How PromoPRNT Empowers Retail Stores with Receipt Messaging

The New Consumer has Arrived

In an era of mobile advertising and discount shopping, retailers need to find new ways to reach their customers. New ways to create meaningful customer experiences. With new technologies coming and fading, for many retailers ‘going back to basics’ takes on a whole new meaning. Online advertising is expensive and the ROI has diminished in recent times.

As consumers have fundamentally changed how they shop and how they buy, retailers need to rethink how they use their existing hardware and software to augment their paths to purchase. This can be achieved also at the POS and with existing technologies. For local retailers, it’s not all about customer data, but also about providing memorable experiences that foster a deep human connection.

Nothing quite beats the charm of customer service and little personal touches on purchases and the intimacy of shopping at a local store or a favorite small business. So what then are the high-value potential channels that many retailers are neglecting? It turns out it’s offline and in-store marketing opportunities.

What if there was a simple way to drive customers important messages that they nearly always see? Email marketing open rates are declining, so retailers need to think about an easier way.

Consumers want to be recognized, and they want non-invasive messages that resonate with them. According to the 2017 DMA factbook, consumers with personalized experiences spend more and become repeat customers:

Post-Purchase Messaging

  • Product-specific feedback requests in an appropriate post-purchase timeframe (not too soon, but don’t wait too long either)

 

Event Reminders and Seasonal Campaigns

  • Invitations to special events at nearby locations

 

New Products Launch

  • New product releases in areas of interest

What if there was an offline tool at the POS itself that could deliver salient messages? Now there is.

 

What is PromoPRNT?

PromoPRNT is an in-store advertising tool that allows retailers, small businesses and any business with a physical location to leverage the full power of receipts.

Any POS with a Star Micronics printer can be using PromoPRNT to drive customer experience, build loyalty and engage its shoppers.

While retailers try to implement personalization and drive traffic online, this is a bit expensive for your local retailer or independent retail store. They need tools that humanize their brand, that are low-cost but yield long-term benefits.

 

Benefits of Using PromoPRNT

Customer-centric receipt messaging at the store or physical location can augment a retailer’s business in many ways:

 

Convert Offline to Online Traffic

  • Convert offline eyeballs to online website and social traffic

 

Drive Seasonal Deals and Advertise In-Store Events

  • Seamlessly increase “buzz” about seasonal campaigns and promote in-store discount events

 

Communicate Important Updates to All Customers

  • Communicate general purpose messages that have a wide reach and a nearly 100% “read-rate”

 

Conduct Retailtainment Campaigns that Charm Shoppers

  • Use wit, humor, and charm to create a memorable point-of-purchase experience that has long-term customer loyalty benefits.

 

Improve Authenticity of Brand Impressions that Build Trust

  • Create authentic moments for shoppers that will get them to return to your location.

 

Drive Repeat Sales

  • Drive repeat sales with loyalty program messages, discounts, coupons and time-limited offers.

 


Want to be among the hundreds of retailers and small businesses trying out PromoPRNT?  It’s free and easy to get started.

 

3 Things to Consider When Selecting a Scale for Cannabis Retail

One of the most important elements of cannabis retail compliance is accurately selling products by weight. A dispensary’s inventory may include a variety of cannabis offerings, including packages of marijuana buds or flowers, edibles, vaping supplies, or containers of shatter (cannabis concentrate), topicals (ointments and creams) and marijuana extracts. Scales for cannabis ensure you are not over- or under-charging customers and assist in inventory tracking at a medical marijuana dispensary or cannabis retail outlet, regardless of the product you sell. Running a business that sells products by weight is impossible without the proper scale, so make sure you choose the one that addresses your business needs and adheres to local and state cannabis laws.

The standards and regulations for cannabis scales vary by state, so choose the scale that will keep you in compliance and accurately serve your customers. Here are three main features you should look for when shopping for a scale for cannabis:

  1. Weigh to one-hundredth of a gram: Anyone shopping for a scale for cannabis should brush up on the metric system. Metric isn’t standard in the U.S., but scales for cannabis measure in grams. Although it’s commonly thought that an ounce of is 28 grams, it’s actually 28.349 grams—so don’t short your customers by rounding. Most scales will weigh to the tenth of a gram, but it’s recommended that scales for cannabis weight to the one-hundredth of a gram (0.01) for a higher degree of accuracy. This is important because it tells the customer they are receiving the exact amount of product they’re paying for, it ensures the cannabis retailer is receiving the correct payment, and it maintains accurate inventory records.

