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Customers love to feel like they got a great deal or a deep discount on their purchases. Mailing lists and email promotions are common ways to distribute coupons, but not the most direct and cost-effective way to hand the coupon right to the patron.
SMBs can use PromoPRNT, a new service added to the Star Micronics Cloud Service platform to generate coupons right at the point of sale. PromoPRNT allows retail stores and small businesses to advertise their promotions in the most simple and effective way—printing coupons and promotional materials right onto the receipt. Delivering discounts directly to shoppers’ hands means engaging them at checkout and driving repeat business.
But did you know that PromoPRNT is so much more than just a coupon creator? Here are three additional benefits of using PromoPRNT.
1. Promotion Planning and Scheduling Tool
PromoPRNT is provided through two services on the Star Micronics Cloud Services dashboard: Promotion Builder and Promotion Scheduler.
Promotion Builder is a seamless, simple tool that designs promotions for receipts. Forget trying to manage design software or outsourcing receipt customization to a third-party vendor--the Promotion Builder library includes templates that make it easy to add logos, text, and icons to your receipts.
Promotion Scheduler is used to schedule the duration of a coupon campaign by selecting a time, date, and printer for each coupon/promotion, even from a remote site. Campaigns can be scheduled based on the day or time, and each promotion is given a priority, which determines in what order they are printed on the receipt. With Promotion Scheduler, retailers have access to analytics that provide insight into promotional campaigns, so you can track which ones are resonating.
2. Customer Engagement and Retention Tool
SMBs have already started using PromoPRNT to make each customer visit unique by delivering promotions using nothing but their Star Micronics cloud-connected thermal printers. Printing coupons on customer receipts allows you to reach a higher percentage of shoppers for a fraction of the cost of a print or digital campaign, and compliments the marketing campaign you already have in place. But PromoPRNT can also be a part of your overall customer engagement and retention strategy. Encourage employees to engage customers by talking about the coupon/promotion while they are processing the transaction. Boosting customer retention and encouraging a repeat purchase can be as easy as circling or highlighting a promotional offer on the receipt so the customer doesn’t forget.
3. A Cost-Effective Service
Issuing coupons and promotional materials can be costly and even heavy investments in digital coupon campaigns can’t guarantee coupons will ever reach your audience. Instead, merchants can use the PromoPRNT coupon creator and scheduler to generate offers and deliver them for no additional charge.
The checkout is the last touchpoint before your customers leave the store. Make it a good experience by thanking them for their purchases with coupons for a future shopping trips, delivered by sales associates who can emphasize how much you value their business. This strategy is more effective than just sending a coupon in the mail or via email — it’s an in-person invitation to return and it can help differentiate you in a competitive market place.
Is it time for you to upgrade your checkout process to include coupons and promotions? For more information about the benefits coupons can provide for your business, download our e-book, “Why You Shouldn’t Underestimate Coupons as a Promotional Tool.”
Brianna Moriarty is the Partner Development Manager at Star Micronics where she works with channel-partners to grow their business and develop new markets. Brianna has a background in marketing and uses this to help VARs and ISVs to establish a go-to-market strategy and create co-marketing campaigns. She enjoys following the latest social media marketing trends and creating content for retailers and SMBs.