3 Memorial Day Marketing Ideas for Small Businesses

Time is flying and Memorial Day is almost here! Memorial Day is a great time for your business to honor the Armed Forces, as well as celebrate the unofficial start of summer. Last year, it was estimated that consumers spent $500 (each!) over the holiday weekend, which means stores like yours should be prepared.

Print Memorial Day Promotions with Your Receipt Printer

There’s no need to shell out your hard-earned cash to market your Memorial Day specials. With Star Micronics PromoPRNT, you can print custom Memorial Day marketing promotions for veterans-only sales, summer kickoff specials, barbeques, and much more – all using the receipt printer you already have. And even better yet, the promotions are printed directly on the bottom of the receipt – a place nearly every customer looks! Click here to learn more or sign up for PromoPRNT today.

Let’s explore 3 easy in-store promotions you can print using PromoPRNT (these templates are currently available for use in the PromoPRNT dashboard):

1. Highlight a Sale for Veterans

2. Promote a BBQ

3. Have a Summer Kickoff Sale

Remember, all of these promotion templates are currently available on the PromoPRNT dashboard, in the Promotion Builder.

Looking for other ways to spruce up your small business? Explore more Small Business Tips now.

How to Create the Perfect POS Solution for Your Fitness Center

A fitness center is a challenging environment for point of sale (POS) systems. There are staff schedules, members to track, classes to register for, and different areas of the facility that may need retail POS functionalities but don’t have the counter space to spare.

Owners and managers who want to create the perfect POS solution for their fitness center can build it with the right components and applications. There are a wide range of technologies and POS hardware solutions that can help you elevate your fitness center to the next level.

Scheduling and Membership Management

Downloadable applications for scheduling and member management are popular because they require little upfront investment, update frequently, and typically utilize the hardware you already own. This affordable alternative to traditional, on-premises POS systems keep information secure and make it easy to create schedules and maintain client records, even when you’re not on site.

However, many web-based applications have printer connectivity issues.  A platform-agnostic print data relaying application is a popular technology solution used to remedy this problem. You’ll want to find a low-cost, versatile solution to cloud/web-based printing that allows you to generate high-quality printing for your fitness center with professional, crisp graphics.

Solutions for Off-Site or Outdoor Fitness Classes

Fitness center owners who host off-site events or outdoor fitness classes need to have receipt-printing capability for customers paying for retail products, classes or services. For this reason, you’ll want to find a Bluetooth Low Energy (BLE)-enabled printer. These portable receipt printers can range from compact models to more robust options, and at price points that suit any budget.  Choose a portable receipt printer that is small, light, and can easily be carried outdoors and used to print invoices, labels, receipts, and other documentation.

Space-Saving, Cost-Effective Solutions

Fitness centers aren’t cash-heavy operations, so many gym owners don’t feel the need to shell out big bucks for a full POS setup. But for a select few areas that handle cash — for example, a juice bar, babysitting, or when paying for guests or special services — an ergonomic solution for tablet POS that combines a cash drawer and printer peripheral is the ideal solution. Select a unit with a fully integrated design that works with the tablet or mobile device of your choice, so you can have a mobile solution without compromising space, quality, or functionality.

The Star Micronics mPOP is the perfect modern, compact point of sale solution.

Quick and Easy Connections

Fitness center owners who choose popular iPad and iPhone POS solutions have demanded increasingly mobile and connected receipt printer solutions. Since gyms tend to be heavily soundproofed with electronic equipment or other signal blocking materials, you may struggle with connectivity.

The first AirPrint-certified receipt printer, the TSP654II.

Choose a printing solution from a line of printers that was created to take care of connectivity problems. For example, consider the TSP654II. This printer was the first-ever AirPrint® certified receipt printer on the market, meaning it prints via iOS devices easily and without driver installation. On top of its compatibility, the TSP654II also is capable of printing 60 receipts per minute and features swappable interfaces.