 

  1. NTEP Certification: The National Type Evaluation Program (NTEP), overseen by the National Conference on Weights and Measures, covers every aspect of a scale’s use, including capacity, accuracy and the effects of temperature fluctuations on the scale’s operation. The standards are developed by the National Institute of Standards and Technology (NIST). A local weights and measures official will use NIST standards when inspecting your scale and sealing/certifying it for legal use. Every NTEP approved scale will have a NTEP certificate of conformance (CoC) number that an inspector can use to verify the scale has been certified. However, a CoC doesn’t mean plug and play—call your local regulatory agency for the proper procedure before using the scale.

 

  1. Class II NTEP Balance: A NTEP CoC means the scale is legal for trade and able to be used to sell product by weight. However, there are different classes of accuracy. Class II is a higher accuracy scale that applies to lab scales as opposed to industrial or retail equipment. This higher class of scale can be used in medical or scientific uses such as pharmacy, laboratory, and compounding, which require precise measurements. Most states require cannabis retail stores to have a Class II digital scale.

 

Medical marijuana and cannabis retailers are legal in more than half of the U.S., but requirements for how you run your business will vary depending on your location.  With products sold by weight and strict regulatory requirements, investing in the right scale will be vital to your profitability and compliance. Carefully evaluate your options and make the right choice for your business.

5 Ways to Motivate Retail Store Staff and Keep Morale High

Motivation

Picture this:

It’s just a normal Tuesday and you arrive at your shop. Your spirits are high and you are looking forward to your day. You step through the door and your cashier is on her phone. Another employee is lounging to the side. There is no sense of enthusiasm or motivation. There are no positive interactions with your customers. Your mood immediately changes and, suddenly, you realize that this is affecting your store’s sales.

Motivation, the state or condition of being motivated or having a strong reason to act or accomplish something. In 2017, it was reported that 51% of employees in the United States are not motivated. With the lack of motivation, about 70% of Americans do not feel engaged at their job. Why? There is a science to motivation that needs to be understood in order to keep employees engaged in their daily work.

Let’s first understand why it is so hard to stay motivated. As said by Forbes, there are three main mental reasons as to why it is so hard to remain motivated:

  1. “I have to”
  2. “I don’t feel right about this”
  3. “I can’t do this”

Basically, motivation is determined by how your employees view a situation. So, how can you keep your staff motivated besides their paycheck? Take a look at these five tactics!

  1. Employee Training

We get it, this sounds boring. Nobody actually wants to sit through training, right? Wrong. Employee training sessions may have a bad rap for being boring, however, when done correctly, can be fun and engaging. For starters, Myagi suggests utilizing quizzes and follow-up questions to bring about friendly competition to your employees and increase participation and memory retention. Additionally, get your employees to present their ideas to one another.  You never know what tricks they may have up their sleeves.

  1. Listen

Such a simple concept, yet so effective. Think about your personal experiences. Don’t you feel more valued when your boss listens to what you are saying? Listening to your employees’ thoughts, concerns and ideas is crucial in allowing staff to feel involved. Showing employees that their insights are valued and appreciated guarantee a high morale and motivated work environment.

  1. Advancement Opportunities

Knowing that you are working to achieve a goal is motivating. The goal is especially motivating if it leads to more opportunities to advance within the business. By offering these opportunities, you give your staff the encouragement to work to the best of their abilities.

  1. Incentives

Incentives are a fun, simple, solution to keep staff members motivated. Don’t worry, your incentives do not need to be expensive. They can be as simple a gift card to Starbucks. Let’s be honest, most people love prizes, so why not give your employees a reward for a job well done?   

