low power wireless standard makes it easy to connect any product to a smartphone or tablet. BLE is the wireless technology used for personal fitness devices (like Fit Bits), as well as for monitoring sensors and mobile printers in taxi, rideshare, and delivery applications.

Where can you use them?

Bluetooth low energy mobile printers are small and light, and can easily be carried by servers in restaurants, delivery drivers, and workers in intermodal facilities and warehouses. They can be used to print invoices, labels, receipts, and other documents.

Star Micronics has several BLE-enabled printers ranging from compact models that measure only a few inches and fit into a pocket or apron, to more robust options all at affordable price points. Star’s mobile printers are perfect for indoor/outdoor use, field service and restaurant environments where they could get wet or dropped. These devices also come with an external power cable so they can be charged anytime, anywhere, even on the road.

Easy to use, even for BYOD workplaces

BLE printers are compatible with a large installed base of mobile phones, tablets, and computers. Star’s line of mobile printers is easy to use with any Apple iPad® or iPhone® BLE device and doesn’t require pairing. There’s no limit on the number of devices that can be connected to the mobile printers, making it the ideal solution for a BYOD (bring your own device) workplace. Employees don’t need to hunt for “their” tablet or mobile device; they can grab any equipment to complete the task at hand. Star’s mobile printers are also compatible with other operating systems, including Windows and Android.

BLE connectivity is the perfect option for mobile printing. These compact mobile printers are energy efficient and cost-effective for restaurants, rail yards, airports, and delivery services that need to print on-the-go receipts, labels, and create invoices. Learn more about Star Micronics’ SM-L200 and SM-L300 BLE portable printers.