The Star Micronics mC-Printers are another great option for a connected gym. The sleek, cube-shaped printers are available in 2″ and 3″ models, and boast Bluetooth, USB, Lightning, LAN, and CloudPRNT connectivity options.

Gym owners looking for printing solutions for fitness centers should explore Star Micronics’ lineup of hardware and technology applications. Whether you are looking to add printer connectivity, mobile POS, or off-site functionality, Star has a variety of options that will help you add the capabilities you need at an affordable price.

Built-In Marketing Tools

Printing receipts is great, but why not kill two birds with one stone and market to your fitness center members at the same time? Star Micronics PromoPRNT, a value-added, cloud-based marketing tool, lets you do just that. PromoPRNT uses existing Star receipt printers to print custom promotions directly on the bottom of receipts., You can easily log on to the cloud dashboard and design promotions from templates, boosting customer engagement and retention. Promotions can advertise sales, special events, loyalty programs, and much more. Learn more or sign up today!

Need more guidance building out your ideal fitness center point of sale system? Contact us today!

3 In-Store Mother’s Day Marketing Ideas Using PromoPRNT

Ah, moms. They are there for us since day one, and they remind us to take care of ourselves when we are adults. Clearly many people appreciate their mothers, and feel that there’s no better way to thank mom than to treat her on Mother’s Day. In fact, according to the National Retail Federation, in 2018, 86% of American consumers celebrated the holiday, and they spent $179.77 each (with the biggest spenders shelling out nearly $225)!

It’s simply a no brainer that businesses large and small should cash in on the loving holiday. Implementing an in-store Mother’s Day marketing campaign in particular is great idea. Why? Because collectively, 64% of consumers will shop at department stores and specialty stores (like florists and jewelers), versus just 31% of shoppers who plan to shop online. Additionally, nearly 30% of moms claim they would love to receive the gift of an experience, like a spa day or entertainment tickets.

PromoPRNT: The Perfect Solution for Mother’s Day Marketing

Lucky for retailers and restaurants, with Star Micronics PromoPRNT, there’s never been an easier way to take advantage of in-store marketing. PromoPRNT works with your existing Star receipt printer (at no additional cost) and enables you to print customized promotions – directly on the receipts that go into your customer’s hand! Benefits of PromoPRNT include:

  • Increase customer retention
  • Make each customer visit unique
  • Manage promotions from anywhere
  • Make custom promotions from templates
  • And more!

Click here to learn more about PromoPRNT, or check out our short intro video below:

To help you out, Star has created three customizable Mother’s Day promotion templates, which are available now in the Promotion Builder. Check them out now:

Promo 1: Invite Customers to Take Mom Out

Promo 2: Promote Your Mother’s Day Sales

Promo 3: Host a Giveaway

 

Remember, all of these templates are now available to use in Promo Builder!

Ready to learn more or register for PromoPRNT? Click here to learn more and register your Star printer.

4 Easter Marketing Ideas for Your Store Using PromoPRNT

Spring has sprung and Easter is almost here! If you haven’t developed an Easter marketing plan for your store, you are missing out. In 2016, a whopping 8 in 10 Americans planned to celebrate the holiday, and they spent $17.3 billion that year (and $146 per person). That’s a lot of festive customers at your fingertips, ready to make you some “egg-cellent” profits.

Ready to get started? Did you know that with PromoPRNT, you can use your existing Star Micronics printer to create custom Easter promotions that are printed directly on the bottom of receipts? Here’s a quick rundown of PromoPRNT’s features:

  • Make custom promotions from templates
  • Manage promotions from anywhere
  • Increase customer retention
  • Make each customer visit unique

You can now easily get your Easter marketing hopping with our pre-made PromoPRNT templates. Check them out:

Promo 1: Promote Easter Sales

Want to grow some business this spring? Host an Easter weekend sale! The template is editable, so customize it to match your store’s specific sale.

Promo 2: Highlight Special Easter Products

If you offer Easter- and spring-themed products, this is your time to shine. Promote them now on your receipts so your current customers become repeat customers.