  1. Be an Effective Leader

Show that you’re passionate about your role. Be excited about your business’s goals. Nothing is more motivating than a leader who wants to succeed with their staff. However, passion is not solely what makes an effective leader. Take a look Peter Economy’s 10 powerful habits that leaders should practice:

  1. Confidence
  2. Persuasive communication
  3. The ability to be sensitive and responsive
  4. Determined
  5. Supportive
  6. Distinguished
  7. Responsible
  8. Optimistic
  9. Honesty
  10. Organized

Takeaway

Motivation is mental and the mind is strong. With the mind being such a powerful tool, one must learn how to interact with their staff in order to encourage a positive and productive workday. Motivated retail associates directly translate into better customer service and thus increased in-store sales.

The Future of Cannabis Retail is Looking Good

 

The retail cannabis industry is growing fast, $75 billion by 2030 fast.

But let’s look at the nearer future. According to Arcview Market Research and BDS Analytics, by 2021 the cannabis market is expected to reach $24.5 billion. Currently, cannabis is legal in 9 states for recreational use while 30 states have legalized cannabis for medical usage.

With such a high market growth expectancy, dispensaries sell a variety of cannabis products in the forms of hash, rosin, shatter, and oils which can be smoked or vaped. In addition, as many are aware, cannabis is also sold in the forms of candy and baked goods. As for pharmaceutical use, cannabis contains cannabidiol (CBD) which when used in the form of candy or oil aids in the treatment of pain and epilepsy. Now that sounds pretty good.

Let’s Talk Business

There’s no doubt that cannabis has health benefits that aid in the relief of:

  • Pain
  • Muscle spasms
  • Arthritis
  • Dravet’s Syndrome
  • Mental health symptoms
  • Etc…

But what about benefits for businesses?

Well, as was mentioned earlier, legal cannabis reached $9.7 billion in sales in 2017.

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But let’s dig a little deeper into the facts and figures…

By 2021, marijuana sales are expected to reach a whopping $24.5 billion. Younger generations are turning to cannabis consumption and slowly turning away from alcohol. This has resulted in a decrease in binge drinking, 9% below the nation’s average, in the states where marijuana is legalized. Funnily enough, the industry’s sales will be led by people 55 and older. With such a diverse market, the cannabis industry is opening up multiple opportunities for businesses to flourish.

The increased popularity, and acceptance, of the cannabis industry is leading to the establishment of more small businesses with an increase in employment opportunities. With cannabis stores becoming more common in legalized states, the industry of creating products to efficiently, and legally, weigh and sell marijuana to meet regulations are necessary for the success of the business. Additionally, with cannabis being legalized all over Canada, there may even be a possibility that the East coast will speed up its state adoption for recreational use.

Regardless, cannabis is creating a diverse industry that includes the need for different markets to ensure its success, thus providing a positive impact on the nation’s economy.

The Cannabis POS Industry

With Cannabis creating such a diverse industry, it only makes sense that businesses will need reliable POS systems…

Keep in mind that the cannabis industry is different than your average retail business.

There are multiple rules and regulations that need to be followed in order to ensure that your business is legal. Here are some key points to remember when choosing your POS system:

  1. Cannabis is a cash business
  2. Sensitive scales are a necessity
  3. Labels are regulated
  4. Receipts are essential

 

For more details about Cannabis Point of Sale,  download our FREE eBook and explore our new Cannabis POS collection   

4 Ways to Use Offers, Coupons, Discounts and Deals to Drive Revenue and Customer Loyalty

Photo Credit: Burst.  

At Star Micronics we’re a POS tech engagement company obsessed with adding value to retail stores and small businesses. We became a leading global manufacturer of mobile point of sale (POS) and customer engagement technologies through many years of building simple-to-use and reliable products such as receipt printers. In 2017 we created innovative partnerships at  Star Micronics Cloud (formerly called Star Cloud Services) which have helped solidify our position with tens of thousands of independent business users and hundreds of thousands of devices sold.

Today we want to present to you how to use promos, discounts, coupons, and deals to generate ROI and increase basket size at your store and local business. Creating offers cheaply that engage customers at the POS and at the time of sale is key for developing memorable offers that lead to repeat customers and long-term customer loyalty.

1. CREATE PROMOS EASILY ON RECEIPTS

The physical receipt is now a key marketing real estate in 2018. With the advent of our solution called PromoPRNT, you can easily create ads at the POS that quickly and efficiently create marketing campaigns on your store’s best deals, offers as well as QR-code-based coupons.

