Adventurous diners are common in many places and Chef Bren Jones wants to feed them! With this in mind, Jones established Bren’s Traveling Bistro, a unique food truck that moves from various locations introducing a variety of dishes from around the world to customers with a taste for new and exotic cuisine. With customers lining down the road whenever it made its temporary home, Bren’s Traveling Bistro needed a solution that would enable easy, rapid access to customer information from the counter to the kitchen while conducting business operations simultaneously.
After researching a variety of options, Jones chose a POS system bundle comprised of an Apple iPad®, iConnect POS software, and a TSP650IIBTi thermal receipt printer from Star Micronics. Jones identified the software’s Blod-based platform and the printer’s Bluetooth communications capability as a perfect fit for Bren’s Traveling Bistro because it would support a POS system running entirely on mobile devices. Installation of the solution took just a few seconds and necessitated only that the app be downloaded on a single iPad®. A user-friendly interface between the iPad® and the app made training employees a painless process.
iConnect enables all transactions at Bren’s Traveling Bistro to be processed via the Cloud no matter where the food truck has traveled. Complementary positioning of buttons and icons on the screen ensures rapid service with minimal errors. Similarly, the Bluetooth connection between the iPad® and the TSP650IIBTi indicates that the printer can receive messages from a distance away, minimizing the duration between the moment orders are placed and the time of service.
The solution also yields access to the back office on-the-go, sales, inventory, and other critical business data that is instantly available via Internet or the iConnect app. Maintaining a secure handle on the operation, coupled with the ability to quickly serve more customers no matter the location, has helped Bren’s Traveling Bistro to establish a footprint and, in turn, boost profitability. Further upping the profitability ante, the low cost to acquire and use the solutions give Jones continued flexibility to invest in other aspects of the business at a local level.
“I truly value the products provided by iConnectPOS and Star Micronics,” Jones says. “They make running our food truck business simpler, organized, and less stressful. I will be using the POS system bundle to not only impress customers with fast paced service, but also provide exceptional food quality.
– Bren Jones, Owner and Chef, Bren’s Traveling Bistro
Read the full case study here: Star_Brens-Traveling-Bistro_Case-Study
Brianna Moriarty is the Partner Development Manager at Star Micronics where she works with channel-partners to grow their business and develop new markets. Brianna has a background in marketing and uses this to help VARs and ISVs to establish a go-to-market strategy and create co-marketing campaigns. She enjoys following the latest social media marketing trends and creating content for retailers and SMBs.