Promo 3: Host a Social Media Contest

Who doesn’t want to win something? Host a social media giveaway contest and not only gain sticky customers, but also some followers.

Promo 4: Advertise an Easter Event

If you happen to be hosting an Easter-themed event, using PromoPRNT is a great way to advertise it. Make sure to remind your staff to alert customers of the event information located on their receipts.

Remember, all of these templates are now available to use in Promo Builder!

Haven’t signed up yet for PromoPRNT? No problem. Click here to learn more and register your Star printer, or watch our video:

3 Ways to Grow Your Restaurant Business

In the world of restaurants, there’s immense pressure to not just maintain business, but to grow it. There are over 1 million restaurants in the U.S. alone, and their projected sales in 2018 topped $825 billion. In a world that becomes a little more digital and connected each and every year, it’s important to stay ahead of the competition and stay in the foremind of your customers. Here are three ways to grow your restaurant business – in the modern world.

1. Use an Online Ordering Service

Nowadays, online ordering services are thriving. There are both local and nationwide services, and the industry is estimated to be worth nearly $19.5 billion and is expected to grow 5.9% annually through 2023. In other words, there’s never been a better time to jump into the online ordering game if you haven’t already.

Benefits of Online Ordering Services:

  • New Business: Online ordering services are a great way to appeal to a new market and draw in new customers outside of your restaurant.
  • Reduce Human Error: Another huge benefit of using an online ordering service is clearer communications. Online ordering services can eliminate the confusion that sometimes occurs when orders are placed over the phone. Simply put, online services increase order accuracy and make the process easier for both the customer and the employee.
  • Transparent Cash Flow: Last but certainly not least, online ordering services give transparent cash flow information, making it easy to keep a close eye on your profits. Online services can make it possible to keep track of costs of preparing an order and compare it to the price you’re giving the customer.

Examples of Services:

Grubhub Inc. is a web commerce platform for ordering and delivering take-out food. Based in Chicago, as of Q1 2018 the company has 14.5 million active users and 80,000 associated restaurants across 1,700 cities in the United States.

Uber Eats is an American online food ordering and delivery platform launched by Uber in 2014 and based in San Francisco, California. Users can order food from participating restaurants on their website or with a smartphone/tablet application.

DoorDash Inc. is an on-demand food delivery service founded in 2013 by Stanford students Andy Fang, Stanley Tang, Tony Xu and Evan Moore. A Y Combinator-backed company, DoorDash is one of several technology companies that uses logistics services to offer food delivery from restaurants on-demand.

And many more!

2. Adopt a Loyalty Program and/or Branded App

Looking to establish your brand and gain more fans? Of course, you are! Did you know a loyalty program can help you do just that? And trust us, today’s consumers want the perks that loyalty programs can offer: 86% of shoppers say they’ve joined a loyalty program to collect points for rewards.

Tying into our first tip, select online ordering services also offer loyalty programs and branded apps to restaurants. Uber Eats offers Uber Rewards, which allows customers to accrue points for every dollar spent on Uber car rides and Uber Eats purchases. Users can also achieve different membership levels, unlocking things like priority pickups, complimentary upgrades, and more.

In a similar vein, ChowNow offers branded mobile apps to restaurants. The apps, available for both iOS and Android, not only allow customers to purchase food, but also allows restaurants to display logos, food photos, and more. And according to ChowNow, app-wielding restaurants see a 10% increase in order frequency per diner. Can’t beat that!

