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Castillo is a New York City restaurant, offering unique Ecuadorian cuisine with a twist of America, Italian, and South American spices and flavors. Established in Sunset Park fifteen years ago, Castillo is now famously known for their dishes by different geographical locations in Ecuador, including the coast, the Andes Mountains, and the norther border between Ecuador and Columbia.
With their expanding business, Castillo felt their current POS system was unreliable and did not offer the data and analytics needed for sustaining operations. The POS system was dependent on their network’s WiFi connection, which caused their printer and cash drawer to cease to function when the internet connection was lost from the router. Castillo also had trouble analyzing the data collected from their POS application. The owners understood data was collected accurately, but the dashboard was difficult to navigate and did not display user-friendly functionality. This dilemma left Castillo challenged to decipher the future of their growing business.
Star Micronics and Sabor provided Castillo with both hardware and software solutions for the ideal POS system bundle. Star Micronics’ TSP650IIBTi receipt printer pairs easily with Bluetooth connectivity. Castillo no longer has to worry about losing a WiFi connection if the internet went down. The quick and easy-to-use receipt printer includes “Drop-In & Print” paper loading, compact size, a reliable guillotine auto-cutter, and a fast printing speed of 60 receipts per minute. The installation only took about 15 minutes, and training was painless with easy-to-learn tutorials from Sabor’s “One-on-One” support team. Castillo staff members are now confident that they can perform excellent customer service and have a reliable printer during long business hours.
“We are very satisfied with the Sabor POS System,” says Maria Lema, Owner and General Manager of Castillo. “The issues we had with out printer and WiFi are not apparent on this system. Sending orders to the kitchen is no longer a hassle as it was with our older POS system. We like the restaurant features of the new system. They are certainly easy to use with big buttons to identify all the different sections of the software! We strongly recommend Sabor and Star Micronics solutions to other growing businesses. Everything is working great and I am more satisfied than ever!”
Download the full case study here: Star_Castillo_Case-Study
Brianna Moriarty is the Partner Development Manager at Star Micronics where she works with channel-partners to grow their business and develop new markets. Brianna has a background in marketing and uses this to help VARs and ISVs to establish a go-to-market strategy and create co-marketing campaigns. She enjoys following the latest social media marketing trends and creating content for retailers and SMBs.