With Promo Maker and Promo Manager, retailers can create in-store ads on receipts that convert shoppers and get eyeballs with the greatest ROI and also improve word-of-mouth benefits for your small business. Since PromoPRNT allows for the customization of the offer, receipt-based promos can drive revenue 24/7 automatically with POS ads. The solution is available to registered users on the Star Micronics Cloud.  

Source: screenshot from Sophatar Webinar hosted by Star Micronics.

2. SYNC DIGITAL SIGNAGE WITH POST AND RECEIPT DATA

Sophatar is a Digital Signage startup with whom we have created an innovative solution with Sophatar® POS Signage™.  Easy-to-install digital screens help increase basket size, enabling retailers to produce more ROI from their top selling products. This means that through a simple software subscription, small businesses can easily create discounts, promos, and deals that integrate with POS data from Star Printers, directly and automatically creating contextual and dynamic signage that shoppers can see at physical locations.

This essentially enables any retail or hospitality business to implement professional digital signage that’s smart and can easily integrate with mobile coupons and loyalty cards, with no need for customers to install a mobile app. This not only creates customer loyalty, through engaging customer experience in-store but also deals that shoppers cannot resist. As the offers are generated and displayed, based on existing sales data, the best selling items can be displayed, driving higher revenues and increasing average basket sizes at your location.

3.  MOBILE LOYALTY OFFERS PAIRED WITH SEASONAL CAMPAIGNS

For promotions and loyalty offers that sync with a retailer’s Email and SMS marketing campaigns, it’s essential to onboard top customers into a customized loyalty program. From here, retailers and brick-and-mortar stores can drive ROI from events, seasonal campaigns, free product giveaways, birthday messages and other strategic discounts where loyalty points can drive in-store traffic.

Automated customer communications inside loyalty programs build and strengthen existing relationships with a retailer’s best shoppers. Thirdshelf is the ideal software for independent retailers to accomplish this:  

  • Creating a loyalty program out-of-the-box
  • Segmenting customers and tracking loyalty analytics
  • Automating Email and SMS marketing offers

Nurturing high-value customers can drive revenue and increase customer loyalty through tailored and highly segmented marketing campaigns that reach the smartphones of shoppers.

4. CREATING AN OMNICHANNEL LOYALTY EXPERIENCE

In an era when retailers need to create customer experiences in-store, at Star Micronics we believe that creating immersion in-store at the POS — via promos on receipts, via digital signage and mobile that can all work together to create promotions whose benefits stack, generating ROI at physical locations and increasing sales.

This is also a seamless loyalty strategy that is affordable even for retailers who operate from a single physical location. Secondly, the offers created via PromoPRNT, Sophatar® POS Signage™ and Thirdshelf complement different touch-points of the customer journey that create irresistible offers while boosting customer loyalty.

What the three solutions mentioned all have in common is that they exist to help retailers automate marketing at their retail location and at the POS, in-store, and via mobile, to create the best customer engagement at the lowest cost.

3 Things Cannabis Retailers Need to Know About Cannabis Receipt Regulations

Running a marijuana dispensary requires in-depth knowledge of the local laws and meticulous recordkeeping including retaining copies of each cannabis receipt.

Running a medical or retail marijuana dispensary requires in-depth knowledge of the local laws and meticulous recordkeeping including retaining copies of each cannabis receipt. As of April 2017, 29 states have legalized medical marijuana, which can be used to treat several illnesses, including multiple sclerosis, HIV/AIDS, inflammation, pain, mental disorders and substance abuse, among others. In addition, 9 states have legalized recreational use. That means cannabis retailers are legally operating in more than half of the U.S.

Their businesses can be very different, however, depending on the states in which they are located.  One difference is startup costs. For example, annual licensing fees range from $3,000 in Colorado to $75,000 Connecticut. States may also require a minimum of liquid capital, some places as high as $250,000, so it’s imperative you protect your investment with perfect recordkeeping of every transaction. Retaining a copy of every cannabis receipt ensures your dispensary follows state and local laws and protects your business in the event of an audit.

What should the receipt include? How can you prove your business is operating in compliance with state and local laws? The cannabis receipt provided to the customer proves you are collecting all the relevant taxes and dispensing marijuana legally.