3. Integrate Star Micronics Restaurant Solutions

Whether it’s a fine dining restaurant or a fast-casual restaurant – or anything in between – Star has what it takes to optimize restaurants of all kinds. Here are two ways how:

  • mC-Print3: Specially designed for restaurants, the 3-inch thermal mC-Print3 is not only splash-proof and insect-proof, but sleek, compact, and connected. Built for the modern world, the mC-Print3 offers Bluetooth, USB, Lightning, LAN and CloudPRNT connectivity, and is easy to integrate through common SDK. Click here to learn more about the mC-Print3.
  • PromoPRNT: While digital is king these days, there’s one valuable marketing medium that isn’t going away anytime soon, and that provides an even more direct communication with the customer: a receipt! With Star’s PromoPRNT software (compatible with mC-Print3), you can create custom promotions from templates that are delivered directly into customers’ hands, boosting customer retention and engagement rates. Operate multiple locations? No problem – with PromoPRNT, you can manage promotions for multiple stores, all from one central location. Click here to learn more about PromoPRNT.

With just a little bit of effort and a few new tools (or maybe just your existing printer), you can take your restaurant to the next level. Click here to learn more about how Star can help take you there.

5 Irresistible Valentine’s Day Marketing Ideas

It may feel like we just celebrated the holidays, but already another holiday is upon us: Valentine’s Day!  Historically, the romantic holiday has been a big money maker – in fact, the National Retail Federation has predicted that U.S. consumers will spend a near-record $19.6 billion this year on Valentine’s Day alone. So how can retailers take advantage of this? Today, we have five irresistible Valentine’s Day marketing ideas for your small business:

A PromoPRNT Two-for-One Example

Promote Two-for-One Deals

What better time to promote a two-for-one deal than Valentine’s Day? If your business is in the hospitality industry, consider offering two meals, or two desserts, for the price of one. If you are a boutique shop, consider offering two accessories for the price of one. You could also simply offer a specific discount, like 14% off a customer’s entire purchase (to honor February 14). To ensure your customers have plenty of time to become aware of and plan for your sale, promote it at least one week ahead of time. A great way to practice Valentine’s Day marketing on your current shoppers is to promote the sale on your printed receipts.

Leverage Seasonal Branding

No one can ignore well-planned seasonal branding. Whether you choose to do your branding in-store or online, creating a festive vibe can get your shoppers in the mood to spend on their loved ones (or treat themselves). Examples of online branding could include Valentine’s Day-themed social media posts and email campaigns. In-store branding can include everything from decorating with flowers and balloons, to offering gift wrapping services and having your staff wear pink or red outfits. Don’t forget to showcase any holiday-themed items at the front of your store.

An Example of Promoting Your Gift Guide via PromoPRNT

Take Advantage of Pop Culture

Thanks to the television show Parks and Recreation, Valentine’s Day is celebrated on more days than just February 14! The hit show coined “Galentine’s Day” during its second season in February 2010. Since then, many women have started to celebrate the holiday, which focuses on the love they have for their female friends, on February 13 each year. Don’t believe us? A quick Google search of the term, “Galentine’s Day” yields a whopping 1.5 million results, including news articles, gift guides, party tips, and more. Another example of a Valentine’s Day-related holiday (that isn’t Valentine’s Day) is Singles Awareness Day, which takes place annually on February 15. So many holidays to take advantage of in your Valentine’s Day marketing strategy!

Create a Gift Guide

You know your product (or service) best. There’s no one better to provide a Valentine’s Day gift guide! You can create a guide that is tailored to your specific products and allows you to clearly pitch your selling points. You can even create “his and hers” versions, and versions specific to someone’s interest (e.g. cooking or fashion). Gift guides are a great way to flex your omnichannel marketing muscle – offer your guides in person, online, or both by pointing your customers to your online store via a printed receipt.

Source: Buzzfeed

Send Valentine’s Day Cards

Last, but not least, is a tried-and-true favorite: Valentine’s Day cards. Whether you deliver them in person beforehand with a coupon attached, or deliver them digitally day-of (via social media or email), an eye-catching greeting card is sure to capture your shoppers’ attention. Valentine’s Day cards are also a great way to show your brand’s personality or sense of humor – click here to check out some inspirational “punny” cards.

PromoPRNT, Star Micronics’ value-add tool, can help you with Valentine’s Day marketing – using your existing receipt printer! Click here to learn more and get promoting today.

