Last Updated on
Integrating these 3 cloud-based applications with your pizza POS will boost profits and keep customers coming back.
A POS system can help raise sales at your pizzeria by streamlining the entire operation from order to delivery. It’s no secret that pizza margins are razor slim, so anything pizzeria owners can do to encourage repeat business like online ordering and faster service will help boost sales, and keep people coming back for hot, fresh pizza. There are 3 cloud-based applications that will boost your profits.
You can enhance your POS system with several cloud-based applications for ordering, receipts and technology-monitoring apps that alert you immediately if there’s a problem. If you already own a POS system and want to upgrade some of the technology but aren’t ready to lay out the cash for a technology overhaul, there is a solution. Here are the applications you should integrate with for faster customer service, higher profit margins, and an edge over the competition.
- Online Ordering – You don’t need to upgrade your hardware to get online ordering. Your Star printer should integrate with Star CloudPRNT, which acts as a bridge between the ordering module and the store’s printer.
On average, orders placed online are 25% higher than orders placed over the phone. Diners prefer to order online, because they can place their order without anyone waiting on them, which takes off the pressure of deciding quickly.
A cloud-based application also helps reduce the number of errors an employee makes while taking an order over the phone and then inputting it into the POS system. By transmitting orders directly to the system, you eliminate the extra step and the possibility for mistakes.
Online ordering also means that restaurant staff can see sales reports and ingredient tracking information in real time, which helps avoid disappointment when a diner finds out the selections they ordered are unavailable.
- Digital Receipts – The sales receipt is your last chance to make a great impression, so don’t waste it. These paper proofs of purchase are an important tool to help your pizzeria stand out from the competition, build brand awareness, disseminate information about promotions, issue coupons and solicit feedback. Receipts can be customized to include website information and social media pages, so customers can stay in touch about new menu items, or send in a review.
Digital receipts and online ordering applications can help you gather data about your customers, which can be used to distribute marketing materials and information about new menu offerings and specials.
Star Micronics’ AllReceipts technology is a cloud-based application that pizzeria owners can download to print receipts directly from their online ordering module. AllReceipts communicates directly with the printer (no additional hardware necessary), for a seamless integration into your online ordering system.
- Device Management for in-house and delivery – A cloud-based application for device management can alert you to a hardware problem before it snowballs into a bigger issue. Star Micronics’ Device Management tool gives you insight into your installed base of printers, even those with different locations, on an online dashboard. This is ideal for monitoring, maintaining and updating your receipt printing hardware, because time diverted away from the kitchen or front end to troubleshoot your printers means a delay in customer service.
Finding an Online Ordering system that integrates with your POS software is not always the best solution. In reality they come with many challenges that could be detrimental to your business and potentially damage customer relationships. Many restaurateurs have abandoned their POS-integrated solutions and moved to standalone systems. However, by using a standard POS receipt printer like the TSP654IICLOUDPRNT from Star Micronics, you now have the possibility to use the same printer for both your POS and Online ordering system while limiting your hardware cost!
The pizza business can be tough—but the right technology can make it easier to stay ahead of the competition. Pizzeria owners looking to add new technology shouldn’t scrap their current POS system—there’s a host of cloud-based applications you can integrate to introduce online ordering, device management and receipt printing. These apps are easily downloaded and integrated for immediate results—higher profits, faster customer service and satisfied diners.
Kyle Lauber, the Marketing Coordinator at Star Micronics. Kyle has been in the industry for only two and a half years but he has already touched so many areas. He started out writing blogs, social media posts, and even webpages for Star. Since then, Kyle has become a member of RSPA’s STS Committee, began setting up Star’s Tradeshows, and took on the role of product champion for Star Micronics Cloud Services and mUnite stands.