If you are considering opening a marijuana dispensary or you want to make sure your business is operating in compliance with your state’s laws and make sure you are correctly formatting and recording cannabis receipts, your point of sale (POS) system is the perfect tool to manage this requirement.

1. Check the Specific Requirements in Your State

Understand your state’s tax laws to ensure you are charging the correct amount. For example, in California, retailers charge a consumer-excise and sales tax, while in Colorado, cannabis is subject to different taxation, whether it’s classified as medical or retail marijuana. It’s important to stay up to date on changing tax laws to ensure you are collecting the correct percentage. Failure to comply could subject your business to fines and added scrutiny.

 2. Manage Copies of Cannabis Receipts

Use your POS system to send a backup copy of each cannabis receipt to the cloud or store the backup offsite. If you are issuing receipts with carbon copy paper, staple or clip the receipts together. It’s also a good idea to keep important financial records, licensing information and other sensitive financial paperwork in a secure place outside of the dispensary. Retain all records for a minimum of three years in case of an audit.

 3. Include All Required Information on the Cannabis Receipt

Although the exact information you include will depend on your state’s laws, most receipts will include store name and address, the category of taxable products or product category name/product name. Receipts should also include a code or other identifier for the product’s taxes. There may be additional requirements, however. In Oregon, it’s required to list the sale subtotal before tax, amount of state tax, local tax, total sale amount and identifying receipt number. A disclaimer stating that receipts are required for customer tax disputes is also required.

The cannabis industry is promising for dispensaries, but it is tightly regulated by the states where marijuana has been legalized. Give your business the best chance for compliance and success with a POS system equipped with state-of-the-art printers to meet regulatory requirements while providing convenient customer experiences at the checkout.

Contact the experts at Star to learn more about ideal solutions for the cannabis industry.

Star Micronics and CardFlight Team Up to Offer A Simple, Bring Your Own Tablet Countertop Point of Sale Solution

NEWS RELEASE   

 

                                                  

SwipeSimple Register, the new simple countertop POS solution from CardFlight featuring the Star Micronics mPOP, will be demoed for the first time at ETA TRANSACT in Las Vegas

 

SOMERSET, NJ — April 13 2018 — Star Micronics, the global industry leader in POS printing solutions, announces it has teamed up with CardFlight, the leader in payment technology and mobile POS solutions, to deliver a bundled cash register and payment terminal solution for the modern merchant’s needs, combining SwipeSimple hardware and software with Star Micronics’ mPOP and the portable receipt printer SM-L200.

SwipeSimple Register works on virtually any iOS or Android tablet, and lets merchant acquirers provide merchants with a modern and intuitive hardware and software setup for their payment needs. The SwipeSimple solution supports payments with EMV Quick Chip  and NFC contactless for all types of mobile wallets, and cash. By partnering with Star Micronics, CardFlight can now offer merchants the convenience of issuing paper receipts for both countertop and mobile needs.

“We are excited to partner with Star Micronics,” said Derek Webster, Founder and CEO of CardFlight. “As our company continues to build payment acceptance solutions for a broad range of small businesses, the partnership helps us expand the SwipeSimple product suite to serve even more merchants.”

SwipeSimple Register for countertop merchants features Star Micronics mPOP that combines cash drawer and receipt printer in a sleek and compact design, making it easy to fit into even the smallest retail spaces. Bluetooth connectivity and smart cable management keep the counter clutter free. Mobile merchants also have the option to use SwipeSimple Register on a smartphone or tablet and print receipts on Star Micronics’ portable receipt printer SM-L200. The SM-L200 is the first portable printer with the ability to connect to any Apple iOS BLE-compatible device without having to pair with it.

“Our mPOP and mobile printing solution paired with SwipeSimple are both easy to set up and use, which is perfect for the modern small merchant,” said Jon Levin, Star Micronics’ product integration manager. “We look forward to working with CardFlight to expand into new markets.”

Star Micronics will be exhibiting at booth # 838 and SwipeSimple Register paired with Star Micronics’s mPOP will be demonstrated at CardFlight’s booth #618 at ETA TRANSACT, April 17-19 in Las Vegas.