The Power of Offline Marketing in Retail

GDPR: The Renaissance of SMB Receipt Marketing

Today, because more than half of retail sales are influenced by digital – and GDPR influences data collection – a new trend is emerging: Retailers are turning to offline marketing.

GDPR (or the General Data Protection Regulation) has had implications for foreign small businesses and retailers, and now similar regulations are coming to the United States.

While large retailers may have the funds to dedicate to safeguarding their big data, SMBs tend to have smaller budgets and fewer staff to manage such procedures. How do these stores continue to successfully communicate with customers – and stay protected against regulation?

Receipt Marketing: A Secret Weapon to Boost Customer Engagement

Independent retailers may create email marketing campaigns or implement a basic loyalty program, but there’s another thing they could be doing: receipt marketing.

Apart from customer service at physical stores, what’s the one thing shoppers always take away with them? A receipt, which is an intuitive and significantly underutilized marketing channel!

Customer retention, loyalty and engagement are all built upon developing relationships, being memorable, standing out and creating a connection. What if a cute or funny message on a receipt could do that? What if coupons, discounts, QR codes and thoughtful messages on receipts could build rapport with your audience?

It’s Cheap, Easy, Safe and Humanizing

Because digital marketing doesn’t always produce results for brands with a strict budget, offline marketing that reaches all customers could be a more rational place to invest your customer engagement dollars.

Just think of the possibilities! Your messaging can be timely and feature endearing calls-to-action that brighten your customer’s day. And the best part? This type of offline marketing has no privacy infringements – just enticing offers and a personal touch that makes SMBs feel genuine.

Customer Incentives for Return Business

Receipts can be a great place to highlight special offers to boost future store, restaurant and kiosk traffic.

Offline Meets Mobile: QR Codes

QR codes embedded on receipts, cards and in-store posters mean offline marketing can sync up with mobile offers.

Persuasive Discount Offers and Time-Sensitive Offline Messaging

Receipt marketing is a great way to reach a lot of eyeballs at an extremely low cost. Discounts with time-sensitive offers can create some of the best results and are a part of the most persuasive loyalty campaigns.

PromoPRNT: The Free Offline Marketing Tool

Ready to get your offline marketing tactics rolling? Star Micronics has developed PromoPRNT, a complimentary, easy-to-use receipt marketing program for SMBs, local retailers and independent stores. With PromoPRNT, you can:

  • Make and schedule custom receipt offers and promotions
  • Manage receipt promotions from the cloud
  • Increase customer retention and drive loyalty marketing campaigns
  • Make each customer visit unique and make the experience more memorable

For small businesses, offline advertising will never really die because it drives repeat business in the age of e-commerce. With GDPR and look-alike regulations hitting the retail industry, offline marketing is a low stress, low cost and high ROI way of communicating with your customers … with a nearly 100% read rate!

Learn more about PromoPRNT

4 Ways PromoPRNT is More Than Just a Coupon Creator

Customers love to feel like they got a great deal or a deep discount on their purchases. Mailing lists and email promotions are common ways to distribute coupons, but not the most direct and cost-effective way to hand the coupon right to the patron.

SMBs can use PromoPRNT, a new service added to the Star Micronics Cloud Service platform to generate coupons right at the point of sale.  PromoPRNT allows retail stores and small businesses to advertise their promotions in the most simple and effective way—printing coupons and promotional materials right onto the receipt. Delivering discounts directly to shoppers’ hands means engaging them at checkout and driving repeat business.

But did you know that PromoPRNT is so much more than just a coupon creator? Here are three additional benefits of using PromoPRNT.

1. Promotion Planning and Scheduling Tool

PromoPRNT is provided through two services on the Star Micronics Cloud Services dashboard: Promotion Builder and Promotion Scheduler.

Promotion Builder is a seamless, simple tool that designs promotions for receipts. Forget trying to manage design software or outsourcing receipt customization to a third-party vendor–the Promotion Builder library includes templates that make it easy to add logos, text, and icons to your receipts.

