It may feel like we just celebrated the holidays, but already another holiday is upon us: Valentine’s Day! Historically, the romantic holiday has been a big money maker – in fact, the National Retail Federation has predicted that U.S. consumers will spend a near-record $19.6 billion this year on Valentine’s Day alone. So how can retailers take advantage of this? Today, we have five irresistible Valentine’s Day marketing ideas for your small business:
Promote Two-for-One Deals
What better time to promote a two-for-one deal than Valentine’s Day? If your business is in the hospitality industry, consider offering two meals, or two desserts, for the price of one. If you are a boutique shop, consider offering two accessories for the price of one. You could also simply offer a specific discount, like 14% off a customer’s entire purchase (to honor February 14). To ensure your customers have plenty of time to become aware of and plan for your sale, promote it at least one week ahead of time. A great way to practice Valentine’s Day marketing on your current shoppers is to promote the sale on your printed receipts.
Leverage Seasonal Branding
No one can ignore well-planned seasonal branding. Whether you choose to do your branding in-store or online, creating a festive vibe can get your shoppers in the mood to spend on their loved ones (or treat themselves). Examples of online branding could include Valentine’s Day-themed social media posts and email campaigns. In-store branding can include everything from decorating with flowers and balloons, to offering gift wrapping services and having your staff wear pink or red outfits. Don’t forget to showcase any holiday-themed items at the front of your store.
Take Advantage of Pop Culture
Thanks to the television show Parks and Recreation, Valentine’s Day is celebrated on more days than just February 14! The hit show coined “Galentine’s Day” during its second season in February 2010. Since then, many women have started to celebrate the holiday, which focuses on the love they have for their female friends, on February 13 each year. Don’t believe us? A quick Google search of the term, “Galentine’s Day” yields a whopping 1.5 million results, including news articles, gift guides, party tips, and more. Another example of a Valentine’s Day-related holiday (that isn’t Valentine’s Day) is Singles Awareness Day, which takes place annually on February 15. So many holidays to take advantage of in your Valentine’s Day marketing strategy!
Create a Gift Guide
You know your product (or service) best. There’s no one better to provide a Valentine’s Day gift guide! You can create a guide that is tailored to your specific products and allows you to clearly pitch your selling points. You can even create “his and hers” versions, and versions specific to someone’s interest (e.g. cooking or fashion). Gift guides are a great way to flex your omnichannel marketing muscle – offer your guides in person, online, or both by pointing your customers to your online store via a printed receipt.
Send Valentine’s Day Cards
Last, but not least, is a tried-and-true favorite: Valentine’s Day cards. Whether you deliver them in person beforehand with a coupon attached, or deliver them digitally day-of (via social media or email), an eye-catching greeting card is sure to capture your shoppers’ attention. Valentine’s Day cards are also a great way to show your brand’s personality or sense of humor – click here to check out some inspirational “punny” cards.