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Online ordering and delivery are so convenient that more and more people are going online and, in a few clicks, having meals delivered to their door. According to banking analysts Cowen, delivery will grow to a $76 billion industry by 2022. CNBC reports that online orders comprise half of all deliveries, with millennials and the 35-44 age group leading the pack among diners who are taking advantage of online ordering apps and services.
Online Ordering Makes Sense for Your Restaurant
Although most restaurants take phone orders, it’s a good idea to have an alternate ordering method so people won’t get a busy signal or wait on hold for too long. Online ordering also means the phone won’t be ringing as often, taking staff away from other tasks and making the atmosphere more pleasant for dine-in customers.
Online ordering allows diners to enter their orders online through the restaurant’s website or app and designate whether it’s for pickup, delivery, or dine-in. Online ordering solutions also enable the customer to pay with a credit card before the order is prepared, and it streamlines workflows by sending orders directly to the kitchen. Implementing an online ordering system means a better customer service experience for patrons and allows you to gather their contact information for future marketing efforts.
Online ordering is a great way to boost revenue and attract new customers. The addition of Amazon Eats and Seamless are making it easier than ever for restaurants to introduce online ordering. If you haven’t already, here are three reasons why your customers should be able to point, click, and eat:
1. Increased sales and larger orders
Restaurants that introduce online ordering increase their takeout revenue, on average, by 30%. For small restaurants or ones with limited hours, adding online ordering and delivery generates an additional revenue stream without impacting your dine-in customers.
Online ordering encourages larger orders by giving customers extra time to look through the menu and discover new items they would like to try. Diners are in control of the ordering process and they can take their time reading the menu without feeling rushed, securely process their payments, and never get a busy signal.
2. Improved order accuracy
Taking phone orders means an employee must be able to clearly hear the customer on the phone, accurately and legibly write down an order, and then input it into the point of sale (POS) system. Sometimes the employee may not hear the order correctly or make mistakes while entering it into the POS terminal. Removing these steps means less opportunity for errors and a reduction in the amount of time and resources wasted remaking orders prepared incorrectly.
3. Expand your customer base
More of your customers will seek out restaurants with online ordering, so it’s important to have every option available—phone, online and ordering app. According to a survey by the National Restaurant Association, 61% of people said they consider delivery and takeout options important for table service restaurants. The experts at QSR Web reported that online ordering is outpacing dine-in patrons by 300%. If reservations at your restaurant are hard to get, or there are only a few tables, online ordering makes it easy for people to satisfy their craving or try it for the first time quickly and easily.
Restaurants are preparing more meals for take-out than they are serving to on-premises customers, so make sure they can place their orders using the technology they want. Online ordering is the key to drawing in new customers and increasing revenue.
Kyle Lauber, the Marketing Coordinator at Star Micronics. Kyle has been in the industry since 2017 and has touched many areas of the business. He started out writing blogs, social media posts, and webpages for Star Micronics. Since then, Kyle has become a member of RSPA’s STS Committee, began setting up Star’s trade shows, and took on the role of product champion for Star Micronics Cloud Services, mUnite stands, and POSShield sneeze guards.