Promotion Scheduler is used to schedule the duration of a coupon campaign by selecting a time, date, and printer for each coupon/promotion, even from a remote site. Campaigns can be scheduled based on the day or time, and each promotion is given a priority, which determines in what order they are printed on the receipt. With Promotion Scheduler, retailers have access to analytics that provide insight into promotional campaigns, so you can track which ones are resonating.

2. Customer Engagement and Retention Tool

SMBs have already started using PromoPRNT to make each customer visit unique by delivering promotions using nothing but their Star Micronics cloud-connected thermal printers. Printing coupons on customer receipts allows you to reach a higher percentage of shoppers for a fraction of the cost of a print or digital campaign, and compliments the marketing campaign you already have in place. But PromoPRNT can also be a part of your overall customer engagement and retention strategy. Encourage employees to engage customers by talking about the coupon/promotion while they are processing the transaction. Boosting customer retention and encouraging a repeat purchase can be as easy as circling or highlighting a promotional offer on the receipt so the customer doesn’t forget.

3. A Cost-Effective Service

Issuing coupons and promotional materials can be costly and even heavy investments in digital coupon campaigns can’t guarantee coupons will ever reach your audience. Instead, merchants can use the PromoPRNT coupon creator and scheduler to generate offers and deliver them for no additional charge.

The checkout is the last touchpoint before your customers leave the store. Make it a good experience by thanking them for their purchases with coupons for a future shopping trips, delivered by sales associates who can emphasize how much you value their business. This strategy is more effective than just sending a coupon in the mail or via email — it’s an in-person invitation to return and it can help differentiate you in a competitive market place.

Is it time for you to upgrade your checkout process to include coupons and promotions?   For more information about the benefits coupons can provide for your business, download our e-book, “Why You Shouldn’t Underestimate Coupons as a Promotional Tool.”

The Latest POS Technology to Modernize Retail Tech

If you’re looking for a good reason to upgrade to the latest POS technology, consider this: it’s designed to be more effective at customer engagement.  Forget the middleman — traditional engagement strategies are going out the window as retailers opt for technologies that do two things: reach shoppers at critical touch points, and give them the opportunity to collect customers’ contact information for future use.

Here are six examples of the Are you using the latest POS technology and how they can benefit your business and create great shopping experiences for your customers:

1. Digital signage

Digital signage takes the guesswork out of advertising. Will people see your messaging? With digital signage, the answer is YES. Digital signage is a virtual guarantee that customers will see important messages about new products or promotions while they are in-store browsing or deciding whether to make a purchase. This foolproof method of communicating with customers translates into higher sales numbers almost immediately, because it encourages upselling, cross-selling, and impulse buys.

2. Mobile payments

Your customers will appreciate the ability to use their preferred payment methods — including giving them the option to use mobile payments.  The latest POS technology allows your customers to pay in a variety of ways:

  • Mobile at the POS: Paying via smartphone or mobile device at the register using near-field communication (NFC) technology
  • Mobile as the POS: Accepting a payment card on a retailer’s mobile device
  • Mobile Payment Platforms: Sending money to a merchant using a mobile device, such as using a mobile wallets

3. mPOS and tablet POS + high speed, ergonomic thermal receipt printers

No one wants to finish a shopping trip, only to be faced with a long line that’s not moving. mPOS or tablet POS and thermal printers allow employees to process transactions, complete with a receipt, anywhere in the store. The latest POS technology, used on a mobile device and coupled with quiet and reliable thermal receipt printers, provides an engaging shopping experience that gets shoppers out the door faster and gives you the flexibility to add more checkouts when needed.

4. Digital receipts

Keeping track of receipts can be frustrating for customers, because these elusive slips of paper seem to get lost so easily. Offering digital receipts allows customers to keep, sort and locate their proof of purchase easily — even days or weeks later. The ability to make hassle-free returns with digital receipts moves customer service lines faster and may increase the chance that people will shop at your store again.