Media Contacts

Star Micronics America Inc.

Letica Arce, marketing manager

larce@starmicronics.com

848-216-3283

CardFlight, Inc.

Meytal Burstein, director of marketing

meytal@cardflight.com

607-821-8886

About Star Micronics

Star Micronics, one of the world’s largest POS providers, has designated a portfolio of printing, secure cash management, and customer solutions for any retail or hospitality establishment in POS and mPOS environments. Embracing the mobility wave, Star’s complementary SDKs allow users to utilize Star printers in tandem with Android™, and iOS iPad® and iPhone® devices to generate receipts for all of its printers. Always leading – always innovating, Star Micronics enables web-based printing solutions including remote cloud printing, wireless cash drawer solutions, proximity-based printing, and secure cash management. For more information, please visit www.starmicronics.com or follow us on Facebook, Twitter, YouTube, or LinkedIn.

About CardFlight

CardFlight is the leader in payment technology and mobile point-of-sale solutions for merchant service providers, banks, and independent sales organizations, including 15 of the top 50 merchant acquirers in the US. CardFlight’s SwipeSimple product suite provides easy-to-use SasS solutions for tens of thousands of merchants across all 50 states.

CardFlight takes pride in building and maintaining solutions that are a step ahead of the curve in technology, reliability, and user experience. As the US leader in EMV Quick Chip enablement, CardFlight makes it easy, accessible, and secure for partners and merchants to accept payments. For more information, please visit www.cardflight.com.

Star Micronics Teams up with Slatwall Commerce to Provide eCommerce Platform

 

 

 

 

NEWS RELEASE

 

Star Micronics Teams up with Slatwall Commerce to Provide eCommerce Platform

Somerset, NJ—March, 14, 2018 — Star Micronics, a global industry leader in point-of-sale printer solutions, has teamed up with Slatwall Commerce, an enterprise eCommerce software. Star Micronics’ mPOP now integrates with Slatwall POS, a web based system that is designed to allow organizations to manage orders, accounts, inventory, fulfillment, reporting and much more in a PCI compliant environment.

The Star mPOP is a hybrid Mobile Point of Purchase tablet POS system that brings together a cash drawer and printer. Sumit Verma, Vice President of Slatwall Commerce, says “our customers love the flexibility and customization that our software provides and the compact all-in-one hardware that Star’s mPOP provides.”

“We are thrilled that our partnership with Slatwall will allow us to provide our customers with increased eCommerce functionality,” said Christophe Naasz, Director of Business Development at Star Micronics.

About Slatwall Commerce

Slatwall Commerce is a leading, enterprise eCommerce platform used by B2B and B2C companies to solve complex requirements. Slatwall allows businesses to execute new initiatives while integrating seamlessly with supporting technology, paving the way for growth. Clients like Sotheby’s, Total Wine & More, Inc. Magazine, California Prison Industry Authority and Scientific American Magazine trust Slatwall for their eCommerce needs.  For more information, please visit www.slatwallcommerce.com.

About Star Micronics

Star Micronics, one of the world’s largest POS providers, has designated a portfolio of printing, secure cash management and customer solutions for any retail or hospitality establishment in POS and mPOS environments. Embracing the mobility wave, Star’s complementary SDKs allow users to utilize Star printers in tandem with Android, and iOS iPad and iPhone devices to generate receipts for all of its printers. Always leading, always innovating, Star Micronics enables web-based printing solutions, including remote cloud printing, wireless cash drawer solutions, proximity-based printing and secure cash management. For more information, please visit www.starmicronics.com or follow us on FacebookTwitterYouTube or LinkedIn.

Star Micronics Introduces the new TSP654II AirPrint

January 2018

Star Micronics Introduces the new TSP654II AirPrint

The First Receipt Printer on the Market with AirPrintCertification

Always leading – always innovating, Star Micronics is proud to announce the newest addition to the Star Micronics family of printers, the TSP650IIAirPrint. This new technology easily integrates with any iOS system. As the first POS printer with Apple AirPrint certification, you will no longer need to worry about installing drivers or other technology. You will simply utilize the familiar iOS print routine, printing from the receipt printer with AirPrint just as you would from a standard inkjet or laser printer. It’s as easy as that.

