In December of 2012, Safeside Tactical began as a small storefront in a rural Virginia community. Safeside Tactical is a family-owned, federally licensed manufacturer and firearms dealer specializing in clothing, ammunition, and firearms sales. Quickly growing out of its humble beginnings, Safeside Tactical drew in more business every day, to the point where customers lined up at the doors before opening hours. Due to their success, they moved to a larger location to meet increasing demand.
In 2015, Safeside Tactical was expanded to a second location, consisting of 65 employees. This location allowed the business to offer more, including a variety of sporting goods equipment and gear, indoor shooting ranges, axe-throwing, security services, and even firearm and self-defense training courses. Safeside Tactical also created an eCommerce site to maximize customer reach and increase profitability.
When Safeside Tactical’s second location opened, they utilized QuickBooks as their business software solution. However, they soon found that QuickBooks didn’t meet all of their business needs. Because of this, Safeside Tactical had to use multiple systems to maintain compliance with federal and state regulations along with basic bookkeeping. It was cumbersome to manage basic business functions such as online reservations, scheduling, inventory, and more.
Migrating from QuickBooks, Safeside Tactical opted for Celerant POS software, bundling it with the TSP143III receipt printer from Star Micronics. Unlike QuickBooks, Celerant’s customized solution enabled Safeside Tactical to manage all business functions from one cohesive system.
Functions such as customer database management, return authorizations, inner-store transfers, and eCommerce with in-store pickup options became a breeze with Celerant. With their new software solution, Safeside Tactical could even automatically update COVID occupancy rules on the website.
Equipped with PromoPRNT software, the Star Micronics TSP143III receipt printer allowed Safeside Tactical to create coupons and special offers throughout the year, an especially attractive option during the holiday season. PromoPRNT also gave Safeside Tactical the ability to advertise special events such as legal seminars that their customers could attend.
With PromoPRNT, Safeside Tactical customized receipt promotions by including advertisements for the retail store to those who visited the gun range and advertisements for the gun range to those who shopped in the retail store. This increased awareness of both locations and maximized profitability.
Key benefits of Safeside Tactical’s migration to Celerant and Star Micronics printers include improved compatibility and reliability.
Safeside Tactical also benefitted from PromoPRNT’s remote management feature. With the ability to manage all printers from one dashboard, staff didn’t have to worry about forgetting to change images or promotions. Because of PromoPRNT, Safeside Tactical could confidently include dated and time-sensitive promotions.
As a business that offers multiple gun range locations and brick-and-mortar retail stores, Safeside Tactical experienced simple retail management with Celerant’s inclusive software. The bundle of Star receipt printers and Celerant’s software also allowed Safeside Tactical to roll out disposable printed lane passes amidst COVID to avoid multiple customers reusing the same lane card.
Overall, the excellent combination of Celerant POS software with Star Micronics’s TSP143III printers provided Safeside Tactical with a solution that served them in a way QuickBooks alone couldn’t. With the ability to manage multiple storefronts, create revenue-boosting promotions, and carry out necessary business functions with ease, Safeside Tactical improved business operations tenfold.
Download the full success story to learn more about how Safeside Tactical leveraged Star and Celerant for improved compatibility, reliability, and marketing.
Heidi Orpilla is the Digital Content Specialist at Star Micronics where she creates and manages content for Star’s blog, social media, website, products, and more. Heidi has a passion for writing and has worked in the B2B marketing space for over five years. Prior to working at Star, Heidi worked at a large reseller for six years.