5. Printed promotions

Don’t overlook the value of printed promotions within the increasingly digital world.  The “2K17 Valassis Coupon Intelligence Report” revealed that 84% of shoppers surveyed said that coupons influence what products they buy, while 86% of people said that they were persuaded to purchase a new product because they had a coupon for it.

6. Customer satisfaction survey

A customer satisfaction survey is a direct line of communication with customers to get their feedback on how your business and products are performing. These surveys, which are typically offered at checkout, help you understand your customers’ needs, evaluate employees, and remedy issues in a timely manner.

The latest POS technology will give you the ability to engage with your customers like never before and provide them with the types of shopping experiences that they want and expect. Consider incorporating the latest POS technology into your business to generate more sales, more repeat customers, and better in-store experiences.

For more information about how a solution like mPOS can increase sales and boost customer satisfaction, download our e-book.

PromoPRNT is the Easiest Small Business In-Store Marketing Tool

By Michael K. Spencer

What is the cost of receipt paper? It’s $1.25 per 1000 receipts. The true cost of PromoPRNT is just owning a Star Micronics receipt printer and the time to customize receipt messaging to your audience. Any small business or retail store can be doing in-store POS ads with this tool. PromoPRNT has Promo Builder and Promo Scheduler, making it the easiest way for retailers to do in-store ads at the time of purchase. Offline marketing is severely underestimated in 2018, and PromoPRNT works on the valuable real estate where it’s easiest to get eyeballs—the physical paper receipt.

In the first half of 2018, a slew of retailers have been busy trying this brand-new service added to the popular Star Micronics Cloud Service platform.

Marketing doesn’t have to be expensive or yield uncertain results such as with Facebook or Instagram ads online. PromoPRNT is immediate, physical, and ends up, literally, in your shoppers’ hands.

It allows small businesses to build rapport with customers where it matters most — at the physical location. Having the ability to do campaigns in-store, that are easy to set up and practically automated and very inexpensive, obviously has incredible benefits.

PromoPRNT is also a great way for resellers of retail hardware and software to gain a recurring revenue stream. Meanwhile for retail store managers, this is an easy way to communicate with customers, to implement a customer retention program and gain traction on campaigns, discounts, and seasonal offers. Small businesses are using it to implement the following:

Communicate Easily with Customers

  • A discount offer or time-limited promotion
  • Quotes & branding keywords
  • Hiring notices

Build Rapport with Customers

  • Event reminders
  • A positive thank you message
  • Driving traffic online

Create Customer Experiences

  • Customer feedback surveys
  • Seasonal campaign sale (e.g. Back-to-School deals)
  • A funny message for brand awareness

Build Customer Loyalty

  • Mention of a charity or community initiative
  • A point-of-purchase message designed for customer retention
  • Seasons greetings messages

PromoPRNT Costs Only a Star Printer

PromoPRNT as an automation tool for retail stores only costs the price of a Star Micronics Printer. With a library of templates and the built-in Promo Builder and Scheduler to create and schedule receipt ads, it’s very easy to set-up.

PromoPRNT takes no time at all. To connect your printer, it takes under 3 minutes. To make your first promotion from a template, it takes under 5 minutes. So, in about 10 minutes, you are up and running.

How to Set Up and Use PromoPRNT

All a small business requires to on-board PromoPRNT is to own a Star Micronics receipt printer and to sign-up on Star Micronics Cloud.

In an era of mobile and eCommerce, it’s refreshing for retailers to have such a simple tool that can be so valuable for building customer experiences. Customer experiences and an entire brand’s reputation live in memories made in the brick-and-mortar store. The physical store is the centerpiece of the retail brand. So why not augment it?

PromoPRNT supports any printer that works with windows PC. We support USB connected printers, with the most common printer being the TSP100III series. We also support the TSP650II series, TSP700II, and mPOP and the new mC-Prints under windows.

To get started simply sign up here.

We recently crafted a short how-to video to show just how easy it is for retailers and small businesses to implement. Try PromoPRNT today.