 

 

 

In addition to innovative printer support, AirPrint also enables control over Star Micronics cash drawer and ticket alarm from the connected iOS device.

 

 

Star Micronics now offers users and developers the options to introduce AirPrint as a “ready to go” solution for applications that generally do not support direct printing.

“It really is a great way to bring receipt printing to your customers with almost no effort,” said David Salisbury, Director of Development at Star Micronics.

 


For questions regarding product availability and pricing, please call Customer Service at 800-782-7636.
 

Star Micronics Offers First Look at New, Innovative Solutions

 

 

 

NRF 2018: Star Micronics Offers First Look at New, Innovative Solutions

Somerset, NJ – January 26, 2017Star Micronics, a leading global manufacturer of mobile, point of sale (POS) and customer engagement technologies, showcased its newest innovations at NRF 2018 Retail’s Big Show.

NRF 2018 was held in New York in the Jacob K. Javits Center from January 14-16 and Star Micronics exhibited its latest POS innovations in booth #2745, including:

 

1st AirPrint® receipt printer

The TSP650II is the first receipt printer on the market with Apple AirPrint® Certification.  This printer will work seamlessly with all Apple® devices, ensuring quick set up and high-quality receipt printing. The TSP650II AirPrint will enable Apple users to continue with the familiar AirPrint experience while using their Apple iOS® POS system.

 

mCollection

mC-Print: Chic, Compact, Complete printer collection

Star Micronics new mC-Print receipt printers were designed specifically to expand Star Micronics’ Mobile POS solutions. This mPOS printer is stylish, chic, and compact. With multi-interface support and peripheral connectivity, this Cloud Service-ready receipt printer is equipped to handle retailers’ needs with style.

mPOP + Peripherals:

Now, the mPOP has additional optional peripherals for merchants to choose from, such as 2D barcode scanner, scale, customer display, and port to external cash drawer. With these added peripherals, retailers and restaurateurs can transform their mPOP into a complete, versatile point of sale hub in order to accept a wider variety of transactions in higher volume.

 

 

PromoPRNT

PromoPRNT is a new service available to Star Cloud Services members that empowers retailers to create printed promotions in addition to receipts. PromoPRNT delivers two services through the Star Cloud Services Dashboard, Promo Maker and Promo Manager. Promo Maker is a simple way to create and design receipt promotions. Promo Manager allows retailers to schedule the length of a promotional campaign and to view insights from their campaigns.  Ultimately, with these PromoPRNT tools, retailers will be able to deliver incentives directly to shopper’s hands.

Sophatar® POS Signage™

Sophatar® POS Signage is another new service available to all Star Cloud Services members for a low monthly cost. This innovative digital signage solution analyzes retailers’ POS sales data through the Star Micronics printer and Star Cloud to display popular sales items.  If the retailer doesn’t have images of best-selling items on hand, Sophatar® POS Signage will automatically search for images using UPC codes and textual descriptions of the products.

 

This year’s booth partners:

  • Vend
  • SuiteRetail
  • BizTracker
  • nClose

If you spent some time at our booth at NRF 2018, thank you,” Said Christophe Naasz, Director of Business Development at Star Micronics America, Inc. “We have so many innovative and groundbreaking solutions scheduled for release in 2018. It was fantastic to have the opportunity to give the industry a sneak peek.”

 

About Star Micronics

Star Micronics, one of the world’s largest POS providers, has designated a portfolio of printing, secure cash management, and customer engagement solutions for any retail or hospitality establishment in POS and mPOS environments. Embracing the mobility wave, Star’s complementary SDKs allow users to utilize Star printers in tandem with Android™, iOS iPad®, and iPhone® devices to generate receipts for all of its printers. Always leading, and always innovating, Star Micronics enables web-based printing solutions including remote cloud printing, wireless cash drawer solutions, proximity-based printing, and secure cash management. For more information, visit www.starmicronics.com or follow us on Facebook, Twitter, YouTube, or LinkedIn.

 

# # #

Media Contact:

Leticia Arce

Star Micronics America, Inc.

larce@starmicronics.com

848-216-3283

 

Melissa McGaughey

SkyRocket Group

Melissa@skyrocketgroup.com

814-833-5026 x106